Hubspot Marketing

APRIL 25, 2025

When you're having difficulty managing all the moving parts of your email campaigns, its hard to be proactive and strategic about what you send, which ultimately means your campaigns will be far less fruitful in terms of generating opens, clicks, and qualified leads.

Marketing Plan 108

Marketing Plan Email Marketing Logistics eBook 108

SMEI

JANUARY 25, 2023

Founded in 2014, Project Drawdown® is a nonprofit organization that seeks to help the world reach “drawdown”—the future point in time when levels of greenhouse gases in the atmosphere stop climbing and start to steadily decline.

Education 276

Education Energy Non-Profit Marketing 276

Hootsuite

APRIL 9, 2025

Snapchat and Instagram showed large gains in usage among this age group from 2014 to 2024, while usage steeply declined for others. In 2014, 71% of teens used Facebook, but only 32% do today. Similarly, X (Twitter) usage dropped from 33% in 2014 to 17% in 2024. Source: Pew Research 10. 63% of U.S. Source: Pew Research 11.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Sprout Social

OCTOBER 4, 2016

As the Office Manager here at Sprout, Katy has her finger on the pulse of the office and keeps all of our operations running smoothly. Started at Sprout: March 2014. So you started as Sprout’s first receptionist, then became office manager. This post Meet Team Sprout: Katy, Office Manager originally appeared on Sprout Social.

Management 111

Management Place Promotion Product 111

Hubspot Marketing

MARCH 17, 2022

Managing social media accounts for a brand is not easy – and one of the biggest challenges is organizing your social media content. So, how do busy social media managers keep their ducks in a row? Social media managers would be lost without their to-do lists. for their best tips on staying organized. Use a to-do list app.

Management 121

Management Promotion eBook Branding 121

Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. What Physics Taught Me about Marketing by Jon Miller, Marketo. #2 2 in Marketing Automation, #29 in the Overall Contest.

Thought Leadership 134

Thought Leadership CRM Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. CUSTOMER MANAGEMENT. An advocacy marketing platform will help your team manage that feedback loop. Here’s how: The Marketing Technology Six-Pack. Did You Know?

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Scoop.it!

APRIL 18, 2024

Community-centric content management is vital in thought leadership as it ensures that content is tailored to the specific needs and interests of a community, fostering a stronger connection and building trust. TikTok’s Ads Manager is a fantastic example of how great it can be to have access to audience insights.

Thought Leadership 105

Thought Leadership Management Transform User-Generated 105

Search Engine Land

MARCH 17, 2023

EU Antitrust Chief Says Google Settlement Essentially Done 2014: Amid criticism from politicians and Google’s critics, EU antitrust chief Joaquín Almunia essentially said that Google’s antitrust settlement proposal was a done deal. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Adobe Experience Cloud Blog

JULY 2, 2015

With nearly 70% of businesses using (or currently implementing) a marketing automation platform, according to the Aberdeen Group’s State of Marketing Automation 2014: Processes that Produce , marketing automation has changed the way companies are approaching the vast marketing landscape. Lead management. Resource management.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Marketing 134

Sprout Social

FEBRUARY 25, 2021

— Adrian Molina (@theadrianmolina) January 22, 2014. Social media managers are often told, "work your magic!" Not sure what professional social media management looks like? Read up on the difference between social managers and community managers , or hit up #MarketingTwitter to hear from social marketers directly.

Copywriting 140

Copywriting Marketing Marketers Management 140

Marketing Insider Group

OCTOBER 21, 2015

2012 to 2014 really built industry momentum. In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. according to analysts at PQ Media.

Content Marketing 110

Content Marketing Marketing Marketers User-Generated 110

Duct Tape Marketing

AUGUST 15, 2024

He discusses leveraging psychological triggers like scarcity and social proof (here’s to you Apple, even with the planned obsolesce of their products they still manage record-breaking lines with every NPL) to drive sales and highlight the necessity of a solid post-launch strategy to sustain success and build customer loyalty.

Product 94

Product Transform Copywriting Customer loyalty 94

Adobe Experience Cloud Blog

JANUARY 26, 2015

Organizations large and small are adopting more marketing technology to identify, engage, acquire and manage their prospects and customers. How organizations consolidate, manage, present and collaborate across an organization can make a significant organizational impact. For example, ChiefMarTech reported there was over $3.3B

Thought Leadership 134

Thought Leadership Energy Customer Journey Analytics 134

Backlinko

DECEMBER 27, 2024

This kind of AI is common with data analysts who need to manage risk and make data-driven decisions. 2014 GANs and VAEs The development of GANs and VAEs dramatically advanced generative AI technology. This type of AI is most common in chatbots and AI assistants.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Martech

APRIL 10, 2024

LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software. He founded CloudToShare in 2014 and hasn’t looked back. He has laid his foundation for CRM at Philips and Ericsson.

CRM 116

CRM Inbound Marketing CMO Management 116

Search Engine Land

JANUARY 6, 2023

Google Link Removal Requests Climb To 345 Million In 2014. 2014: Google’s John Mueller said, “data in the search queries feature will no longer be rounded / bucketed,” and you will start to notice these changes in Webmaster Tools in the next few days. 2014: 14 Link Resolutions for 2014 by Julie Joyce.

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

Hubspot Marketing

FEBRUARY 28, 2023

Tony La Russa, then manager of the St. Instagram followed suit and began verifying accounts in 2014. Having a verified account on social media was once seen as a point of notoriety or a status symbol. Now, it’s a commodity that can be purchased. Verifying social media accounts began on Twitter in 2009. Power to the people!

User-Generated 145

User-Generated Social Media Marketing Price Influencer Marketing 145

Hubspot Marketing

AUGUST 21, 2017

In June 2014 , LinkedIn finally jumped on the cover photo bandwagon and starting rolling out the ability for users to add a background photo to their personal profiles. In fact, LinkedIn gave this coveted creeper feature a facelift in February 2014, so the information it provides is even better than ever. It's a two-way street!).

User-Generated 145

User-Generated Marketing Marketers Promotion 145

Search Engine Land

MARCH 24, 2023

Google Panda patent granted In 2014, a patent ( Ranking search results ) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update , or parts of it – was granted. 2008: Was government intervention the secret hope of Yahoo management?

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Hubspot Marketing

AUGUST 22, 2019

This update also brought about Google Authorship, which was discontinued in 2014. Release date : July 24, 2014 (in the US) and December 22, 2014 (in the UK, Canada, and Australia). Register with Google My Business to manage how your business information appears on Google SERPs. Google Pigeon. ??

SEO 145

SEO Health eCommerce Management 145

Hubspot Marketing

JULY 22, 2024

Best of all, they manage to pull off sounding genuine and grandiose. Starbucks managed to stand out from the competition through its mission and values. Starbucks Starbucks' company profile has it all — its mission, background story, products, store atmosphere, and even folklore regarding the name.

Fashion 106

Fashion Energy Price Product 106

Litmus

OCTOBER 31, 2018

By the summer of 2014, remote work was going so well that our founders decided to extend the opportunity to all employees. I manage both engineers and engineering managers across a range of skill levels and tenure. Depending on the project, Pomodoro is still a useful technique for managing time. mention abuse.

Management 79

Management Real Estate Finance PR 79

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. Strong Management: How Websense Structures Their Team. At Marketo, we have a much larger team.

CRM 134

CRM Thought Leadership Inbound Marketing User-Generated 134

Adobe Experience Cloud Blog

JUNE 8, 2018

Not all marketers believe in this, but Sy managed to parlay the concept into a multimillion-dollar clothing empire that is still helping to educate today. Another phrase that has stuck with me comes from circa 2014, and it’s about Red Bull. Syms’ obsession with educating his clients was, in fact, a form of content marketing.

Branding 134

Branding Non-Profit Education Entertainment 134

Search Engine Land

JANUARY 13, 2023

2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services. 2014: The feature wasn’t new. 2014: Two video parodies make fun of what a Google would be if it was a real guy.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Marketing Insider Group

AUGUST 5, 2015

And, manage the right metrics to understand its business impact. Daily, big brands and small businesses navigate the gauntlet of tools, content creation, resourcing, and budget management silos. For instance, in 2014 The New York Times assessed they strategically handled the Michael Sam ‘trigger event.’

Marketing Plan 109

Marketing Plan Content Marketing Marketing Marketers 109

Hootsuite

FEBRUARY 24, 2020

Remember the star-studded selfie snapped on Ellen DeGeneres’ phone during the 2014 Academy Awards? A post shared by Ellen DeGeneres (@theellenshow) on Mar 2, 2014 at 7:10pm PST. For now, there are three different licensing models available: royalty free (RF), rights ready (RR) and rights managed (RM). Best photo ever.

Social Media Marketing 145

Social Media Marketing Law Non-Profit User-Generated 145

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. By June of 2014, nearly 80 percent of U.S. That’s no small number.

Advertising 112

Advertising Advertisers User-Generated Promotion 112

Search Engine Land

FEBRUARY 4, 2023

Also on this day Justice Department homing in on Google Ad Manager in antitrust probe 2020: The feds were interviewing publishers and ad-tech rivals about whether Google has too much control “over the monetization of digital content.” As Apple-Google Deal Expires, Who Will Win The Safari Default Search Business?

Search Marketers 84

Search Marketers SEO Real Estate Marketing 84

Marketing Insider Group

MARCH 9, 2023

Management consulting firms As early as the late 19th century, these firms helped businesses solve complex problems and improve performance. As part of their work, management consulting firms conduct research to help executives understand business trends.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Adobe Experience Cloud Blog

JULY 31, 2014

In an April 2014 study, Flurry found that the average American spends 162 minutes on their mobile device daily, 86% of which is spent in apps. Barbara Seif, the Marketing Manager at MyFitnessPal notes that they’ve seen “A small lift of everything by using marketing automation – people are very engaged within the first three days.

Customer 134

Customer Thought Leadership Health eCommerce 134

Adobe Experience Cloud Blog

JULY 1, 2014

As famed business writer Peter Drucker has said, “What gets measured, gets managed,” and this has underpinned many successful marketing campaigns. On that same note, some marketers claim that they can’t be held accountable for their marketing spends, but in 2014, every dollar needs to deliver a meaningful ROI. ROI-Driven Metrics.

Digital Marketing 134

Digital Marketing Logistics Thought Leadership Marketing 134

Martech

APRIL 18, 2024

In response to the last question, the bot described a 2014 blog post accusing Wadhwa of plagiarism, complete with a byline, date and formal citation. Zendesk’s AI agents for workflow automation, agent copilot, workforce management and quality assurance. As you may have guessed at this point, the blog post doesn’t exist.”

User-Generated 113

User-Generated Analytics Communications Management 113

Hootsuite

APRIL 14, 2021

WhatsApp was an independent messenger company when it launched in 2009, but Facebook acquired it in 2014. You can manage addresses, hours and websites in the Business Profile category in settings. It’s an automated messaging platform, ideal for managing high volumes of messages. As of 2021, it is still owned by Facebook.

Communications 145

Communications Entertainment eCommerce Social Media Marketing 145

Duct Tape Marketing

JUNE 22, 2020

The focus of her business has been to develop working solutions regarding social media management and WordPress website development. In 2013 & 2014 , Kim was a Social Media Correspondent and participated in Regional Emmy Award winning videos that were created by newscaster Michelle Li.

Management 100

Management Customer Marketing Marketers 100

Adobe Experience Cloud Blog

SEPTEMBER 9, 2014

When Phil Fernandez, David Morandi and Jon Miller founded Marketo, they imagined a fully unified and easy-to-use marketing management solution. Diederik Martens, Global Marketing Automation Manager, Quintiq @Diederik. Check out our survey of 500 B2B and consumer marketers here: Marketing Trend Watch: 2014 Planning Edition.

Thought Leadership 132

Thought Leadership Fashion Marketing Marketers 132