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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

The ideal candidate will have experience managing multiple projects for key stakeholders and maintaining excellent communication. Experience managing multiple projects and adhering to deadlines. Working knowledge of customer relationship management (CRM) and content management systems (CMS) like Content Hub.

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5 key trends we’re seeing in B2B marketing

Martech

Marketers get involved in account penetration and expansion Traditionally, B2B marketers were expected to fill the top of the sales funnel with a steady stream of qualified leads, and sales functions like account management were charged with customer retention and expansion. This is a good thing. It’s hard to keep up!

eCommerce 136
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Are Marketers More or Less Productive in the Office? [New Data]

Hubspot Marketing

Without oversight from managers and social pressure from colleagues, some employees will struggle to clock in on time and work hard all day until it's time to clock out. Managing remote teams requires the acquisition of new tools (video conferencing software, file sharing, etc.). Accountability. Tool overload. Is the office obsolete?

Product 125
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China leads the world in generative AI use

Martech

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. But what is meant by full implementation? “There are a lot of governmental mandates for the use of generative AI.

Transform 144
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Email Marketing Plan: Craft & Track Your Email Campaign [Free Template]

Hubspot Marketing

When you're having difficulty managing all the moving parts of your email campaigns, its hard to be proactive and strategic about what you send, which ultimately means your campaigns will be far less fruitful in terms of generating opens, clicks, and qualified leads.

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How to Master Product Launches: Strategies That Stand the Test of Time

Duct Tape Marketing

He discusses leveraging psychological triggers like scarcity and social proof (here’s to you Apple, even with the planned obsolesce of their products they still manage record-breaking lines with every NPL) to drive sales and highlight the necessity of a solid post-launch strategy to sustain success and build customer loyalty.

Product 92
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60 social media statistics marketers need to know in 2025

Hootsuite

Snapchat and Instagram showed large gains in usage among this age group from 2014 to 2024, while usage steeply declined for others. In 2014, 71% of teens used Facebook, but only 32% do today. Similarly, X (Twitter) usage dropped from 33% in 2014 to 17% in 2024. Source: Pew Research 10. 63% of U.S. Source: Pew Research 11.

Gen Z 111