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Are marketers trusting AI too much? How to avoid the strategic pitfall

Martech

AI tools are transforming how marketers research, write and make decisions. Dig deeper: Googles search market share falls below 90% for first time since 2015 How AI tools are changing user behavior The new capabilities and changing user behaviors create a potential warning about the risk of relying on AI.

Transform 128
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Only 11% of CMOs say they have achieved digital transformation goals

Martech

The digital transformation journey is neither easy nor quick, which is why only 11% of global CMOs say they have completed it, according to a new study. The annual study, by MediaSense , confirmed that digital transformation is sweeping marketing. While 76% are planning or undergoing a transformation of their external agency model.

Transform 106
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SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot

Adobe Experience Cloud Blog

Building the Ultimate Marketing Machine: Citrix’s Story of Transformation. Event Management – 1600% increase in lead velocity and 15% reduction in set-up and execution costs. 2015 Is the Year of Sales and Marketing Alignment. Share the pain? Sales Enablement – 4x in additional qualified pipeline.

Transform 134
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Digital Transformation In Banking and Financial Services

Bannerflow

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. In fact, the uptake of fintech services grew to 64% in 2019 in comparison to 16% in 2015, according to an EY report in 2019. The benefits of digital transformation in banking and finance.

Transform 104
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Will AI agents conduct the martech orchestra in 2025?

Martech

Indeed, the late Mark Hurd, then Oracle CEO, predicted in 2015 that, by 2027, two vendors would command 80% of the martech market. Dig deeper: AI transformation: 2025 predictions iPaaS, meet AI But don’t we now have an obvious contender to run iPaaS, or even to handle the orchestration of the stack without iPaaS? Agentstein?

Transform 119
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AI agents are the new iPaaS and the next frontier of intense competition in digital ops orchestration

Chief Martec

CDPs customer data platforms arose between 2015-2020 because most marketing suites/platforms were still not open enough or flexible enough with their data models. Manageable? In fact, many of the vendors in those categories have transformed into AI agent building platforms. varies from company to company. More or less.

Fashion 129
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New Study Quantifies Dramatic Growth From Revenue Performance Management

Adobe Experience Cloud Blog

First, businesses today need to transform how they create, manage, and accelerate revenue. Secondly, a powerful and proven strategy to achieve breakout growth is Revenue Performance Management (RPM). trillion more in revenues over the next five years. That is trillion with a “t”!