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5 key trends we’re seeing in B2B marketing

Martech

They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. See my earlier article for useful stats and resources on this subject.

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AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. Pricing: Some parts of Breeze AI, like Copilot, are available for free with a HubSpot plan. Its a powerful work suite and comes with a heftier price tag to boot. Pricing: ZBrain starts at $999/month, with custom enterprise quoting available.

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Shein Revenue and Usage Stats

Backlinko

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. Here’s a detailed breakdown of Shein’s annual app downloads since 2015: Year Shein Downloads 2015 2.71 In 2023, shoppers worldwide downloaded Shein 261.94

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15 Online Review Statistics

Backlinko

of internet users aged 16 to 64 claim to use online reviews as a primary source of information for brand research, which is more than product or brand websites (33.3%) or price comparison sites (26.8%). Mobile apps 28% Price comparison sites 26.8% Social networks 46% Consumer reviews 37.2% Product and brand websites 33.3%

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The 6 Best Content Planning Software — Experts Explain Their Top Choice

Hubspot Marketing

Ive been in content marketing since early 2015. Source Pricing Personal (Free): Great for individuals; includes basic project views (list, board, calendar), integrations, and reporting. Source Pricing HubSpot offers free editorial, blog, and social media calendar templates. Some were love at first click, and some were meh.

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SEO Tactics That Actually Work in 2025

Duct Tape Marketing

If youre still using SEO playbooks from 2015, its time for an upgrade. Sometimes other attributes like reviews and ratings and pricing. One is we find that a lot of people are talking about pricing on Reddit. And then the other thing we do is we've actually helped clients answer a bunch of questions on Reddit.

SEO
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Review Management Mistakes: Horror Stories and How to Fix Them

SocialPilot

Case Study: Sunday Riley’s Sephora Review Scam (2015–2017) From 2015 to 2017, employees at Sunday Riley were instructed by the CEO herself to write fake positive reviews for their products on Sephora. Just ask Sunday Riley , whose review manipulation scheme left their brand shattered. The backlash was immediate and devastating.