Buffer Marketing

AUGUST 12, 2024

  I quickly burned out when I tried starting a YouTube channel in 2017. First and foremost, this video allowed me to hit the threshold of being monetized on YouTube with ads (meaning I literally get paid to market my business).  It helped me understand the different ways YouTube could benefit my business, ad revenue included.

SEO 88

SEO Thought Leadership Place Marketing Strategy 88

Buffer Marketing

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.  This makes it easy to refer to your findings as you write.

Thought Leadership 105

Thought Leadership SEO Communications Place 105

Hubspot Marketing

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. We're going to take a look at how content marketing has evolved in the past decade, and how it's going to evolve in the next one.

Content Marketing 145

Content Marketing Shoppers eBook Marketers 145

Martech

SEPTEMBER 24, 2021

Marketers know accurate data is tablestakes. “In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi, Senior Data Administrator, Marketing at accounting and consulting firm Armanino, speaking at MarTech.

Marketing Automation Platform 140

Marketing Automation Platform Marketers Marketing New Technology 140

Martech

DECEMBER 5, 2023

Since the release of the most recent Martech Landscape in May 2023, 2,042 new marketing technology tools have surfaced, bringing the total to 13,080 — an 18.5% Content tools accounted for 34% of all the new AI tools, far ahead of video, the second-place category, which had only 4.85%. Of those, 1,498 (73%) were AI-based. “But

Manufacturing 135

Manufacturing Marketers Marketing User-Generated 135

Adobe Experience Cloud Blog

APRIL 11, 2018

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017. The marketing technology revolution is certainly important. Story Is the Heart of Influencer Marketing.

Thought Leadership 134

Thought Leadership Marketers Marketing Price 134

Hubspot Marketing

JULY 22, 2024

These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. Either way, you want to make it easy for marketers, salespeople, and content creators on your team to know how to represent your brand online.

Branding 113

Branding User-Generated PR Law 113

Hubspot Marketing

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. Below, let's review content marketing — the benefits of producing consistent, high-quality content, and how to measure success.

Content Marketing 145

Content Marketing Marketers Marketing User-Generated 145

Hubspot Marketing

JANUARY 31, 2019

Whether its views, social shares, scroll depth, subscriptions, leads, and sometimes even ROI, digital marketers can measure it all. What if we could place a resonance score next to a piece of content, just like we do with views? Don’t get me wrong, I love seeing a spike in traffic as much as the next blogger. Neuromarketing Examples.

Neuromarketing 145

Neuromarketing Marketers Marketing Traditional Marketing 145

Hubspot Marketing

MAY 22, 2017

In 2017, the industry's love affair with Instagram isn't showing any signs of slowing down. Digiday recently checked in with a number of fashion and beauty social media insiders at SXSW's Decoded Fashion and Create & Cultivate events, confirming that Instagram remains a top priority in their digital marketing strategies.

Fashion 145

Fashion Branding Food B2C 145

Hubspot Marketing

JULY 31, 2018

But as more companies incorporate AR into their marketing strategies, and as AR technology becomes more ubiquitous, you’ll need to produce more thoughtful campaigns to impress your audience. So, the question is -- how can your marketing strategy effectively capture an audience’s attention, once AR has become commonplace? AMC Theatres.

Shoppers 145

Shoppers Marketers Marketing Food 145

Hootsuite

SEPTEMBER 22, 2020

This article explains: What Twitter verification means and why it’s important for marketers. Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month.

Non-Profit 145

Non-Profit Health User-Generated Marketers 145

Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Here are the Pinterest stats you’ll want to pin to your next marketing vision board. That doesn’t mean marketers should forget about men. How many of them are yours?

Marketers 145

Marketers Marketing Advertising Advertisers 145

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketers Marketing 145

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well.

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Adobe Experience Cloud Blog

APRIL 17, 2018

It would seem that marketing budgets are the first to go on the chopping block when performance isn’t what’s expected in Q1. After marketing budgets saw a modest increase in 2017, Unilever announced for 2018 that it was cutting its ads by 30% and that it was slashing the number of agencies it works with by half.

Key Performance Indicator 134

Key Performance Indicator Thought Leadership Marketers Marketing 134

Hubspot Marketing

AUGUST 20, 2019

Additionally, over the last two decades, it has risen as one of the primary marketing channels. Here, we've compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. Social Media Marketing Statistics/Data 2019. Marketing Land ). Emarketer ).

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Adobe Experience Cloud Blog

MARCH 23, 2018

Marketing has always struggled to show its value. Only 21% had a marketing background among FTSE 100 CEOs. That big discrepancy suggests a gap in value placed on the disciplines. That big discrepancy suggests a gap in value placed on the disciplines. Marketing as a Growth Driver. The Alexa of Marketing.

Customer 134

Customer Thought Leadership Analytics Finance 134

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Marketing Charts ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Martech

MAY 4, 2022

Sidharth Iyer is an SEO marketing consultant who has worked in marketing for more than a decade. How did you come to be in marketing? And it’s only when I landed in Canada as an immigrant in 2017 that I saw an opportunity to transition to marketing. Get the daily newsletter digital marketers rely on.

SEO 115

SEO Entertainment Marketers Marketing 115

The CMO Survey

AUGUST 28, 2019

These results are based on a sample of 341 top marketers at for-profit U.S. 1—Marketing Budgets: Marketing budgets are expected to grow by 8.7% Consistent with this, marketing budgets as a percentage of overall firm budgets match the highest level in history of The CMO Survey at 12%, which is also 9.8% Although 73.5%

CMO 130

CMO New Technology B2C Analytics 130

Hootsuite

SEPTEMBER 30, 2019

Many non-Chinese brands have used WeChat’s Mini Programs and platform features to break into the Chinese market. Read on for app stats, WeChat marketing strategies, and more. In 2017, WeChat reported 50 million monthly active senior users. An average of 68 million videos were posted to Moments every day in 2017.

Transform 111

Transform Marketers Marketing Finance 111

Hubspot Marketing

OCTOBER 11, 2023

1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. The Visual and Mobile Era A pivotal moment in social media history came in 2007 when the first iPhone hit the market. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. 2014 - Musical.ly

Gen Z 132

Gen Z User-Generated Transform Social Media Marketing 132

Neil Patel

JANUARY 12, 2021

What is Facebook Watch, and what does it mean for you your marketing strategy? Launched in 2017 to select users in the U.S. Social viewing is not going away, so how can marketers take advantage of it? What Facebook Watch Means for Marketers. Here are four ways Facebook Watch is changing the game for marketers.

Marketers 135

Marketers Marketing Entertainment Advertising 135

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. Theyre also popular content types because they break some of the traditional walls of marketing down.

Gen Z 107

Gen Z Food Fashion Millennials 107

Martech

JANUARY 13, 2022

As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Instead of using Zoom and showing a remote participant on a screen, they can use hologram technology and place a three-dimensional version of the person on a stage, or in a boardroom. Holograms on stage.

Event Marketing 126

Event Marketing Logistics Retail Marketers 126

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. So, what’s happening in content marketing, version 2021?

Content Marketing 143

Content Marketing B2C Marketers Marketing 143

Martech

JUNE 21, 2023

On July 1st, nine days from now, Google will shut down the standard version of Universal Analytics (UA) — the most widely used marketing analytics tool in internet history. In its place is Google Analytics 4 (GA4), a very different and likely more powerful tool. 2017: Google releases Global Site Tag (gtag.js).

Analytics 145

Analytics Place Marketers Marketing 145

Chief Martec

APRIL 12, 2022

It’s an awards program that invites marketers to share a single slide illustrating their martech stack — the different apps and platforms they use and how they conceptualize them working together. It shows your stack through the lens of a vendor market map and identifies the products you’ve selected. Vendor Category Map.

Customer Journey 119

Customer Journey User-Generated CRM Place 119

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. Always on marketing works.

Content Marketing 128

Content Marketing Branding Entertainment Marketers 128

Martech

AUGUST 25, 2021

.” “A lot of people feel isolated and wonder why they can’t find someone that gets them — and you can find that online in the right places.” ” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel.

Transform 144

Transform Retail Millennials Marketers 144

Hubspot Marketing

MAY 7, 2018

Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional. When you need a dose of inspiration, blogs like PR Examples are a great place to find the most compelling PR plays. March 31, 2018.

PR 145

PR Law Fashion Price 145

Hubspot Marketing

MAY 25, 2017

At most companies, it can feel like marketing and sales are far from being on the same team. According to the 2017 State of Inbound report, fewer than half of marketers would describe their respective companies' Sales and Marketing teams as "generally aligned.". Data from the 2017 State of Inbound Report.

Communications 145

Communications Place Customer Marketing Strategy 145

Adobe Experience Cloud Blog

JANUARY 29, 2018

What we know for sure is, no new business will get off the ground without a structured and robust marketing plan , and the five tips in this article will help ensure your business starts off on the right foot. of all those companies and it’s inspiring to see the resurgence in people taking their ideas to market and making them work.

Marketers 134

Marketers Marketing Thought Leadership Marketing Plan 134

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s no longer just one piece of your overall marketing plan. But, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated. Why You Need to Focus on Video Marketing in 2018. What has 2018 seen?

Video Marketing 145

Video Marketing Marketers Marketing Transform 145

Hubspot Marketing

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”. In 2017, 50.3%

Place 145

Place Education Branding Marketing Strategy 145