Hubspot Marketing

JANUARY 24, 2018

These statistics were gathered by surveying 570 unique respondents in December 2017. 81% of businesses use video as a marketing tool -- up from 63%, the number reported in our 2017 survey. The respondents consisted of both marketing professionals and online consumers. Let's take a look at some of the big takeaways.

Video Marketing 145

Video Marketing Entertainment Marketing Marketers 145

Hubspot Marketing

JULY 22, 2024

Pro tip: You can either include your mission statement within your style guide, create a separate document for reference, or distill your mission statement into a slogan that you can place at the head of your document. Editor's note: This post was originally published in January 2017 and has been updated for comprehensiveness.

Branding 115

Branding User-Generated PR Law 115

Hubspot Marketing

OCTOBER 11, 2023

It was shut down in 2017 after a decline in its user base. 2017 - TikTok became available in the United States in late 2017 and has since reached over 130 million downloads. It was shut down in 2017 after a decline in its user base. 2017 - ByteDance, TikTok’s parent company, purchases Musical.ly. 2014 - Musical.ly

Gen Z 133

Gen Z User-Generated Transform Social Media Marketing 133

Martech

OCTOBER 9, 2023

It’s the first time the number has dropped in the history of the annual survey which began in 2017. However, 20% of organizations say they have a CDP in place and are delivering high value with it. Since 2017, the number of organizations with no plans to implement a CDP has dropped from 19% to 8% in 2023. Methodology.

CRM 122

CRM Marketing Automation Platform Marketing Marketers 122

The CMO Survey

AUGUST 28, 2019

of marketing budgets in 2017 to the current 7.2%. This is surprising given the pressure that customers and other stakeholders are placing on companies to create this type of value. These results are based on a sample of 341 top marketers at for-profit U.S. companies, 95% of whom hold the position of VP-level or higher. #1—Marketing

CMO 130

CMO New Technology B2C Analytics 130

Martech

JUNE 21, 2023

In its place is Google Analytics 4 (GA4), a very different and likely more powerful tool. 2017: Google releases Global Site Tag (gtag.js). On July 1st, nine days from now, Google will shut down the standard version of Universal Analytics (UA) — the most widely used marketing analytics tool in internet history.

Analytics 145

Analytics Place Marketing Marketers 145

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. They just have a time and place for their purpose. Vendor Category Map.

Customer Journey 119

Customer Journey User-Generated CRM Place 119

Hubspot Marketing

MAY 7, 2018

When you need a dose of inspiration, blogs like PR Examples are a great place to find the most compelling PR plays. Blue Planet II is considered the greatest nature series of all time , with its first episode attracting over 14 million viewers and earning the title of Britain’s highest rated TV show in 2017.

PR 145

PR Law Fashion Price 145

Hubspot Marketing

MAY 7, 2020

By 2017, over 50% of consumers wanted to see videos from brands they supported — more than any other kind of content. According to Statista , global mobile data traffic in 2022 will be seven times larger than it was in 2017. Image Source. Video made a push. Image Source. Video is inherently engaging.

Content Marketing 145

Content Marketing Shoppers eBook Marketing 145

Hubspot Marketing

MARCH 22, 2018

In an experiment we ran in 2017 , we found our Facebook audience favored native video content 160x more than non-native content. IKEA also offers an AR app that lets you place 3D products in your home. By 2017, 30% of all Starbucks orders were paid via mobile. Voice Search. Mobile First. Machine Learning and AI. Image Search.

eCommerce 145

eCommerce Millennials Shipping Price 145

Martech

NOVEMBER 18, 2021

Braze, a New York-based company, was founded as Appboy in 2011 and re-branded in 2017. Shares were priced at $65, above the expected range of $55 to $65. Following the jump, the company had a market value of over $8 billion. It orchestrates engagement between brands and customers across multiple channels.

Transform 117

Transform Price Place Branding 117

Buffer Marketing

DECEMBER 12, 2024

TikTok: Since its global launch in 2017, TikTok has seen unprecedented growth and user engagement, with an estimated 2.05B users. Threads grew from 3,300 connections in its first month on Buffer (June 2024) to over 23,000 connections , cementing its place as one of the fastest-growing platforms we track.

Transform 108

Transform Thought Leadership Branding Communications 108

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. To help you better understand the uniqueness of UK TikTok, weve outlined what sets it apart from its US and other counterparts.

Gen Z 103

Gen Z Food Fashion Millennials 103

Sprout Social

AUGUST 25, 2020

Any account that is verified appears with the blue checkmark next to the username both on their profile and in search results, and always appears in the same place. At the end of 2017, Twitter decided to work on a new verification program to improve the overall process and ensure verified accounts met their new guidelines.

Health 145

Health Fashion Branding Place 145

Hubspot Marketing

JANUARY 19, 2023

After the acquisition of Carol’s Daughter by L’Oréal USA in 2014 and Sundial Brands (Shea Moisture) by Unilever in 2017, buyers had concerns over the effectiveness of the products and felt these brands were no longer aiming to serve the initial customer base that made them popular in the first place.

Product 133

Product Branding Place Marketing Strategy 133

Hubspot Marketing

MAY 7, 2019

In 2017, 50.3% of web traffic took place on mobile phones. The average click-through rate for first place on desktop is higher than that of mobile, at 31.52% and 24.05% respectively. This RSS feed aggregator allows you to follow your favorite brands and see their most recent content in once place. source: Google ).

Place 145

Place Education Branding Marketing Strategy 145

Hubspot Marketing

NOVEMBER 6, 2024

And for more on lead generation, you can explore all of HubSpot's free lead generation content and resources in one place. Pro tip: Wherever you decide to spend your marketing dollars, take the time to understand your audience and learn the places they hang out online. This can help you determine the best places for your ads.

User-Generated 81

User-Generated Marketing Marketers Advertising 81

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2017. The website uses beautiful imagery of people, places, and items that represent this experience in a way that flows cohesively down the homepage, telling the story of this group of America’s newest citizens. Best Website Designs from 2017. Award: Site of the Year (2017), Awwwards.

Place 145

Place Promotion Transform Product 145

Martech

DECEMBER 5, 2023

Content tools accounted for 34% of all the new AI tools, far ahead of video, the second-place category, which had only 4.85%. at 5.7%, but third place was a big surprise: Iceland — with a population of 373,000 — launched 4.6% at 5.7%, but third place was a big surprise: Iceland — with a population of 373,000 — launched 4.6%

Manufacturing 136

Manufacturing Marketing Marketers User-Generated 136

Martech

SEPTEMBER 24, 2021

“In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi, Senior Data Administrator, Marketing at accounting and consulting firm Armanino, speaking at MarTech. Here’s a data-driven strategy for better understanding use cases.

Marketing Automation Platform 140

Marketing Automation Platform Marketing Marketers New Technology 140

Neil Patel

DECEMBER 17, 2019

I bought it on February 13, 2017 , for $120,000 dollars as a test to see if I could get more traffic from a tool than traditional content marketing or SEO. First off, for any given keyword you will see what percentage of the searches are taking place from mobile devices or desktop devices.

SEO 145

SEO Place Customer Content Marketing 145

Adobe Experience Cloud Blog

APRIL 11, 2018

Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017. How do influencers become influencers in the first place? By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? Story Is the Heart of Influencer Marketing.

Thought Leadership 134

Thought Leadership Marketing Marketers Price 134

Hootsuite

SEPTEMBER 15, 2022

It’d be great if we could avoid trolls entirely, but the internet is a deep, dark place. If the troll is starting fights with your customers or generally making your social media an unsafe place for others, leaving them alone will not be an option. — Carter Wilkerson (@carterjwm) April 6, 2017. Learn the internet.

Millennials 29

Millennials Health Management Branding 29

Hootsuite

SEPTEMBER 22, 2020

The official verification badge will always show in the same place. Twitter paused the application program in 2017. — Twitter Support (@TwitterSupport) November 9, 2017. Other things to know about Twitter verification include: Verification doesn’t mean endorsement. It also shows next to the username in search results.

Non-Profit 145

Non-Profit Health User-Generated Marketing 145

Hubspot Marketing

JULY 18, 2019

In a 2017 survey of online marketers, nearly three-quarters of respondents said they believe that link building is a critical SEO factor. Less is more: As you aim for quality, you'll realize that placing a few links on high-quality sites is much more effective than placing a larger number of links on suspicious or spammy sites.

SEO 144

SEO User-Generated Food Place 144

Buffer Marketing

MARCH 1, 2024

And some vitamins “I also always recommend bringing your cold and flu medicine of choice or stocking up on vitamin C — there are a lot of folks from around the world traveling to one place, so there are usually some germs floating around.” ” — Hailley  14.

Logistics 21

Logistics Energy Food Communications 21

SocialPilot

MARCH 12, 2024

12 Best Integrated Marketing Campaign Examples A business must target a variety of demographics across several channels to guarantee that a brand’s campaign is recognized and communicates to the right people in all the appropriate places. This is why having cohesive messaging across all mediums is so important. Take a look!

Automobile 105

Automobile Marketing Marketers Social Media Marketing 105

Hootsuite

SEPTEMBER 30, 2019

In 2017, WeChat reported 50 million monthly active senior users. In 2017, WeChat users were sending an average of 38 billion messages per day, up 25% from the previous year. An average of 68 million videos were posted to Moments every day in 2017. Banner ads can be placed at the bottom of articles. WeChat usage stats.

Transform 111

Transform Marketing Marketers Finance 111

Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well.

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Hootsuite

AUGUST 11, 2020

With all of these details in place, you’re well positioned to establish a good working relationship with a new client. Posted by Hootsuite on Friday, November 3, 2017. Posted by Hootsuite on Thursday, September 7, 2017. It’s a good place for anything that needs additional support or elaboration. Introduction.

Social Media Marketing 145

Social Media Marketing Energy Analytics Place 145

illumin

APRIL 4, 2025

With illumin s all-in-one platform, you can run programmatic, email, and social campaigns in one place. TV and streaming sports rights is expected to nearly double between 2017 and 2027. Our audience-focused approach ensures that your ad campaign is targeted towards the right people, ensuring a seamless customer journey.

Advertising 59

Advertising Advertisers Gen Z Branding 59

Sprout Social

AUGUST 17, 2022

While most social networks have standards in place to prevent ads from showing up within harmful content, these standards are usually developed after a brand safety blunder makes a threat clear. It’s the first place they turn to for information, entertainment or an outlet to voice their thoughts and opinions. Brand safety on Twitter.

Branding 137

Branding Health Advertising Advertisers 137

Hubspot Marketing

JULY 31, 2018

In 2017, Home Depot took it a step further -- now, you can also use their app to check out how objects like patio furniture, faucets, and other products look in your home. Taco Bell placed an AR feature on each Locos Tacos box and soda cup for their Doritos shell campaign. Image courtesy of AMCTheatres YouTube channel.

Shoppers 145

Shoppers Marketing Marketers Food 145

Hubspot Marketing

OCTOBER 19, 2018

In 2017, there were 3.7 Consider Place and Time. Anthropologie places their email sign up form towards the bottom of their homepage after users have had a chance to look around and become familiar with the site. billion email users across the globe. That number is expected to reach 4.3 billion by 2022. Source : theSkimm.

Place 145

Place Email Marketing Customer Branding 145

Search Engine Land

FEBRUARY 2, 2024

It was last updated in 2017. ” Google removed: Glossary section : In its place, Google explained the individual terms in context on the page. .” ” Google removed: Glossary section : In its place, Google explained the individual terms in context on the page. What changed.

SEO 122

SEO Promotion Place Management 122

Litmus

APRIL 3, 2025

Email clients have updated their support since this post was first written in 2017, so these buttons are very close to bulletproof. All in one place: Litmus Test. Because of this, Outlook is moving away from the older desktop clients that use VML, and we suggest you do, too. What does email client support look like?

Analytics 105

Analytics Branding Place Customer 105

Martech

MAY 4, 2022

And it’s only when I landed in Canada as an immigrant in 2017 that I saw an opportunity to transition to marketing. It’s easier to get that buy-in based on being able to show them we are at X, if we do Y and Z we can reach this place in this timeline. I then kind of transitioned into corporate communications.

SEO 117

SEO Entertainment Marketing Marketers 117