Sprout Social

APRIL 8, 2025

One of the platforms biggest innovations was the introduction of Pinterest videos in late 2018, which now play a major role in Pinterest marketing. According to Sprouts 2024 Content Benchmarks Report , 81% of consumers wanted to see more short-form videos from brands. Boost brand awareness Pinterest is built for discovery.

Shoppers 103

Shoppers Customer loyalty Analytics Branding 103

SMEI

JANUARY 24, 2023

While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. In addition to lowering customer loyalty and creating negative brand perceptions, shame marketing also has the potential to cause serious psychological harm. Let’s Talk.”

Customer loyalty 231

Customer loyalty Marketers Marketing Food 231

Hubspot Marketing

MARCH 30, 2020

Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. In this post, we'll explore what twitch is, and how you might use it to engage with prospects and increase brand awareness. 6 Ways Brands Use Twitch. Tactic: Brand Awareness. Let's begin by defining Twitch.

Branding 143

Branding Non-Profit User-Generated Influencer Marketing 143

Hootsuite

MARCH 2, 2020

It’s been a minute since TikTok crashed the global social media party in 2018. And with the advertising floodgates wide open, brands are too. TikTok officially made its overseas debut in 2018 when it merged with Musical.ly. Branded hashtag challenge. Brands can pay extra to secure the upper banner position.

Branding 145

Branding User-Generated Promotion Advertising 145

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Branding 143

Branding Transform Promotion CRM 143

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Hubspot Marketing

FEBRUARY 21, 2019

Ultimately, you spend plenty of time creating a compelling, incentivizing brand story surrounding your products or services. But how long do you spend cultivating a powerful employer brand to ensure you attract and retain top talent? What is employer branding? What is employer branding? Employer branding strategy.

Branding 145

Branding Transform Communications Promotion 145

Hootsuite

DECEMBER 4, 2019

Four out of five people would rather watch a live video from a brand than read a blog post, according to a survey done by Vimeo and New York Magazine. We're going LIVE with Benefit Cosmetics demonstrating the brand new BADgal BANG! Posted by BIRCHBOX on Tuesday, February 20, 2018. Live videos. Hello Volume! Your employees.

Branding 145

Branding Finance User-Generated Food 145

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Consistently, the message has been that audiences seek brands’ participation on social issues. Why do audiences look to brands on social issues?

Branding 144

Branding Transform Fashion Promotion 144

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Branding 145

Branding Communications Health PR 145

SocialPilot

JANUARY 9, 2025

Why Facebook Reviews Matter Before we go into learning how your customers can leave recommendations on Facebook, let us take a quick look at why brands must promote leaving reviews on Facebook. If you have good reviews on your Facebook business page, it will be visible to all connected to the reviewer, improving your brand reputation.

Management 90

Management Promotion Branding Customer 90

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platforms to brands and products. Free Promotion. Paid Promotion.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Backlinko

DECEMBER 27, 2024

For example, you could create a custom GPT to edit written content to reflect your brand voice. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Enter your domain or landing page and click Import Brand to add brand elements.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Set Up

NOVEMBER 26, 2024

Here’s a comprehensive look at how Brands and consumers are navigating Black Friday 2024. The National Retail Federation forecasts holiday sales to approach $1 trillion, but with the slowest growth rate since 2018. Consumer Behavior: What’s Changing? million last year.” Black Friday 2024 reflects a retail landscape in transition.

Transform 59

Transform Retail Shoppers Price 59

Hubspot Marketing

DECEMBER 10, 2019

A 2018 study by PWC on Customer Experience made it clear — responsibility for delivering a winning CX belongs to the entire organization. Satisfaction and Net Promoter Score (likelihood to recommend) are two popular KPIs. Who Owns Customer Experience? Has your company defined who "owns" customer experience? Is it Sales?

Customer 145

Customer Branding Key Performance Indicator Marketing Automation Platform 145

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Rebuilds trust in your brand. Helps promote your improved products. Except it’s me.

PR 143

PR Influencer Marketing Marketers Marketing 143

Jeff Bullas

JANUARY 30, 2023

TikTok became the world’s most downloaded app on Apple devices in 2018 and has been growing quickly ever since. If you are an aspiring influencer, business, or brand and aren’t on TikTok, you may need to re-think that approach! They only promote true organic TikTok growth with real, active users. Try Toksocial Here. #6.

User-Generated 323

User-Generated Price Target Market Management 323

Spiralytics

JANUARY 26, 2023

Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. Working with influencers can be a risky move, especially when brands are not familiar with the dos and don’ts of influencer marketing.

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

Hubspot Marketing

DECEMBER 30, 2019

compared to 2018. With more brick and mortar stores than ever, and the bombardment of ads that comes with them, do these Black Friday promotions actually influence purchases? When I asked participants, "Did you engage with any online ads or promotions for Black Friday?", Data Source: Lucid Software. Data Source: Lucid Software.

eCommerce 145

eCommerce Promotion Shoppers Fashion 145

Hootsuite

MARCH 2, 2020

The platform’s revenue grew 51% between 2018 and 2019, thanks in part to a 46% spike around the end-of-year holidays. Pinterest rates as the 10th most relevant brand in the U.S. Last year’s Prophet Brand Relevance Index put Pinterest in 10th position, behind companies like Apple, Spotify, Android, and Disney. in the near term.

Marketers 145

Marketers Marketing Advertising Advertisers 145

Hubspot Marketing

JULY 23, 2019

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. In 2018, the lip-syncing app, Musical.ly She explained that more brands are on the platform, adding that, "The Washington Post is on TikTok and they are pretty popular too.".

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. Additionally, Oktopost puts an emphasis on their brand safety features.

Branding 138

Branding Price Influencer Marketing Transform 138

Hootsuite

DECEMBER 17, 2019

billion in May 2018. Competition is fierce out there for brands and creators. And that number is up from the year prior (2018), when it was 8 minutes and 41 seconds. This number has been steady since late 2018. Brands who have pinpointed their audience’s needs will have a much easier time promoting their YouTube channel.

Advertising 145

Advertising Advertisers Marketers Marketing 145

Buffer Marketing

AUGUST 4, 2022

Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. For the second edition of Social Proof, we interview one of the prime examples of crafting a personal brand — Steph Smith.

Branding 111

Branding Product Promotion Place 111

Hubspot Marketing

MAY 7, 2018

March 31, 2018. When Fragrance brands advertise in magazines, they usually show off their aromas by drenching an ad with their latest cologne or perfume. So in typical Old Spice fashion, they gently ribbed other fragrance brands by inserting a paper blazer doused in their new cologne, Captain, in their print ad in GQ magazine.

PR 145

PR Law Fashion Price 145

Neil Patel

SEPTEMBER 8, 2020

Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. Next, Google plans to introduce promoted pins on Maps with a special API key. Another great feature that you get with the ad is in-store promotion. Let me know in the comments.

Branding 126

Branding Retail Real Estate SEO 126

Neil Patel

MARCH 17, 2021

Of 18 to 21-year-olds who weren’t in high school in 2018, 57 percent were in college, compared to 52 percent of Millennials in 2003, and 43 percent of Gen Xers in 1987. Generation Z isn’t the best target audience for every brand. At this point, I’m going to assume your brand is relevant to Gen Z, and you’re eager to reach them.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hubspot Marketing

JULY 14, 2020

Up until that point, I'd come across promotional content from three different channels for the new season. This style of marketing is great for boosting leads and brand awareness. In Canada, there was a billboard put up in Toronto, promoting the song's Spotify release. In early 2018, newspaper The New York Times was struggling.

Marketers 145

Marketers Marketing Education User-Generated 145

Hootsuite

JANUARY 27, 2020

As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% Big brands with massive follower counts can expect even lower averages. So what does that mean for brands who don’t want to shell out dollars to turn every single post into a Facebook ad

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Adobe Experience Cloud Blog

MARCH 15, 2019

If the future of Twitter is video, how should brands adjust their s ocial media strategies ? If your brand doesn’t have strong videos on Twitter, it’s time to make a change. Appeal to their visual senses by designing videos with obvious characters and motivations, eye-popping visuals, and identifiable branding.

Advertising 134

Advertising Advertisers Thought Leadership Education 134

Hootsuite

MAY 7, 2020

Since its global release in 2018, TikTok’s growth has been explosive. Despite only being released globally in 2018 , it ranks as one of the most downloaded apps of the last decade. In September 2018, TikTok’s parent company Bytedance usurped Uber’s long-held position as the world’s most valuable startup. important; }.

Transform 145

Transform Price Marketers Marketing 145

Hubspot Marketing

JANUARY 31, 2019

Neuromarketing blends neuroscience and marketing to help brands gauge the emotional resonance of their current and future marketing campaigns. Last year, Immersion Neuroscience hooked eight people up to the INBand and measured their neurochemical responses to 17 ads from the 2018 Superbowl. Brands could save millions of dollars on ads.

Neuromarketing 145

Neuromarketing Marketers Marketing Traditional Marketing 145

Sprout Social

FEBRUARY 5, 2020

Here, we’re going to try to make sense of Facebook reach and how it can help grow your brand. However, this changed in February 2018 , so marketers who are familiar with the old way of measuring reach should be readjusted to the updated method by now. Clearly, this could put branded content at an immediate disadvantage.

Promotion 145

Promotion Branding Place Marketing Strategy 145

Hubspot Marketing

MARCH 29, 2018

Promote Your Website on Your Email Signature. Your connections and other LinkedIn members will engage with your posts and share them, doing the free promotion for you. With almost half of all social media traffic coming to B2B company sites from LinkedIn, it’s a missed opportunity if you don’t publish and promote content on LinkedIn.

Advertisers 145

Advertisers Advertising Copywriting Promotion 145

Hootsuite

DECEMBER 10, 2019

And because of that, they’re not only receptive to brand content— they find it helpful. From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million. And 83% of weekly users have made a purchase based on content they see from brands on Pinterest. Promoted Pins.

Millennials 145

Millennials Fashion Promotion SEO 145

Hubspot Marketing

MARCH 28, 2023

As Bold Glamour gained popularity it was widely criticized by TikTok users for promoting unrealistic beauty standards, especially for young people. Beauty brand Dove joined the conversation with a timely campaign featuring original data. The filter has been used in over 30 million videos to date.

Education 125

Education Promotion Video Marketing Product 125

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. But simply following a trend, doesn’t guarantee success if your brand doesn’t have purpose. .

Thought Leadership 134

Thought Leadership Marketers Marketing Event Marketing 134