Martech

AUGUST 5, 2024

Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. Why it’s important to combat MFAs Combating MFA sites is important because they take advantage of digital ads for profit while offering little value to users.

User-Generated 123

User-Generated Advertisers Advertising Marketing 123

Search Engine Land

JULY 2, 2024

A zero-click search happens when users end their session or enter a new query without clicking on any results. That said, it’s important to remember that not all users want to click on a link and visit a website to get an answer. A majority of Google searches – 58.5% in the U.S. in the EU – result in zero clicks. Dig deeper.

User-Generated 136

User-Generated SEO Place Branding 136

Adobe Experience Cloud Blog

JANUARY 9, 2020

For example, you could have Javascript issues that slow down your user experience or page loading issues that may render the website as “not mobile-friendly”. By increasing your site’s speed, you create a quality user experience and show your audience that you value their time. These searches generate diverse results. .

SEO 174

SEO User-Generated Thought Leadership Digital Marketing 174

Hubspot Marketing

JULY 23, 2024

My job was to increase the number of leads we generated from our Facebook, Twitter, and LinkedIn accounts. In a 2020 study by Leo Burnett, Mike Treharne, and Richard Shotton ( cited in Richard’s book ), participants were shown ads with brand names containing missing letters, for example, "HS_C." This is due to the generation effect.

Promotion 133

Promotion Advertisers Advertising User-Generated 133

Backlinko

OCTOBER 16, 2024

AI remains one of the dominant themes of venture capital investing and millions of users engage regularly with a growing number of AI apps. VEED Website: [link] Year founded: 2018 HQ: London, United Kingdom Users: 10 million Funding: $35 million Description: VEED offers an AI-powered video editing platform. Let’s dive right in!

User-Generated 109

User-Generated Product 109

Hootsuite

APRIL 9, 2025

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. TikTok and Pinterest are especially strong here, with younger users more likely to shop based on recommendations. adults, doubling in popularity since 2020.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Hootsuite

NOVEMBER 28, 2024

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Unlike paid social ads, Pinterest content seamlessly blends into user feeds, making it an effective tool for building brand awareness, driving traffic, and boosting conversions. ICYMI: Pinterest is more than a social network. The strategy?

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Jeff Bullas

MARCH 1, 2023

First used on Twitter in 2007, they’ve been going strong ever since in helping users find content that they are interested in and want to see. We’ll start with hashtag generator tools and round out with an FAQ guide. Pricing One of the best parts about Kicksta’s hashtag generator tool? That’s why it is our top pick.

Social Media Marketing 328

Social Media Marketing User-Generated Price Analytics 328

Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). P&G brands will be leveraging social media to generate organic content by athletes and their fans throughout the Olympics, according to SponsorUnited.

Gen Z 121

Gen Z Fashion Entertainment Marketing 121

Hootsuite

JANUARY 15, 2025

Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. LinkedIn is available in 36 languages This allows many global users to access the network in their native language. of LinkedIn users identify as men and 43.6%

User-Generated 114

User-Generated Education Real Estate Transform 114

Search Engine Land

AUGUST 28, 2024

However, users searching for “Google alternatives” has increased by 7% year-on-year (mainly driven by a big spike at the end of May), with the U.S. ERNIE (Enhanced Representation through kNowledge Integration) is an AI language model developed by Baidu that leverages knowledge graphs to enhance natural language understanding and generation.

SEO 93

SEO Automobile Transform Real Estate 93

Search Engine Land

JULY 25, 2024

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. prior to 2020. Dig deeper: SEO for user activation, retention and community How to keep your SEO efforts going during a downturn The general message is “do not reduce spending.” will increase by approximately 10%.

SEO 108

SEO Management Price Thought Leadership 108

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Sales conversion : Turning leads, trial users, or freemium users into paying customers. At this stage, the goal is to attract a wide audience and generate interest in your products or services.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Hubspot Marketing

APRIL 21, 2025

They're the new generation of celebrities but are more relatable and accessible than their predecessors. Finally, 24% say it incentivizes user-generated content. Marketers behind the language-learning app achieve this by participating in viral trends while incorporating user-generated-content and inside jokes among its users.

Social Media Marketing 84

Social Media Marketing User-Generated Influencer Marketing Customer Journey 84

Litmus

JULY 31, 2024

Overall email volume up 13% since 2020, expected to grow another 13% by 2026. Learn more That brings us to today Interactive email elements like hover/rollover effects, animated GIFs, gamification, and user-generated options like live polls are often simply called “interactive.”

Logistics 109

Logistics Customer Journey Copywriting User-Generated 109

Jeff Bullas

MARCH 15, 2023

It was developed by OpenAI (started in 2015) and is a language model that uses a transformer neural network (let’s just say it uses “technology”) to generate human-like text responses to user queries. The reason it matters is that it is a generational evolution of technology that could take your job or open a new world of opportunity.

Health 246

Health User-Generated Transform Education 246

Sprout Social

APRIL 21, 2025

Dr. Martens partnered with singer Cariss Auburn on the #TeamUpOnTheTrack campaign to source user-generated content featuring fans in the brands iconic boots. It lets users get advice from each other and join even more specific groups within the niche makeup space. The UGC was used as new visuals for Auburns song Daydream.

Branding 110

Branding Finance Fashion Health 110

Backlinko

OCTOBER 21, 2024

Understanding Information Gain: Inside Google’s Black Box The 2020 Google patent application gave us insights into how the search giant evaluates content. The patent describes measuring “additional information that is included in the document beyond the information contained in documents that were previously viewed by the user.”

SEO 103

SEO Finance User-Generated Food 103

Whos Mailing What

JUNE 13, 2025

It can automate everything from sorting audiences into segments based on their behavior and preferences to generating personalized creative and scheduling print runs. 6. AI-generated visuals for print One of the exciting benefits of AI in print media is using AI-powered image generators. All Rights Reserved.

Direct Mail 89

Direct Mail Industry Insights Real Estate Marketing 89

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand.

Gen Z 145

Gen Z User-Generated Millennials Marketing 145

Hootsuite

JANUARY 17, 2025

You need an audience of politically active, informed social media users. Essien, MD MPH (@UREssien) May 31, 2022 One of their most interesting findings is their analysis of the most influential X users in this discussion. The user with the second-most influence had just over 2,600 followers. link] — Utibe R.

Promotion 103

Promotion Thought Leadership Health Non-Profit 103

Martech

OCTOBER 1, 2024

It also offers experimentation capabilities allowing users to test many variations on website placements, CTAs, etc. Customizable algorithms that self-adjust to deliver relevant user experiences. Faster page-load speeds with the digital experience enhanced before it reaches the user’s browser. Edge Delivery. Collaboration.

User-Generated 65

User-Generated Analytics Management Product 65

Use Insider

NOVEMBER 18, 2024

That’s good news for the industry following a rocky 2020. Product Discovery for the Mobile Generation One of the main focuses of our discussion was the growing need for retailers to address and improve the search and product discovery experience for mobile. The Industry Outlook: The haircare market is expected to reach $134.3

Retail 59

Retail Transform Customer User-Generated 59

Sprout Social

AUGUST 30, 2021

Generate qualified leads. HeatherBadenoch) December 9, 2020. Here are a few ways the streaming giant’s 2020 campaign built brand awareness, inspired customer loyalty, generated leads and compelled businesses to advertise on Spotify. — Spotify (@Spotify) October 1, 2020. Maximize marketing ROI.

User-Generated 145

User-Generated Customer loyalty Advertisers Advertising 145

Hubspot Marketing

FEBRUARY 23, 2023

How Airlines Are Creating Their Own Banks Though travel demand and spending decreased due to the pandemic in 2020, Delta was able to generate cash by raising $6.5 In late 2020, Delta created its subsidiary SkyMiles IP Ltd. YouTube is testing podcast management capabilities in its creator studio.

User-Generated 128

User-Generated Promotion Management Branding 128

Sprout Social

JUNE 22, 2021

billion global active users. 90 million US users. With billions of active users spanning all ages, Facebook is one platform businesses can’t afford to ignore as part of their digital strategy. billion global active users. Key Stats: 1 billion global users. 140 million US users. million US users.

Customer 142

Customer Gen Z User-Generated Health 142

Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. But they do reveal how social trends and user expectations are evolving over time. But since being founded in 2016, it has grown to more than one billion monthly active users. Eight new users join TikTok every single second !

Gen Z 145

Gen Z Finance User-Generated Transform 145

Hootsuite

MAY 26, 2021

Learn how to generate and nurture leads and win business using social media. In the last six months of 2020, 25% of Americans ages 18 to 34 made a purchase via social media. Social media platforms gained 490 million users in 2020 alone. Plus, a lot of those users are using social platforms for brand research.

User-Generated 145

User-Generated Communications Social Media Marketing Customer loyalty 145

SocialPilot

FEBRUARY 3, 2025

billion social media users globally, your target audience is bigger than ever, but so is your competition. In 2020, when DreamsChallenge was trending on TikTok, a TikToker went viral by making a skateboarding video while drinking Ocean Spray cranberry juice and lipsyncing to Fleetwood Macs Dreamer song. With over 5.22

Social Media Marketing 76

Social Media Marketing User-Generated Marketing Marketers 76

Hubspot Marketing

OCTOBER 11, 2023

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. billion monthly active users.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In 2024, Australian Android users spent an average of 42 hours and 13 minutes per month on the app, equating to roughly an hour and a half per day.

Gen Z 70

Gen Z Fashion Transform Food 70

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Hubspot Marketing

APRIL 20, 2021

As they grew their business, they knew they would need an optimized website that generated leads. Some of the tools Apptega used within Marketing Hub to achieve their growth are the on-page SEO recommendations that direct users to pages that need attention and additional ways to optimize content. Beacon Digital Marketing.

SEO 145

SEO Digital Marketing User-Generated Management 145

Sprout Social

MARCH 29, 2021

billion monthly active users. The brand leveraged its rich influencer network and customer-generated content to create a campaign driven by real women, for real women. Ultimately, Adore Me’s Valentine’s Day efforts resulted in 226% more purchase conversions than the brand’s 2020 campaign, at a 6% lower cost per acquisition.

User-Generated 145

User-Generated Management Advertisers Advertising 145

Neil Patel

MARCH 25, 2021

TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. Users can add song snippets, special effects, and filters to their videos and then share them with a vast global network. Bringing your brand to TikTok gives you visibility with millions of new users worldwide.

Product 144

Product eCommerce Millennials User-Generated 144

Hubspot Marketing

JANUARY 13, 2023

Which Nonprofit Marketing Channels Generate Results. The more connected we are with the community, the more families we reach, the more services we provide, and the more resources we can generate.”. Cultural nonprofits generated 53% of their online revenue from memberships , while Public Media generated 100% from memberships.

Gen Z 143

Gen Z User-Generated Millennials Marketing 143

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z 63

Gen Z User-Generated Influencer Marketing Law 63