Hootsuite

FEBRUARY 27, 2025

Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. There are 1 billion YouTube Shorts on the platform Only launching in 2021, YouTube Shorts has quickly grown in usage. YouTube Shorts stats Shorts are one of the fastest-growing features on YouTubes platform.

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Martech

SEPTEMBER 20, 2024

That’s an increase of nearly 50% in the previous 12 months and three times as many as in 2021. There will be a breach in 2023, 61% of companies reported a third-party breach , according to a study by Prevalent, a third-party risk management provider. Furthermore, these breaches are expensive and slow to be discovered.

Law 124

Law Fashion Communications Management 124

Vertical Response

AUGUST 19, 2024

In 2021, 92% of internet users engaged with video content, underscoring its importance. For businesses looking to increase brand awareness and build an audience, podcasts offer a compelling platform. For businesses, focusing on producing high-quality online video content is essential in reaching and engaging their audience.

Advertising 84

Advertising Advertisers Buzz Marketing Marketing 84

Martech

OCTOBER 22, 2024

Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. That genie is out of the bottle.

eCommerce 120

eCommerce Transform CRM Price 120

Hubspot Marketing

JANUARY 27, 2025

According to Kantar research in 2021, Super Bowl ads delivered an average return on investment (ROI) of $4.60 And 123 million U.S. viewers watched Super Bowl LVIII second only to the moon landing and nearly a third of viewers say that the commercials are their favorite part of the game. Your $7m ad is getting a lot of eyeballs on it.

Advertising 121

Advertising Advertisers Price Food 121

Martech

JANUARY 13, 2025

Then in 2021, Apple introduced mail privacy protection (MPP), which made email open rate data unreliable. These regulations posed challenges for marketers reliant on personalized targeting, but the industry is adapting. Dig deeper: U.S.

Law 131

Law User-Generated Email Marketing Education 131

Buffer Marketing

AUGUST 2, 2024

  Another key player in the decentralized social movement, Bluesky , was launched in 2021. ”  Even Meta’s Threads have plugged into the fediverse, though they themselves aren’t decentralized (more on this to come). 

Communications 115

Communications Product Place Social Media Marketing 115

Martech

OCTOBER 17, 2024

A Deloitte article from 2021 makes this point well. When we watch the actual behavior of consumers, they continue to use websites even when they know their data is being hoovered up by half the world. Many consumers simply admit defeat and say privacy is a thing of the past.

Customer 128

Customer Real Estate Law Advertisers 128

Backlinko

DECEMBER 6, 2024

monthly visitors between 2021 and 2024 This is an excellent example of a company implementing the Pirate Funnel to diagnose and fix weak points in their marketing strategy. The companys traffic soared from 0.5M And, as a result, see rapid growth in user acquisition, activation, and revenue.

Customer Journey 92

Customer Journey User-Generated Marketing Marketers 92

Martech

DECEMBER 10, 2024

This figure has stagnated since 2021. Information overload and declining trust in brands have created a perfect storm where getting heard and seen is harder than ever. Only 50% of consumers trust the brands they do business with, per a recent survey from Qualtrics XM Institute.

Transform 137

Transform Whitepaper User-Generated CMO 137

SmartBrief - Marketing

MARCH 28, 2025

in February 2025 a 7-point decline that marks the largest monthly drop since August 2021. R ecent consumer sentiment data underscores the need for agile, data-driven marketing strategies. For instance, the Conference Board Consumer Confidence Index dropped to 98.3

Millennials 87

Millennials Price CRM Marketing 87

Hubspot Marketing

JUNE 26, 2025

However, Katy Milkman, along with a large team of researchers, applied this idea to persuasive messaging in her fantastic 2021 study , which looked at how to encourage patients to get vaccinated for the flu at an upcoming doctor’s appointment. more likely to get vaccinated, as the reservation language boosts feelings of ownership.

Non-Profit 112

Non-Profit Branding Health Price 112

The Drum

JULY 14, 2025

Yet this remains small compared to men’s leagues: the NBA alone generated over $1.3bn in ad sales during its 2021–22 season. TV ad spend on women’s sports hit an estimated $244m in 2024, more than doubling from the prior year with a 139% increase.

Advertising 76

Advertising Advertisers Branding Marketers 76

Sprout Social

OCTOBER 11, 2024

New rules expand opportunities to partner with athletes The Name, Image, Likeness (NIL) ruling in 2021 also greatly expanded the pool of athletes brands could work with by making it possible for college athletes to profit from partnerships—including those who had already built an online following.

Transform 92

Transform Fashion Gen Z Food 92

Buffer Marketing

JULY 22, 2024

  Track ad performance in real-time While Meta got rid of its full Facebook Analytics platform in 2021, it still has excellent resources for understanding ad performance, including reach, engagement, conversions, and more metrics. This data is updated in real-time so you can adjust your campaigns based on performance.

Advertising 116

Advertising Advertisers User-Generated Management 116

Martech

OCTOBER 1, 2024

The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. However, the accompanying lack of transparency means brands don’t know how effective these are. Advertisers have limited control over where ads appear.

Branding 126

Branding Advertising Advertisers Retail 126

illumin

NOVEMBER 12, 2024

Virginia Consumer Data Protection Act Virginia passed its Consumer Data Protection Act (CDPA) on March 2, 2021. Colorado Privacy Act In July 2021, Colorado took third place, passing the Colorado Privacy Act. This bill granted customers in the state of Virginia a limited number of rights over their data.

Law 98

Law Advertising Advertisers Health 98

Search Engine Land

AUGUST 21, 2024

Google announced in 2021 that it would no longer allow advertisers to target users under 18 based on age, gender or interests. Key details: Google reps reportedly told several ad buyers to target the “unknown” category of YouTube users, which likely includes teens.

Advertising 82

Advertising Advertisers Entertainment Branding 82

Search Engine Land

SEPTEMBER 30, 2024

Google introduced a feature called “ optimized targeting ” for Google Display Network, or GDN, campaigns in 2021. This feature promises to look beyond your campaigns’ manually selected audiences to seek out ones you may have missed.

Advertisers 90

Advertisers Advertising Place Search Marketers 90

Welcome Software

SEPTEMBER 17, 2024

According to Accenture’s latest Global Banking Consumer Study , banks invested $124 billion globally in new IT in 2021—a 24% increase compared to 2019. Adoption of the latest technologies has shifted from being a competitive advantage to table stakes.

Transform 52

Transform Marketing Marketers Customer loyalty 52

Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). “But because the WNBA is starting to get more of a voice now, there’s a convergence with these players and brands.”

Gen Z 120

Gen Z Fashion Entertainment Marketing 120

Hubspot Marketing

JANUARY 17, 2025

Editor's note: This post was originally published in November 2021 and has been updated for comprehensiveness. I know youll feel more organized and peaceful with everything mapped out, ultimately leading to saving time and successfully executing your projects.

Marketing 88

Marketing Marketers Marketing Plan Fashion 88

Martech

APRIL 17, 2025

year-over-year increase from 2023 and the most substantial gains since 2021. Digital advertising continues to thrive, reaching a record $258.6 billion in revenue. That’s a healthy 14.9% ” Email: Business email address Sign me up!

Retail 80

Retail Advertising Advertisers Marketing 80

Zumvu

JUNE 17, 2025

Contact our news team at info@zumvu.com Know More Featured Reviews Get Featured Sales & Marketing , Content Marketing Content Fuel: Automate your Content Creation with SEO Writing Service Feb 10, 2021 Sales & Marketing , Video VEED Review: Is it worth your consideration?

Finance 59

Finance Transform CRM Social Media Marketing 59

The Drum

JULY 1, 2025

From Unilever’s disability inclusive deodorant packaging in 2021 to Microsoft’s ‘Change the Game’ initiative in 2019, Cannes has recognized some of the best examples of brands that strive to make their products and services accessible for all.

Promotion 93

Promotion Product Branding Marketers 93

Buffer Marketing

JULY 31, 2024

Managing up: How to get what you want & give your boss what they need 🧵 — Wes Kao 🏛 (@wes_kao) October 23, 2021 Similarly, a podcast related to content marketing strategy, like Content, Briefly can help you discover lots of new people in the content marketing space. Your boss is tired of being your manager.

User-Generated 108

User-Generated Retail Fashion Management 108

Martech

MAY 20, 2025

People seeing it as “critically important” increased by 20 percentage points since 2021. Three-quarters say AI will be “very important” for the next 12 months, an eight-point jump from the previous year. Those numbers reflect the growing integration of AI in marketing.

PR 87

PR Marketing Marketers Social Media Marketing 87

Martech

JANUARY 8, 2025

In March 2021, Optimizely acquired Zaius. It’s just over a month since the long-established ActionIQ was acquired by Uniphore. However, the acquisition in this case by a DXP brings to mind older stories. In December 2019, Acquia acquired AgilOne. In the same month, Sitecore acquired Boxever.

Management 114

Management Customer Product Branding 114

Search Engine Land

JULY 8, 2024

22, 2021: Google Search Console rolls out new design. 8, 2018: Google experiments with domain properties. June 26, 2019: Google Search Console adds mobile-first indexing features. May 27, 2020: Google Search Console adds Core Web Vitals report. 14, 2022: Google Search Console launches new HTTPS report.

SEO 106

SEO Transform Health eCommerce 106

Neil Patel

JUNE 16, 2025

Case Study #1: Facebook Became Meta By 2021, Facebook had a problem. By 2021, it owned Instagram and WhatsApp, expanded into VR with Oculus, and was building out the metaverse. Be clear about what’s changing and why, and reiterate the reasons for the change over the first few months.

Key Performance Indicator 62

Key Performance Indicator Communications Branding Customer 62

SocialPilot

MAY 8, 2025

Over 60 million of its stories were shared across social media in 2021, and over 156 million users engaged with the campaign year after year. The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes. The result?

Gen Z 82

Gen Z Customer Whitepaper Analytics 82

Hubspot Marketing

JANUARY 22, 2025

Editor's note: This post was originally published in September 2021 and has been updated for comprehensiveness. With the right mix of creativity, optimization, and patience, organic marketing can be your most powerful ally in 2025 and beyond.

Gen Z 124

Gen Z Social Media Marketing User-Generated Inbound Marketing 124

Sprout Social

JANUARY 27, 2025

The Sprout Social Index 2021, UK & Ireland report found that being known for placing customers first is the top quality consumers ascribe to the best brands on social media. Customer care is now a critical component of social media success.

Retail 88

Retail Shoppers User-Generated Customer Journey 88

Martech

JANUARY 17, 2025

Victorias Secret: An unsexy meltdown In 2021, Victorias Secret faced criticism from social media influencers, like womens soccer star Megan Rapinoe, who condemned the lingerie manufacturer and retailer for defining sexiness through the male gaze. Dig deeper: Are these email subject lines deceptive, clever copywriting or bad data at work?

Transform 129

Transform Manufacturing Copywriting Law 129