Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles.

Product 111

Product Content Marketing Marketing Marketers 111

Sprout Social

APRIL 21, 2025

Access targeted audiences You know your products and services arent for every single person out there. With niche communities, you can get access to audiences that fit your ideal customer profiles and even discover new markets. The videos often feature colorful products and ASMR-style sounds throughout.

Branding 99

Branding Finance Fashion Health 99

Sprout Social

MAY 1, 2025

It also opens up access to new markets, boosts brand awareness and generates more leads. Lets say a customer sent you a LinkedIn DM about a product or service issue. Per a 2021 McKinsey study , 71% of consumers expect businesses to deliver personalized experiences. Follow-ups can also improve B2C interactions on LinkedIn.

Management 101

Management B2C User-Generated Communications 101

Hubspot Marketing

MAY 3, 2021

A rebrand can successfully re-establish your brand in an industry, help expand your product offerings, or attract new consumers. Use these examples to kickstart your own rebrand in 2021. The colors in the logo are pulled together from various Adobe products, as well as the new Adobe red logo. Its product logos.

Health 144

Health Food Branding Retail 144

The CMO Survey

MARCH 18, 2021

While the profession took its knocks with job losses in 2020, the forecast is looking brighter moving into 2021. The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. Companies reported that 8.2% for the year.

CMO 130

CMO B2C Marketing Marketers 130

Sprout Social

MARCH 1, 2021

And yet we often see these terms slapped on marketing content and branded products, with no recognition of or sensitivity to their origins. I have a big new flash. powell (@jaydeipowell) January 3, 2021. tomb0y_in_lace) February 13, 2021. — Sephora (@Sephora) February 8, 2021. being authentic.

Non-Profit 143

Non-Profit Retail Education Marketing 143

Pam Didner

JANUARY 1, 2021

These components are important to become a successful senior marketing professional as you climb the corporate ladder within your organization, get hired onto a new marketing team or run your own consultancy. As we sit in early 2021 many B2B marketing events and conferences have yet to announce dates, and with good reason.

Transform 52

Transform Marketing Marketers Digital Marketing 52

Hubspot Marketing

APRIL 11, 2022

Number of App Installs: TikTok has been downloaded 3 billion times and had the most non-game app installs for 6 months in 2021, achieving 383 million downloads from January to June 2021. Surpassing competition: In 2021, TikTok was the 7th ranked social media app. TikTok is 1.7x TikTokers are 1.4x TikTok users are 1.5x

Gen Z 120

Gen Z Transform Entertainment Customer Journey 120

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Launch a new product or service. When we think of classic marketing campaign examples (like “ Got Milk? Product photos and videos.

Customer 145

Customer Copywriting Marketing Marketers 145

Hootsuite

FEBRUARY 1, 2022

As of December 2021, the platform boasts over 7.5 The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. Types of common collabs’ include brand shoutouts, sweepstakes, giveaways, and product unboxings.

Gen Z 124

Gen Z Food Influencer Marketing Marketing 124

Martech

SEPTEMBER 23, 2021

When communications break down, it creates tremendous costs for marketing organizations by eroding engagement with customers and prospects, decreasing alignment around brand messaging and goals, and preventing productivity and growth. The business case for investing in effective written communication. The value is clear.

Communications 136

Communications Marketing Marketers Customer Journey 136

Neil Patel

DECEMBER 14, 2021

I’m proud to announce that MediaPost, a well-respected media, advertising, and news publication, recognized NP Digital as the Search/Performance Agency of the Year. As a previous finalist in 2021, winning this year’s award is especially meaningful due to all of the extra hard work and dedication our team put in. Contentful.

Customer 126

Customer Finance Fashion SEO 126

The CMO Survey

MARCH 28, 2023

Marketing organizations report working from home all of the time at lower rates than in the last survey (39.3 Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. percent vs. 48.7

CMO 130

CMO Finance Marketing Marketers 130

Marketing Insider Group

NOVEMBER 22, 2021

6 Best Content Marketing Videos of All Time. The Story of Content: Rise of the New Marketing. Content Marketing Institute. Whether you’re a new or seasoned content marketer, you’ll want to take time to watch The Story of Content by the Content Marketing Institute (CMI). The real ROI was 0.

Content Marketing 141

Content Marketing Marketing Marketers Customer Acquisition 141

Sprout Social

MAY 1, 2025

It also opens up access to new markets, boosts brand awareness and generates more leads. Lets say a customer sent you a LinkedIn DM about a product or service issue. Per a 2021 McKinsey study , 71% of consumers expect businesses to deliver personalized experiences. Follow-ups can also improve B2C interactions on LinkedIn.

Management 74

Management B2C User-Generated Communications 74

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

Analytics 140

Analytics Marketing Marketers Global Marketing 140

Lusha

JANUARY 26, 2021

It’s 2021 – go with SEO all guns blazing or lose. . Marketers who use automation to nurture leads see a 451% increase in qualified leads. Look at it this way, If leads are the water in your marketing funnel and sales pipeline, automation is the pump that keeps it flowing. Sending email marketing sequences.

eBook 52

eBook CRM SEO Management 52

Search Engine Land

SEPTEMBER 15, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google credits its 90% market share to being a superior platform (Sept. Google ‘hid and destroyed evidence’ (Sept.

Law 137

Law Manufacturing Search Marketers Advertisers 137

Adobe Experience Cloud Blog

MAY 7, 2021

To set the record straight, Google won’t replace third-party cookies with new individual user tracking, and it also intends to remove support for third-party cookies. For years, marketers have been using cookies for efficiency and productivity. Access your techie side with a new perspective.

Thought Leadership 174

Thought Leadership Marketing Marketers User-Generated 174

Martech

OCTOBER 28, 2021

Salesforce completed the acquisition of Slack in July 2021. Perhaps it will never be possible to do absolutely everything in the same platform, let alone the same dashboard, but that’s the condition to which marketing and workplace technology is aspiring. Email marketers in search of new marketing technology to meet challenges .

Law 115

Law Email Marketing New Technology Digital Marketing 115

Rock Content

AUGUST 2, 2023

Our efforts were focused on better educating our leaders, promoting internal learning events, mandatory training on DEI aspects, and reinforcing what the code of conduct means in practice.

Non-Profit 98

Non-Profit Education Law Digital Marketing 98

Sprout Social

FEBRUARY 24, 2022

Social commerce: researching or buying products directly from social media or social media ads (see below). AR shopping: using camera apps to preview products in virtual spaces (think: the IKEA app for furniture or the EyeBuyDirect app for virtual glasses try-on). billion in US sales in 2021, making up 82.2% For brands.

Shoppers 136

Shoppers Retail eCommerce Shipping 136

Martech

JANUARY 24, 2024

Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology. Every organization’s products and services should have unique selling points and provide compelling and distinguishing features.

Price 117

Price Management Product New Markets 117

Search Engine Land

MARCH 31, 2023

Researching and recommending new marketing technology products. Training and supporting marketing staff on using marketing technology products. Here’s the full list of responsibilities we asked about: Search marketers live in spreadsheets. the Great Reshuffle ) of 2021? It was real.

Search Marketers 86

Search Marketers Marketing Marketers Management 86

Sprout Social

FEBRUARY 22, 2022

Since YouTube Shorts was released in July 2021, this feature has reached 15 billion daily average views. So if your brand already has a presence on YouTube, consider adding some micro-vertical video content into your YouTube marketing strategy. It’s time to switch things up. People are watching—and loving—YouTube Shorts.

Entertainment 144

Entertainment Education Branding Promotion 144

Hootsuite

OCTOBER 20, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Retail industry trends ensure that you can identify and seize new opportunities as they appear. Tracking where retail is going lets you: Branch out into new market segments. Launch new sales and marketing channels.

Retail 130

Retail Shipping eCommerce Law 130

Neil Patel

DECEMBER 2, 2021

A free product is all it takes to get your campaign going. While I’ll always believe SEO should have a prominent place in any marketing campaign, the time-sensitive nature of the holiday season makes PPC ads essential. Product bundles are particularly popular in the run-up to Christmas when shoppers are searching for the perfect gift.

Digital Marketing 143

Digital Marketing Shoppers Retail Marketing 143

Hootsuite

APRIL 6, 2022

1 in 2 people have used Instagram to discover new brands. 92% of users say that they’ve acted in the moment after seeing a product or service on Instagram. Instagram chatbots can recommend products directly to your customers within the chat, leading to faster and more streamlined sales. Example 1: Recommending products.

Customer 111

Customer Retail Shoppers User-Generated 111

Unbounce

MARCH 12, 2024

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. 19 min read Imagine you have a product that turns into a money-making machine once you start selling it. Nope, you can make this into a rock-solid reality by selling digital products online. TABLE OF CONTENTS What are digital products?

Product 59

Product eCommerce eBook Shipping 59

Hootsuite

JANUARY 13, 2022

Got some cool new clothes that you’re ready to show off to the world? Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? UGC acts as authentic social proof that your product is worthy of buying. More cost-effective than influencer marketing. Not clued in just yet?

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Martech

APRIL 27, 2022

It provides a trove of data and information on customers and prospects which can be used to inform customer journey mapping and test the viability of new markets, products, and services. It validates marketing expenses by tying ROI to initiatives. Create audiences and build customer personas.

Analytics 131

Analytics Customer Journey Marketing Marketers 131

Hubspot Marketing

JUNE 24, 2024

Inbound email marketing attracts customers by creating valuable content and personalized experiences. I send inbound emails to leads who’ve already expressed interest in my products or have subscribed to my email list. Now, is email marketing inherently inbound, as 51% of marketers think?

Email Marketing 121

Email Marketing Inbound Marketing Shoppers Marketing 121

Search Engine Land

DECEMBER 13, 2022

Perhaps a PR campaign went viral, and now users worldwide look for your product, creating a constant demand for it. Whatever the reason, an expansion, a new product launch or a diversification will always have to be supported by a prompt, detailed analysis of every element not only in the wider strategy but in SEO, too.

SEO 97

SEO PR Fashion User-Generated 97

Martech

JANUARY 3, 2022

It’s not uncommon for small/medium businesses to have 25-50 marketing software applications in their martech stack, while enterprise-level organizations can have more than 250, according to stack management firm Cabinet M. The site also listed more than 15,000 open positions for marketing operations professionals at that time.

Transform 120

Transform CMO Marketing Automation Platform Marketing 120

Adobe Experience Cloud Blog

JULY 17, 2018

Remember that link-stuffing and blogs that are focused on selling your products can turn off potential buyers—even if the links that are stuffed in there are not for your own products. In fact, so much so that spectators predict this industry to be worth over $70 billion, by 2021. But why the craze?

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Martech

DECEMBER 6, 2021

Take some time to evaluate which tasks can be pushed to the new year, and which tasks are crucial to complete in 2021. Explore new marketing tech and partner opportunities. Are you considering partnering with a consulting agency in the new year? What about adding new tech to your stack? Source: Lucidchart.

CRM 106

CRM Communications New Markets Management 106

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? trillion in 2021 to $3 trillion by 2027. And so many choices out there.

eCommerce 97

eCommerce User-Generated Manufacturing Finance 97