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9 Product Marketing Strategies to Grow Your Customer Base

Marketing Insider Group

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

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Pitching a home run social media marketing campaign or idea for 2021

Sprout Social

In this article we’ll walkthrough: Content themes that have potential for 2021. Inspiration for your social media marketing pitch. In 2021, brands may be a bit more cautious with their content due to the pandemic and growing concerns around appearing out of touch or insensitive to consumers’ needs. What’s the big idea?

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Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

Managing Growth Marketing leaders report their largest revenue markets are growing at a rate of 12.1% Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. Focusing on their own companies, average revenues are growing faster than markets at 16.4%

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The Litmus team’s favorite emails of April 2021

Litmus

Jess Materna, Senior Product Marketing Manager. Lily Worth, Community & Product Evangelist. Preview text: Everything we announced at Config 2021, including new spaces for creators to imagine and iterate, brainstorm, and build — together. Sender: Drizly. Subject line: The pumpkin spice of spring. Sender: Figma.

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Meet the 2021 Email Excellence Award Winners

Litmus

Jaina Mistry, Senior Manager of Email Marketing at Litmus. Cynthia Price, VP of Marketing at Litmus. Jess Materna, Director of Product Marketing at Litmus. Lily Worth, Email Design and Production at Litmus. The post Meet the 2021 Email Excellence Award Winners appeared first on Litmus.

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2021 Email Trends to Date and Predictions for the Future: Webinar Recording + Q&A

Litmus

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration.

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Top 2021 B2B Sales Conferences

Pam Didner

We’re in the swing of the 2021 conference season, and we’ve been exploring virtual and in-person sales events and conferences taking place this year. As we move deeper into 2021, scheduled live events seem to pick up. February 4 & 5, 2021 | Virtual | Website. B2B Marketing Exchange. Good Business Summit 2021.