Pam Didner

FEBRUARY 24, 2021

We’re in the swing of the 2021 conference season, and we’ve been exploring virtual and in-person sales events and conferences taking place this year. As we move deeper into 2021, scheduled live events seem to pick up. February 4 & 5, 2021 | Virtual | Website. B2B Marketing Exchange. Good Business Summit 2021.

Customer Journey 70

Customer Journey Customer loyalty Food Product Marketing 70

Hubspot Marketing

APRIL 2, 2024

Ultimately, leaders worried that 2021's summer trends would impact their bottom line. These were our key findings: 2021 Summer Business Performance Note: When looking at the charts and data below, each year's traffic or deal benchmark is equal to its April numbers. But did they? Click here for a JPEG. Trouble seeing this graph?

Manufacturing 103

Manufacturing Communications Health Analytics 103

Hubspot Marketing

NOVEMBER 26, 2024

Content has the same need to find product-market fit as products and solutions do.” Up next, 15% of marketers also identified reaching their target audience as one of their top social media challenges. Editor's note: This post was originally published in November 2021 and has been updated for comprehensiveness.

Social Media Marketing 105

Social Media Marketing Gen Z Marketers Marketing 105

Sprout Social

MAY 3, 2021

— Katerina (@katerinajeng) April 16, 2021. — Angry Asian Man (@angryasianman) April 1, 2021. Tazi Flory , a Product Marketing Specialist and co-lead of Asians@Sprout, shares some of the conflicting emotions she experiences every APAHM. [In konaomie) April 23, 2021. she/her (@KriselleMG) April 13, 2021.

Branding 139

Branding Education Place Product Marketing 139

Litmus

MAY 28, 2021

Jess Materna, Senior Product Marketing Manager. The post The Litmus Team’s Favorite Emails of May 2021 appeared first on Litmus. I was all for it—until I realized that I had gotten the email a couple of days ago, so I probably wouldn’t be in the first five to win anything. Sender: Bombas. Try Litmus for free ?.

Food 65

Food Email Marketing Management Product 65

Martech

OCTOBER 4, 2021

With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter, said Megan Sangha, Senior Product Marketing Manager for Wrike in her presentation at MarTech.

CRM 111

CRM Health Customer Journey Performance Marketing 111

Hubspot Marketing

MARCH 28, 2023

Use Cases for AR and VR Marketing applications for AR and VR can vary, so let’s discuss a few examples. For one, AR is a high-quality tool for product marketing. The tech can overlay virtual elements to actual reality, allowing consumers to “test” products in real-life scenarios to see how they like it.

Entertainment 145

Entertainment Marketers Marketing User-Generated 145

Martech

DECEMBER 28, 2021

“Overall, brands have achieved a high return on investment in their personalization spend, but the e-commerce and digital marketing stack has grown very complex, which has led to disparate data sources that threaten the effectiveness of delivering personalized experiences,” said O’Connor. “As

Retail 138

Retail Shoppers eCommerce Manufacturing 138

Martech

SEPTEMBER 22, 2021

Really everyone is unique,” said Leigh Price, Senior Product Marketing Manager for Salesforce, who helped Cinemark personalize. Sure, segmentation is an important part of digital advertising and some messaging, but it shouldn’t replace real personalization in a marketing strategy. “In

Price 129

Price Food Health Retail 129

Hootsuite

NOVEMBER 4, 2022

— Jon-Stephen Stansel (@jsstansel) June 9, 2021. of our hires between June 2021 and May 2022 had prior exposure to the Hootsuite brand on LinkedIn. Developers might be keen to share ways they build accessibility into your products. Marketers might love silly, meme-y content about moments at work. Already on board?

Copywriting 127

Copywriting Shipping Promotion Social Media Marketing 127

Martech

JUNE 3, 2024

Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers. Salesforce, Atlassian and HubSpot are examples of horizontal software companies.

Pharmaceutical 133

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 133

Martech

JULY 19, 2022

Roughly 17% of businesses in the survey replaced them this year, up from 15% in 2021. From project management to marketer-centric work management. Because marketers execute a wide range of projects that need to cover an increasing number of marketing channels, vendors are creating market-centric systems.

Management 117

Management CRM Marketing Automation Platform Marketers 117

Martech

OCTOBER 26, 2022

In early 2021, the name was withdrawn in favor of the simple Salesforce CDP. Back in 2020, Chris O’Hara, then Salesforce’s VP of product marketing, spoke of integrating Salesforce CDP with the sales and service clouds as well as the marketing cloud. It launched a CDP , to be known as 360 Audiences in 2020.

CRM 102

CRM Analytics Customer Product Marketing 102

Martech

MARCH 8, 2023

of all marketing jobs in the U.S. in 2021, which is 1.7 Gender diversity in tech leadership fell from 86% in 2020 to 59% in 2021, according to a BCG study of the pandemic’s impact on female leaders in technology. So, we thought we’d take Wetzel’s suggestion and look at the status of gender equality in martech. Women held 47.8%

Promotion 98

Promotion Management Product Marketing Branding 98

Martech

APRIL 14, 2022

“We want to be treated as individuals by the brands we do business with,” said Katie Wheeler, senior manager of product marketing at Salesforce, in a recent webinar. Seventy-one percent of consumers expect companies to deliver personalized interactions, according to McKinsey’s Next in Personalization 2021 Report.

Marketers 124

Marketers Marketing Digital Marketing Customer 124

Martech

AUGUST 29, 2023

million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. In addition to being a partner at 8-bit-sheep, a digital strategy network, he is co-founder and teaches at Simmer OY, an online learning platform, with courses and content designed for the technical marketer. Krista is also an in-demand speaker.

Analytics 112

Analytics Digital Marketing Event Marketing Email Marketing 112

Martech

SEPTEMBER 20, 2023

Katya Moskalenko, product marketing manager at London-based Measure Protocol, is sounding the alarm that artificial intelligence might have a negative impact on the existing gender gap in the tech industry. Although it creates a world of exciting possibilities, it also creates — almost inherently — risks of bias and exclusion.

Traditional Marketing 126

Traditional Marketing New Technology User-Generated Promotion 126

Hubspot Marketing

JULY 28, 2022

Source: 25 Direct Mail Trends for 2021. Influencer marketing more generally might grow stronger with each new generation. While 26% of social media users ages 25-34 have purchased a product marketed by an influencer in the past three months, 33% of social media users in the 18-24 age range have done the same.

Direct Mail 121

Direct Mail Gen Z Fashion Manufacturing 121

Buffer Marketing

JUNE 14, 2022

In early 2021, we started talking about building a new tool at Buffer. Start Page launched in October 2021. Phill Agnew , Senior Product Marketing Manager here at Buffer, and I are currently exploring how to expand Start Page beyond Buffer's current customer base by tapping into existing communities around the world.

Product 101

Product Shipping Non-Profit Fashion 101

Litmus

JANUARY 31, 2022

Jess Materna, Director of Product Marketing. Subject line: 2021 in review: Goodbye 2021. Subject line: TVs: you deserve this one! Preview text: Go ahead. Take another look. Campaign Monitor. Preview text: Reflecting on some incredible achievements.

eBook 93

eBook Finance Email Marketing Retail 93

Search Engine Land

JULY 19, 2023

Product Marketing Manager and Automation Lead for Microsoft, told Search Engine Land: “Since Google launched their Performance Max product in 2021, we took our time to understand if there was a need across advertisers for this kind of product on our side. What has Microsoft said? Lauren Tallody, Sr.

Advertisers 93

Advertisers Advertising Product Product Marketing 93

Martech

OCTOBER 29, 2021

Following the massive changes in all kinds of behavior we saw in 2020, with record-breaking online shopping during the holiday season, we’re watching closely to see whether things level off in 2021. James Delande, Director of Product Marketing for BrandMaker, in his MarTech conference talk (free registration required).

Transform 115

Transform CMO Advertisers Advertising 115

Sprout Social

JUNE 27, 2022

The social team gets ideas from our customers, colleagues and from watching—probably too much—TikTok,” says Brian Bosché, Director of Product Marketing at Smartsheet. “We It’s 2021, you should be able to leave work early ?? The finished product combines everything people love about TikTok content. content series.

Branding 145

Branding B2C Real Estate User-Generated 145

Martech

AUGUST 4, 2021

Michael Trapani, Senior Director of Product Marketing, Acoustic, from “How to Tell if You’ve Outgrown Your Martech” at our spring MarTech conference. The entire program will be available both live and on-demand so you can train when it fits your schedule.

Communications 109

Communications Price Branding Digital Marketing 109

Buffer Marketing

MAY 18, 2022

Double-down on growth loops When I first started as a product marketer, I assumed that launches were your one and only chance of gaining new users. 🤯 ( [link] ) pic.twitter.com/9U6kPhoZs7 — Tom Redman (@redman) October 14, 2021. On the product side, we’ve launched five new features based on feedback.

Product 98

Product User-Generated Shipping Promotion 98

Martech

AUGUST 24, 2023

market share, to Uber’s 74%, according to Bloomberg Second Measure. Lyft averaged $87 per transaction in July 2023, up 3% YoY and 12% since July 2021. The company has 26% of ridesharing’s U.S. Dig deeper: CTV is growing, but not like retail media networks In-app ads. The new ad partnership with Rokt went live on August 9.

Real Estate 98

Real Estate Retail eCommerce Advertisers 98

Buffer Marketing

APRIL 14, 2022

How these entrepreneurs grew their small businesses thanks to Instagram Reels Instagram Reels can help your brand stay relevant while also allowing for more creativity in how you showcase your product or services. Her Reels were so popular that Rachael increased her follower count from 400,000 in late 2019 to over 620,000 followers today.

Food 132

Food Logistics Manufacturing Advertisers 132

Litmus

NOVEMBER 23, 2021

And, with the key trends revealed in our recent 2021 State of Email Report in mind, we invited our panel of email experts to weigh in with guidance on what they mean for you.

Customer Journey 97

Customer Journey Email Marketing Marketing Mix Promotion 97

Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. In 2021, the company incorporated the Smart Inbox and Publishing add-ons.

Health 126

Health Key Performance Indicator Communications Management 126

Hubspot Marketing

FEBRUARY 15, 2024

Instead, automate your marketing using HubSpot software , powered by CRM data. Automate campaigns with workflows and bots, automatically handle tasks like emails and forms and expand to SMS and in-product marketing. Learn from the playbooks of Porsche and Lamborghini — get into experiential marketing. Image Source 3.

Branding 138

Branding Fashion Gen Z B2C 138

Econsultancy

DECEMBER 2, 2021

Furthermore, Apple this year introduced ATT (app tracking transparency) in 2021, which requests user authorization to access app-related data for tracking the user or the device. Google is following in the footsteps of Apple, which confirmed “full third-party cookie blocking” in iOS, iPadOS and Safari in March 2020.

Management 98

Management Customer Retail eCommerce 98

Many Chat

MAY 19, 2022

According to Statista, Instagram had 2 billion monthly active users at the end of 2021. Instagram makes it easy for users to research products and services before purchasing, one reason why as many as 81% of shoppers do so. Access to enhanced product marketing. Instagram makes shopping easy.

User-Generated 98

User-Generated Shoppers Promotion Place 98

Hubspot Marketing

JANUARY 7, 2024

Marketing is also a great career if you’re looking for a remote job. And according to LinkedIn , remote jobs in marketing increased by 177% in 2021. Product Marketing Product marketing is all about setting the tone for how, where, when, and why a company promotes its products and services.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Hubspot Marketing

JUNE 24, 2024

Justin Premick , former content marketing director at AWeber , an email marketing service, would tell you, “If you’re doing email marketing right, it’s inbound.” To help you better understand what inbound marketing means, let's explore its key aspects: Audience and engagement.

Email Marketing 121

Email Marketing Inbound Marketing Shoppers Marketers 121

Markinblog

JUNE 17, 2021

The marketing automation software market was estimated at $3.60 The total number of websites using marketing automation technology in 2021 was 1,009,000. Businesses that use marketing automation have seen a 451% increase in qualified leads. 77% of marketers report an increase in conversion due to automation.

Non-Profit 52

Non-Profit CRM Marketers Marketing 52

Hubspot Marketing

APRIL 4, 2024

This feature retired in 2021. Top brands understand that content creation is a job, and almost all their creators are self-employed,” says Olivia McNaughten, director of product marketing at creator management platform GRIN. “As The replacement, the Instagram link sticker, serves the same function.

Influencer Marketing 129

Influencer Marketing Branding Gen Z Marketers 129

Litmus

OCTOBER 26, 2022

Email makes all of your marketing better. Blake Miller (Senior Director, Product Marketing, Salesforce Marketing Cloud ) teaches us how to use email to create personlized moments across the entire customer journey. Stay tuned as we share our key takeaways from the entire event. Get access to all sessions.

CRM 107

CRM Email Marketing Finance Education 107