Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation.

Transform 123

Transform User-Generated Fashion Marketing 123

Hubspot Marketing

SEPTEMBER 24, 2024

Two Paths for AI to Drive Growth: Acceleration and Transformation So how do go-to-market professionals address these challenges? That’s why the internet and smartphones were so transformative — they addressed fundamental needs like information access and human connection. And soon, they’ll be using it for transformation.

Transform 110

Transform Customer Journey User-Generated Customer 110

Martech

JULY 17, 2024

Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. The post The Rise of Personalization in E-commerce: 2024 Consumer Insights appeared first on MarTech.

Transform 109

Transform Shipping Communications Advertising 109

Martech

JULY 29, 2024

This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. Premature investments end in failed initiatives Documentation of the failure rate of digital transformations is plentiful. of revenue in 2024 compared to 9.1%

Transform 139

Transform Branding CMO Education 139

The CMO Survey

APRIL 1, 2025

AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2% in Spring 2024) 8.5% previously) Marketings Strategic Influence Expands Digital transformation and AI capabilities have elevated marketings organizational stature. in 2024, respectively.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

CRM 115

CRM Transform User-Generated Management 115

Search Engine Land

AUGUST 19, 2024

Let’s explore the powerful forces driving its continuous transformation. Some might say we have too much data to analyze today, but if you can ETL (Extract, Transform, and Load) all necessary details, the brand gains a true advantage. Thus, analytics play a vital role in video creation, optimization, and production.

Advertisers 102

Advertisers Advertising Gen Z Transform 102

Martech

AUGUST 22, 2024

Some will hire expensive consultants and embark on a massive AI transformation. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. The potential is huge, so think big. Processing.

Transform 138

Transform Copywriting User-Generated Marketing 138

Martech

DECEMBER 9, 2024

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. Key Stats: The GroupM report highlights the following numbers: 2024 growth: Global ad revenues are forecasted to rise by 9.5%, with further growth of 7.7%

Transform 118

Transform Advertising Advertisers Marketing 118

Martech

JANUARY 14, 2025

Only 24% of CMOs feel confident about their 2024 funding. Transformed into focused programs that sales actually wants. When they succeed, you’ve got your case study for transformation (and your C-suite peers attention). Marketing budgets are down 15% year-over-year. Streamlined. Weaponize your constraints Small team?

Transform 124

Transform CMO Marketing Marketers 124

Set Up

OCTOBER 8, 2024

According to a 2024 report by McKinsey , companies that integrate data-driven marketing strategies into their decision-making process are 23% more likely to achieve above-average growth. Data is transforming the relationship between businesses and consumers and Brands and Agencies. What is the benefit of using data to find solutions?

Transform 59

Transform Energy Market Trends Marketing Strategy 59

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. This is likely to continue.

Retail 118

Retail Transform Advertising Advertisers 118

Duct Tape Marketing

DECEMBER 23, 2024

Top 10 Duct Tape Marketing Podcast Episodes of 2024 written by John Jantsch read more at Duct Tape Marketing As we wrap up 2024, I cant help but look back at all the incredible conversations I had on the Duct Tape Marketing Podcast this year. Biggest takeaway: SEO in 2024 is all about adapting to AI.

Transform 77

Transform Price Marketing Marketers 77

Customers.ai

DECEMBER 19, 2024

2024 wasnt just a banner year for ecommerce, it was a record-shattering one. pic.twitter.com/m5byoBkLyj — Larry Kim (@larrykim) December 19, 2024 This year, we launched more features than ever before, making 2024 our most transformative year yet. I said I had two words: Challenging and exciting. Thats next-level!

Shoppers 85

Shoppers Direct Mail Customer Journey eCommerce 85

Martech

MARCH 24, 2025

According to the report, shoppers estimate 41% of their purchase volume will come from physical stores in 2026, down from 45% in 2024. The report said retailers are transforming their stores more than shopping destinations, delivering elevated retail experiences. Source: Salesforce Connected Shoppers report, 2025. 27 through Dec.

Retail 109

Retail Gen Z Transform Shoppers 109

Vertical Response

SEPTEMBER 15, 2024

Discover the 5 simple steps to structuring your email for maximum engagement, and transform your email campaigns. As we find ourselves in 2024, hyper-personalization has transcended being merely fashionable—it’s become imperative. Are your email marketing efforts getting lost in the inbox?

Email Marketing 105

Email Marketing Transform Fashion Communications 105

Martech

JUNE 5, 2024

With consumers performing an increasing number of transactions online, the importance of digital transformation in 2024 is immense. Brand risks during digital transformation Digital transformation relies on informed experimentation — strategically testing new ways to optimize existing workflows and online presence.

Transform 118

Transform Branding Retail Communications 118

Marketing Insider Group

OCTOBER 23, 2024

Targeted Ads with AI AI in social media advertising has transformed how brands run paid campaigns. Video source How AI is Transforming Social Media Marketing in 2024 As artificial intelligence continues to evolve, its role in social media marketing will only expand. This reduces wasted ad spend and increases conversion rates.

Social Media Marketing 72

Social Media Marketing Transform User-Generated Customer loyalty 72

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Summary In summary, the social media landscape in 2024 offers a diverse array of platforms, each with its unique strengths and opportunities. Are there any new social media platforms to watch in 2024?

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

DECEMBER 12, 2024

According to BCG : AI-mature companies are generating 72% of their AI value in core functions like operations, marketing, and sales…Of the companies that are on their AI transformation journey, 68% have reshape plays in motion, transforming their support functions with AI before moving to the core functions critical to their industry.

Transform 111

Transform User-Generated B2C Management 111

Martech

NOVEMBER 25, 2024

While IT and marketing departments have long implemented martech solutions with high expectations, proving their transformative impact remains challenging. Source: MartechTribe, 2024 Companies need to strike a balance between opportunity and cost. Source: MartechTribe, 2024 CIO-CTO-CFO group Focuses on cost and control management.

Transform 117

Transform Marketing Automation Platform CMO Management 117

Search Engine Land

JULY 17, 2024

Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. Personalization has always been a buzzword in marketing, but not every brand does it the way consumers want.

Transform 73

Transform Shipping Communications Advertisers 73

Martech

OCTOBER 9, 2024

22, 2024, where we’ll unveil the 2025 report’s key findings. Data Gravity, Privacy and AI Explore how data gravity, privacy and AI will continue to redefine the marketing and advertising landscape, transforming from fleeting trends into enduring industry shifts. 22, 2024 Time: 10 a.m. PT / 1 p.m.

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Transform Marketing Marketers Advertising 113

Martech

AUGUST 12, 2024

Our upcoming webinar , based on Wunderkind’s 2024 Consumer Insights Report for Digital Commerce, is designed to give you a comprehensive understanding of the latest trends and actionable insights. Here’s a preview of what you’ll learn and how it can transform your business strategies.

Branding 118

Branding Transform Communications Advertising 118

Martech

NOVEMBER 6, 2024

The viral emotions driving brand engagement Up to 70% of journalists say PR pros are important to the success of their jobs, yet 49% of journalists seldom or never respond to PR pitches, according to Muck Rack’s State of Journalism 2024. So, where’s the disconnect?

PR 133

PR Transform Target Market Content Marketing 133

Martech

MARCH 11, 2025

The rise of generative AI Generative AI transforms how content is created, delivered, and consumed. Initially introduced in May 2024, AI Overviews now appear on the SERPs for 52% of Terakeets tracked searches as of the week of Feb. How can your brand influence the output of AI Overviews to continue connecting with consumers?

Transform 124

Transform User-Generated SEO Branding 124

Martech

JULY 19, 2024

Take our brief 2024 MarTech Replacement Survey For example, MasterCard’s Digital Engine analyzes billions of online conversations to spot new micro-trends. Dig deeper: AI transformation: How to prepare your marketing team How to respond now and in the future Examples of how to respond already exist in companies like Netflix, Nike and Amazon.

Traditional Marketing 128

Traditional Marketing Manufacturing Transform Automobile 128

Vertical Response

OCTOBER 6, 2024

Why Black Friday Email Marketing is Crucial for 2024 Black Friday has earned its reputation as the busiest shopping day of the year, and for good reason. This simple yet powerful tool can transform a passive reader into an eager buyer ready to snag your Black Friday deals. billion in sales, with sales per minute peaking at $4.2

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Martech

AUGUST 6, 2024

“This has happened at a perfect time for their competitors because you’ve got OpenAI, you’ve got Microsoft and the fundamentally different conversational search underpinned by AI, which I think completely transforms the consumer experience,” Amelia Waddington, chief product officer for search intelligence vendor Captify, told MarTech.

Advertisers 133

Advertisers Advertising Non-Profit Transform 133

Martech

OCTOBER 24, 2024

How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. 2024 Out of 64 unique use cases across these 2,324 tools, the top 14 account for 73% of all use cases. Below, we’ll explore the genAI landscape using our data and recent research, highlighting key use cases. never tried).

Copywriting 125

Copywriting Transform PR User-Generated 125

Sprout Social

SEPTEMBER 12, 2024

In The 2024 Social Media Content Strategy Report, we surveyed over 4,500 consumers in the US, UK, Canada, Australia and Ireland to learn more about what consumers want from brands across various social networks. For example, you can use AI to support content ideation development , brainstorming video content ideas and editing copy.

Management 136

Management User-Generated Key Performance Indicator Transform 136

Martech

JULY 30, 2024

Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO transforms how brands appear on AI-driven platforms.

Transform 111

Transform User-Generated SEO Digital Marketing 111

Martech

JULY 17, 2024

“Whether it’s using natural language generation, natural language processing, natural language understanding to take unstructured data and and transform and normalize that into structured data; whether it’s using machine learning models on the back end. But generative AI is bringing AI more to the front end CX applications.

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Transform Food Analytics Place 144

Martech

AUGUST 13, 2024

I entered the workforce as the digital age took hold, witnessing the rapid transformation of marketing strategies and careers. He transformed a challenging situation into an opportunity for connection and growth. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Processing.

Transform 132

Transform Marketing Marketers Traditional Marketing 132

Six & Flow

OCTOBER 2, 2024

As Dharmesh Shah rightly remarked during his Spotlight session at INBOUND24 , "This is the year of AI agents." Undoubtedly, Breeze agents are leading this charge in changing the way go-to-market teams operate.

Transform 52

Transform Marketing Marketers 52