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GenAI must win consumer trust if it is going to transform search marketing

Martech

adults used generative AI as their primary tool for online searches in 2023, a figure that is expected to reach over 90 million by 2027, according to the report “ Online Search After ChatGPT ” (registration required). ChatGPT attracted over 1 million users in five days and 5 million in the following months. In 2023, 13 million U.S.

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How to balance customer experience and returns in ecommerce

Martech

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. trillion in 2024 to $8 trillion by 2027. trillion in 2024 to $8 trillion by 2027. The financial impact is significant, with an estimated annual cost of $400 billion in the United States alone.

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. Automation has changed the paradigm for local advertising execution and management. At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027.

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How to optimize your app as part of a cross-device approach

Martech

billion by 2027, with each device providing another potential touchpoint for businesses to engage with customers. This requires coordinating channels, exploring personalization opportunities and carefully managing communication levels. The number of smartphone users globally is forecast to hit 7.7

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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

By 2027, that figure is expected to balloon to $500 billion. Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

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Enterprise SEO: 11 keys to success in 2024 and beyond

Search Engine Land

Applying AI within SEO The AI market is expected to reach $407 billion by 2027 , and to date, half of U.S. PR/digital PR I’m not saying everyone needs to become an expert in outreach and brand management. Stakeholder management Much like reporting, stakeholder management is a skill that requires effort and practice to develop.

SEO
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LinkedIn: The marketer’s guide

Martech

billion by 2027. Lead lists: Organize and manage your leads into different lists for easy tracking and follow-up. However, all social media sites have a certain percentage of ghost accounts. They must be doing something right: LinkedIn’s 2022 ad revenue was $5.91 billion, It is projected to reach $10.35 Culture and language Culture.