article thumbnail

How Gen Z values are changing marketing

Martech

Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year. They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. Thats double the speed of previous generations.

Gen Z 108
article thumbnail

AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

This is an early space, but demand is growing: The AI agent market is expected to grow to $47 billion by 2030. Expect to see more AI agents populating the marketing space soon. Why are AI agents useful in marketing? Marketing today demands two things above everything else: speed and personalization.

Price 121
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Ways To Align Your Marketing With Eco-Conscious Consumers

Marketing Insider Group

If you want to be plastic-free by 2030, address how to make this happen with smaller goals. Of course, like with any marketing tactic, its important to always keep your consumer first. Listen to what issues and matters are important to them and find ways to address them through your marketing strategies.

article thumbnail

AI in health care marketing

SmartBrief - Marketing

While AI can streamline health care business, it also has a key role in health care marketing. The adoption of AI in the health care industry is accelerating and it is expected to hit a market valuation of $208.2 billion by 2030, growing at a CAGR of 37.5%. What is the future?

Health 52
article thumbnail

Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

billion) by 2030. Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. Marketers should focus predominantly on the 2534 age group. Maybe it will see you invest more in influencer marketing.

Gen Z 58
article thumbnail

The Future of Marketing Is More Human Than Ever

Duct Tape Marketing

Omni-channel marketing is essential. The most effective marketing strategy? The core theme is just that like at the end of the day, whether you use technology to help you do your job or not, a relationship means means a lot, especially in this era that we're in where I fully believe by 2030, the value of a relationship.

article thumbnail

7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Keep an eye out for new trends and technologies that can streamline your marketing strategy.