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It is now time for brands to promote national healing

SmartBrief - Marketing

Having learned their lessons — and burned their fingers — by wandering into contentious issues earlier in this decade, we are likely to see brands grow more cautious, conducting business as usual in an effort to avoid alienating shareholders, customers or employees. That’s because brands are beacons of hope.

Promotion 111
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7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. It is about emotional connections, those intangible bonds that keep customers returning even when alternatives exist.

Customer 138
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How to Promote a Travel Agency on Social Media the Right Way?

SocialPilot

But are you harnessing its power to promote your travel agency on social media? Here are 7 tried and tested ways to promote your travel agency on social media, which are guaranteed to convert wanderlust into real travel plans. Are you on social media? Of course, you are. Maybe not—and here’s why that matters!

Promotion 108
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How to create effective TikTok branded content (for brands and creators)

Sprout Social

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?

Branding 126
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Harnessing User-Generated Content for Authentic Brand Building

Scoop.it!

This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Users share posts, photos, and videos about their experiences with brands, which brands can repurpose to reach a broader audience.

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The ultimate list of customer engagement metrics to monitor

Sprout Social

The success of your business depends on how well you engage your customers. Highly engaged customers are more likely to buy from you and stay loyal to your brand. So you should stay on top of your customer engagement metrics to improve various aspects of your performance. What are customer engagement metrics?

Customer 119
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How to promote data literacy in your marketing team

Martech

In a world where data-driven strategies are key, brands must enable more team members to access, comprehend and use the data that fuels success. Youre then left with a bottleneck where every meaningful question about campaign performance, customer behavior or ROI must pass through the same overworked few the data gatekeepers.

Promotion 124