Hubspot Marketing
JUNE 24, 2025
Here’s what’s at risk for brands with trend fatigue: Burnout. Brand erosion. When brands jump on every trend that comes along without considering whether it’s a good brand fit, they risk diluting their voice and weakening their message and trust. Trend fatigue isn’t just affecting brands and marketers.
Martech
APRIL 28, 2025
These advancements have made investing their ad dollars significantly easier for brands of all sizes. Retail, auto and restaurant brands are focusing on real-time, location-based messaging and integrating shoppable ad formats. Notably, CTV is shown to drive high ad engagement rates for pharmaceutical ads. Processing.
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Sprout Social
APRIL 28, 2025
But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post?
The Drum
JUNE 5, 2025
BBD Perfect Storm Health’s Nick Dutnall believes the brand has seized relevance through its latest push into pharmaceuticals. When WeightWatchers rebranded to WW in 2018, the brand adopted a new slogan: ‘Wellness That Works’. When it rebranded as WW, it looked like the writing was on the wall for WeightWatchers.
illumin
APRIL 4, 2025
Brands and businesses worldwide have been investing more and more in ad spend, specifically during March Madness. This isnt unheard of for brands to put money into sports advertising. In fact, one of the biggest advertising opportunities for brands each year is during the Super Bowl season.
Set Up
JUNE 10, 2025
As Kelly Deen , Chief Commercial Officer at kencko, shared in an interview, customers now expect brands to clearly explain what’s in their products, where ingredients come from, and how things are made. If a brand can’t confidently answer those questions, they risk losing trust. One-size-fits-all solutions are fading.
Marketing Insider Group
MARCH 12, 2013
Our most recent Future of Marketing interview explained Nick Kellet’s suggestion that we focus more on our Customer’s Brand than on our own. Finally, brands are creating content designed to actually drive revenue, instead of thinking of content as a marketing expense itself. Content Brands instead of Branded Content.
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