Martech

NOVEMBER 13, 2024

to understand their perspectives on the importance of brand and marketing investments in assessing organizational performance. The findings were illuminating: brand and marketing investments ranked as the top consideration for these analysts. Here are several steps to guide this transformation. and the U.S.

Transform 135

Transform Marketing Marketers Customer Acquisition 135

Hubspot Marketing

OCTOBER 17, 2024

In fact, we believe in AI CRO so strongly, that we easily rank it above other marketing growth strategies like organic search, paid performance, brand marketing — even product marketing. If Kieran and I were to invest our marketing budget anywhere in the next 6-12 months, it would be in AI Conversion Rate Optimization (AI CRO).

Transform 116

Transform User-Generated CMO Energy 116

Martech

APRIL 18, 2025

Digital transformation has reached near-universal adoption but success remains elusive. The reasons are well-documented, but the solution lies in something more specific: shifting how transformation is delivered in practice, especially within marketing, data, martech and digital teams. The investment was, too. Processing.

Transform 90

Transform Communications Customer Journey User-Generated 90

Duct Tape Marketing

SEPTEMBER 18, 2024

Simplify Your Marketing: How the Marketing Snapshot Can Transform Your Business written by John Jantsch read more at Duct Tape Marketing Marketing is a word that can stir up a lot of emotions for business owners. Brand Strategy Your brand is more than just a logo or tagline – it’s the perception people have of your business.

Transform 83

Transform Marketing Marketers Marketing Strategy 83

SMEI

MARCH 5, 2025

Conduct market research to identify emerging economies or trade-friendly regions where demand for your products or services exists. Consider nearshoring to bring production closer to your target market. Obtain necessary certifications and product approvals for target markets.

Manufacturing 274

Manufacturing Finance Transform Logistics 274

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. Identify and vet influencers.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Hubspot Marketing

APRIL 21, 2025

She also launched Salesforce's first branded podcast, and her team managed Salesforce's YouTube account with 800K+ subscribers. About as far from a product conversion as you can get.) Because, as she told me, personality-led content can be the core differentiator for your brand: "Anybody can answer a bunch of questions.

Transform 111

Transform Marketing Marketers Entertainment 111

Martech

JULY 29, 2024

This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. Premature investments end in failed initiatives Documentation of the failure rate of digital transformations is plentiful. Let’s explore three areas where this is evident.

Transform 140

Transform Branding CMO Education 140

SocialPilot

DECEMBER 18, 2024

With a powerful tool, you gain the ability to manage and amplify your brand story effectively. Build Your Brand Story Online Online reviews act as real-world word-of-mouth for your business. While there are countless factors that contribute to building your brand story online, there are only a few that you can directly control.

Transform 98

Transform Management User-Generated Energy 98

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. In addition, 80% of these customers promote the brand to family and friends and 62% advocate on social media.

Customer 138

Customer Branding Customer loyalty Transform 138

Hubspot Marketing

DECEMBER 12, 2024

The best marketers and the best brands are the ones telling the best stories. However, I believe most brands are telling the wrong story And it's costing them millions. Understanding these roles is a game-changer for anyone looking to build a personal brand that actually connects with people. Whose story are you telling?

Branding 107

Branding Transform Customer Product 107

Martech

NOVEMBER 18, 2024

TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio. The tool generates TikTok-style video clips based on a product description or URL. How it works: Brands input product info or assets, or import them from a URL. Bigger picture. What’s next. Processing.

Transform 130

Transform Global Marketing Marketing Marketers 130

Martech

AUGUST 22, 2024

Some will hire expensive consultants and embark on a massive AI transformation. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. SEO AI can increase SEO productivity.

Transform 139

Transform Copywriting User-Generated Marketing 139

Set Up

APRIL 8, 2025

Advances in AI, fintech disruption, and consumer expectations for seamless digital experiences are pushing financial brands to rethink how they engage, market, and operate. So, how can financial brands stay ahead? Traditional banks are losing market share to digital-native brands.

Transform 59

Transform Finance Marketing Marketers 59

Set Up

APRIL 7, 2025

Advances in AI, fintech disruption, and consumer expectations for seamless digital experiences are pushing financial brands to rethink how they engage, market, and operate. So, how can financial brands stay ahead? Traditional banks are losing market share to digital-native brands.

Transform 59

Transform Finance Marketing Marketers 59

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers.

Transform 128

Transform CRM Analytics User-Generated 128

Martech

DECEMBER 10, 2024

As businesses aim to deliver consistent, personalized engagement across multiple channels, a brand LLM stands out as a transformative solution. What is a brand LLM? A brand LLM (large language model) is a generative AI-powered system fine-tuned to embody a company’s brand identity, values, guidelines and content standards.

Branding 127

Branding Transform Manufacturing User-Generated 127

Martech

DECEMBER 12, 2024

According to BCG : AI-mature companies are generating 72% of their AI value in core functions like operations, marketing, and sales…Of the companies that are on their AI transformation journey, 68% have reshape plays in motion, transforming their support functions with AI before moving to the core functions critical to their industry.

Transform 117

Transform User-Generated B2C Management 117

Search Engine Land

OCTOBER 8, 2024

Google is rolling out in Product Studio within Google Merchant Center, the ability to use its video generation tool. This is powered by Google’s generative AI tools, to help merchants quickly and efficiently create videos for their product campaigns. Learn more About generating videos in Product Studio.”

Product 84

Product Transform Promotion Branding 84

Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Impact over features They’re less interested in what a product does and more focused on its impact.

Gen Z 111

Gen Z Transform Health Entertainment 111

Hubspot Marketing

DECEMBER 3, 2024

Let me walk you through how to utilize Pinterest to not only bring in fresh traffic to your business but also sell products on the platform in just an hour a week. Selling Products on Pinterest in Four Steps 1. Create click-worthy, branded pins. And it’s definitely not just for bloggers.

Product 107

Product User-Generated Transform Energy 107

AWeber

MAY 19, 2025

In todays world, more entrepreneurs are looking to sell digital products for a reason: theres unlimited earning potential and almost zero overhead. Whether youre a creative, a coach, or even just have a passion for organization, theres a digital product idea to sell online that fits you.

Product 94

Product eBook Non-Profit Transform 94

Martech

DECEMBER 30, 2024

From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. Hyper-personalization and automation: Marketing leaders hailed AIs ability to revolutionize how brands interact with consumers, creating bespoke experiences at scale. Their idea?

Transform 128

Transform User-Generated Fashion Marketing 128

Martech

JANUARY 14, 2025

The “brand awareness” campaigns with no connection to revenue? Transformed into focused programs that sales actually wants. Another cut content production in half yet doubled its effectiveness by focusing on what customers actually need. That annual trade show that eats 20% of your budget but generates zero pipeline?

Transform 130

Transform CMO Marketing Marketers 130

Martech

SEPTEMBER 9, 2024

Transforming the workforce. Creating a template for quick productivity wins: Marketing has rapidly increased productivity with improved access to content, better search capability, content creation and personalization and optimized advertising purchasing. Confronting risks head-on. Ask your external agencies to do the same.

Transform 128

Transform Non-Profit Marketing Marketers 128

Martech

JANUARY 6, 2025

AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. Identify AI use cases that can build on existing clean data sets like product feeds or digital campaign performance data. Remember to factor in the value of time savings or increased speed to production.

Transform 120

Transform Analytics Product Management 120

Martech

OCTOBER 21, 2024

Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. Bringing the right players together early can transform your event into a cohesive, well-practiced machine that drives value long after the last attendee heads home. Brand and design : Identity creators building your visual vibe.

Transform 122

Transform PR Event Marketing Target Market 122

The CMO Survey

APRIL 1, 2025

AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2% Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. in Spring 2024) 8.5% on a similar scale.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Martech

JULY 17, 2024

Personalization has always been a buzzword in marketing, but not every brand does it the way consumers want. Specifically, 83% of consumers are likely to purchase from a brand’s message that highlights the exact products they recently browsed for.

Transform 115

Transform Shipping Communications Advertising 115

Martech

JULY 19, 2024

However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. How AI changes marketing systems However, as marketing becomes more automated through AI, traditional systems that include multiple handoffs and manual approvals stymie productivity gains. Workflows become automated.

Traditional Marketing 133

Traditional Marketing Manufacturing Transform Automobile 133

SmartBrief - Marketing

AUGUST 23, 2024

Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Strategic imperatives for brands Empathy-driven marketing: Menopause transcends biology; it’s a transformative experience that requires empathy and understanding.

Health 115

Health Millennials Transform Retail 115

Customers.ai

NOVEMBER 14, 2024

Meta ads have become the go-to platform for DTC brands looking to get right in front of their customers. We’ve gathered insights from 101 top-performing DTC brands and broken down their winning formulas into three simple strategies. So let’s dive in and see how these brands are making Meta ads work in their favor.

Branding 78

Branding Transform User-Generated Outbound Marketing 78

Hubspot Marketing

AUGUST 13, 2024

Plus, OpenAI just announced its new SearchGPT — a great example of how AI is transforming the search landscape as we know it. Now, SEO strategists will need to become more like digital marketers by thinking holistically about how their brands can be perceived as valuable and authoritative. In seconds, AI does that for you.

SEO 117

SEO Transform User-Generated Health 117

Martech

JANUARY 9, 2025

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. When consumers search for products online, they might find hundreds or even thousands of options.

Customer 119

Customer Transform Shoppers eCommerce 119

Martech

MARCH 24, 2025

The report said retailers are transforming their stores more than shopping destinations, delivering elevated retail experiences. New roles mean new responsibilities for retail associates Retail location transformation means the stores’ roles are also changing. Source: Salesforce Connected Shoppers report, 2025.

Retail 116

Retail Gen Z Transform Shoppers 116

Marketing Insider Group

OCTOBER 9, 2024

A CMO might focus on building brand awareness and telling appropriate stories for customers, rather than finding the tactics that are most effective in securing new revenue for the business. Sales, customer service, IT, and product development all share at least some common goal with marketers, and some CMOs are getting lost in the shuffle.

CMO 120

CMO Transform Advertising Advertisers 120

Marketing Insider Group

JANUARY 28, 2025

Branded graphics go beyond aesthetics; they tell your story, build trust, and leave a lasting impression on your audience. Whether through consistent use of colors, logos, or typography, these visuals make your ads instantly recognizable and match your brand’s identity. You have to figure out how to stand out.

Branding 93

Branding Transform Analytics Communications 93