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Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

B2C customers typically expect a straightforward, fixed price on whatever they’re purchasing, whereas B2B pricing structures are more fluid, suggests Gianluca Ferruggia , the general manager at online B2B marketplace DesignRush. They outline their solutions for healthcare, education, finance, and more.

eCommerce 125
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How to Use HubSpot's Lead Scoring to Better Inform Your Marketing and Sales Teams

Lynton Web

Score Properties and Management For most score types, HubSpot creates a single property to track values. Decision-makers like directors or C-level executives typically warrant higher scores than individual contributors, though this should be calibrated based on your specific sales process and target market.

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How Financial Services Businesses are Using Automation

Hubspot Marketing

The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started.

Finance 125
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The 60 Best Free Online Courses For Whatever You Want to Learn

Hubspot Marketing

In this self-paced online course and exam, you'll learn how to align marketing and sales for optimal efficiency. Bridge the gap between marketing and sales teams with strategies and tactics from over 25 world-renowned leaders. Sales Manager Training by HubSpot Academy. Introduction to Project Management by Udemy.

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Visitor Tracking Tools: The 25 Best Solutions for 2025 [Reviewed]

Customers.ai

What It Does: The visitor tracking and demographics tool provides insights into visitor demographics, including age, gender, location, and interests, aiding in targeted marketing strategies. 5) Reviews: “Understanding our visitor demographics has allowed for more personalized marketing campaigns.” – Capterra Reviewer 5.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Since 54% of Australian LinkedIn users are male, brands targeting male professionalsespecially in industries like finance, tech and engineeringcan tailor messaging to this demographic. Per ANZ managing director, Melinda Petrunoff , Pinterest is helping retailers reach young audiences. One of them is none other than David Jones.

Gen Z 58
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Top Customer Review Websites for Your Business (in 2025)

SocialPilot

Zero learning curve: Easy-to-use tools for businesses to gather and manage customer reviews. Cons to Note Managing public negative reviews requires prompt attention. It helps you manage 70+ listing directories including Yelp and MapQuest, making it ideal for small to medium-sized businesses. Why Use Yahoo Local Listings?