Ariyh

JANUARY 1, 2024

This is a 3min practical summary of a scientific study 🎓 Join 24,793 marketers who use science, not flawed opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Want a faster, more effective way to run your website? The difference in attention is undeniable. Curious why? in Italy.

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Hubspot Marketing

DECEMBER 13, 2022

Which generation do you think is the hardest to reach with marketing content? Or Millennials who many other generations think are busy with "quiet quitting?". While the two generations above are incredibly unique, it's neither. How Boomers’ Shopping Habits are Different.

Gen Z 91

Gen Z Millennials Retail Marketing 91

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Analytics 113

Analytics Customer Journey User-Generated Customer loyalty 113

Girl Power Marketing

MAY 18, 2022

Marketing in any industry requires a deep understanding of a brand’s target audience before creating campaigns and choosing distribution for those campaigns. One or two generations or cohorts comprise the target audience for many industries. How they shop for their pets, however, is a different story.

Millennials 98

Millennials Gen Z Food Marketing 98

OnPassive Marketing

NOVEMBER 24, 2023

In a world where artificial intelligence (AI) is reshaping the marketing landscape, staying updated with AI advancements is no longer optional but a necessity for marketers. AI tools and technologies are reshaping the way marketing professionals approach their strategies.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Rock Content

MAY 9, 2024

Google’s Search Generative Experience (SGE) is changing how people interact with search results. As marketing professionals at Rock Content, we’ve been following this shift to understand how it impacts organic traffic and marketing strategies across different industries. What Is Google SGE?

Health 92

Health User-Generated Finance Advertising 92

Search Engine Land

MARCH 6, 2024

Now, we’re learning how to create winning ads in an AI world. Fellow Search Engine Land contributor and paid search expert Menachem Ani posted a poll on X on how the paid search community feels about the change in the past few years, and the overwhelming response is to “embrace the future.” See terms.

User-Generated 124

User-Generated Transform Advertising Advertisers 124

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Social shopping networks. Should you focus on photos? What about forums?

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C 98

B2C Automobile Marketing Automation Platform Retail 98

Hubspot Marketing

FEBRUARY 27, 2024

In this piece, I’m sharing all the tricks on how smaller brands can get noticed and beat the Amazon game. Always thinking about the customer Amazon wants you to have a great shopping experience. How Your Brand Can Stand Out (+ Data and Expert Tips) Just like in SEO or social media, the crucial thing on Amazon is to stand out.

Branding 103

Branding Price Customer loyalty Marketing 103

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

Direct Mail 109

Direct Mail Finance Marketing Marketers 109

Search Engine Land

SEPTEMBER 12, 2023

Of course, that requires you to approach it with a different mindset than Search and Shopping. Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Let me give you an example. What makes Performance Max powerful?

eCommerce 141

eCommerce Retail User-Generated Pharmaceutical 141

Lynton Web

NOVEMBER 13, 2023

You've probably heard someone in the marketing industry talk about event marketing and how it's a game-changer for businesses looking to engage with their audience more dynamically. So, how do you put on a great event? Why is Event Marketing Important? How will your event unfold from start to finish?

Event Marketing 59

Event Marketing Marketing Marketers Energy 59

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. And you can also use this framework to figure out how to best use GA4 within your organization. How should B2B marketers use GA4? How should B2C marketers use GA4?

Digital Marketing 116

Digital Marketing Marketing Strategy Gen Z Food 116

Search Engine Land

FEBRUARY 29, 2024

Each also enables targeting options using keywords, interests and more. This article explores how to leverage these additional search platforms to complement your existing PPC efforts and connect with customers throughout more touchpoints in their journey. User-generated content (UGC), making the content more relatable.

Advertising 124

Advertising Advertisers Gen Z eCommerce 124

Scoop.it!

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

eCommerce 107

eCommerce Content Marketing Customer loyalty Marketing 107

Hubspot Marketing

JANUARY 30, 2024

And because my marketing brain never shuts off, I can’t help but be curious about these restaurant marketing strategies. How well do they work? How do established restaurants maintain interest after the grand opening buzz wears down? How do established restaurants maintain interest after the grand opening buzz wears down?

Food 105

Food Marketing Marketers Millennials 105

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

User-Generated 112

User-Generated Price Retail Marketing 112

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these. Go grab some popcorn. Heinz: Heinz A.I.

Video Marketing 106

Video Marketing Advertising Advertisers Entertainment 106

Hubspot Marketing

DECEMBER 14, 2023

So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes. Outside of blogging, AI plays a sizable role in marketing, from product management to SEO.

Transform 115

Transform User-Generated Marketing Marketers 115

Buffer Marketing

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. each, with 100 percent of proceeds going to the Sumatran Orangutan Society (SOS).

User-Generated 115

User-Generated Price Retail Marketing 115

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field.

SEO 136

SEO User-Generated Shoppers Retail 136

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 91

Email Marketing Transform User-Generated Marketing 91

Search Engine Land

JANUARY 4, 2024

Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. Ani explained: “The last thing you want is to generate leads that you can’t sell to. ” 3. .” ” 4.

eCommerce 112

eCommerce User-Generated Advertising Advertisers 112

Hubspot Marketing

MAY 31, 2024

Every time I visit my favorite coffee shop, the barista gives me a smile, nods, and brings my go-to order in a few minutes. In crowded markets where buyers are spoilt for choice, gaining consumer confidence can help you become a trusted name. How is consumer confidence measured? How is consumer confidence measured?

Customer loyalty 92

Customer loyalty Price Manufacturing eCommerce 92

Martech

NOVEMBER 21, 2023

Leveraging marketing data is key to continual optimization and driving growth. This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. Understand marketing attribution. Data flows throughout the growth loop so the bottom-of-funnel data (i.e.,

Customer Journey 103

Customer Journey Marketing Marketers Analytics 103

Hubspot Marketing

DECEMBER 11, 2019

Not to mention, both generations are highly connected to technology and the internet. With these similarities in mind, it might seem effective and cost-efficient to run one campaign aimed at both generations, but is this really the right move? However, mounting research shows that Gen Z and millennials are more different than we think.

Gen Z 145

Gen Z Millennials Finance Education 145

Businesses Grow

MARCH 27, 2023

Test 1: Compose a simple essay The prompt: Compose a 300-word essay, in the voice of author Mark Schaefer, about the importance of community-based marketing. It does make me wonder … how much of the ChatGPT output was a “hallucination” — just faking the answer as best it could. More on that in a minute.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Search Engine Land

NOVEMBER 13, 2023

For example, both ad platforms: Include algorithm-based campaigns that are heavily promoted by each platform: Advantage+ (Meta) and Performance Max (Google). A 7-point ecommerce framework for Facebook and Instagram When they’re set up and managed correctly, ecommerce campaigns on Meta can print money for products with market fit.

eCommerce 117

eCommerce User-Generated Advertising Advertisers 117

Customers.ai

APRIL 21, 2023

Artificial intelligence (AI) is rapidly transforming the world of marketing. AI-powered tools are being used to automate tasks, personalize marketing messages, and create more effective and engaging content. As a result, AI is helping marketers reach their target audiences more effectively and efficiently. What does it do?

Transform 106

Transform User-Generated Marketing Marketers 106

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. That’s why businesses need to tune into social media for lead generation. While useful information varies, it generally includes name, occupation, and email address.

Gen Z 113

Gen Z User-Generated Social Media Marketing Millennials 113

Use Insider

FEBRUARY 19, 2024

What is AI marketing automation? AI marketing automation uses smart algorithms and machine learning to create marketing tasks quickly and more effectively. It helps businesses by anticipating customer behavior and market trends, assisting them in making informed decisions. Well, for multiple reasons.

User-Generated 52

User-Generated Customer Journey Marketing Marketers 52

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? And how does your product or service fit into the solution?

Digital Marketing 84

Digital Marketing Gen Z Manufacturing Customer Journey 84

Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing. The writing above isn’t perfect.

Gen Z 126

Gen Z Millennials Marketing Marketers 126

CXL

JULY 21, 2022

Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing?

Customer 99

Customer Customer Journey Non-Profit Marketing 99

Rock Content

JANUARY 6, 2024

If you want your product to reach your target demographic, you need to market it. Research shows that over 75% of online consumers prefer to shop from websites in their native language. Today, we will tell you about multilingual marketing – what it is, why it’s so important, and how to implement it properly.

Content Marketing 84

Content Marketing Marketing Marketers Global Marketing 84