Hubspot Marketing

APRIL 10, 2023

In a recent Glimpse survey I ran for the HubSpot Blog, 78% of marketers said they were already facing one of the biggest lemons of 2023 -- recession. On top of that, one in three think a recession will have an even bigger impact on marketing than COVID-19. Tips for Marketing Growth a Recession 1. You’re not alone.

Shoppers 99

Shoppers User-Generated Marketing Marketers 99

Martech

APRIL 15, 2024

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. Q: You did a bachelor’s in economics and then — fashion marketing? Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors.

CRM 96

CRM eCommerce Retail User-Generated 96

Buffer Marketing

SEPTEMBER 6, 2022

We’ll help you identify signs of burnout and share advice from creators like Jack Appleby and Tori Dunlap on avoiding it entirely. Content fatigue : Running out of ideas – and a lack of motivation to find new ones – is one of the clearest signs that you’re burned out. How can you identify creator burnout?

Price 123

Price Product Branding Management 123

Martech

APRIL 25, 2023

However, as martech evolves, marketing teams scramble to keep pace. The marketing operations talent shortage leaves businesses to wrangle the three-pronged problem of hiring, training and retaining skilled professionals. But how exactly can AI improve the marketing ops talent problem? And should we entertain that?

Whitepaper 92

Whitepaper CRM Marketing Marketers 92

Hubspot Marketing

JANUARY 30, 2023

Between marketers and their customers, who understand and trust each other less, despite having more information than ever. You start by calling it out for what it is - a crisis of disconnection. Here are three tell-tale signs to watch out for. 3 Signs Your Company is Disconnected 1.

Customer Acquisition 92

Customer Acquisition CRM Marketing Marketers 92

Search Engine Land

OCTOBER 7, 2022

The four-day workweek has become a hot trend of late – including in search marketing. If so, read on to learn about the impact of a four-day workweek on digital marketing, the pros and cons, and tips for adopting it at your company. The four-day workweek and digital marketing. Get the daily newsletter search marketers rely on.

Digital Marketing 97

Digital Marketing Marketing Marketers Energy 97

Hubspot Marketing

OCTOBER 14, 2022

In this article, we’ll cover the warning signs that you may be experiencing job search anxiety and the ways to reduce it. Job Search Anxiety Warning Signs. Job Search Anxiety Warning Signs. Here are some warning signs that you may be experiencing job search anxiety: Difficulty getting out of bed and/or focusing.

Energy 124

Energy Health Management Product 124

Set Up

DECEMBER 6, 2022

This blog was written by Madeline Evans , the Marketing Manager at Set up , with input from the AVP of Experiential Marketing, Mark Schomaker , from Ansira. Experiential marketing answers the question: What if fans could participate in the magic of their favorite worlds and brands?

Logistics 52

Logistics Marketing Marketers Event Marketing 52

Set Up

AUGUST 9, 2022

Proving marketing’s value to other departments or the C-Suite can seem like a futile effort. That’s why we reached out to marketing leaders from Danone, LEARFIELD, RE/MAX, Stratasys, and Invesco for answers on how they team up with their company’s leaders to get C-Suite buy-in and financial support. Measuring everything. #1

Real Estate 52

Real Estate Marketing Mix Education Marketing 52

Marketing Insider Group

SEPTEMBER 20, 2021

In this short guide, we’ll explore some of the most effective marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement : Use Segmentation and Personas. Marketing to your members as one homogeneous entity is going to make engaging them seem like an impossible task.

Communications 112

Communications Marketing Marketers Promotion 112

Businesses Grow

JULY 10, 2023

When you sign up for Threads, Meta taunts you with the idea that the technology is all blockchain-y and that Threads is the lead component in a “Fediverse” that is a “new type of social network that allows people to follow and interact on different platforms such as Mastodon.” Spoiler alert: NO. I don’t think there is a there there.

Gen Z 112

Gen Z Place Education Branding 112

Orbit Media Studios

APRIL 20, 2022

I look at a social account and think about the psychology behind the actions we’re all hoping for, as marketers. And do their reasons align with what marketers think? Or are marketers missing something? Then we asked a separate group of marketers: Why do social media users follow other accounts? I’ve often wondered.

Manufacturing 120

Manufacturing Social Media Marketing Marketing Marketers 120

Duct Tape Marketing

JULY 14, 2020

How to Put Your Website At the Center of All Your Marketing written by John Jantsch read more at Duct Tape Marketing. Your website is the heart of your online marketing presence. With all these other marketing channels in the mix, it’s best to plan everything around your website and to work out from there.

Direct Mail 101

Direct Mail Copywriting Marketing Marketers 101

Adobe Experience Cloud Blog

NOVEMBER 1, 2019

It took a willingness to dig below the surface to spot signs of consumer disengagement. Know the Signs: Getting Ahead of Rebranding. When they pass on being associated with your organization, it’s not a good sign. You have to check all the boxes, or there’s going to be a disconnect for consumers. Face it head-on.

Shoppers 130

Shoppers Food Thought Leadership Price 130

Adobe Experience Cloud Blog

OCTOBER 12, 2015

Author: Sanjay Dholakia Regardless of your company size or your role, as marketers, each of us wrestles with how to best set up our marketing organizations, and how we fit into the bigger picture. Marketing teams live side-by-side, but in separate silos. It is a challenge. Small, nimble teams? Recurring symptoms.

Whitepaper 134

Whitepaper Thought Leadership Direct Mail CMO 134

Litmus

SEPTEMBER 6, 2022

But just because email marketers are busy preparing all things festive, it doesn’t mean they haven’t been sending some dynamic summer emails! Jess Materna, Director of Product Marketing. I signed up of course! The design of the email just made the new color launch stand out and really pop. Subject Line: Get 818 Tequila on 8/18.

Email Marketing 79

Email Marketing Product Branding Customer 79

Hubspot Marketing

APRIL 20, 2021

Ironpaper is a digital marketing agency that helps their B2B clients grow. Joelle Palmer, Apptega’s Digital Marketing Manager, says, “We had built a Frankenstein monster in WordPress. Beacon Digital Marketing. Beacon Digital Marketing specializes in driving results for FinTech, SaaS, and B2B businesses. Revenue River.

SEO 127

SEO Digital Marketing User-Generated Management 127

Moz

MARCH 25, 2020

This won't be your regularly scheduled programming — we won't be discussing SEO or marketing. If you’re healthy and able, consider signing up to donate blood. Several of us at Moz have found it helpful to disconnect from the news cycle for a while every day, and we try to only pay attention to news from reputable sources.

Food 61

Food Shipping Marketing Marketers 61

Martech

AUGUST 25, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Fitbit’s connected workspace for marketers. Chris Wood, Editor.

Retail 99

Retail Digital Marketing Price Management 99

Adobe Experience Cloud Blog

APRIL 27, 2015

Author: Marissa Lyman I often wonder what marketers think of me as I bop around the internet or cruise through my nearest shopping center. there are opportunities for marketers to develop a fuller picture of who I am as a person and to find ways to communicate with me that will resonate. The Disconnect. Loves memes–PING!

Branding 133

Branding Thought Leadership Retail B2C 133

Litmus

JUNE 22, 2020

Scott Stratten, president of UnMarketing , joined us to talk about humanizing your messaging during global unrest, staying true to the needs of your customers, and the disconnect between management teams and marketers on what makes sense to monitor in their email sends. Ethics aren’t a renewable resource.” .

Communications 78

Communications Management Promotion Branding 78

Hootsuite

OCTOBER 4, 2022

It’s when people felt an emotional connection to social, such as feeling disconnected outside of it or excessively checking their feeds due to FOMO, that health-related outcomes were negatively correlated. There are always early signs of trouble. 9 signs of burnout. Burnout red flags. Don’t burn out—peace out. Try Hootsuite.

Health 96

Health Energy Management Social Media Marketing 96

Sprout Social

DECEMBER 12, 2022

So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. If you’re a social media marketer who got a late-night email about Mastodon, you’re not alone—and you may be entitled to financial compensation. In 2022, BeReal captivated consumers and mystified marketers.

Gen Z 98

Gen Z Social Media Marketing Shipping Management 98

Hubspot Marketing

JUNE 14, 2017

1) Learn how to recognize signs of burnout. And when it comes to signs of burnout, it’s often difficult for people to recognize them even within themselves. Not only will it permit you the time you need to disconnect and recharge -- which boosts productivity -- but also, you’re showing your team that it’s an important thing to do.

Management 135

Management Health Finance Product 135

Set Up

APRIL 13, 2022

At Set up , we regularly interview a variety of industry experts to keep a pulse on what marketers are prioritizing and predicting in their field. The following marketing leaders from Three Five Two and B2B Content Cure, formerly at Avient Corporation , share their perspective on the Manufacturing industry.

Manufacturing 52

Manufacturing PR Transform eCommerce 52

Sprout Social

APRIL 16, 2020

There’s a reason why so many people consider social media marketing to be a fun job. Social media gives marketers a chance to exercise their creativity and create deep connections with their audience. Acknowledge the good and the bad. — Nathan Allebach (@nathanallebach) April 9, 2020. Support them.

Health 145

Health Management Place Social Media Marketing 145

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing. Change or die!

Transform 84

Transform CMO Marketing Marketers 84

Bannerflow

APRIL 28, 2022

Achieving marketing excellence for a brand now demands the involvement of social media advertising. It’s also expected to grow at a CAGR of 9.77% over the next four years and reach a market volume of $252,569 million by 2026. The data you collect about your audience can also help with your influencer marketing via social platforms.

Advertising 52

Advertising Advertisers Transform Shoppers 52

Bannerflow

APRIL 28, 2022

Achieving marketing excellence for a brand now demands the involvement of social media advertising. It’s also expected to grow at a CAGR of 9.77% over the next four years and reach a market volume of $252,569 million by 2026. The data you collect about your audience can also help with your influencer marketing via social platforms.

Advertising 52

Advertising Advertisers Transform Shoppers 52

Neil Patel

NOVEMBER 5, 2020

With Keen, users (and marketers) have the opportunity to get hyper-focused on a topic and curate only the most relevant and most valuable content for it. Signing up for Keen is very easy. Within minutes of signing up, which of course you can do with your Google account, you’re in and exploring content. What is Google Keen?

Customer loyalty 113

Customer loyalty Place Product Content Marketing 113

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Marketing Presentations.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Customer Journey 134

Adobe Experience Cloud Blog

NOVEMBER 1, 2019

It took a willingness to dig below the surface to spot signs of consumer disengagement. Know the Signs: Getting Ahead of Rebranding. When they pass on being associated with your organization, it’s not a good sign. You have to check all the boxes, or there’s going to be a disconnect for consumers. Face it head-on.

Shoppers 51

Shoppers Food Thought Leadership Price 51

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year. AWOL Inspired by Qantas.

Content Marketing 77

Content Marketing Health Millennials Entertainment 77

Search Engine Land

JANUARY 24, 2023

Get the daily newsletter search marketers rely on. Signs of burnout include: Feelings of physical, emotional, and mental exhaustion: The employee may feel drained and unable to keep up with their usual workload. There’s also fear of damaging relationships in the workplace. SUBSCRIBE See terms.

SEO 93

SEO Non-Profit Health Communications 93

Adobe Experience Cloud Blog

JANUARY 27, 2016

But as the predictive sales and marketing landscape has flourished (with new vendors emerging and $242 million in venture capital funding last year alone), old school definitions of prospect management are quickly losing their relevancy. The current state of disconnect. So what does it mean for marketers?

Management 89

Management CRM Thought Leadership Marketing Automation Platform 89

Sprout Social

JUNE 13, 2022

With 39% of marketers predicting the app will be one of the platforms they use the most this year, refining your team and content strategy as you post is key if you want to keep up. Scheduling your TikTok content ahead of time ensures your content and publishing is “always on,” while also allowing you to disconnect and sign off.

Law 95

Law Place Management Analytics 95

Moz

MARCH 30, 2020

Many marketers are finding themselves: Wanting to write about something topical Needing to add more content to their calendars At a loss for how to contribute at a time like this. I tested a variety of keywords to see which ones have exhibited a trend during the COVID-19 outbreak and might warrant some attention from content marketers.

Health 95

Health Entertainment Finance Millennials 95