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7 Content Marketing Solutions for HR Teams and Leaders

Scoop.it!

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

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The Most Important Element of Your Employee Handbook

Duct Tape Marketing

The Most Important Element of Your Employee Handbook This content from: Duct Tape Marketing. Lots of companies invest money and resources in the creation of employee handbooks. Any employee that comes into contact with a prospect or client is performing a marketing function.

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Employee Branding: Why It’s Important + 10 Ways to Build Your Strategy

Rock Content

Everyone involved in marketing should know what branding is. Your branding story needs to appeal to a wide range of people, including customers, stakeholders, and even your own employees. Employee branding is a specific type of branding that doesn’t always get the same amount of focus as traditional external branding strategies.

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The Ultimate Guide to Human Resources

Hubspot Marketing

From the first point of contact with this HubSpot employee and throughout my onboarding process, she was the prime example of what I believed a person in human resources should be. Remarkable Human Resources (HR) employees are critical at every company. They handle all employee relations so you can focus on your side of the business.

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36 Beautiful New Ebook Templates [Free Download]

Hubspot Marketing

of marketers using them. Employee handbooks. The Conversational Theme Ebook Template is best for: Social media marketing and campaign guides. For the marketer, salesperson, or designer who needs to communicate a vision from high-level strategy to detail, the Artistic theme template is a smart choice.

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How to build an SEO-forward culture in enterprise organizations

Search Engine Land

Additionally, I’ll cover how to assist other non-SEO marketing teams in achieving their website goals without compromising organic KPIs. SEO cannot be siloed within the marketing team for the best results. Highlighting the business impact Frame SEO in terms of achieving key business objectives like: Increasing market share.

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HubSpot Workflows That Boost Efficiency and Customer Satisfaction: Part 2

Lynton Web

In Part 1 of this blog series , we discussed the importance of marketing automation and how HubSpot workflows fit into that strategy. In Part 2, we’ll share some examples of HubSpot workflows you can use to streamline your marketing, sales, and customer service processes. Examples of HubSpot Workflows for Better Marketing.