Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Let’s take a closer look at how companies can navigate these very real—but not insurmountable—challenges this year. Marketing budgets In January 2023, many experts shared dire warnings about the economy. It was clearly headed for a recession.

Marketing Strategy 82

Marketing Strategy Gen Z Transform Email Marketing 82

Hubspot Marketing

JANUARY 10, 2023

As we embark on the new year, marketing managers and project leads will determine their strategy for the first quarter based on the big question, "Are we in a recession?". Typically, a recession is considered two consecutive quarters of negative gross domestic product (GDP). Are We in a Recession?: Do you think the U.S.

Price 90

Price Food Industry Insights Marketing 90

Search Engine Land

NOVEMBER 16, 2022

Talking about a recession isn’t always enjoyable. Defined technically as a period of a significant decline in economic activity , a recession (and the looming potential for one) directly affects marketing. Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south.

B2C 92

B2C Health Marketing Marketers 92

The CMO Survey

SEPTEMBER 13, 2022

as the country likely heads into a recession, constraining business investment and growth. However, we can address the question of how the pandemic has changed marketing. The CMO Survey has been collecting and disseminating the opinions of marketing leaders since 2008. in February 2009 during the Great Recession.

CMO 130

CMO Analytics Marketing Marketers 130

Neil Patel

FEBRUARY 13, 2023

During a recession, marketing is likely one of the last things on business owners’ minds. But even in an economic downturn, marketing your business should be a priority. Simply put, you may jeopardize long-term growth if you stop marketing to reduce short-term costs. But marketing shouldn’t be totally forgotten.

Marketing 84

Marketing Marketers B2C Price 84

Search Engine Land

NOVEMBER 30, 2023

As an accidental entrepreneur who started a digital marketing agency seven years ago, I’ve learned first-hand what it takes to achieve longevity while navigating periods of rapid growth and economic uncertainty. Differentiation through values There are thousands of digital marketing agencies in the U.S.,

Digital Marketing 99

Digital Marketing Price Marketing Marketers 99

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. It’s challenging to navigate, but possible with some extra preparation.

Management 114

Management CMO Marketing Marketers 114

Hubspot Marketing

APRIL 11, 2023

But, are workplaces actually taking the time to understand why it happens and how they can effectively and supportively address it? In this post, we analyze data from 500 marketing leaders to learn how leaders are keeping up with quiet quitting, why they think it happens, and how they plan to navigate it.

Management 102

Management Health Marketing Marketers 102

Businesses Grow

OCTOBER 23, 2023

I’ve been around long enough to know that at one point or another, all of us will face marketing budget cuts. In a downturn, marketing and marketers are often on the chopping block. At some point in the life of any business, marketing budget cuts are inevitable. Are you creating customers?

Customer Acquisition 67

Customer Acquisition Direct Mail Marketing Marketers 67

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Social Media Marketing 132

Social Media Marketing Marketing Marketers Influencer Marketing 132

Martech

JANUARY 25, 2024

Yet, that’s how many brands approach marketing. A true marketer asks uncomfortable questions that reveal hidden truths. Uncomfortable questions, unexpected answers: The marketer’s quest for meaning These questions may be uncomfortable, but they reveal the truth and help connect a brand with its audience.

Branding 118

Branding Transform Management Communications 118

Rock Content

MAY 26, 2020

Among the many changes driven by the Coronavirus, the pandemic is forcing us to re-evaluate our marketing strategies. It looks increasingly certain that it could bring a recession in 2020-2021 after going through a “normalization” period, as we’re noticing from the early signs of recovery in China.

Non-Profit 84

Non-Profit PR B2C Promotion 84

Set Up

APRIL 4, 2023

If you have gone online in the past two years, you have undoubtedly seen the rise of Artificially Intelligent (AI) generated marketing, cryptocurrencies, and chat bots with the answers to seemingly any question or problem. With a looming recession, brands from all over the world have started cutting costs. Wait and see.

CMO 52

CMO Market Trends Management Branding 52

Lynton Web

OCTOBER 25, 2022

could fall into a recession over the next 12 months. You can utilize some of HubSpot’s new tools introduced this year to equip yourself to weather a potential recession. Looking for Marketing strategies.that we can do. How does all this help recession-proof your company? Multiple sources agree. HubSpot Payments.

Customer Journey 52

Customer Journey CRM Health Customer 52

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. Check out this blog on AI in Digital Marketing for more information.

Advertising 70

Advertising Advertisers PR Millennials 70

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Search Engine Land

MAY 4, 2023

We’re still not yet in a recession, but everything in life costs more. Providing you aren’t selling a one-and-done good or service (and yes, those do exist), any marketer who is worth their weight will tell you that a repeat customer is better than a one-time customer. Get the daily newsletter search marketers rely on.

Shoppers 95

Shoppers CRM Price Promotion 95

Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. But enough about me!

CMO 134

CMO Marketing Marketers Health 134

Neil Patel

JANUARY 11, 2023

Let’s dig into why this is important and how PayPal enterprise solutions can help. The uncertainty in the consumer and commerce landscape is forcing execs to think about how to engage even before the transaction. From supply chain woes to recession fears, execs are trying to balance measured concern and a need for action.

Finance 80

Finance Retail Customer loyalty Transform 80

Welcome Software

DECEMBER 19, 2022

With economic pressure and a looming recession, companies are scrutinizing their marketing and digital spending while consumers are tightening their wallets, making for a high-stakes environment. But the impact of prices didn’t end there.

Shoppers 40

Shoppers Retail Price Shipping 40

Welcome Software

DECEMBER 19, 2022

With economic pressure and a looming recession, companies are scrutinizing their marketing and digital spending while consumers are tightening their wallets, making for a high-stakes environment. Navigate supply issues with transparent communication + recommendations. But the impact of prices didn’t end there.

Shoppers 40

Shoppers Retail Price Shipping 40

Hubspot Marketing

AUGUST 30, 2022

While the economy may seem like a boring topic to many, Planet Money makes it interesting by doing deep dives on who it impacts and how – everything from inflation to fast food delivery to crypto and city building. This show is for business-driven folks who want to learn how to diversify their income streams and scale their businesses.

Finance 24

Finance Real Estate Health Education 24

GrowPowerful

DECEMBER 1, 2022

It’s official: we are heading into a recession. Economists have estimated , the arrival of a nationwide recession within the next 12 months. Figure out the company strategy As a CEO, your available paths to navigating the upcoming recession are going to be largely dependent on your business strategy.

Shipping 59

Shipping Outbound Marketing Marketing Marketers 59

Exposure Ninja

APRIL 17, 2023

At the start of 2023, we surveyed 97 small to medium-sized businesses to find out how they’re feeling about digital marketing — what their priorities are, what’s been working for them, what hasn’t been so successful, what they think about AI marketing, shoppable video platforms and more. You’re welcome.

Digital Marketing 130

Digital Marketing Marketing Marketers User-Generated 130

Hubspot Marketing

DECEMBER 12, 2022

When it comes to marketing, almost nothing is more important than knowing your target audience. But what if I told you over half of marketers are missing critical information on their consumers? So why are marketers having such a hard time getting these data points? So, what can marketers do now?

Gen Z 127

Gen Z Millennials CRM Marketing 127

The CMO Survey

JUNE 16, 2020

Optimism among marketers plummets to levels last witnessed during the Great Recession. In February 2009, following the Great Recession of 2008, this rating was 47.7. Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Optimism about the economy is 50.9 (out

CMO 130

CMO Transform Customer Acquisition B2C 130

Duct Tape Marketing

FEBRUARY 13, 2020

Transcript of Spotting Inflection Points in Your Industry written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. Back to Podcast. Transcript.

Transform 58

Transform Food Retail eCommerce 58

Marketing Insider Group

OCTOBER 26, 2020

While much of this change is negative and the long-term consequences are yet to be fully understood, it has also introduced many new opportunities for businesses and marketers. Most marketers already have the experience of adapting quickly to new technologies and changing conditions. Welcome to the Digital Marketing Renaissance.

Transform 141

Transform Marketing Strategy Content Marketing Whitepaper 141

Digital Marketer

MAY 19, 2023

Let’s dive into the pool of reports that have been surfacing recently – those revolving around AI, the economy, and how this roller coaster of a world may impact your marketing agency, then we’ll shift gears and put your agency under a microscope. Are you worried about recession, war, or the economy in general?

User-Generated 74

User-Generated Marketing Marketers Transform 74

AWeber

DECEMBER 19, 2022

We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media. Email marketing in an economic downturn.

Market Trends 132

Market Trends Email Marketing CMO Marketing 132

AWeber

DECEMBER 19, 2022

We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media. Email marketing in an economic downturn.

Market Trends 79

Market Trends Email Marketing CMO Marketing 79

Welcome Software

JULY 13, 2023

And as they navigate the roller coaster of mixed signals about an economic recession and volatile inflation , marketing leaders face extra pressure to make each dollar count when it comes to their tech spend. Here’s the case for consolidating your stack, as told by marketers. More tools means more uncertainty.

CMO 40

CMO New Technology Place Product 40

Buffer Marketing

JULY 21, 2022

Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands with the goal of inspiring anyone hoping to do the same. However you present yourself online, that's how your personal brand is perceived. What is Social Proof? Q: So what word would you use to describe it instead?

Inbound Marketing 80

Inbound Marketing Branding Content Marketing Product 80

Duct Tape Marketing

NOVEMBER 18, 2021

Thriving In A World Of Constant Change written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with April Rinne. In this episode of the Duct Tape Marketing Podcast , I interview April Rinne. The quest of life becomes how to find calm and lasting meaning in the midst of enduring chaos. FluxMindset.com.

Millennials 90

Millennials Management CRM Digital Marketing 90

Neil Patel

APRIL 7, 2023

By trying to predict the future, you can plan ahead and make educated decisions about how to best optimize your website for search engine results pages (SERPs). In this case, you may try to use SEO forecasting to help you identify potential issues and strategize how to improve your website’s visibility.

SEO 81

SEO Analytics PR Fashion 81

Duct Tape Marketing

JANUARY 8, 2020

Transcript of Advice for Today’s Marketing Agency Owners written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Gusto, modern, easy payroll benefits for small businesses across the country. How do you position yourself? Transcript.

Millennials 30

Millennials Marketing Marketers Management 30

Moz

NOVEMBER 18, 2018

The program was launched in 2010 in response to the Great Recession. Give customers a reason to feel extra good that they shopped with you, especially if you can demonstrate how their purchase supports their own community. In larger cities, every resident and visitor needs help navigating the local commercial scene.

Manufacturing 58

Manufacturing Food Transform Health 58