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The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

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How to Sell During a Trade War

SMEI

Podcast Trade wars can create significant challenges for businesses operating in international markets. Heres how you can successfully sell your goods and services internationally during trade wars. Heres how you can successfully sell your goods and services internationally during trade wars.

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Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

Let’s play a game: Tell me how old you are without telling me how old you are. Not sure how to respond? In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. If you’re scratching your head, don’t worry.

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How marketers can go beyond random acts of AI and why they should

Martech

I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. MAICON didn’t disappoint: I’m full of ideas to help our clients improve their marketing by applying AI. According to the 2024 State of Marketing Report , 99% of respondents say they use AI in some fashion.

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10 Content Marketing Benchmarks to Guide You in 2024

Marketing Insider Group

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. You’ll need to set strategic benchmarks to measure success, helping you improve wherever necessary.

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Top 6 Social Media Marketing Challenges in 2024, According to 1,500+ Marketers [+ How to Face Them]

Hubspot Marketing

I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. And how can we create content they’re actually interested in?

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Best Strategies for B2B Social Media Marketing

Marketing Insider Group

We all know that consumers are using social media to interact, but the tool’s reach is far greater than that. B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers.