This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.
Podcast Trade wars can create significant challenges for businesses operating in international markets. Heres how you can successfully sell your goods and services internationally during trade wars. Heres how you can successfully sell your goods and services internationally during trade wars.
Let’s play a game: Tell me how old you are without telling me how old you are. Not sure how to respond? In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. If you’re scratching your head, don’t worry.
I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. MAICON didn’t disappoint: I’m full of ideas to help our clients improve their marketing by applying AI. According to the 2024 State of Marketing Report , 99% of respondents say they use AI in some fashion.
Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. You’ll need to set strategic benchmarks to measure success, helping you improve wherever necessary.
I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. And how can we create content they’re actually interested in?
We all know that consumers are using social media to interact, but the tool’s reach is far greater than that. B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers.
See more about howmarketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. After that, how to improve prompts to get even better answers from me. Prompt: What are the top areas I should focus on to improve marketing operations?
Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic. Paid plans start at $6/month/channel.
Investment in influencer marketing is expected to exceed $10 billion in the U.S. But doing it right requires more than money — it requires marketers to constantly evaluate which platforms offer the most impact. Marketers may currently overlook the power of LinkedIn influencer marketing, but they shouldn’t.
The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Because the goals fall under marketing, the responsibility typically falls to the marketing team.
Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. Below, you’ll learn how to do the same. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. You’re in the right place.
Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. I love how HubSpot increases the pool of applicants by adding a genuine nudge to apply.
Like just about everything in marketing, B2B marketing is changing — and fast. Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves. Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. So, we marketers need to get on board. What’s going on?
No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. I wish it were that simple when it comes to AI.
Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. Strategic calls-to-action and internal links turn blog readers into leads, guiding them through the sales funnel seamlessly. Educational content sets the stage for deeper engagement.
Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?
They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Buyers expect digital-first and mobile-first communications The digital natives entering buying positions don’t care about howmarketing has traditionally been done. They want video.
In my last article, we talked about howmarketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate.
Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. SEO Digital Marketing Checklist Image Source 1.
Generative AI isn’t just transforming marketing it’s already embedded in howmarketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.
But, heck, if AI can create a marketing plan for me, I say, "Welcome to the team!" A marketing plan is a foundational piece of any marketing strategy. After years of researching and compiling documents by hand, I recently used AI to create a marketing plan to see what it could deliver. hours back weekly.
There are, it would seem, as many AI marketing tools as there are stars in the sky. Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. I talk to a lot of marketers, and it’s rare that I find somebody who isn’t using AI for some thing.
Whether you’re refining your brand, improving functionality, or overhauling user journeys, the steps you take before, during, and after relaunch will determine how effectively you achieve your goals. Are you aiming to boost leadgeneration, modernize your brand image, showcase new services, or improve mobile compatibility?
The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. What are influencer marketing KPIs?
In this edition: 7 Modern Email Marketing Strategies to Try for 2026 & Beyond 3 Key Insights About AI in Marketing & Business POLL: What Would You Trust AI to Own in Campaign Execution? 7 Modern Email Marketing Strategies to Try for 2026 & Beyond Email still delivers strong ROI. 📩 1. 📈 2. 💰 7.
Today, Im sharing AI automation examples that you can incorporate into your marketing processes to streamline your strategy and outpace the competition. AI Bots Best for: Streamlining time-consuming, tedious marketing process and engaging with consumers. Marketers like myself typically use AI bots to streamline tedious tasks.
When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. That’s one of many benefits holistic marketing offers.
Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. Now, social media drives culture.
Generateleads. Include calls to action to convert interested readers into leads. Offer free consultations, demos, trials, or other incentives to drive qualified leads. Then, leverage these insights to better understand audiences and fine-tune future content and marketing efforts. What Is a LinkedIn Newsletter?
Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?
The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., and the U.S.
As marketers, weve put a lot of work into fooling ourselves. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. But its all a lie.
Data-driven marketing is the right approach for running campaigns. This article is the first in a three-part series aimed at helping marketers transition to data-driven decision-making by overcoming common barriers. We begin with the initial strategy phase, which forms the foundation for successful marketing initiatives.
The true foundation of marketing lies in building brands that create demand but also build trust. The true foundation of marketing lies in building brands that create demand but also build trust. In a highly competitive digital-first marketplace, the trust of our existing customers is a powerful marketing tool.
See more about howmarketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. After that, how to improve prompts to get even better answers from me. Social media advertising: Utilize platforms like Facebook, LinkedIn, and Instagram to run targeted ad campaigns.
Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. You can identify which channels deliver high-quality, converting visitors by segmenting conversion by traffic source (organic search, paid ads, social media, referral). Where to find them: Email marketing platforms (e.g.,
ICYMI: Pinterest is more than a social network. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. What is Pinterest marketing? The strategy?
Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. Hence, SEO and PPC are the two most crucial aspects of digital marketing.
A marketing funnel is a way to think about your customer journey. The better your marketing funnel, the more sales you can capture. In this guide, you’ll learn: How a marketing funnel works Different types of marketing funnels Step-by-step process to build your first funnel Let’s start with the basics.
Relationship marketing. I’ll show you how to use relationship marketing to create long-lasting customer relationships, attract loyal fans, and sustainably grow your business. Key Takeaways: Relationship marketing goes beyond transactions, prioritizing long-lasting customer connections. The solution?
And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Let’s chat about how you can learn about B2B buyers and howmarket research can equip you and your team for success.
Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Disruptors. Scalability.
Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content