Neil Patel

AUGUST 31, 2021

Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. Luckily, Twitter trending topics are an up-to-the-minute resource for staying on top of what’s hot. 8 Ways to Use Twitter Trending Topics.

Marketing 137

Marketing Marketers User-Generated Target Market 137

Hubspot Marketing

JUNE 20, 2022

based marketers in 2022 , we found that most social media marketers post between four to six times a week on social media platforms. While that is the average, some marketers post more or less depending on the platform. However, when asked about Pinterest, most marketers surveyed only post two to three times a week.

Social Media Marketing 143

Social Media Marketing User-Generated Marketing Marketers 143

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

Gen Z 116

Gen Z Branding Law Transform 116

Pam Didner

NOVEMBER 5, 2022

Content planning and writing are essential skills for content marketers and social media managers. The blogs/publications/creators should represent content marketing industry tactics, general interest blogs with a compelling spin, or something representing exploration. The hiring process can be a drag. Background Questions.

Management 108

Management Content Marketing Marketing Marketers 108

Businesses Grow

MARCH 25, 2024

Let me explain your marketing department’s biggest challenge starts now, and why the solution is not easy or cheap. What kind of a marketing strategy is that? What kind of a marketing strategy is that? Before the crisis, Tylenol controlled more than 35 percent of the over-the-counter pain reliever market.

Education 116

Education eCommerce Place Branding 116

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. Networking.

Marketing Strategy 108

Marketing Strategy Marketing Marketers User-Generated 108

Search Engine Land

FEBRUARY 7, 2023

Glenn Gabe called this an “act of war against publishers” on Twitter. Ryan Jones has an interesting Twitter thread , which basically says “no” to this idea. As Lily Ray put it on Twitter , “Every other search engine figured out how to cite its sources except the one with 90% market share, got it.”

User-Generated 99

User-Generated SEO Advertising Advertisers 99

Sprout Social

MARCH 22, 2022

So, whose March Madness marketing strategy is enough to go all the way? billion impressions on Twitter. Overall, the social performance is remarkable and reinforces the opportunity for marketers who invest in March Madness. For some marketers, hashtags are an essential part of their March Madness playbook.

Branding 81

Branding Marketing Marketers Promotion 81

Businesses Grow

NOVEMBER 21, 2022

Besides, you could use a break from the marketing stories, right? Mark Schaefer is the executive director of Schaefer Marketing Solutions. The Marketing Companion podcast is among the top business podcasts in the world. Follow Mark on Twitter , LinkedIn , YouTube , and Instagram. . I decided to write about it.

Education 70

Education Digital Marketing Place Marketing 70

Digital Marketer

JUNE 15, 2023

The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends. And this is exactly what happens in the metaverse.

Market Trends 82

Market Trends Digital Marketing Marketing Marketers 82

Businesses Grow

JULY 3, 2023

In the new episode of The Marketing Companion podcast, I made a public confession for the first time. It was a two-day marketing conference, and for the first time, I was listed as the keynote speaker. Cincinnati is a great marketing town — the home of Proctor & Gamble, Kroger, and many important manufacturing companies.

Manufacturing 110

Manufacturing Branding Education Customer Acquisition 110

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Sure, public relations and content marketing are overlapping fields, but they’re not the same. That’s reach.

PR 102

PR Content Marketing Marketing Marketers 102

Search Engine Land

OCTOBER 25, 2022

People search a lot about “marketing skills.” This increase leads to the conclusion that more people are looking to enhance their marketing skills. But, one skill remains underrated, despite being included in most online articles and books related to digital marketing skills. Why is curiosity important in marketing?

SEO 99

SEO Marketing Marketers Key Performance Indicator 99

Hubspot Marketing

MARCH 15, 2024

While athletes gather new motivation and coaches pick up a few more techniques, the Super Bowl is also an excellent place for marketers to gain tips. These lessons apply to all forms of marketing, too, so whether you’re a blogger or a scriptwriter, you’ll gain some takeaways. There’s a lot to be learned from the Super Bowl.

Transform 102

Transform Advertising Advertisers Food 102

Hubspot Marketing

APRIL 1, 2018

Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At It was a breaking story across the marketing and advertising industry. Why are these campaigns some of the best ads of all time? Source: brandchannel. Coke: Share a Coke.

Advertising 145

Advertising Advertisers Product Branding 145

SocialPilot

JANUARY 21, 2024

So, let’s ensure that you’re taking advantage of TikTok stories in your marketing efforts by understanding this new feature and how you can use it. It is too early to tell whether this feature will shake up the platform as Instagram Stories did or whether it will die on the vine as Twitter Fleets did. What Are TikTok Stories?

Social Media Marketing 82

Social Media Marketing Fashion Branding Management 82

Sprout Social

SEPTEMBER 8, 2020

I’m dying to—I’ll review this weekend!” The keynote speaker is Dara Treseder, Head of Global Marketing at Peloton, and there’s even an executive panel featuring a CMO and two VPs discussing how they’re using social data to prioritize for 2021. “It’s been a long week, I haven’t had a chance.” “Oh, You know how it is.” “I’m

Transform 129

Transform CMO Education Global Marketing 129

Sprout Social

AUGUST 3, 2021

Viewers are taking to Twitter to share which events they’re most looking forward to and their hot takes on athletes’ performances. To catch fans up on the latest results and highlights, basketball analyst LaChina Robinson and former skater Adam Rippon host #TalkinTokyo every morning on Twitter to recap the previous day’s events.

Branding 131

Branding Health Place Video Marketing 131

Neil Patel

FEBRUARY 2, 2021

Quora is similar to Twitter in that you can follow other people, but it isn’t nearly as free-flowing. Email, Facebook, and Twitter are just a few ways the Internet allows you to contact your prospects. While email, Facebook, and Twitter all have notoriously low click-through, open, and response rates, Quora doesn’t.

User-Generated 94

User-Generated Marketing Marketers Analytics 94

Chief Martec

OCTOBER 31, 2022

Aside from the anecdotal evidence that I frequently hear on LinkedIn and Twitter threads, Gartner’s most recent Marketing Technology Survey frames the problem quantitatively: on average, the 324 enterprise marketing technology leaders they surveyed reported that only 42% of their martech capabilities are being used.

Transform 126

Transform Law CMO New Technology 126

Adobe Experience Cloud Blog

AUGUST 30, 2017

For most marketers, the idea of strategically “going dark” on social media screams marketing faux pas. From irregular posting to unorganized content, a mismanaged marketing calendar is nothing but blatant disregard for best practices. Today’s consumers are being marketed to at an ever-increasing rate. Swift’s Strategy.

Thought Leadership 134

Thought Leadership Marketing Marketers Marketing Strategy 134

Rock Content

JANUARY 9, 2024

If I had written these lines a month ago, they would have been considered marketing predictions. Overall, 2023 has served as a powerful reminder that some things, especially in the dynamic world of tech, marketing, and content, simply don’t follow a script. One big theme for 2024 is the continued rise of AI. Search gets immersive.

User-Generated 98

User-Generated Transform Advertising Advertisers 98

Adobe Experience Cloud Blog

AUGUST 28, 2014

Author: Phillip and Lizzy Marketo’s Marketers First Virtual Event is less than two weeks away, and we’ve been working around the clock to make this our most exciting, valuable, star-packed virtual event yet. Regardless of what kind of marketing you do, or what industry you’re marketing in, this will be your one-stop shop.

Thought Leadership 131

Thought Leadership CMO Event Marketing Marketing 131

Neil Patel

JULY 9, 2019

To answer these questions and more, I polled 483 companies who are all leveraging Facebook, YouTube, Instagram, Twitter, LinkedIn, and Pinterest. Sure, organic social media traffic might be dying as each network wants you to advertise, but which networks drive the most traffic per 100 followers? The social web is huge.

User-Generated 111

User-Generated B2C Price Advertising 111

Hootsuite

SEPTEMBER 23, 2022

Looking at you, Twitter meanies.). Looking at you, Twitter meanies.). It can make or break a campaign or your entire social media marketing strategy. Writing for social media is not an easy job. . You work with strict character limits and tight turnarounds. You have to quickly — and wittily — react to trending topics.

Social Media Marketing 145

Social Media Marketing Thought Leadership Entertainment Education 145

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. Surprise and delight is a marketing technique that attracts and nurtures potential and current clientele by offering positive customer experiences and/or unexpected rewards like gifts or one-of-a-kind events.

Branding 96

Branding Fashion Food Customer loyalty 96

Hootsuite

JULY 12, 2022

Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Every marketer knows what Brand (with a capital B) is, but the term is tough to explain. hot dog combo. Inflation better not hit Costco. . Let’s explore what this looks like.

Branding 115

Branding Whitepaper Food Energy 115

Neil Patel

APRIL 2, 2019

There’s nothing new with that fact… just look at the graph above: It breaks down how the average number of social shares per blog post has been dying year over year. But the reality is you can’t ignore platforms like Facebook, Twitter, LinkedIn, Instagram, YouTube or any other new contender that comes out and gains traction.

Non-Profit 112

Non-Profit Advertising Advertisers SEO 112

Neil Patel

MARCH 25, 2021

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you. Then let’s begin.

Digital Marketing 144

Digital Marketing Social Media Marketing Marketing Marketers 144

Hubspot Marketing

JULY 4, 2022

According to 2021 HubSpot Blog research on social media trends , 77% of social media marketers say social media marketing was somewhat to very effective for their company in 2021. In fact, marketers surveyed ranked it #2 in the social media trends that brought in the biggest ROI in 2021, behind short-form videos. Instagram.

Social Media Marketing 98

Social Media Marketing Promotion Place Analytics 98

Businesses Grow

DECEMBER 14, 2023

People were dying alone, whispering their final goodbyes to loved ones over the phone. I’m the author of some of the world’s bestselling marketing books, a college educator, and an advisor to many of the world’s largest brands. Follow Mark on Twitter , LinkedIn , YouTube , and Instagram. No cure, no vaccine.

Health 59

Health Education Place Branding 59

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. In addition, marketers will lose the ability to track device and location data from these pixels as well.” Get MarTech’s Email Marketing Periodic Table.

Key Performance Indicator 112

Key Performance Indicator Marketing Automation Platform Email Marketing New Technology 112

Businesses Grow

FEBRUARY 25, 2024

Let me explain why marketing’s biggest challenge starts now, for us all. What kind of a marketing strategy is that? What kind of a marketing strategy is that? The vibrancy and patterns of the wings seemed surreal. And I wondered … is it real? This will be the number one question facing markers beginning right now.

Education 52

Education eCommerce Place Branding 52

Businesses Grow

DECEMBER 26, 2022

Five reasons why your marketing department needs to focus on personal branding. This represents one of the most overlooked ideas in marketing — corporate marketing departments should redeploy budgets to surround key executives with the resources they need to have powerful personal brands. Here we go: 10.

Transform 91

Transform Health User-Generated Branding 91

Marketing Insider Group

OCTOBER 30, 2014

Earlier this week I was asked for my view on which marketing tactic is like “The Walking Dead” of marketing. I was honored to be included on the list of contributors along with amazing thought leaders in marketing like Ann Handley, Joe Pulizzi, Doug Kessler, Neil Patel and more. Content Marketing'

Traditional Marketing 86

Traditional Marketing Advertising Advertisers Promotion 86

Adobe Experience Cloud Blog

JANUARY 22, 2015

million on any one line item in their marketing budget? It could be argued that it’s less of a football game and more of a game for marketers; it’s the one television event of the year where people tune in and turn up the volume during commercial breaks. Author: Shanna Cook Who wants to, or better yet who can afford to, spend $4.5

Thought Leadership 134

Thought Leadership Food Traditional Marketing Advertising 134

Scoop.it!

NOVEMBER 1, 2022

Put simply, customer advocates do a lot of your marketing for you, all while championing and purchasing from your business. These brands are known for their large social media followings, but what’s even more impressive is their loyal (sometimes even die-hard) online entourage. Businesses don’t create an army of brand advocates by accident.

Branding 83

Branding User-Generated Millennials Customer loyalty 83