Jeff Bullas

FEBRUARY 14, 2023

It’s hard to believe that Instagram has been around for less than a decade, given its massive presence in the social media market. The app has shifted from being used by people in their personal capacity to commercial applications, where Instagram marketing has proven to be a roaring success. What is the big Instagram marketing secret?

User-Generated 360

User-Generated Social Media Marketing Analytics Target Market 360

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Sachs Marketing Group

MAY 1, 2024

Mental health professionals must leverage Mental Health Awareness Month in their May marketing strategy. However, without the right mental health marketing strategies, many professionals miss the chance to align their practice with potential patients during heightened awareness.

Health 52

Health Transform Education Marketing 52

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Energy 109

Energy Marketing Marketers Direct Mail 109

Hubspot Marketing

SEPTEMBER 29, 2023

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Here are the top 12 higher education marketing trends of 2023. Here are the top 12 higher education marketing trends of 2023. You can think of this strategy as a mix of influencer marketing and word-of-mouth marketing.

Education 100

Education Market Trends Marketing Marketers 100

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. dollars in 2022. dollars in 2022. dollars in 2022. dollars in 2022.

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Hubspot Marketing

JANUARY 13, 2023

It’s tricky being a nonprofit marketer. You’re often left wondering if it’s okay to spend part of the money on marketing your fundraisers, or if you should just spend it all on the cause itself. However, marketing — especially for nonprofits — couldn’t be more vital for the betterment of your beneficiaries. Table of Contents.

Gen Z 123

Gen Z User-Generated Millennials Marketing 123

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Partner Marketing 113

Partner Marketing Manufacturing Thought Leadership Marketing 113

Vertical Response

FEBRUARY 21, 2024

Navigating TCPA Compliance: Email Marketing as a Safe Harbor Shifts in regulatory frameworks often become a pivotal moment for marketing professionals, forcing a recalibration of strategy and approach. However, among the waves of change, email marketing stands as a steadfast and compliant beacon.

Email Marketing 77

Email Marketing Law Communications Marketing 77

Hubspot Marketing

JULY 29, 2022

Marketing your nonprofit can be challenging. Thankfully, learning from others that have already engaged with nonprofit marketing, leveraged trends, and found success can be helpful when it comes to developing your own strategy. Collect donations on social media platforms with native donation features. Image Source.

Market Trends 128

Market Trends Gen Z Non-Profit User-Generated 128

Martech

APRIL 26, 2024

Here are just a few ideas for AI services and use cases in the games and movies: Real-time plot alteration: Narratives based on viewer/player reactions, personalizing the story as it unfolds. Predictive content creation: The ability to predict audience preferences could generate more enjoyable content for viewers.

Transform 110

Transform Entertainment User-Generated Education 110

Search Engine Land

NOVEMBER 9, 2023

Reporting on Google’s market share these days is like reporting on the sky (did you know it’s blue?). This article (which is paywalled, so I’m not linking to it) is based on a Bank of America report (why is Bank of America talking about search market share?) I question that.) Extremely unlikely. The problem?

Search Marketers 118

Search Marketers Gen Z Marketing Marketers 118

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Content Marketing 109

Content Marketing User-Generated Marketing Marketers 109

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Video Marketing 126

Video Marketing Millennials User-Generated Education 126

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. of marketers are using AI tools for work. What is Video Marketing?

Video Marketing 102

Video Marketing Transform User-Generated Marketing 102

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media Marketing 141

Social Media Marketing Marketing Marketers B2C 141

Martech

MAY 13, 2024

The model was invited to tell a bedtime story on a specific subject, was constantly interrupted with suggestions for voice and tone, and proved highly responsive. For marketers, the new model provides an enhanced version of previously existing capabilities. Why we care. Murati emphasized an improved UI for greater ease of use.

60

60

Search Engine Land

MAY 3, 2024

I love what I do and I prefer to do certain types of tasks when it’s quiet,” she said. Turn to any social media platform, and you will find posts and videos from people talking about balancing work and life, avoiding burnout and maintaining well-being. Get the daily newsletter search marketers rely on. It seems crazy to me.”

Energy 98

Energy SEO Marketing Marketers 98

Hubspot Marketing

OCTOBER 16, 2023

In today's digitally connected world, social media platforms are constantly evolving. Post-launch, Threads quickly gained traction as one of the fastest-growing social platforms for 2023. While the initial buzz may have faded, Threads still remains an untapped goldmine for marketers looking to elevate their social media strategy.

Social Media Marketing 96

Social Media Marketing Marketing Marketers Promotion 96

Hubspot Marketing

MARCH 20, 2023

Consumer preferences are constantly evolving, which keeps things interesting. Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. What can marketers do? Image Source What can marketers do? Who are they?

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Microblogging platforms. Should you focus on photos?

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Hubspot Marketing

OCTOBER 17, 2022

If you're like me and need help keeping track of all these changes, here's a breakdown of 11 new features you should integrate into your 2022 Instagram marketing strategy. 11 New Instagram Features Marketers Should Be Using in 2022. Let's start on the creator side — users can add brands to a preferred brand list. Reels Template.

Social Media Marketing 133

Social Media Marketing Marketing Marketers Promotion 133

Martech

FEBRUARY 28, 2024

This information should be brand-controlled to ensure the preferred narrative is told clearly and directly. For example, you can identify the most common terms being searched related to your market. But what about interruption marketing? Then what about permission marketing, the long-standing retail marketing favorite?

Retail 110

Retail Transform PR Shoppers 110

Digital Marketer

NOVEMBER 27, 2023

However, certain rules of marketing remain steadfast to guide businesses towards success in any environment. In this guide, we’ll explore three laws that have proven to be the cornerstones of successful marketing. Let’s uncover these essential laws that pave the way to success in the unpredictable world of business marketing.

Law 88

Law Transform Marketing Marketers 88

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Influencer Marketing 87

Influencer Marketing Transform Marketing Marketers 87

Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. It’s the opposite of evergreen content—your audience won’t be able to view it later, except if it can be manually saved to your profile, like Instagram Stories Highlights.

Marketing Strategy 113

Marketing Strategy User-Generated Marketing Marketers 113

TechWyse

MAY 3, 2023

Digital marketing is always changing, and there are always new strategies and trends emerging. In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective. It’s hard to keep up!

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Use Insider

FEBRUARY 29, 2024

What is generative AI in marketing? Generative AI in marketing empowers marketers to craft relevant, timely, and trustworthy customer experiences effortlessly. This increased efficiency allows marketing teams to focus on high-value strategic initiatives rather than repetitive manual tasks.

Customer Journey 52

Customer Journey Marketing Automation Platform User-Generated Marketing 52

Buffer Marketing

APRIL 22, 2024

As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up. Which social platforms should you choose?

Thought Leadership 100

Thought Leadership Real Estate User-Generated Food 100

Use Insider

DECEMBER 13, 2023

Email marketing 101 What is email marketing? Email marketi ng is a digital marketing strategy that sends targeted emails to a specific audience. Email marketing isn’t just about sending bulk generic emails, it’s about delivering personalized and relevant content to your audience.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Girl Power Marketing

AUGUST 24, 2023

With autumn just around the corner, we’re preparing to say goodbye to 2023 and usher in a new year filled with fresh marketing ideas and strategies. One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women. billion toward influencer marketing efforts.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Rock Content

MARCH 19, 2024

Various media have always been a huge part of the story when it comes to how brands reach and connect with target audiences. The rise of the creator economy is just one example, but it’s one that forever changed the face of digital marketing as we know it. Many actually prefer creator-driven content to the alternatives.

Key Performance Indicator 84

Key Performance Indicator Marketing Marketers Succession Management 84

Hubspot Marketing

APRIL 19, 2022

While Instagram – which notably innovated on Snapchat Stories – launched Instagram Reels, YouTube – known for its longer-form videos – launched YouTube Shorts. Or, "Will TikTok's Stories and long-form content go unnoticed and eventually be discontinued – just like Twitter Fleets ?". We'll discuss TikTok Stories first.

Marketing 103

Marketing Marketers Entertainment Branding 103

Search Engine Land

FEBRUARY 27, 2024

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s needs. GA4, platform data or another source? Industry focus 15.

Digital Marketing 104

Digital Marketing Retail Marketing Marketers 104

Buffer Marketing

APRIL 23, 2024

For one thing, it’s likely influencer marketing teams have come across the more popular free templates already (and a quick copy-paste job is not the best way to make a good first impression).  I spoke to content creators and influencer marketing team leaders to get their best advice for creating media kits that stand out.

Influencer Marketing 95

Influencer Marketing Social Media Marketing Price Fashion 95

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. YouTube is an example of a social platform where consumers are potentially more accepting,” said Gutter.

Entertainment 139

Entertainment Advertising Advertisers User-Generated 139

Marketing Insider Group

OCTOBER 6, 2021

Digital marketers must contend with an all-new, promising marketing platform being released every few months. It often seems as though marketers don’t even get sufficient time to evaluate the various merits and tradeoffs associated with one new platform before something else comes along to supplant it.

Digital Marketing 131

Digital Marketing Marketing Strategy Marketing Marketers 131