Jeff Bullas

FEBRUARY 13, 2023

This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Table of contents The importance of social media for business But what is Social Media Marketing? What are the benefits of Social Media Marketing?

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Hubspot Marketing

MAY 1, 2024

Oof, that can be a tricky interview question, especially if you’re unsure of your professional goals. When I graduated from college and started interviewing in my chosen field, I felt like I needed to plan my entire professional life, complete with one concrete end goal. What are professional goals?

Management 66

Management Promotion Thought Leadership Education 66

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success. Ad creation.

Marketing Strategy 115

Marketing Strategy Marketing Marketers Shipping 115

Calvyn Lee Blog

JANUARY 15, 2024

With Chrome announcing plans to deprecate third-party cookies by 2024, marketers need strategies to maintain effective re-engagement campaigns in this new environment. As Radhika Mani, Product Manager at Google, explains: “In a future without third party cookies, marketers will need to adopt more durable audience strategies.

Customer 130

Customer Advertising Advertisers Customer Journey 130

Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. And while digital marketing was once seen as innovative, it’s viewed as mandatory today.

Marketing Strategy 69

Marketing Strategy Marketing Marketers Price 69

Rock Content

APRIL 30, 2024

Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Its primary goal is to drive traffic to your website, attract customers interested in your products, and support robust conversion rates. It empowers them to make wiser marketing decisions.

Content Marketing 58

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 58

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan. You should.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Neil Patel

JUNE 11, 2021

Having a marketing plan isn’t enough for success. You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. What Are Marketing Objectives?

Social Media Marketing 130

Social Media Marketing Customer Acquisition Marketing Marketers 130

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. I then multiply that answer by 100. From there, you can track how your CTR changes over time.

Email Marketing 126

Email Marketing Analytics User-Generated Marketing 126

Marketing Insider Group

AUGUST 2, 2021

We’ve all learned over the past year that uncertainty can arrive at any time and make massive impacts on markets, companies, and consumer behaviors. Setting business and marketing goals can be one of the most challenging parts of navigating an organization through an uncertain time. And the SMART goal framework?

Marketing 143

Marketing Marketers Communications Market Trends 143

Hubspot Marketing

SEPTEMBER 5, 2022

But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Ready to take your social media marketing to the next level? Here are nine goals to help your brand get noticed.

Social Media Marketing 93

Social Media Marketing PR User-Generated Marketing 93

Hubspot Marketing

JANUARY 22, 2024

If the fourth quarter is about finishing strong, then the first quarter is about starting smart. You have new goals to reach and new strategies to execute. But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing?

eCommerce 107

eCommerce Marketing Marketers Influencer Marketing 107

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales. Why is that?

Email Marketing 131

Email Marketing Whitepaper Shipping Marketing 131

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. Defining success includes the goals you want to accomplish and how you’ll track them.

Content Marketing 116

Content Marketing Non-Profit Key Performance Indicator Thought Leadership 116

Hubspot Marketing

MAY 26, 2022

Let's face it: Executing a successful marketing project requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. HubSpot [Excel, Google Sheets].

Management 131

Management Marketing Marketers Acquisition Marketing 131

Marketing Insider Group

SEPTEMBER 15, 2020

What is phygital marketing? And we’re gonna define it for you: Phygital marketing involves merging the worlds (and words) of both physical and digital experiences. For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping.

Gen Z 143

Gen Z Manufacturing Transform B2C 143

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Influencer Marketing 117

Influencer Marketing Branding B2C Marketing 117

Search Engine Land

APRIL 15, 2024

Our goal here should be to create well-optimized, people-first content. Any savvy marketer knows you build trust with your prospects by being helpful and sharing. Step 1: Goals What is your goal for this content? Creating a well-considered goal is essential. The goal is what you are aiming at. Ask, “So what?”

Customer loyalty 122

Customer loyalty SEO User-Generated Product 122

Hubspot Marketing

MARCH 28, 2022

Similarly, as a marketer, being an expert in your field is crucial. Below, let's review what thought leadership is and how to use it in your marketing strategy. We'll also explore the best examples and types of content you can consider creating. But first, how do you incorporate thought leadership into your marketing strategy?

Thought Leadership 120

Thought Leadership Content Marketing Finance Real Estate 120

Rock Content

MARCH 15, 2023

Creating a Marketing Strategy is not an easy task. It requires a lot of research, planning and efforts to make a brand stand out to the audience and reach its business goals. However, when we are talking about global marketing, it can get even more difficult. Talking about business goals, each company will have its own.

Global Marketing 93

Global Marketing eBook Marketing Marketers 93

Spiralytics

JANUARY 19, 2023

Search engine optimization (SEO) is an integral part of your marketing. Adding conversational marketing to the mix is one of the less-talked-about ways to elevate your search optimization. But what is conversational marketing? What Is Conversational Marketing?

Conversational Marketing 142

Conversational Marketing SEO Marketing Marketers 142

Hubspot Marketing

MARCH 19, 2020

91% of marketers are confident that they're making marketing decisions that will positively impact revenue. As marketers, we're well-versed in the main goals of internet marketing: to generate leads and new business. Some companies use revenue as a jumping-off point to build their marketing plans.

Marketing Plan 134

Marketing Plan Customer Acquisition Marketing Marketers 134

Martech

APRIL 5, 2024

For example: Once Universal Analytics services end, new conversions, including goals and ecommerce transactions, will no longer be measured. This change could impact the performance of ad campaigns, especially if those conversions are used alongside Smart Bidding strategies. In your inbox.

Analytics 108

Analytics eCommerce Advertising Advertisers 108

Hubspot Marketing

JULY 28, 2023

If you're new to marketing, you might have a skewed perception of it. Marketing is much more than that. Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. Unlike a pop-up ad, this type of marketing isn‘t disruptive. Check out this helpful guide.

Price 78

Price Marketing Mix Key Performance Indicator User-Generated 78

Rock Content

MARCH 19, 2024

The rise of the creator economy is just one example, but it’s one that forever changed the face of digital marketing as we know it. Here we’ll go over the benefits of incorporating creator-driven content into your marketing campaigns, as well as how to do it right. Here are some tips and pointers on making smart choices.

Key Performance Indicator 78

Key Performance Indicator Marketing Marketers Succession Management 78

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. Social media marketing is thus a highly competitive domain. What are the checkboxes for executing a social media marketing strategy? To answer these questions, you need a social media marketing checklist.

Social Media Marketing 61

Social Media Marketing Marketing Strategy Marketing Marketers 61

Marketing Insider Group

SEPTEMBER 6, 2021

Audio marketing is currently a hot topic. Since the audio marketing world has never had so much momentum, it’s something marketing teams should consider adding to their marketing strategy either this year or next. It’s important for your company to put its best foot forward with its audio marketing collateral.

Marketing 129

Marketing Marketers B2C Price 129

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing 132

Marketing Marketers Market Trends Manufacturing 132

Hubspot Marketing

NOVEMBER 13, 2023

Sometimes, marketing teams also run into tight budgets. There are still clever ways to run lean marketing campaigns. In this post, we’ll highlight budget-friendly marketing campaign tips straight from experts. For example, I took on the role of owner at a costume store and created a landing page for a Halloween sale.

User-Generated 108

User-Generated Energy Promotion Advertising 108

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. It’s a strategic approach that covers all aspects of bringing a product or service from development to market launch and beyond.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing. Campaign ROI.

Transform 145

Transform Marketing Marketers Analytics 145

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It must be a substantial part of every email marketing program.

eCommerce 135

eCommerce Law Shipping Email Marketing 135

Unbounce

JUNE 21, 2022

He’s still involved in the business—in charge of their marketing efforts— and they’re doing way more than just staying afloat. Inspiring marketing results AND a happy retirement? Click here , or start off with a peek at this snapshot of some of his results: From Chemist, to Founder, to Marketing Trailblazer.

Food 140

Food Customer Place Digital Marketing 140

Backlinko

APRIL 23, 2024

You use tone of voice in marketing to express your brand’s personality through text. Even if the final product becomes an audio ad or video tutorial, text is the foundation of all content marketing formats. Effective content marketing doesn’t just superficially match search intent. s brand tone conveys unfiltered passion.

Real Estate 83

Real Estate SEO Communications Fashion 83

Search Engine Land

FEBRUARY 23, 2024

This article explores the key elements of successful project management for in-house SEO teams, helping you navigate the constant project flow while supporting broader business goals and focusing strategically on improving organic search performance. A real-world SEO example will be logging a project to clean 301 redirects.

Management 117

Management SEO Transform Communications 117

Search Engine Land

OCTOBER 20, 2023

The real purpose and benefit of SEO isn’t just increasing pageviews or optimizing keywords – it’s about aligning with the true north of business goals and helping to achieve them through search. The outcomes are the effects of those outputs as they relate to a business goal, such as increasing new customers.

SEO 127

SEO eCommerce User-Generated Analytics 127

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. To help those of you looking for a way to sharpen your skills, we've put together a detailed list of ways you can start using Excel to simplify your marketing tasks.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145