Martech

MARCH 30, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. Good morning, Marketers, and day two of The MarTech Conference begins ( free registration here ). Quote of the day: “Underrated marketing skill: data storytelling.” Chris Wood, Editor.

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Hubspot Marketing

JULY 14, 2022

of marketers using them. The following pages include plenty of room for author and other expert quotes to help establish your mastery of the topic at hand, without seeming stuffy or distant. The Conversational Theme Ebook Template is best for: Social media marketing and campaign guides. Brand storytelling. Artistic Theme.

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Adobe Experience Cloud Blog

JANUARY 17, 2017

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience.

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Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

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Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Storytelling in content marketing makes the information more compelling than a bland statement of the facts. How Do Journalism and Content Marketing Differ? Credibility is critical for journalistic content marketing.

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Search Engine Land

DECEMBER 12, 2023

Hope you can rely on Search Engine Land as you navigate the ever-changing search marketing landscape and understand where it’s heading next. Chris Elwell: Chris is fond of a Chuck Noll quote, “Champions don’t do extraordinary things, they do the ordinary things better than anybody else.”

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Hubspot Marketing

JANUARY 5, 2024

Content creation is a critical component of most businesses' marketing strategies — as of 2020, 70% of marketers now actively invest in content marketing. Simply put, content writers are the storytellers of their brand. This is also an excellent opportunity to increase traffic to your company's marketing materials.

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Marketing Insider Group

JUNE 8, 2020

If you’re reading this, then I think you probably get the value of brand storytelling. for redefining what marketing means to a company. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. Build a team of storytellers that are motivated and engaged.

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Neil Patel

SEPTEMBER 1, 2021

However, they’ve plenty to offer to content creators, marketers, and digital agencies too. There’s also a “storyteller” package for $11.99 QuillBot is one of the few quality paraphrasing tools on the market. quote and image finder. Naturally, these tools have investors excited. Additionally, it has a.

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SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

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Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Set Up

SEPTEMBER 26, 2023

The Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders in companies such as Aflac, Mizuno, Great Clips, Lionsgate, Blackbaud, and Regal Cinemas. The takeaways from these blogs are not only informative, but incredibly insightful for any marketer on their career path.

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Search Engine Land

NOVEMBER 13, 2023

These tools provide significant time savings for marketers and help them fulfill client needs that were too difficult or laborious to do before. Reason 5: Outgrowing your agency Clients may reach a point where they can handle their marketing needs independently. Why clients break up with their agencies 2.

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Marketing Insider Group

JANUARY 30, 2023

I am familiar with Qlik both from my experience in the BI, data, and analytics side of marketing and from my time at Dresner Advisory Services. And as a marketer who fancies himself a bit of a “marketing technologist” (to borrow Scott Brinker’s terminology), this really resonated with me.

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Adobe Experience Cloud Blog

SEPTEMBER 16, 2015

Author: Sesame Mish Last week, Content Marketing World (CMW) took downtown Cleveland by storm. Industry movers & shakers congregated in the vast maze of a convention center to learn the latest hacks and findings on the content marketing front. For content marketers, this is a huge noise barrier to break through.

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Businesses Grow

JANUARY 8, 2024

This post covers 10 non-obvious social media trends: Marketing speed Why social media will upend search The big new platform on the horizon Why influence is everything Social listening platforms in trouble The essential role of community Social commerce Designer commerce Watermarked content Local content hubs 1. Just kidding.

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Marketing Insider Group

NOVEMBER 3, 2014

This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit , I shared my view on how the future of marketing is all about content marketing. This is more than a cliche.

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Hubspot Marketing

JULY 24, 2023

This means that the algorithm will change, and the strategies us marketers once used to rank on will rank on a different system. So what does that mean for marketers? Marketing teams exist to share creative and insightful ideas to better serve the professionals that seek them. Get started with HubSpot's AI tools 4.

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Set Up

FEBRUARY 16, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. ” Smith explained that he’s learned a lot from being a Marketer in the media industry, especially because of how rapidly it has evolved. “I This role shaped how he approaches marketing today.

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Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. The quote comes as Alex describes his award-winning online documentary series 12 for 12.

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Real Estate Content Marketing Whitepaper Transform 60

Base.ai

NOVEMBER 10, 2020

Here are her Best Practices for Building a Customer Marketing Strategy from the Ground Up. A while back, at our Customer Marketing meetup in San Jose, Diana Yanez-Pastor from Cloudera joined us to share her insights and best practices for building a customer marketing program. Sounds like every customer marketers dream, right?

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Martech

JULY 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what’s your number one marketing metric? In the past, Driscoll’s approach to digital had been based on storytelling and loyalty. Yes, we are.” Why we care.

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Orbit Media Studios

JANUARY 31, 2023

Designing a homepage and writing the copy is one of the great digital marketing challenges and homepage best practices can be a big big help. Horizontal menus that collapse into a hamburger icon on mobile devices are standard and used by 90% of marketing websites. Navigation menu Next up is the navigation menu. That’s why they’re here.

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Adobe Experience Cloud Blog

NOVEMBER 21, 2017

Whether you’re a news publication, a travel blogger, or a digital advertising platform, being aware of what drives or deters readers on your site is a marketing skill essential to any successful business. Apester is another useful platform that lets you incorporate visual storytelling as well as quizzes and polls. Moving Forward.

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Litmus

OCTOBER 27, 2021

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! We pulled together the top 10 takeaways from our incredible roster of marketing leaders and email marketing experts: Stories add context and context adds value. Shift your mindset before putting agile marketing into practice. Couldn’t make it?

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Transform Email Marketing CMO Education 92

Marketing Insider Group

AUGUST 22, 2015

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. 2) Storytelling is self-serving. Story is ethically agnostic.

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Copywriting PR Communications Content Marketing 91

Adobe Experience Cloud Blog

SEPTEMBER 11, 2014

Author: Maggie Jones Content Marketing World 2014 – the biggest, baddest content marketing conference in the world – has come to a highly climactic end. brought the house down with one of the funniest, most profanity-laced speeches ever heard at a marketing conference. 3) Content marketing is still in early days.

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Content Marketing Thought Leadership Marketing Marketers 134

Marketing Insider Group

JUNE 23, 2014

Imagine this: You walk into your first day at a new job and find out you will be presenting to more than 100 very senior marketing executives at an invitation-only event in 2 days. Our customers are tuning out ineffective marketing content. Marketing has a marketing problem.” So what will save marketing?

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Marketing Marketers Millennials Entertainment 91

AWeber

OCTOBER 26, 2023

Using email marketing with AWeber, Asher created an email list, offering a free book download for new subscribers. Fitness,” for example, is more of a market than a niche. This is a book of quotes, sentences, stories, and other tidbits he can draw upon for material. Or do you want to rely on text and storytelling?

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eBook Thought Leadership Price Finance 89

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

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Content Marketing Institute

NOVEMBER 20, 2018

You can quote them, disagree with them, glorify or vilify them. More than 20 years later, an interview with Kathy Klotz-Guest at Content Marketing World brought to mind that Apple ad, which pressed into service images of some of the greatest leaders, artists, visionaries, inventors, and thinkers of the 20th century. Click To Tweet.

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Food Content Marketing Place Promotion 96

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. To tell a better story, do marketers need to be edgier and differentiate themselves to an audience numb to everything except the completely outrageous? As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth. Are you ready for the adventure?

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Manufacturing Food Entertainment Content Marketing 100

Neil Patel

JANUARY 19, 2021

Learn more about voice tweet options and how it’s transforming the ways digital marketers can use Twitter to their best advantage. You can’t quote or reply to tweets using voice yet. If you don’t use Twitter, you’re missing out on a significant marketing opportunity. What Is a Voice Tweet? Here’s a rundown of how it works.

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Customer loyalty Transform User-Generated Entertainment 139

Adobe Experience Cloud Blog

APRIL 23, 2018

Today, according to Statista, 96% of businesses use social media , and the digital market is more saturated and competitive than ever before. ” To quote Simon Sinek , the “why” is the driving force that provides solidity and continuity for your company—like the foundation of a house.

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Unbounce

FEBRUARY 15, 2024

Landing pages are used in marketing or advertising campaigns to get visitors to complete an action. Learn more about why you’d build one to support your marketing goals here. Make an impact and differentiate your brand through storytelling. They’ve also added a quote to give visitors a taste of what Superpath is all about.

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illumin

OCTOBER 18, 2018

.” Today Advertising Week continues to run with that main goal in mind blending the timely (AR, VR, Blockchain) with the timeless (storytelling) and reminding us that “great minds think unalike.” ” Gail Horwood, SVP Integrated Marketing, Kellogg Company.

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Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. The best way to capitalize on this is by including your customer in your content marketing strategy. 6) Never Stop Gathering Quotes. 1) Customer Case Studies.

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Animalz blog

OCTOBER 11, 2022

How can you make content marketing work with a nitpicking audience, Goliath competitors, and a startup’s budget? Breaking Into a Busy Space on a Budget Gareth Davies, Parabol’s content lead, never questioned the potential value of content marketing as an acquisition channel. It’s a challenge many small teams face.

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