Search Engine Land

JULY 31, 2023

X has officially rolled out its creator ads revenue sharing program. Elon Musk’s platform, previously known as Twitter, has introduced this new tool as part of X’s mission to enable people to “earn a living” by posting on its site. Perhaps too high for people to realistically earn a living through X.

User-Generated 95

User-Generated Search Marketers Branding Influencer Marketing 95

Hubspot Marketing

OCTOBER 9, 2023

Creators and users on the app formerly known as Twitter can now earn money thanks to a new program rollout. X's new ad revenue-sharing feature is the latest change to come to the platform after the social media site was acquired by Elon Musk and rebranded as X. So, is X‘s take on creator pay worth paying for X Premium?

User-Generated 105

User-Generated Social Media Marketing Marketing Marketers 105

Rock Content

DECEMBER 20, 2023

Artificial Intelligence exploded, dominating marketing and business discussions – sparking both celebration and skepticism. Another topic that surfaced more than usual in 2023 was “rebranding.” In this article, I’ll guide you through the key rebrandings of 2023, exploring what drove brands to embrace change.

Transform 52

Transform Pharmaceutical Branding Communications 52

Hubspot Marketing

AUGUST 16, 2023

Last month Elon Musk announced that Twitter’s new name is X. Since the initial version of X.com didn’t exactly revolutionize the financial system Musk is hoping to try again, this time using Twitter as the vehicle to do so. But does this evolution make sense for the app formerly known as Twitter?

Finance 82

Finance Communications Product Marketing 82

Hubspot Marketing

JULY 31, 2023

Within 10 days, Threads had reached a whopping 100 million active users , even trending on Twitter, the incumbent. Let’s dig into: What Threads is How to Create a Profile Key Features What It Might Mean for Marketers What is Threads? So, how is Threads different from Twitter? What does this mean for marketers?

User-Generated 90

User-Generated Management Product Customer 90

Hubspot Marketing

AUGUST 1, 2023

Meta has an answer to Twitter, and it's Threads. Threads is Meta's answer to Twitter (now recently rebranded to X). What Makes Threads Different from X Unlike X, Threads does not have hashtags, direct messaging, or a "For You" page that shows recommended content. What is Threads?

Branding 91

Branding Energy Food Retail 91

Hubspot Marketing

DECEMBER 11, 2023

It’s X vs. Threads, the battle of short-form social media. In one corner, we have X, the reigning short-form post champion embroiled in drama and controversy. Can X maintain its dominance and keep you scrolling for more? X vs. Threads: What’s the difference? Which should you use – X or Threads? What is Threads?

Gen Z 97

Gen Z Branding Advertising Advertisers 97

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. Meta is growing and shifting alongside its user base – evolving to fit market needs. Meta holds in its hand the favor of marketers and the potential for higher ad revenue. Perhaps 2024 has some surprises in store for Threads users and marketers alike.

Advertising 104

Advertising Advertisers Retail User-Generated 104

Sachs Marketing Group

NOVEMBER 6, 2023

Whether you’re a small business owner or part of a larger marketing team, understanding the cost associated with social media ads is critical for budgeting and strategy development. X Ads In 2023, the platform formerly known as Twitter underwent a significant rebranding, emerging as X.

User-Generated 52

User-Generated Advertising Advertisers Price 52

illumin

NOVEMBER 10, 2023

Once dubbed the “ Twitter Killer ”, Threads launched in July 2023 with high expectations. In the midst of leadership controversy, the new app was slated by many to replace Twitter, (recently rebranded as X). Notably, one in five new Threads users in July downloaded the app as a direct alternative to X (Twitter).

Gen Z 52

Gen Z Advertising Advertisers Place 52

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. Check out this blog on AI in Digital Marketing for more information.

Advertising 73

Advertising Advertisers PR Millennials 73

Hubspot Marketing

AUGUST 14, 2023

million Many creators and brands use Threads as a second Twitter by often posting their Twitter content to the Meta app. On Twitter (now rebranded to X), Marvel mostly reposts content from other Marvel properties, such as the official Thor or Spider-Man pages. Here's what they do and why it works.

Branding 77

Branding Entertainment Fashion Retail 77

illumin

SEPTEMBER 25, 2023

This was followed in 2006 with the creation of Twitter and later by the 2010 launch of Instagram. The birth of paid social With the rise of social media came the birth of social media marketing. In 2007 to 2008 Twitter also introduced Promoted Tweets. This has given marketers new tools to reach the almost 4.8

Social Media Marketing 52

Social Media Marketing User-Generated Advertising Advertisers 52

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Branding 84

Branding Key Performance Indicator Transform Health 84

Rock Content

MARCH 4, 2024

A great social media marketing strategy is more than simply getting the word out about your brand. But what is social media marketing? Why is it so important in today’s digital marketing scene, and what do brands need to know in 2024 to ensure their strategies resonate? Go for mainstays like Twitter, Instagram, or Facebook.

Social Media Marketing 52

Social Media Marketing Gen Z Marketing Marketers 52

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing 89

Marketing Marketers User-Generated Education 89

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding.

Health 118

Health Manufacturing Thought Leadership Product 118

Rock Content

JANUARY 9, 2024

If I had written these lines a month ago, they would have been considered marketing predictions. Overall, 2023 has served as a powerful reminder that some things, especially in the dynamic world of tech, marketing, and content, simply don’t follow a script. Both will adjust to market requests and dynamics. Search gets immersive.

User-Generated 88

User-Generated Transform Advertising Advertisers 88

Hubspot Marketing

JULY 23, 2019

But, as the pool of social platforms grows, will any of them really change the game for marketers this year? Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. These platforms were either launched or completely rebranded in 2016 or later.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Hubspot Marketing

MAY 6, 2024

When rumors started swirling about Twitter changing its name to X, I couldn’t believe it at first. Elon Musk had indeed decided to rebrand this popular platform, choosing to dismantle something iconic. Some people say it‘s his ego; others think it’s a marketing move, seeking more attention. It had actually happened!

Advertising 85

Advertising Advertisers User-Generated Marketing 85

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Knowing where you stand exposes market gaps and opportunities. If so, capitalize on that with timely marketing campaigns.

Branding 106

Branding Transform Health Analytics 106

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. or FREE for all Hootsuite Enterprise accounts Who it’s for: Visual Instagram marketers 4. You can schedule and publish content to LinkedIn, Facebook, Instagram, and X, AKA Twitter. Try Hootsuite for free.

Price 89

Price Social Media Marketing CRM Analytics 89

Sachs Marketing Group

JULY 24, 2023

Over the weekend, Elon Musk announced Twitter is now X, which aims to become the “everything app’ people use for … everything. While the change is sudden, it’s never too early for business owners to start thinking about the potential digital marketing opportunities X might bring in the near future.

Digital Marketing 52

Digital Marketing Transform Social Media Marketing Marketing 52

Hootsuite

APRIL 6, 2023

After being sold off a few times, it’s currently rebranded as the dating app, Chat & Date. Tumblr and the age of the microblog (2007) In 2007, the social network described as “Twitter meets YouTube and WordPress” came a-tumblin’ along when 17-year-old David Karp launched Tumblr from his bedroom.

Social Media Marketing 145

Social Media Marketing Place eCommerce Management 145

Sprout Social

FEBRUARY 7, 2024

In this post, we’ll introduce you to 12 of the best competitive intelligence tools for marketers. These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. Gathering and analyzing massive amounts of competitive data.

Price 91

Price Marketing Marketers Analytics 91

Search Engine Land

FEBRUARY 20, 2023

This drop is likely due to a drop in clicks for the query “X”.” SMBs bullish on virtual assistants, think Alexa has biggest marketing potential 2019: There was high awareness of voice assistants as a potential marketing channel, as well as potential pent-up demand.

Search Marketers 97

Search Marketers Real Estate Law Food 97

Hubspot Marketing

AUGUST 8, 2023

Instagram‘s off-shoot app, Threads, is Meta’s answer to Twitter (now rebranded to "X" by Elon Musk). Dubbed a "Twitter Killer," Threads amassed 100 million users in just five days. How do they believe it compares to Twitter? So, does this mean most content creators use Threads as a "second Twitter"?

User-Generated 89

User-Generated Promotion Place Branding 89

Rock Content

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. Hootsuite allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, and Instagram. It is one of the most famous social media tools in the market. Keep reading and find out!

Management 82

Management Price User-Generated Analytics 82

Unbounce

AUGUST 16, 2023

In this episode, co-hosts Pete Housley and Unbounce Vice President of Growth Marketing Alex Nazarevich welcome special guest Harold Price Professor of Entrepreneurship and Technology at NYU’s Stern School of Business, Arun Sundararajan. How should marketers adjust their workflow to rise to the new challenges (and opportunities) AI presents?

User-Generated 52

User-Generated Law Customer Acquisition Price 52

Unbounce

JUNE 23, 2023

Here’s a question that pretty much every marketer is pondering (and maybe losing some sleep over): What does the future hold for marketing in a world of AI tools ? Will AI ever be able to replace marketers—or even an entire marketing team (gulp)? 00:00:00] Pete: Hey marketers. Oh wait, that’s already happening.)

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

Exposure Ninja

JULY 6, 2023

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses. Is your digital marketing underperforming ?

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

SocialPilot

JANUARY 16, 2024

Whether you’re Team Facebook, an Instagram aficionado, a TikTok trendsetter, a Twitter trailblazer, a YouTube junkie, a LinkedIn leader, a Snapchat superstar, or a Pinterest pro – we’ve got something for everyone. Global ad spending in the social media advertising market is expected to reach $219.8 Crazy, isn’t it?

Gen Z 113

Gen Z User-Generated Millennials Advertising 113

Customers.ai

OCTOBER 17, 2023

The best digital marketing agency tools are built to scale, will impress your clients, and win you new business. Two of the most reported challenges for marketing agencies are finding services to offer that differentiate themselves from the competition and adopting new marketing technologies to gain a competitive advantage.

Digital Marketing 52

Digital Marketing Marketing Marketers Analytics 52

Kevin Indig

AUGUST 14, 2023

The business model is still similar: buying excess inventory in bulk at a discount and reselling it below average market price. Ebay sold the site for $9.2b (cash & stock) to Norwegians’ marketplace group Adevinta - huge compared to Overstock’s market cap of $1.5b. Why it matters : Ebay-kleinanzeigen.de

Fashion 86

Fashion Retail Price SEO 86

Buffer Marketing

FEBRUARY 7, 2024

A lot is changing on Twit— sorry, X these days. Along with the platform’s rebrand, there has been a whole new paid tier, removal of old verified badges, disappearing post headlines, and more.  And, with the right social media marketing strategy in place, it’s still possible to grow your following on X.

Analytics 112

Analytics Real Estate User-Generated Social Media Marketing 112