Search Engine Land

APRIL 4, 2024

Where do you even start? After over 15 years of playing an SEO private investigator – in-house and as a consultant – I’m sharing 13 questions that have helped me close even the most curious cases. Dig deeper: Top 5 SEO data pitfalls to avoid for accurate analysis and reporting 2. Do we care about this traffic?

SEO 117

SEO Analytics PR Branding 117

Search Engine Land

JANUARY 22, 2024

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? This happens more often than you’d think. A/B testing works – you just need to avoid some common pitfalls. So if you’re 99% confident you can have those quick wins right now, just do it.

Customer Journey 101

Customer Journey PR Marketing Marketers 101

Buffer Marketing

JANUARY 10, 2024

There is no new idea under the sun, which makes setting yourself apart from the competition quite hard.   You’d think I would have pivoted to an industry less dependent on travel, like lifestyle or beauty, but I didn’t. Three years down the line, and I’m still going strong.

Marketing 95

Marketing Marketers Branding Social Media Marketing 95

Search Engine Land

JULY 18, 2023

I had the pleasure of seeing SearchLab’s Greg Gifford present on “Freddy Krueger’s Guide to Scary Good Reporting” recently. Below are key learnings from Gifford’s session in the form of do’s and don’ts, plus some examples of data visualizations that search marketers will find most helpful. SUBSCRIBE See terms.

Search Marketers 83

Search Marketers Key Performance Indicator User-Generated Marketing 83

Search Engine Land

NOVEMBER 30, 2023

Only about half of businesses make it past the crucial five-year mark, per the U.S. As an accidental entrepreneur who started a digital marketing agency seven years ago, I’ve learned first-hand what it takes to achieve longevity while navigating periods of rapid growth and economic uncertainty. That last part is critical.

Digital Marketing 98

Digital Marketing Marketing Marketers Price 98

Martech

APRIL 5, 2023

consumers don’t expect their countries’ economies to improve over the next year. As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves.

Email Marketing 126

Email Marketing Marketing Marketers CMO 126

Hubspot Marketing

JANUARY 30, 2024

I’m fortunate to live in a city that has a thriving restaurant scene (it’s most known for its barbecue and Tex-Mex, if that gives you any hint). To do this, I follow a lot of restaurants on social media. And because my marketing brain never shuts off, I can’t help but be curious about these restaurant marketing strategies.

Food 102

Food Marketing Marketers Millennials 102

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 114

Email Marketing Health Marketing Marketers 114

Search Engine Land

SEPTEMBER 25, 2023

Moving away from conventional KPIs and toward a more advanced understanding of your campaigns gives you real competitive advantages. I could have written about this topic years ago, but it’s especially important as engagement costs on major advertising channels continue to increase, and an unpredictable economy puts a premium on efficiency.

CRM 120

CRM eCommerce B2C Analytics 120

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Martech

MARCH 22, 2023

Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. You might not think that sounds like a large number, but it is if you scale that number to industries. Rethink that RFP Before you replace or add technology, ask yourself whether you maxed out your current functionality.

Marketing Strategy 93

Marketing Strategy Whitepaper Marketing Marketers 93

Search Engine Land

OCTOBER 9, 2023

Whether you’re working in SEO , PPC or somewhere in between, salaries are always a contentious subject. There are a lot of guides out there that help with salary negotiations, but in this article, I want to talk specifically about negotiating your marketing salary. This can lead to huge under-valuing of marketers.

Search Marketers 115

Search Marketers Pharmaceutical Marketing Marketers 115

Hubspot Marketing

DECEMBER 14, 2023

So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes. Outside of blogging, AI plays a sizable role in marketing, from product management to SEO.

Transform 113

Transform User-Generated Marketing Marketers 113

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. As a result, influencer marketing has naturally become one of the most popular marketing methods. million by 2025.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Martech

DECEMBER 6, 2023

Dealing with martech vendors Martech vendor negotiations are never the same – even when dealing with a company you already do business with. Company dynamics, product needs and personalities involved change year over year. But it’s not enough to help you become a superior negotiator.

Price 107

Price Communications Management Product 107

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? Hey, we hear you. This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. The reality?

Customer 136

Customer Copywriting Marketing Marketers 136

Hubspot Marketing

MAY 26, 2022

Let's face it: Executing a successful marketing project requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. HubSpot [Excel, Google Sheets].

Management 132

Management Marketing Marketers Acquisition Marketing 132

Martech

FEBRUARY 1, 2024

Here’s a simple rule for marketers to improve their presentations: Don’t tell jokes. I worked as a professional comedian for several years (professional meaning people paid me to do it, not that they paid me enough to support myself) in the Greater Boston-Rhode Island area. That said, you can learn how to appear confident.

Energy 107

Energy Communications Event Marketing Marketing 107

Search Engine Land

DECEMBER 1, 2023

Savvy marketers can capture this traffic spike with targeted SEO strategies. You can use this data to write new content to capture this target audience. You can use this data to write new content to capture this target audience. Here are a few examples: For a local business, you could compile a guide of events in the area.

SEO 126

SEO PR eCommerce Analytics 126

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members.

Market Research 145

Market Research Marketing Marketers Price 145

Rock Content

MAY 25, 2023

But with that in mind, how can marketers apply their knowledge and understand how to prioritize their strategies to outperform their goals this year? So that’s why today I am excited to share the five major marketing trends for 2023 that hold the promise of delivering outstanding return on investment (ROI) for your brand or business.

Market Trends 95

Market Trends Marketing Marketers User-Generated 95

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? You should. To make your plan's creation easier, we've put together a list of what to include in your plan and a few different planning templates where you can easily fill in the blanks.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Marketing Insider Group

JULY 15, 2021

Marketers rely on creativity as much as they do data sets. What happens, then, when you’re a marketer whose marketing juices have dried up? Simple: You turn to other experts for a bit of mental and career rejuvenation through resources like books and podcasts. However, you might also want to give your eyes a break.

Transform 145

Transform Energy Marketing Marketers 145

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. There are mixed reports on the return for SEO ranging from $3 to $5 for every $1 spent. Therefore, focusing on both SEO and UX within your digital marketing strategy is critical. Get the daily newsletter search marketers rely on.

SEO 87

SEO Gen Z User-Generated Health 87

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. How to get it right Be very deliberate about where you deploy AI and how you do it. This might not seem like a big issue.

Customer 110

Customer Transform Thought Leadership Law 110

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. Then imagine you did it all on a shoestring budget in just a small amount of time each day. ? This lets them market more consistently and creatively!

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Content Marketing 91

Content Marketing Real Estate User-Generated Marketing 91

Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

Email Marketing 92

Email Marketing Marketing Marketers Customer Acquisition 92

Hubspot Marketing

JULY 4, 2022

Although you may have a desired path for your potential consumers to take when they interact with you online, the truth is you have no control over it. Trigger marketing enables you to be at the ready, in whatever way your audience chooses to engage. What is trigger marketing? How to Use Trigger Marketing.

eBook 144

eBook CRM Marketing Marketers 144

SMA Marketing

APRIL 18, 2022

There are various ways you can attempt to engage prospects through email marketing. The challenge with traditional marketing emails is that they often appear pushy and end up in your prospect's trash folder. marketing and sales funnel. It allows you to introduce yourself or your brand. The SOAP Sequence.

Email Marketing 98

Email Marketing Marketing Marketers Traditional Marketing 98

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. More sales?

Video Marketing 145

Video Marketing Marketing Marketers Education 145

Neil Patel

DECEMBER 3, 2019

Marketers tend to be very reactive. And it makes sense because every time a search engine or a social network changes their algorithm we jump as marketers. Whether it’s your boss who is pissed that your traffic dips or even yourself… everyone hates when sales and income drop because of something you can’t fully control.

Marketing 143

Marketing Marketers Global Marketing SEO 143

Hubspot Marketing

MARCH 28, 2023

But when your accomplishments are a result of your own knowledge, hard work, and preparation and you still feel inadequate.you're probably suffering from impostor syndrome. How to Tell If You Have Imposter Syndrome We often overlook the signs of impostor syndrome that come up in our day-to-day lives. You find it hard to accept praise.

Health 143

Health Management Education Product 143

Hubspot Marketing

MARCH 28, 2022

Similarly, as a marketer, being an expert in your field is crucial. To do that, you have to drive traffic to your site, nurture and convert leads, and build brand authority and reputation. That's where thought leadership comes in. Below, let's review what thought leadership is and how to use it in your marketing strategy.

Thought Leadership 121

Thought Leadership Content Marketing Finance Real Estate 121

Search Engine Land

MAY 14, 2024

That’s where custom GPTs come in. You’ve poured years into crafting your niche expertise; now, a custom GPT can leverage that knowledge. Custom GPTs become tireless assistants, automating mundane tasks and freeing you to focus on the strategic nuances that make you a standout SEO. See terms.

Customer 80

Customer Transform SEO User-Generated 80

Hubspot Marketing

JULY 18, 2023

HubSpot’s free form builder tool can help you fill your CRM with leads from your website. Even after launching your landing page, you'll want to pay attention to conversion rates to see how well it's doing. Nailing those percentages can be a bit challenging at first, especially if you have a lot of regular page visitors.

User-Generated 145

User-Generated Product Customer Analytics 145

Hubspot Marketing

FEBRUARY 14, 2024

Pick the right project management tool, and you could save hundreds — even thousands — per year. I started in digital project management nine years ago, and AI project management tools were unheard of. What does AI project management software do? The project management role was different than it is today. It was a lot.

Management 111

Management Price User-Generated CRM 111