Marketers Claim a Broader Role and Increased Influence Amid Pressures
The CMO Survey
APRIL 1, 2025
Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. reduction in marketing overhead costs (versus 7.0% The investment is delivering tangible results: 8.6% improvement in sales productivity (up from 5.1% in Spring 2024) 8.5%
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