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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. reduction in marketing overhead costs (versus 7.0% The investment is delivering tangible results: 8.6% improvement in sales productivity (up from 5.1% in Spring 2024) 8.5%

Transform 130
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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Conduct a Market Analysis.

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Global social media marketing: 8 strategies for selling worldwide

Sprout Social

Set yourself up for success by getting the right documentation in place and creating ways to align your team. 8 tips to ace global social media marketing Define your global strategy by following these eight stages. Establish a global social media marketing team There are many ways to build a social media team.

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Conducting B2B Market Research the Right Way — Here‘s Everything I’ve Learned

Hubspot Marketing

They’ll target questions to get to the real meat of the matter. You’ll also see researchers place greater weight on responses based on a respondent’s influence over a final decision. The CEO’s answers will mean more than the Marketing Manager’s. You can also reach new markets or expand into current ones with good research.

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SEO in the AI Era: 3 Ways to Adapt Your Strategy (and how to get AI to mention your brand)

Orbit Media Studios

In many places, dull has been institutionalized, especially in social media marketing. Write for many websites A brand that appears in more places is more likely to be recommended by the AI. Be active in the places where your audience spends time This is a foundational marketing activity that has new relevance in the AI era.

SEO 104
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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion." If you publish (or intend to publish) on social media, this is the place to talk about it.

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Facebook marketing in 2025: A VERY complete guide

Hootsuite

Specific types of Facebook marketing for businesses include: Organic Facebook post content (e.g., Start free 30-day trial How to set up Facebook for business To start marketing on Facebook, you need to set up a Facebook Page. Inspire new marketing ideas. You know when you see an ad and think Wow, Im the target market?

Gen Z 101