Buffer Marketing

SEPTEMBER 25, 2024

I knew nothing about TikTok when I started my account in March 2020. I now have over 130,000 followers, added brand partnerships as a new income stream for my business (earning $55,000 in 2021 and $105,000 in 2022), and even landed a book deal thanks to my thought leadership on the platform.

Branding 108

Branding Thought Leadership Health Management 108

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Management of products, orders, customers, pricing and promotions in one place. Why we care.

eCommerce 118

eCommerce Transform CRM Price 118

Hubspot Marketing

FEBRUARY 10, 2025

When you hear the word influencer, its not uncommon to think beauty bloggers and Instagram models, but the professional space is also ripe with impactful voices that can help B2B brands build brand awareness, boost engagement, earn trust, and ultimately close more business. But where do you find them and get them on board?

Influencer Marketing 110

Influencer Marketing Branding B2C Marketing 110

Adobe Experience Cloud Blog

JUNE 2, 2020

When you have customers speaking at your event, they are giving a personal endorsement of your platform, brand, and offerings. It’s important as a content manager that you understand what technology you’re asking your speakers to record on. Your customers are the best voice of your company.

Thought Leadership 164

Thought Leadership Energy Promotion Customer 164

Sprout Social

NOVEMBER 26, 2024

But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. In this article, we’ll break down the FTC influencer guidelines, why they matter and the branded content policies for each major social media network. You want your influencer partnerships to feel natural and engaging.

Gen Z 127

Gen Z Influencer Marketing Health Promotion 127

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Why is Pinterest a valuable platform for brands? The strategy?

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Hubspot Marketing

JULY 26, 2024

For some brands, the consent acceptance rates dropped 20% in just two years,” cites the article. Best Practice: Use a Consent Management Platform. A Consent Management Platform (CMP) is a software solution designed to collect, store and manage user consent for specific data collection activities (i.e.,

Law 123

Law Analytics Advertising Advertisers 123

Martech

AUGUST 1, 2024

But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator.

Email Marketing 134

Email Marketing Food Marketing Marketers 134

Buffer Marketing

SEPTEMBER 26, 2023

And, to build up my business, I’ve been actively building my personal brand on social media for three years. Having just one of these personality traits is bad enough, but having both meant building a personal brand has been particularly difficult — but not impossible. As mentioned earlier, it wasn’t easy.

Management 128

Management Branding Copywriting Content Marketing 128

Hootsuite

AUGUST 25, 2021

“Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. In July 2021, the Wall Street Journal published a piece on the maturation of the social media management profession that made waves in marketing circles.

Management 140

Management Social Media Marketing Education Communications 140

Jeff Bullas

MARCH 12, 2023

More and more people are using this social platform, and brands are looking to collaborate with TikTok influencers. Toksocial Like TokUpgrade, once you have had the initial conversation with your dedicated account manager at Toksocial , you can forget about it and watch the growth of your account steadily increase. Try Jeffrey Here. #6.

Target Market 334

Target Market Management Market Segmentation Analytics 334

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation. What is brand safety?

Management 114

Management Branding Advertising Advertisers 114

Martech

JANUARY 13, 2025

GDPR, CCPA, Apple MPP and consumer privacy Rising consumer awareness about data privacy led to landmark regulations like the EUs General Data Protection Regulation (GDPR) in 2018 and Californias Consumer Privacy Act (CCPA) in 2020. Give consumers the information and more than all-or-nothing options on data privacy. Processing.

Law 130

Law User-Generated Email Marketing Education 130

Martech

APRIL 3, 2025

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. China trade war, 20182020 Multiple rounds of tariffs occurred from 2018 to 2020, including a 25% tariff on $250 billion worth of Chinese imports, lower tariffs (7.5%-15%)

Retail 118

Retail Advertising Advertisers Price 118

Martech

MAY 8, 2025

The store manager calls me raging about “garbage data” because customers are showing up with online orders that look nothing like what they received. We finally got somewhere when I convinced them to put a store manager on the digital team and send a web merchandiser to work Saturdays in a busy store for a month.

Transform 106

Transform CMO Retail Customer Journey 106

Martech

SEPTEMBER 25, 2024

She added: “That said, Canva Teams has come a long way since launching in 2020, with major enhancements in team collaboration, brand management and the launch of our expansive Visual Suite. This month it rolled out the multichannel campaign “Love Your Work” to increase brand awareness at the corporate level.

Price 113

Price Management Brand Management Communications 113

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 140

Communications Branding User-Generated Customer loyalty 140

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. That means more chances for your brand to join the conversation. adults, doubling in popularity since 2020. TikTok is a major news source for 52% of U.S.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Buffer Marketing

JANUARY 22, 2025

Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. Are you growing a brand, closing deals, landing a job, or something else? “Think of your own brand as a solar system. Your strategy will depend on this.”

Gen Z 115

Gen Z Analytics Fashion Management 115

Martech

JUNE 3, 2022

billion in 2020 to $14.9 For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. For each of the platforms that run email software – mobile phones, browser-based inbox providers and desktop clients – there are multiple brands and possible interfaces.

Email Marketing 142

Email Marketing Branding Marketing Marketers 142

Hootsuite

JANUARY 15, 2025

LinkedIn hired more Black and Latino senior staff in 2024 In 2020, LinkedIn made a commitment to double the number of U.S. Black and Latino senior individual contributors (ICs), managers, and leaders by fiscal year 2025. This type of exposure has brought brands increase as high as 33%. LinkedIn pages that post weekly see 5.6x

User-Generated 115

User-Generated Education Real Estate Transform 115

SMEI

JANUARY 24, 2023

While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. In addition to lowering customer loyalty and creating negative brand perceptions, shame marketing also has the potential to cause serious psychological harm.

Customer loyalty 231

Customer loyalty Marketing Marketers Food 231

Hubspot Marketing

APRIL 21, 2025

If youre a brand looking to leverage social media video this year, you may not know what to expect but dont worry. Brands will prioritize partnering with smaller influencers to create social media videos. As such, they have a close relationship with their audience, making them perfect for promoting your brand to new audiences.

Social Media Marketing 87

Social Media Marketing User-Generated Influencer Marketing Customer Journey 87

Hootsuite

AUGUST 25, 2022

But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. Let’s examine some successful social risk-takers who can inspire your brand’s comebacks. Watch and learn.

Branding 145

Branding Manufacturing Food Management 145

Hubspot Marketing

AUGUST 11, 2022

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. The Role of Social Media in Brand Building.

Branding 140

Branding Gen Z User-Generated Shoppers 140

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. The same Ofcom report found that TikTok is a favored news source for UK adults, increasing from 1% in 2020 to 10% in 2023. Use this platform to: Find the right influencers.

Gen Z 133

Gen Z Branding Fashion Food 133

Martech

MAY 7, 2025

More than 84% simply shut down; most were founded before 2020 and beloved by users (52% had G2 scores above 4.5). Amid the extremes, one category quietly surged: Product Management. underpin a new norm: brands building martech in-house with low-code platforms. And yet, there is also balance. Tools like Jira and Aha!

B2C 78

B2C CRM Marketing Automation Platform Management 78

Sprout Social

MAY 7, 2025

Digital marketing is about more than creating content and managing campaigns. For any brand looking to connect with their audience, WhatsApp offers an immense opportunity to tap into this user base across Europe and LATAM, including a notable following in the UK. And one of the most reliable social media apps for doing so is WhatsApp.

Gen Z 75

Gen Z Marketing Marketers Logistics 75

Sprout Social

JANUARY 30, 2025

Tulani Andr, VP of Social, National Geographic Tulani Andr is the Vice President of Social Media at National Geographic, a brand that boasts over 800 million followers on social. They find moments to participate in (and create) culture on social , and pave new paths forward for their brand. Yes, you read that right.

CMO 106

CMO Gen Z Thought Leadership Entertainment 106

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands?

Customer 132

Customer Branding Fashion Promotion 132

Hubspot Marketing

NOVEMBER 28, 2022

Wouldn’t it be nice if customer data management were easy? Managing customer data can get messy, especially if your business uses multiple apps. In this post, we'll cover: What is Customer Data Management? Benefits of Customer Data Management. Best Practices of Customer Data Management. Where Customer Data Lives.

Management 112

Management Customer CRM Law 112

Hubspot Marketing

DECEMBER 2, 2022

So, what does that mean for brands, and how can marketers leverage this booming economy? Adobe notes the creator economy saw significant growth in 2020 — the year over 1 in 2 creators (52%) began posting social content, according to the study. To get more insight, I spoke to Senior Marketing Manager at HubSpot Creators Andrèa Hudson.

Branding 141

Branding Marketing Marketers Marketing Mix 141

Unbounce

JANUARY 6, 2025

Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. Stage 1: Top-of-funnel (TOFU) In the top-of-funnel (TOFU) stage, potential customers first become aware of your brand. March 14, 2024.

Price 111

Price User-Generated Copywriting Analytics 111

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Rebuilds trust in your brand. — Jason Schreier (@jasonschreier) December 18, 2020.

PR 143

PR Influencer Marketing Marketing Marketers 143

Adobe Experience Cloud Blog

MARCH 30, 2020

Among the programs we are offering are: 3 Months Free of Marketo Engage & Magento Commerce: Enables brands to begin driving revenue before they start paying for their Marketo Engage, Magento Commerce, or Bizible implementations. Please contact your client success manager for details about Marketo and Magento offerings.

Thought Leadership 169

Thought Leadership Succession Management Management Product 169

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 138

Branding Fashion Gen Z B2C 138

Hootsuite

JANUARY 17, 2025

It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. The other definition of social media advocacy is using social media connections to increase brand awareness and trust. But dont neglect brands here. What can social media advocacy do for you? link] — Utibe R.

Promotion 105

Promotion Thought Leadership Health Non-Profit 105