Sprout Social

MARCH 27, 2025

By 2027, that figure is expected to balloon to $500 billion. Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

Hubspot Marketing

OCTOBER 29, 2024

Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. B2C customers typically expect a straightforward, fixed price on whatever they’re purchasing, whereas B2B pricing structures are more fluid, suggests Gianluca Ferruggia , the general manager at online B2B marketplace DesignRush.

eCommerce 124

eCommerce B2C Manufacturing Retail 124

Hubspot Marketing

NOVEMBER 29, 2022

The project management field is growing. By 2027, employers will have 88 million PM roles , according to the Project Management Institute. Whether you’re an industry professional or just starting your career, we’ve gathered 8 of the best project management podcasts to help you on your journey. Take a deep dive below.

Management 128

Management Transform Industry Insights Product 128

Martech

MAY 8, 2025

Despite all that, success is right around the corner: By 2027, 85% expect their investments in scaled AI efficiency and cost savings to have returned a positive ROI, while 77% expect to see a positive return from their investments in scaled AI growth and expansion. Eventdex unveiled an AI assistant built into its event management app.

Transform 86

Transform User-Generated Law Communications 86

Sprout Social

APRIL 24, 2025

The ones where the influencer completely changes their tone and content style to talk about a product they would never use. We sat down with Greg Scuvuzzo, Director of Product Marketing and senior player in the influencer marketing space, to get his thoughts on why so many brands source influencers the wrong way.

Branding 78

Branding Influencer Marketing Product Product Marketing 78

Backlinko

JUNE 12, 2025

New research from Semrush reveals a seismic shift happening right now: LLM traffic will completely overtake traditional Google search by 2027. Caveat: we’re not a product company, and we have much smaller brand demand than Semrush and Ahrefs. There’s A LOT to think through here. The good news?

SEO 97

SEO User-Generated Analytics Customer Journey 97

Chief Martec

SEPTEMBER 20, 2022

That was also the post where he boldly estimated that there were 100,000 software companies in the world — a rather staggering number that he expected to grow to 1 million by 2027. (“We’re gonna need a big chart,” I quipped, thinking of the modest 5,381 solutions on the 2017 martech landscape. billion by 2027.

Transform 119

Transform Manufacturing Finance eCommerce 119

Set Up

APRIL 8, 2025

According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027. According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. Whats changed? Traditional banks are losing market share to digital-native brands.

Transform 59

Transform Finance Marketing Marketers 59

Set Up

APRIL 7, 2025

According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027. According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. Whats changed? Traditional banks are losing market share to digital-native brands.

Transform 59

Transform Finance Marketing Marketers 59

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. Statista , 2023) The global conversion rate of online shoppers is 1.9%. trillion USD market cap.

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

Hubspot Marketing

MARCH 11, 2025

Its how brands get their products in front of eager customers like me while not wasting too many ad dollars chasing cat owners instead. Greg Brunk , Head of Product at MetaRouter, notes that RMNs have a unique ability to deliver on performance criteria and help tell the story of your ads to leadership. Produce creative.

Retail 70

Retail Customer Shoppers Advertisers 70

AWeber

AUGUST 8, 2023

By 2027, the creator economy could be worth half a trillion dollars. But what if you sell a service instead of a product? The solution is to leverage your time by switching from services to products. What if you could build a repeatable digital product that sells itself while you sleep? What is a digital product?

Product 98

Product eBook Price User-Generated 98

Hubspot Marketing

MAY 30, 2023

37% of TikTok users have immediately purchased a product after seeing it on the app. The latest estimates predict the creator economy will top a half trillion dollars by 2027 , but will that be the case without TikTok? Though de-influencing has been a buzzy term on the app, TikTok effectively drives consumer decisions.

Customer Acquisition 128

Customer Acquisition Influencer Marketing Promotion Advertisers 128

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years. Get MarTech!

Transform 136

Transform Marketing Marketers Market Research 136

Businesses Grow

OCTOBER 9, 2023

A new study representing the consensus of AI experts, as evaluated on Metacalculus , has moved the projected AGI timeline up from 2042 to 2027. I mean, this was the projection six months ago, and now they’re saying this is coming in 2027. It could affect productivity, mental and physical health, and relationships.

Health 112

Health eCommerce Education Management 112

Unbounce

MAY 16, 2023

In the words of Big Daddy Kane: “Managing social media ain’t easy.” But AI for social media can make it a whole lot more manageable. But AI for social media can make it a whole lot more manageable. AI tools can sort through posts, comments, and reviews to provide insight into how your people feel about your products or services.

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Hootsuite

SEPTEMBER 30, 2022

Gartner predicts chatbots will be the main customer service tool for 25% of companies by 2027. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. They provide customer service, answer questions, recommend products, gather feedback, and track engagement. billion by 2025 ?

eCommerce 143

eCommerce Retail Shipping Finance 143

Hootsuite

MARCH 7, 2022

The platform also boasts WhatsApp Business , an app that makes it quick and easy for small businesses to communicate and connect with customers to sell products and services. Could we be bold and predict that by 2027, the number of WhatsApp users could be 3 billion MAUs (given their previous track record)? And that’s not all.

Digital Trends 127

Digital Trends Marketing Marketers Social Media Marketing 127

Martech

JUNE 3, 2022

billion in 2027, according to Global Industry Analysts’ predictions. More full-featured vendors may offer capabilities for managing and conducting SMS communications, as well, which have grown in importance in the COVID era, given their role in things like curbside delivery and other time-sensitive messaging. Deliverability management.

Email Marketing 142

Email Marketing Branding Marketing Marketers 142

Martech

SEPTEMBER 29, 2023

Which products are best suited to the B2B world? Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications.

eCommerce 99

eCommerce User-Generated Manufacturing Finance 99

Martech

APRIL 10, 2023

.” Rob Tarkoff, Oracle EVP and general manager of CX, knew he was mixing his metaphors. Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market. .” The message was nonetheless clear. Marketers don’t need more standalone tools, they need a platform.

Shipping 112

Shipping Fashion CMO Marketing 112

Spiralytics

MAY 2, 2025

billion by 2027, exhibiting a CAGR of 10.2% Venngage ) In one survey, organizations that use performance dashboards report a 35% improvement in employee productivity. ContentSquare ) More than 95% of businesses face the need to manage unstructured data, with over 40% of businesses saying they must do so on a frequent basis.

Transform 52

Transform Direct Mail Analytics User-Generated 52

AWeber

FEBRUARY 17, 2022

We've got 6 tried and true ways you can use video to boost the revenue for your online business, including: Getting your brand story out there Showing everything your product or service offers Using video to monetize your expertise. Promote your products and services using video. Want to know how? Let's jump right into it.

Real Estate 111

Real Estate User-Generated Education Promotion 111

Spiralytics

JANUARY 23, 2025

Consumer engagement statistics The content creators produce can deeply influence consumer interest, often helping them envision how a product fits into their lives. By creating engaging and visually relatable content, creators inspire consumers to learn more about brands and products. Creator content boosts purchase intent by 40%.

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Many Chat

FEBRUARY 21, 2023

million by 2027. Mexico City’s Marketex, which specializes in info product launches and evergreen strategies, pitched a Manychat strategy to Johnny. We managed to make the best month ever in revenue and ROI thanks to Manychat,” adds Luis. Businessman and real-estate investor Johnny Abraham founded the brand in 2019.

Real Estate 98

Real Estate Communications Promotion Education 98

Hootsuite

OCTOBER 20, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Offer new products and services. And 71% would like an app they can use to buy products instead of waiting in a checkout queue. Gartner predicts that they will be the main customer service tool for 25% of companies by 2027.

Retail 130

Retail Shipping eCommerce Law 130

Martech

DECEMBER 7, 2022

By 2027, Amazon alone will rake in more than $1 trillion in online sales. Broadly speaking, business owners looking to get into ecommerce can either sell their products on an online marketplace (think Etsy, Amazon, and Walmart) or via an ecommerce platform (Shopify, Squarespace). Convenience is one major driving factor.

eCommerce 111

eCommerce Shoppers Retail Shipping 111

Neil Patel

NOVEMBER 9, 2021

In fact, the livestreaming market is set to reach $247 billion by 2027. Facebook has found 62 percent of people become more interested in a product after seeing it in a Story. By introducing your product or brand to new audiences, you can expand your reach and grow your sales. What Is Sponsored Livestreaming?

Advertisers 120

Advertisers Advertising User-Generated Promotion 120

Power Digital Marketing

DECEMBER 13, 2022

The average person wants to know that other average people have used and enjoyed a product or service. This strategy provides third parties payment in exchange for promoting a product. The process is simple: Your affiliate partner promotes your product or service and encourages consumers to check it out. A flat rate.

Affiliate Marketing 98

Affiliate Marketing Marketing Marketers Promotion 98

SocialPilot

DECEMBER 14, 2023

73% of consumers want to learn about a product or service through short-form videos. Whether showcasing products, giving a sneak peek behind the scenes, or sharing quick tips, these videos excel in engaging viewers. Craft engaging, concise videos that tell compelling stories or showcase products effectively.

Transform 119

Transform Social Media Marketing Food Entertainment 119

Digital Marketer

NOVEMBER 26, 2022

billion people used social media in 2021, which is expected to rise to nearly six billion by 2027. Here are a few other ways to maintain an active online presence: Keep up with the latest trends on social media Regularly update your website’s blog and share it on social media Create and share product demo videos. Image via ON24.

Digital Marketing 85

Digital Marketing Affiliate Marketing Influencer Marketing Marketing 85

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. From the phone’s camera or a photo upload, one can find products such as clothes, accessories, and decorative items, as well as information of various kinds. growth per year until 2027. Personalization.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

SocialPilot

JANUARY 21, 2024

Especially when they face issues, be it supply chain delays or product faults, they seek understanding and prompt resolution. Recommendations : Based on their interests and past interactions, suggest products, services, or content that might be of value to them. Listen to Your Customers Every customer wants to feel acknowledged.

Customer 111

Customer Transform Communications Promotion 111

Bannerflow

DECEMBER 8, 2021

between 2020 and 2027. Head to Facebook after visiting your favourite brand’s website and you’ll be met with an ad for the product you were just browsing, thanks to cookies. Advergaming – games specifically designed based on the advertised service or product. Between 2017 and 2019, $19.7

Advertising 98

Advertising Advertisers Retail Digital Buyers 98

Markinblog

JUNE 17, 2021

billion in 2027. increase in sales productivity. billion in 2027, registering at a compound annual growth rate (CAGR) of 17.76% through the forecast period (2021-2027). How Marketing Automation Affects Sales Productivity? increase in sales productivity. Summary About Marketing Automation.

Non-Profit 52

Non-Profit CRM Marketing Marketers 52

Rock Content

JUNE 19, 2023

In fact, in 2021 over four billion people were using social media around the world — a number set to increase to nearly six billion by 2027. Here’s an easy template you can use: “We help <target audience> achieve/get <results> by <method/product/service>” + call to action (CTA) related to your goals.

Social Media Marketing 97

Social Media Marketing User-Generated Manufacturing eCommerce 97

Search Engine Land

MAY 10, 2023

This is where content production is exploding to epic proportions making it harder for content to stand out, be discovered and convert. Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027. Today, we are looking at a new content landscape. M easurable.

SEO 99

SEO User-Generated Non-Profit Promotion 99