Martech

DECEMBER 18, 2024

Financial alignment Gen Z tends to spend the most on food, drink and entertainment , but brands outside those categories can still reach them. As a result, campaigns must use several video formats and make them accessible with captions and multiple video formats (vertical, horizontal, short-form and full-length videos).

Gen Z

Martech

SEPTEMBER 9, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are a business analyst for a consumer pet food brand that sells directly and also through national retail chains. How do you calculate the company’s CAC? Here’s a breakdown of the steps involved: 1.

Customer Acquisition

Scoop.it!

NOVEMBER 21, 2024

For B2C testimonials, check out Classical Guitar Shed , an online guitar learning platform. It’s like seeing a busy restaurant – you figure the food must be good if so many people are eating there. Source: dialmycalls.com This approach works because it shows how their service helps businesses across different sectors.

Customer

Sprout Social

JANUARY 22, 2025

Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. Especially if you have a B2C audience, you shouldnt go to the platform promoting coupons and deals for your products. All of the above is great news for positioning yourself as a leader.

Marketing Strategy

SocialPilot

FEBRUARY 6, 2025

Trustpilot Top Consumer Review Site for Both B2B and B2C Businesses Trustpilot has become a go-to platform for online reviews, with more than 1.17 Popular Food and Restaurant Business Review Sites 45. OpenTable Best platform to list restaurants, cafes, and food service businesses. Start now !

Real Estate

Martech

APRIL 7, 2025

We didn’t want our trip to end at some crummy fast-food joint. Here’s what I mean: As my wife and I arrived at the airport after a vacation, we discussed where to eat before our 90-minute drive home. We wanted a nice, sit-down meal. Our options: All-you-can-eat Japanese BBQ and sushi versus Italian.

Customer

Duct Tape Marketing

NOVEMBER 7, 2024

Do you tend to order food, what you've ordered before? And there's examples of that in B2B, Cisco, the food delivery company, S-Y-S-C-O does something very similar. So I mentioned Cisco, the food delivery company, which I think is really good. So what are you likely to want during that time of day?

Customer

Hubspot Marketing

JUNE 17, 2025

B2C businesses are no doubt feeling the pinch. One pattern I consistently observe with cost-conscious buyers in both B2B and B2C contexts is anchoring to effort, not price. They implemented this for a food manufacturer during their digital change, resulting in 30% faster adoption rates without sacrificing margins.

Branding

Martech

JANUARY 20, 2025

Highlight their experiences and how our food has been part of their special moments (e.g., Canva or Adobe Spark: For creating visually appealing graphics and videos. Consideration stage Strategy. Customer stories: Share testimonials and stories from satisfied customers. family gatherings, celebrations). Tools needed.

Brand Management

Martech

AUGUST 6, 2024

Food, personal items and even cars are ordered through a screen. The way customers make purchases and interact with brands is changing. How do these shifts in behavior impact a more complicated service like insurance? And how does digital engagement connect back to branding?

Gen Z

Hubspot Marketing

DECEMBER 27, 2024

And as Keller points out, We still got to reinforce what matters to us which is that we have quality food, and we care about our guests. Instead, they decided to use the opportunity to reframe the narrative into something fun and lighthearted. I dont want to talk down to people and say, Oh, you dont know this musician?

Fashion

SocialPilot

APRIL 16, 2025

Capterra Owned by Gartner, Capterra is among the top-rated SaaS review websites that provide reviews, ratings, and comparisons for both B2B and B2C companies. Most buyers (whether B2B or B2C) need social proof before making a decision. So, if you own a restaurant in Chicago, ask them what their favorite food is. Probably not.

User-Generated

SocialPilot

JUNE 26, 2025

It’s especially strong for B2C brands, creators, local businesses, and even service providers who want to communicate visually. It’s especially strong for eCommerce, lifestyle brands, creators, bloggers, travel businesses, and service providers in niches like health, food, decor, and fashion.

Gen Z

Backlinko

MARCH 25, 2025

Note: “Food” is one of the most profitable blog niches, averaging $9,169 per month in revenue, according to a RankIQ study. B2C Sales Business-to-consumer (B2C) sales shows promising growth (+300% over the last 10 years). This provides an accessible entry point for bloggers with B2C sales experience.

Real Estate

Duct Tape Marketing

MARCH 26, 2025

He secured clients like Trader Joe's, Whole Foods, and inspires others as a speaker and mentor. John Jantsch (20:52.999) Hehehehehe Keith Lauver (20:58.988) The idea of Ella is she can help with B2B, B2C, really across industries. He started his entrepreneurial journey at 14. We were just talking about it.

Transform

Animalz blog

JUNE 24, 2025

MoEngage (06:26): B2C customer engagement platform where Aditya is VP Marketing; the company has about 600 employees and is nearing $100M ARR. Like compartmentalized food is like fuel, but not the core focus. Ty Magnin [00:06:56]: And also using food only as fuel and you know, all those things we’re.

B2C

Sales Force: CMO

JULY 17, 2025

Buyers are smarter , journeys are messier , and expectations are higher — shaped by intuitive B2C touchpoints like Amazon and Netflix. Listen — map the buyerverse A prospect from a national food packaging company visited the website and browsed several product pages, including energy-efficient case erectors and modular conveyor systems.

Whitepaper

Martech

SEPTEMBER 13, 2024

The company targeted its campaign by geography and the obvious food category, but then it went into other less-obvious categories like gaming. A Carl’s Jr. campaign this year used IRIS.TV-enabled enabled contextual data mapped on the restaurant chain’s first-party data.

Branding

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C

Content Marketing Institute

DECEMBER 19, 2018

A fast-food chain creates an investigative podcast into a forgotten food. This year, B2B and B2C brands elevated their creativity to inspiring levels. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration. A legal team stars in a music video. A cruise line writes romance stories.

B2C

Content Marketing Institute

OCTOBER 1, 2021

Media brands serve up hot takeaways for B2C and B2C content marketers. A popular food show expanding across platforms? What can you learn from ESPN crowing about a rooster? A travel magazine marking its relaunch with a web series? We share our take.

B2C

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. The post CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples appeared first on Content Marketing Institute.

B2C

Hubspot Marketing

MAY 9, 2022

However, when comparing B2C and B2B brands , the former report Saturdays as the best day while the latter say it’s Friday. Industries that have more success posting early morning are agriculture, food, and beverage brands, with 50% choosing 9 a.m. Conversely, only 2% of B2C brands chose Mondays versus 13% of B2B brands.

Gen Z

Marketing Insider Group

APRIL 10, 2023

And how have those sources changed over time time and between B2B and B2C sectors. Top Traffic Sources for B2B vs. B2C Next, we looked at how traffic sources compare across B2B and B2C. We sought to answer: what are the top sources of traffic and leads on your website? We have to consider conversions.

B2C

Rock Content

JUNE 4, 2020

Since that journey can be extremely complex, we tend to simplify it to a few stages, which are generally valid for both B2C and B2B environments. The amount of time B2C buyers will spend in this stage will vary, depending on the business. Some products, like packaged food or inexpensive clothing, require little consideration.

B2C

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. Mable – Food & Beverage. Mable is a wholesale platform specializing in food and beverage. What Is the Difference Between B2B and B2C Niche Marketplaces? B2B niche marketplaces work between businesses, while B2C works between businesses and consumers.

Real Estate

Hubspot Marketing

MAY 22, 2017

No other B2C industry has thrived on Instagram quite like the fashion industry. While Everlane's account has no shortage of beautiful product imagery, they also feature photos of their customers wearing Everlane clothes, inspiring travel photography, and tips on food and art destinations in different cities around the world.

Fashion

Litmus

DECEMBER 15, 2021

Best B2C Email : Alterra Mountain Company. Keto Food Bars versus other “healthy” bars. Plus, check out that fun GIF showing the different Keto Food Bar flavors—makes you want to try one, right? Best B2C Email. and revenue GmbH – Best B2C Email and Best Agency Email. Meet the seven award winners!

B2C

Marketing Insider Group

DECEMBER 3, 2020

While those in the Retail Job Area audience generated a massive spike in overall consumption in mid-November (retailers seem to have a last-minute tendency just like their B2C buyers), the Industry as a whole has been quite stable. B2B companies must consider customer experience as much as B2C companies.

Retail

Martech

DECEMBER 19, 2023

Food was in short supply, so the workers had to limit the number of people in line. If you have friends who work in B2C marketing, you probably know the feeling. “Oh, They draw heavily on research from The B2B Institute at LinkIn to make the case that B2B buyers rely on emotions just as much as their B2C counterparts.

Transform

Sprout Social

MAY 9, 2024

Brands using B2C and B2B influencer marketing benefit from strong, long-term influencer relationships because it enables them to nurture organic communities, reach new audiences and build brand awareness and trust. Food and drink influencer trends Food and beverage is a top influencer content category across all consumers.

Influencer Marketing

Adobe Experience Cloud Blog

FEBRUARY 12, 2014

Take a cue from marketers, and make it personal and relevant: make sure you’re fully aware of any food allergies, dietary restrictions, or dislikes. Food Cost = $40-50. Fab Capodicasa works for Hoosh Marketing, a Marketo agency partner specializing in B2C and Marketo Training. Venue Cost = $0. Champagne or sparkling wine.

Food

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Julie Fleischer led content marketing strategy at Kraft Foods Group as Senior Director of Data, Content, and Media. Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights.

Content Marketing

Quikly

NOVEMBER 8, 2022

Nothing lasts forever, but if you’re lucky, it might just come back for a limited time.

Food

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. Their location in Manhattan’s East Village adopted new food lockers that open with a barcode that customers scan with their phone. In search of BETAs.

Food

Neil Patel

OCTOBER 13, 2020

Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. This may make it seem like only B2C companies qualify. If you provide any services to companies, your B2C is likely eligible for Google My Business. But, this isn’t necessarily true.

SEO

Search Engine Land

MAY 30, 2023

How should B2C marketers use GA4? A non-profit organization in Pittsburgh named 412 Food Rescue needed to recruit more volunteers to deliver food from retailers to people experiencing food insecurity. How should B2C marketers use GA4? When should we measure micro conversions? How should B2B marketers use GA4?

Digital Marketing