Sprout Social

JANUARY 15, 2025

You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. What is affiliate influencer marketing?

Influencer Marketing 100

Influencer Marketing Affiliate Marketing Branding Gen Z 100

illumin

DECEMBER 3, 2024

The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Some estimates suggest that digital advertising accounts for over 1% of global energy consumption—comparable to the carbon emissions of the airline industry. Advertising is no exception.

Digital Marketing 105

Digital Marketing Advertisers Advertising Energy 105

Sprout Social

APRIL 21, 2025

Brands can tap the power of these creators highly engaged, niche audiences to increase awareness and loyalty. By listening to and engaging with niche communities, brands can also stay culturally relevant and keep a pulse on their audience. This can boost loyalty over time, turning your audience into brand advocates.

Branding 107

Branding Finance Fashion Health 107

Martech

SEPTEMBER 19, 2024

Marketing based on mimicry is inherently incapable of being specific or creative enough to make a brand stand out. AI-generated designs often struggle with adhering to brand guidelines and understanding subtle aesthetic principles. The energy from live audiences is more eager and intense than ever. It doesn’t create.

PR 137

PR Law Energy Thought Leadership 137

Sprout Social

DECEMBER 30, 2024

With 70 billion views a day and counting, Shorts are becoming a go-to choice for creators and brands to connect with their audiences through short-form video. Youll also get a ton of YouTube Shorts ideas with real-life brand examples to inspire you. This approach helps the brand stand out and showcases what makes them different.

Branding 86

Branding Transform Finance User-Generated 86

Jeff Bullas

MAY 22, 2025

That means building your brand just got easier. Sustainable AI Sustainable AI focuses on reducing the environmental impact of AI models through energy-efficient algorithms and infrastructure. Influencers are already using AI avatars to replace themselves in videos. One click and boom — their digital twin is doing a Reel.

Transform 130

Transform Health Energy Education 130

Martech

AUGUST 9, 2024

Similarly, marketers should craft a narrative that connects their brand’s past with its current and future vision. For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. The marketing lesson here: Don’t discard your brand’s history in the rush to modernize.

Transform 120

Transform Energy PR Customer loyalty 120

The Drum

JUNE 12, 2025

Every now and again in this line of work, you meet someone with a creative energy that is applied to unrelated endeavors as broad as animation, music and product design. Director and designer Gavin Strange tells The Drum about his commercial and film work with the animation studio and explains how he can’t stop making things.

Energy 126

Energy Branding Product 126

Exposure Ninja

JUNE 13, 2025

Google anything, and you’ll be hit with sponsored ads and branded links. Even your commute is surrounded by branded marketing — from your local bus wrapped in ads to your coffee cup covered in a logo. This is your audience’s reality: they’re bombarded with brands at every turn.

Branding 52

Branding Transform Energy Communications 52

Sprout Social

NOVEMBER 15, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. If a C-suite executive says the wrong thing on social, it could snowball into a brand crisis and cost them their job. Let Salesforce give you hope. She even mentions astrology in her posts.

Branding 86

Branding Communications Thought Leadership PR 86

illumin

APRIL 22, 2025

The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Some estimates suggest that digital advertising accounts for over 1% of global energy consumptioncomparable to the carbon emissions of the airline industry. Advertising is no exception.

Digital Marketing 82

Digital Marketing Advertisers Advertising Energy 82

Martech

FEBRUARY 26, 2025

Show some personality People don’t connect with faceless brands they connect with people. Your brand’s voice, tone and personality matter more than ever. Whether humor, compassion, energy or honesty, showing your brand’s personality makes you more relatable and memorable.

Whitepaper 117

Whitepaper Thought Leadership B2C Energy 117

Hubspot Marketing

SEPTEMBER 20, 2024

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. However, the journeys consumers take to choose which brand to buy from are often more complex than it is for a typical media consumer.

Customer 133

Customer Global Marketing Customer Journey Energy 133

Martech

AUGUST 2, 2024

Learning from how nature accommodates change In his book, “ The Clock of the Long Now: Time and Responsibility ,” Stewart Brand, an American writer, editor and entrepreneur, explains how nature’s ecosystems absorb the shock of change by varying speeds of adaptation. Initiatives for these longer layers include: Brand strategy.

Transform 118

Transform Marketing Plan Fashion Health 118

Martech

MAY 19, 2025

That’s why some brands are discovering hidden opportunities amid the economic turbulence. Educate your audience to alleviate concerns One of the most effective things a brand can do is to educate its audience about the tariffs and uncertainties affecting it.

Transform 117

Transform PR Law Manufacturing 117

Hubspot Marketing

DECEMBER 10, 2024

I dont get my energy from being around lots of people (although I love being around people). Instead, I get my energy from recharging alone. We love creating a textured atmosphere where our community can interact and touch our brand because it was built just for them. Many people are surprised to learn that I am an introvert.

Transform 114

Transform Logistics Energy Communications 114

Hubspot Marketing

MAY 20, 2025

And while Im a little closer to it than most, when I spot social media content thats a direct copy-paste from GPT, it feels canned and inauthentic, and I lose trust in the person or brand. And emotion is (for now) a purely human concept, says Gill Hill , editor, brand voice specialist, and founder of Interrobang!? Hill agrees.

Thought Leadership 109

Thought Leadership Energy User-Generated Copywriting 109

Businesses Grow

JANUARY 28, 2025

Land use and energy consumption A week before the DeepSeek revelation, Meta announced a $60 billion data center in Louisiana that would be nearly as big as Manhattan. When I read that, I wondered if that much energy and land use would be the best decision for our planet. Less energy consumption. Smaller footprints.

Energy 106

Energy Price Education Place 106

Martech

JULY 25, 2024

Running a virtual version of the Olympic venues to track energy use. Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions. In concrete terms, this means the IOC is using AI for: Monitoring social media platforms to find and flag abuse aimed at athletes.

B2C 115

B2C Energy User-Generated Retail 115

Marketing Insider Group

OCTOBER 16, 2024

As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads. Twitter is great for real-time updates and industry news, while Facebook can be useful for building awareness of your brand and speaking with a broader audience.

Social Media Marketing 117

Social Media Marketing Key Performance Indicator Whitepaper Thought Leadership 117

Marketing Insider Group

MAY 20, 2025

3 Strategies to Skip With so many marketing strategies to choose from, youll need to be selective about where you put your time, energy, and money. Brand awareness Unless youve got millions of dollars like large corporations, dont spend money to generate brand awareness. It will be a lot of effort for little to no return.

Energy 78

Energy Marketers Marketing Marketing Strategy 78

Hubspot Marketing

DECEMBER 12, 2023

Her coffee brand, launched in 2020, took off among young coffee lovers (and even tempted me, a not-so-young coffee lover). Prime, Logan Paul’s energy drink, is primed to exceed $1.2B They’re already the winning formula for CPG brand marketing. Loyalty for legacy brands is waning , and there’s space for influencers to get in.

Food 132

Food Branding Energy Manufacturing 132

Martech

APRIL 14, 2025

Energy efficiency: Adjusts water and energy usage based on the load and how dirty the plates are. Sustainability: Some dishwasher models are ENERGY STAR certified and meet strict energy efficiency guidelines set by the EPA. Brands are looking at smart technology through a broad lens.

Energy 79

Energy Manufacturing Marketers Marketing 79

Buffer Marketing

FEBRUARY 18, 2025

Great speaker lineups: Think industry leaders and innovators across tech, branding, and the creator economy. Networking lounges and interactive sessions provide opportunities to meet brand partners and other creators. Networking mixers and live showcases to connect with potential collaborators in a high-energy, creative atmosphere.

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108

Martech

DECEMBER 30, 2024

Real-time audience and content insights combined with on-brand genAI will make hyper-personalization at scale a reality. Customers arent just using keywords to find products and brands, theyre searching more conversationally. The number one use case I see is finally delivering on the promise of personalization, Dhillon said.

Transform 114

Transform CMO Retail CRM 114

Martech

SEPTEMBER 10, 2024

If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.) These challenges have made automation an essential operational solution.

Advertisers 121

Advertisers Advertising Non-Profit Real Estate 121

Martech

DECEMBER 19, 2024

Orange and yellow grab attention with their energy, making them ideal for playful or upbeat messages. These approaches strengthen the relationship between your brand and your audience. Someone new to your brand needs a different prompt than a returning customer ready to make a purchase. Claim your exclusive offer.

Customer Journey 127

Customer Journey Energy Communications Branding 127

The Marketing Operations Leader

MARCH 25, 2025

You can also get in front of 50,000 followers on Linkedin and garner 100,000’s of impressions for your brand. Includes quarterly planning cadences, performance reviews, legal and brand approvals, and now partnerships for technology and AI adoption. ” energy. No recurring meetings, no “Will you be my mentor?”

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketers 130

Marketing Insider Group

FEBRUARY 19, 2025

If you want to stand out in todays digital world whether as an entrepreneur, creator, or industry expert you need a strong personal brand. In fact, it could be argued that anyone who doesnt have a personal brand is destined for a career of irrelevance in most industries and specialties. Think of your personal brand as a business.

Branding 57

Branding Thought Leadership Energy Entertainment 57

Buffer Marketing

DECEMBER 6, 2024

That way, you can enjoy your time off and come back in the new year with maximum energy. Simply put, it’s partnering with creators to promote your brand to their audience. Decide if your focus is brand awareness, engagement, sales, or something else. Niche audiences: You gain access to highly engaged, targeted followers.

Influencer Marketing 99

Influencer Marketing Energy Price Promotion 99

Hubspot Marketing

NOVEMBER 28, 2023

Choosing the right logo color scheme for your brand can make a significant impact on memorability and awareness. In fact, 75% of people recognize a brand by its logo, and 45% identify brands based on their brand colors. Simply put, your brand colors matter.

Branding 117

Branding Energy Shipping Communications 117

Hubspot Marketing

DECEMBER 20, 2024

While in some cases, there is a direct relationship between how much time and energy is put into a project, in other cases there is not. Thats why we love to hear or read about the hard work that powers our favorite brands. Nancy Harhut describes this bias neatly in her book Using Behavioural Science in Marketing.

Manufacturing 104

Manufacturing Energy CRM Marketers 104

Sprout Social

SEPTEMBER 26, 2024

With over three billion active users, Facebook remains a big deal for brands as it’s one of the few platforms that offers such a massive and diverse audience. Facebook monitoring is the process of tracking and responding to audience interactions with your brand on the platform. Do you have a large social media marketing team?

Analytics 101

Analytics Social Media Marketing Marketers Marketing 101

Martech

APRIL 17, 2025

Take branded paid search. Someone looks up your brand, sees your paid search ad, clicks and makes a purchase. Did bidding on that branded term cause the conversion? Most marketers approach branded search with a healthy dose of skepticism. Consider the following: Branded search. What do I mean by this? Retargeting.

Non-Profit 103

Non-Profit CMO Energy Marketing Mix 103

Hubspot Marketing

FEBRUARY 4, 2025

That would be your profile picture and brand name.) AI is a handy brainstorming and drafting tool, no doubt, but it needs editing to truly capture your brand and a human tone. In fact, one experiment found that photos of people helped increase a brands conversions by more than 95% over other alternatives. More on that here.

Real Estate 111

Real Estate Logistics Energy Retail 111

Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling allows brands to connect with audiences on an emotional and personal level by sharing stories accompanied by stunning imagery. Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services.

Food 113

Food Energy Health Place 113

Sprout Social

JANUARY 30, 2023

Secretly, every customer wants their experience with a brand to be like the set of Cheers—where everybody knows your name. According to the 2022 Sprout Social Index™, 30% of consumers will switch to a competitor if a brand takes too long to respond to questions or feedback. This goes for brands as well. This approach pays off.

Customer 144

Customer Branding Shoppers Customer loyalty 144