Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 131

Law Education Digital Marketing SEO 131

Sprout Social

FEBRUARY 10, 2025

If youre struggling to break through on social, turn to your employees to widen your audience and grow your brand community through advocacy. On average, content shared by people receives more total engagements than content shared by brands. Our team members are eager to post about their experience with our brand.

Branding 77

Branding Thought Leadership User-Generated Industry Insights 77

Litmus

OCTOBER 17, 2024

. “This ties back to the idea of email being a full-funnel experience , fostering intimacy with your audience and focusing on brand awareness. Email is essential for brands and organizations to stay in touch and nurture their audience throughout this journey.” Engagement. Consideration. Conversion. Onboarding. a hard sell).

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Sprout Social

NOVEMBER 4, 2024

With this in mind, we create new articles inspired by data from the Index to dive deeper into those industry insights. However, it’s an effort brands need to take if they want to remain relevant with consumers. Prospects need to see or hear a brand’s message at least seven times before taking any action to make a purchase.

Whitepaper 122

Whitepaper User-Generated Thought Leadership Copywriting 122

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. Every product is different. Traditional marketing starts with the product.

Marketing Strategy 122

Marketing Strategy Product User-Generated Marketers 122

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. If you want to put your business in front of key individuals in your industry, LinkedIn is the way to go.

Influencer Marketing 141

Influencer Marketing Branding User-Generated Marketers 141

verse.ai

OCTOBER 30, 2024

In this blog post, we’ll identify common red flags and discuss how to avoid them, to help you ensure your customers feel valued at every stage of their journey—from the first impression of your brand to becoming loyal advocates. Table of Contents Toggle Customer Journey Red Flag Checklist Red flag #1: Sell, Sell, Sell!

Customer Journey 109

Customer Journey Customer Transform Communications 109

SocialPilot

JANUARY 27, 2025

Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. Relevant: Align it with larger business objectives, like lead generation or brand awareness. Its ideal for sharing thought leadership, case studies, and industry insights.

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Buffer Marketing

JANUARY 30, 2025

Whether you’re aiming for more consistency, kickstarting your creator journey , or landing your first brand deal, this guide will help you build a strategy that sticks. Refresh your bio Your profile picture should be high-quality, on-brand, and consistent across platforms. This checklist is your blueprint for momentum in 2025.

User-Generated 105

User-Generated Education Analytics Thought Leadership 105

Jeff Bullas

JANUARY 30, 2023

Fads are mostly seen in pop culture, fashion, and consumer products. And a blog can build that social proof and credibility, your personal brand and online credibility in several ways: It demonstrates your expertise: By consistently creating and sharing valuable content, you can establish yourself as an authority in your field.

Fashion 290

Fashion Affiliate Marketing PR Industry Insights 290

illumin

FEBRUARY 28, 2024

On February 15, 2024, illumin was thrilled to participate in Brand Innovators’ Wellness Wave Summit: Unpacking Industry Insights and Trends , hosted by Tonal. Marketing leaders gathered alongside Brand Innovators to spend the day discussing industry trends and how brands can prioritize health and wellness.

Industry Insights 52

Industry Insights Branding Health CMO 52

SocialPilot

MAY 27, 2025

Weve observed that customers form opinions about brands long before purchasing, primarily based on what they see on social media channels. Unlike casual users or influencers, content creators are brought into a business to strategically support marketing objectives, increase engagement, build community, promote products, or drive conversions.

Thought Leadership 83

Thought Leadership Social Media Marketing Communications Management 83

Martech

MAY 3, 2022

Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media. This can help you stand out from the plethora of brand competitors and competing influencers.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Sprout Social

FEBRUARY 7, 2022

With 810 million members and LinkedIn sessions growing 30% at the end of 2020, it’s an increasingly important hub for employee advocacy, brand awareness, lead generation and more. Your profile is a key place to communicate your brand identity and make a good first impression with new followers, job seekers, investors, customers and more.

Branding 139

Branding Real Estate Key Performance Indicator Thought Leadership 139

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 115

Product User-Generated Thought Leadership Customer Acquisition 115

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. Pricing: Custom pricing based on customer needs.

Branding 138

Branding Price Influencer Marketing Analytics 138

Scoop.it!

APRIL 18, 2023

Every business strives to increase brand awareness, and one of the best ways of doing so is by providing the intended audience with relevant and informative content. Since content creation is an intricate and time-consuming process, conveying your message to the masses and raising awareness for your brand can be easier said than done.

Branding 105

Branding User-Generated Thought Leadership Industry Insights 105

Bannerflow

JUNE 22, 2021

Production automation is all about empowering brands and designers to combine creativity with performance. One such brand at the forefront of this movement is Readly. In the past we have also used a single product shot, so we have a device with our UI, or our app, mocked-up into the screen.

Product 90

Product Advertising Advertisers Communications 90

Marketing Insider Group

JANUARY 20, 2025

While paid social media offers precise targeting, organic social remains the cornerstone of long-term brand visibility and trust. Business-to-consumer (B2C) and business-to-business (B2B) brands take very different approaches. Decision-makers prioritize content offering industry insights and results.

B2C 57

B2C Social Media Marketing Transform Whitepaper 57

Sprout Social

MARCH 26, 2025

Is your brand struggling to get the traction you expected from your social media strategy? Research from the UK Sprout Social Index showed the quality of your product or service matters most. If you’re unsure where your target market is online; UK social media statistics can provide valuable insights. We have the answer.

Entertainment 88

Entertainment Gen Z Millennials User-Generated 88

SocialPilot

JUNE 18, 2025

I have seen businesses transform from building brand awareness to driving sales and providing customer service, and leveraging the right strategies can transform your business, too. Social media offers a unique opportunity for even small businesses to stand out alongside major brands and make a lasting impression.

Real Estate 59

Real Estate Transform User-Generated Education 59

Animalz blog

NOVEMBER 14, 2024

Meet the Hook Model The hook (or hooked) model — a term coined by author and behavioral designer Nir Eyal — explains how designers create habit-forming products. This is what prompts a user to engage with the product. With each loop, the user’s attachment to the product grows as they create a habit. Investment.

User-Generated 67

User-Generated Energy Industry Insights Product 67

Bannerflow

FEBRUARY 16, 2021

And in an overcrowded and competitive market getting creative ad production right is part of the solution. And why Bannerflow’s production automation features make it so useful to telecom marketing teams. It not only provides great advertising coverage for our products but enables us to use a performance driven approach too.

Product 87

Product Customer Transform Advertising 87

Hootsuite

OCTOBER 30, 2024

By the end, you should know how to build an effective social strategy that drives engagement, increases brand awareness, and boosts sales. Social media managers ensure that social channels and campaigns support overall digital marketing goals, such as driving traffic , increasing engagement , or boosting brand awareness. Engagement.

Management 123

Management Entertainment User-Generated Analytics 123

Bannerflow

MARCH 30, 2022

Relying on external agencies to push your brand forward has been the norm for many companies for many years. The five keys to evolving your brand with the power of In-house marketing. In-depth product and brand understanding. In-depth brand and product understanding. Creativity and control.

Branding 98

Branding Transform Communications Digital Marketing 98

Backlinko

MARCH 25, 2025

Pay attention to: Common questions people ask Problems they’re trying to solve Language they use to describe their challenges Products or solutions they’re already using Now, let’s look at whether your niche is growing or declining. million members. Open Google Trends and enter your blog niche idea. As for monetization?

Real Estate 105

Real Estate Health Affiliate Marketing Non-Profit 105

SocialPilot

JULY 17, 2024

It’s a reference point that tells how your brand stacks up against your competitors, industry average, and even your own past performance. Alcohol Social Media Benchmarks Starting with the alcohol industry, it uses social media extensively for brand storytelling and community building. Facebook posts per week: 3.4

Transform 64

Transform Food Education Fashion 64

SocialPilot

FEBRUARY 21, 2024

Did you know that businesses that actively engage on social media witness a 64% increase in brand loyalty among their customers? 4 Social Media Post Ideas for Brands Creating content for an established brand is critical. You do not want to be boring or wreck the brand’s image. Let’s get started.

User-Generated 110

User-Generated Education Industry Insights Entertainment 110

Set Up

JANUARY 21, 2025

Read more - The Breakup Blueprint: Fixing Agency-Client Relationships Before They Fail + The Truth About Agency Breakups: What Clients + Agencies Really Think In 2024, more than half of Clients prioritized branding/identity and/or social media help from an Agency partner - a slight increase in both areas over 2023.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. A major demand for brands is efficiency.

Transform 87

Transform Branding Advertising Advertisers 87

Marketing Insider Group

AUGUST 29, 2023

In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line. How can your brand take advantage of Edutainment? Create entertaining tutorials showcasing how to use your products or services. Showcase expertise.

User-Generated 117

User-Generated Entertainment Whitepaper Industry Insights 117

Marketing Insider Group

JANUARY 21, 2022

This resource, The Elite B2B Social Media Marketing Manual , breaks down everything you need to know from establishing your brand voice on social media to creating right-fit content for each platform. You won’t drive sales by relentlessly pushing your products or services and delivering no other value. Develop a Social Media Strategy.

Social Media Marketing 145

Social Media Marketing Entertainment Analytics Industry Insights 145

Sprout Social

SEPTEMBER 23, 2021

“Sprout Social’s Listening tool enables users to turn the rich, always-on conversation on Twitter into powerful data and insights,” said Lauren Jenkins, Senior Program Manager at Twitter. In times of crisis, those insights can make a substantial real-world impact. Check Out the #ExtremeWeather Project.

Food 139

Food Industry Insights Management Communications 139

Sprout Social

SEPTEMBER 25, 2023

Leading brands recognize social is a goldmine for consumer and industry insights; where else can you get unfiltered feedback from your target audience or see how trends take off in real time? Short of brands restructuring their entire organization, marketing leaders have two avenues they can take to begin dismantling silos.

Transform 130

Transform CMO Education CRM 130

Sprout Social

MARCH 22, 2021

From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands. This is especially true if you’re dealing with what may seem like a “boring” or technical product. Creating brand awareness. We often hear about the need for brands to be more “human.”

Education 145

Education Promotion Thought Leadership Analytics 145

Neil Patel

APRIL 9, 2021

LinkedIn Industry Insights. Understanding the ins and outs of a specific industry can also help catapult your marketing campaign in the right direction. Knowing what trends and insights matter to you is most important. These insights assist with measuring the success of a campaign. LinkedIn Talent Insights.

Industry Insights 141

Industry Insights Real Estate Advertisers Advertising 141

Sprout Social

OCTOBER 20, 2022

If you’re struggling to breakthrough on social, turn to your employees to widen your audience and grow your brand community. On average, content shared by employees receive more total engagements than content shared by brands. Our team members are eager to post about their experience with our brand. Industry insights and news.

Thought Leadership 142

Thought Leadership PR Industry Insights Place 142