Set Up

MAY 1, 2025

The CMO Spotlight offers an inside look into the minds and journeys of high-performing marketing leaders. There are expectations, and all of those things fall into place, but they all deal with detail. And so for me, you know, that's why I say it's Nikes ability to move human beings to that place of affinity.

Food 59

Food CMO Transform Thought Leadership 59

Martech

NOVEMBER 11, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a CMO for a consumer electronics brand planning to launch a new product in six months. Centralized data: An MPM platform gathers all our marketing data in one place.

Management 113

Management CMO Marketing Automation Platform Marketing 113

SmartBrief - Marketing

MARCH 26, 2025

The implications are profound not just for CMO job security, but for marketing’s ability to fulfill its potential as a core driver of business growth and transformation. ” Their research demonstrates that companies placing marketing at the core of their growth strategy consistently outperform their peers by 1.5-2x

CMO 92

CMO Transform Analytics Communications 92

Hubspot Marketing

SEPTEMBER 19, 2024

As businesses grow, marketing teams often find themselves caught in a balancing act: scaling their efforts to reach more customers, while still trying to maintain the campaign personalization strategies that drove customer engagement and interest in the first place.

Customer loyalty 135

Customer loyalty CMO User-Generated CRM 135

Hubspot Marketing

JUNE 9, 2025

Training Agents on Brand Voice and Tone Here‘s a particular challenge many marketers face: How do you train an AI agent on your brand’s unique voice when most companies don't properly document that voice in the first place? One hack I use is having an AI tool derive a brand style guide from existing content.

Management 94

Management CMO Branding Transform 94

Martech

OCTOBER 16, 2024

The CMO’s attribution dilemma If you’re a CMO, chances are you’re laser-focused on delivering results and spending most of your marketing budget on digital channels. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​.

Retail 123

Retail CMO Customer Journey Shoppers 123

Hubspot Marketing

SEPTEMBER 12, 2024

So instead of fighting for attention in crowded channels, you’re placing your brand in front of people when they’re most receptive and primed to pay close attention. Especially when traditional ads are becoming increasingly ignored or skipped over, PoN advertising hits when your audience is already laser-focused.

Advertisers 114

Advertisers Advertising Transform CMO 114

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 127

CMO Non-Profit Transform Advertisers 127

Hubspot Marketing

NOVEMBER 4, 2024

AI tools can illuminate the dark funnel , where your potential customers might be researching via social media, Reddit, or other typically untraceable places. That’s great for me as a consumer and less great for me as a marketer. Advanced A/B Testing “A/B testing, but make it more ” sounds more like a meme than a marketing tool.

Analytics 129

Analytics Customer Journey CMO Marketing 129

The Drum

JUNE 5, 2025

Topshop was the place that mother and daughter, father and son, could both walk out with something,” says Moses Rashid. From socialites to students, its (then) unique model of investing in trend-setting design, forging genius brand collaborations and creating unrivaled retail experiences (DJ, manicure and blow-dry while you shop, anyone?)

CMO 66

CMO Branding Millennials Retail 66

The Drum

JUNE 16, 2025

From launching bold campaigns to reshaping brand strategy, The Big Issue’s group CMO, Zoe Hayward, shares how purpose-led marketing, quick thinking and innovation turned a crisis into a catalyst for lasting social impact. I studied human geography at the University of Leicester and I was always really interested in people and places.

CMO 87

CMO Food Place Management 87

Martech

JULY 29, 2024

The wrong priorities are made When adoption outpaces understanding, effort and investment are placed in the wrong places. Gartner’s 2024 CMO Spend Survey shows that marketing budgets have fallen to 7.7% The most-cited challenge in that same study was implementation challenges. Many are also being asked to do more with less.

Transform 140

Transform Branding CMO Education 140

The Marketing Operations Leader

JUNE 10, 2025

When this structure isn't in place, it leads to missed deadlines, last minute actions, reactive instead of proactive actions, disjointed or broken systems, and poor data confidence. They're the hardest to work with so if I had to report to someone I prefer COO over CMO. It hinders every facet of the organization.

Finance 130

Finance CMO Marketing Marketers 130

Sprout Social

APRIL 9, 2024

The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” The phrase, “We decided this is a social campaign,” gets thrown around far too often and typically the social team wasn’t a part of the decision in the first place.

CMO 130

CMO Entertainment Communications Branding 130

Hubspot Marketing

NOVEMBER 15, 2024

The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. She provides fractional CMO services to B2B technology and professional services companies. “I Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing.

CMO 126

CMO Traditional Marketing Communications Marketing 126

Hubspot Marketing

OCTOBER 31, 2024

Instead of trying to compete for web traffic everywhere, zoom in on one or two places where you can truly win. It digs deeper into ideas shared by marketing leaders Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (SVP, Marketing at HubSpot) as they unpack growth strategies and learn from standout founders and peers.

Logistics 118

Logistics CMO SEO Education 118

Martech

SEPTEMBER 19, 2024

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. With a report earlier this year , IAB placed further emphasis on the opportunity for RMNs to drive sales in-store.

Retail 119

Retail Shopper Market Shoppers Advertisers 119

Duct Tape Marketing

OCTOBER 3, 2024

Angelo Ponzi is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. Staying actively engaged in networking and marketing efforts is essential to remain present in the fractional CMO arena and seize potential opportunities. 13:05] How do you scale this model? [18:03]

CMO 75

CMO Manufacturing Management Place 75

Hubspot Marketing

JULY 25, 2024

With these details in place, we were ready to launch our AI experiment and track its impact on customer interactions. Get your AI experiment to a good enough place, get it out in the wild, and then iterate based on real-world feedback," Emmy says. Start experimenting now. That’s where you’ll see the magic start to happen."

Customer 108

Customer Key Performance Indicator User-Generated CMO 108

Hootsuite

OCTOBER 2, 2024

Increased productivity is a great place to start. Gartner’s 2024 CMO Spend Survey found that marketing budgets as a whole fell 15% this year to 8.4% It’s also worth noting that CMO Survey expects the percentage of budget dedicated to social media to increase substantially across all economic sectors within the next five years.

B2C 114

B2C CMO Copywriting Analytics 114

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Even typing the word makes me squirm. Maybe the anxiety isn’t so dramatic after all. What do I mean by this?

Non-Profit 100

Non-Profit CMO Energy Marketing Mix 100

Set Up

APRIL 6, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She got knocked down so many times and came from this enormously challenging place, and it was just unceasingly remarkable about what she did all the time. Never miss a CMO Spotlight!

CMO 98

CMO Fashion Thought Leadership Performance Marketing 98

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? That’s exactly what becoming a fractional CMO is all about. How much do fractional CMOs make? How much should you pay a fractional CMO? What does it mean to be a fractional CMO?

CMO 89

CMO Price Transform Marketing Strategy 89

Hubspot Marketing

APRIL 29, 2025

But Sergey Ermakovich , CMO at HasData, pushes marketers to widen their thinking on using AIs data-crunching capabilities for decision-making. Source Its a good place to handle workflows and repetitive tasks where agentic AI is most useful now. But if the marketer doesnt understand what theyre asking in the first place?

Price 114

Price CMO Marketing Marketers 114

Orbit Media Studios

AUGUST 6, 2024

The Orbit Media site uses a cookie consent banner for visitors from those places. In both GA4 and Plausible, we separated the traffic from places where the banner was shown (for us, that’s California and European users) with traffic from places where the banner wasn’t shown. It tracks traffic using only Javascript.

Analytics 133

Analytics Law eCommerce CMO 133

Hubspot Marketing

JANUARY 17, 2025

After this system was in place, it was time to step back and see if it would actually work. It digs deeper into ideas shared by marketing leaders Kipp Bodnar (HubSpots CMO) and Kieran Flanagan (SVP, Marketing at HubSpot) as they unpack growth strategies and learn from standout founders and peers.

Transform 122

Transform CMO Influencer Marketing Education 122

Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Brand safety tools do more than ever to evaluate and rate content to avoid placing ads in the wrong context.

Customer 125

Customer Direct Mail Transform Health 125

Hubspot Marketing

JANUARY 20, 2025

To help us unpack RCAs, I talked with Ellen Smolko , a fractional CMO at Foresight Performance. Theres a place in this process for extreme ownership and to follow through on improvements personally. While you should own failure and learn from it, you cannot do so in a place where you dont feel safe. What was I doing wrong?

Management 115

Management Place CMO Energy 115

Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This event had some of the industry’s brightest minds in attendance, including over 100 CMOs from some of the country’s most successful firms. conversion rate. I’d like to add curiosity.

CMO 78

CMO B2C Marketing Marketers 78

Martech

JANUARY 3, 2025

Top streamers like Netflix and Amazon Prime are increasing the number of ad-supported tiers, which means more places where advertisers can run contextually relevant ads.

Advertisers 118

Advertisers Advertising CMO Entertainment 118

Hubspot Marketing

NOVEMBER 26, 2024

Talkwalker's former CMO Elena Melnikova emphasizes the importance of reading the room when creating ads for social media: “Too commercial, and this young audience will scroll past your brand, looking for the next dance routine. Sometimes the most popular social platform isn’t the right place to find your audience.

Social Media Marketing 105

Social Media Marketing Gen Z Marketing Marketers 105

Martech

MAY 20, 2025

Meanwhile, you’re making significant strategic decisions, building teams from scratch and putting the infrastructure in place to scale, just like the rest of the leadership team. But then a new investor comes in and suddenly, there’s a shiny new VP or CMO above you.

Transform 76

Transform CMO Education PR 76

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

CMO 85

CMO Key Performance Indicator Transform Thought Leadership 85

Hubspot Marketing

MARCH 27, 2025

Then, it adds those actions to your existing action list, helping you keep track of everything you need to do in one place. It digs deeper into ideas shared by marketing leaders Kipp Bodnar (HubSpots CMO) and Kieran Flanagan (SVP, Marketing at HubSpot) as they unpack growth strategies and learn from standout founders and peers.

Transform 109

Transform CMO Communications New Technology 109

Hubspot Marketing

NOVEMBER 19, 2024

You’ll also see researchers place greater weight on responses based on a respondent’s influence over a final decision. Everybody is posting something , so look into some of the most common places: Social media like Facebook, X, Instagram, LinkedIn, and TikTok. Google Trends offers a fine top-level place to begin.

Market Research 119

Market Research B2C Marketing Marketers 119

Backlinko

OCTOBER 16, 2024

For instance, you rarely see a CMO or VP of SEO role appear on a job board. Build Your Network SEO is no different from any other industry. A lot of the time, you land a job because of who you know , not what you know. The more senior the role, the more true this is.

SEO 108

SEO Search Marketers CMO Marketing 108

Orbit Media Studios

APRIL 30, 2025

Nicole Leffer, CMO AI Advisor “The edit prompt button is the most under-rated button in AI. Setting aside AI and just writing up your standard operating procedures (SOPs) may be the right place to start. Your skills determine your place in the marketplace. Youre ready for the next stage in your transformational journey.

Transform 101

Transform User-Generated CMO Copywriting 101