Martech

NOVEMBER 11, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a CMO for a consumer electronics brand planning to launch a new product in six months. Centralized data: An MPM platform gathers all our marketing data in one place.

Management 117

Management CMO Marketing Automation Platform Marketers 117

SmartBrief - Marketing

MARCH 26, 2025

The implications are profound not just for CMO job security, but for marketing’s ability to fulfill its potential as a core driver of business growth and transformation. ” Their research demonstrates that companies placing marketing at the core of their growth strategy consistently outperform their peers by 1.5-2x

CMO 96

CMO Transform Analytics Communications 96

Martech

OCTOBER 16, 2024

The CMO’s attribution dilemma If you’re a CMO, chances are you’re laser-focused on delivering results and spending most of your marketing budget on digital channels. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​.

Retail 127

Retail CMO Customer Journey Shoppers 127

Hubspot Marketing

SEPTEMBER 19, 2024

As businesses grow, marketing teams often find themselves caught in a balancing act: scaling their efforts to reach more customers, while still trying to maintain the campaign personalization strategies that drove customer engagement and interest in the first place.

Customer loyalty 135

Customer loyalty CMO User-Generated CRM 135

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 130

CMO Non-Profit Transform Advertisers 130

Hubspot Marketing

SEPTEMBER 12, 2024

So instead of fighting for attention in crowded channels, you’re placing your brand in front of people when they’re most receptive and primed to pay close attention. Especially when traditional ads are becoming increasingly ignored or skipped over, PoN advertising hits when your audience is already laser-focused.

Advertising 114

Advertising Advertisers Transform CMO 114

Hubspot Marketing

NOVEMBER 4, 2024

AI tools can illuminate the dark funnel , where your potential customers might be researching via social media, Reddit, or other typically untraceable places. That’s great for me as a consumer and less great for me as a marketer. Advanced A/B Testing “A/B testing, but make it more ” sounds more like a meme than a marketing tool.

Analytics 128

Analytics Customer Journey CMO Marketers 128

Martech

JULY 29, 2024

The wrong priorities are made When adoption outpaces understanding, effort and investment are placed in the wrong places. Gartner’s 2024 CMO Spend Survey shows that marketing budgets have fallen to 7.7% The most-cited challenge in that same study was implementation challenges. Many are also being asked to do more with less.

Transform 140

Transform Branding CMO Education 140

The Drum

JUNE 5, 2025

Topshop was the place that mother and daughter, father and son, could both walk out with something,” says Moses Rashid. From socialites to students, its (then) unique model of investing in trend-setting design, forging genius brand collaborations and creating unrivaled retail experiences (DJ, manicure and blow-dry while you shop, anyone?)

CMO 59

CMO Branding Millennials Retail 59

Martech

SEPTEMBER 19, 2024

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. With a report earlier this year , IAB placed further emphasis on the opportunity for RMNs to drive sales in-store.

Retail 123

Retail Shopper Market Shoppers Advertisers 123

Sprout Social

APRIL 9, 2024

The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” The phrase, “We decided this is a social campaign,” gets thrown around far too often and typically the social team wasn’t a part of the decision in the first place.

CMO 128

CMO Entertainment Communications Branding 128

Hubspot Marketing

NOVEMBER 15, 2024

The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. She provides fractional CMO services to B2B technology and professional services companies. “I Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing.

CMO 126

CMO Traditional Marketing Communications Marketers 126

Hubspot Marketing

OCTOBER 31, 2024

Instead of trying to compete for web traffic everywhere, zoom in on one or two places where you can truly win. It digs deeper into ideas shared by marketing leaders Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (SVP, Marketing at HubSpot) as they unpack growth strategies and learn from standout founders and peers.

Logistics 117

Logistics CMO SEO Education 117

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Even typing the word makes me squirm. Maybe the anxiety isn’t so dramatic after all. What do I mean by this?

Non-Profit 104

Non-Profit CMO Energy Marketing Mix 104

Duct Tape Marketing

OCTOBER 3, 2024

Angelo Ponzi is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. Staying actively engaged in networking and marketing efforts is essential to remain present in the fractional CMO arena and seize potential opportunities. 13:05] How do you scale this model? [18:03]

CMO 75

CMO Manufacturing Management Branding 75

Hubspot Marketing

JULY 25, 2024

With these details in place, we were ready to launch our AI experiment and track its impact on customer interactions. Get your AI experiment to a good enough place, get it out in the wild, and then iterate based on real-world feedback," Emmy says. Start experimenting now. That’s where you’ll see the magic start to happen."

Customer 108

Customer Key Performance Indicator User-Generated CMO 108

Hootsuite

OCTOBER 2, 2024

Increased productivity is a great place to start. Gartner’s 2024 CMO Spend Survey found that marketing budgets as a whole fell 15% this year to 8.4% It’s also worth noting that CMO Survey expects the percentage of budget dedicated to social media to increase substantially across all economic sectors within the next five years.

B2C 114

B2C CMO Copywriting Analytics 114

Martech

MAY 20, 2025

Meanwhile, you’re making significant strategic decisions, building teams from scratch and putting the infrastructure in place to scale, just like the rest of the leadership team. But then a new investor comes in and suddenly, there’s a shiny new VP or CMO above you.

Transform 80

Transform CMO Education PR 80

Set Up

APRIL 6, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She got knocked down so many times and came from this enormously challenging place, and it was just unceasingly remarkable about what she did all the time. Never miss a CMO Spotlight!

CMO 98

CMO Fashion Thought Leadership Performance Marketing 98

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? That’s exactly what becoming a fractional CMO is all about. How much do fractional CMOs make? How much should you pay a fractional CMO? What does it mean to be a fractional CMO?

CMO 89

CMO Price Transform Marketing Strategy 89

Hubspot Marketing

APRIL 29, 2025

But Sergey Ermakovich , CMO at HasData, pushes marketers to widen their thinking on using AIs data-crunching capabilities for decision-making. Source Its a good place to handle workflows and repetitive tasks where agentic AI is most useful now. But if the marketer doesnt understand what theyre asking in the first place?

Price 112

Price CMO Marketers Marketing 112

Orbit Media Studios

AUGUST 6, 2024

The Orbit Media site uses a cookie consent banner for visitors from those places. In both GA4 and Plausible, we separated the traffic from places where the banner was shown (for us, that’s California and European users) with traffic from places where the banner wasn’t shown. It tracks traffic using only Javascript.

Analytics 132

Analytics Law eCommerce Place 132

Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Brand safety tools do more than ever to evaluate and rate content to avoid placing ads in the wrong context.

Customer 128

Customer Direct Mail Transform Health 128

Martech

JANUARY 3, 2025

Top streamers like Netflix and Amazon Prime are increasing the number of ad-supported tiers, which means more places where advertisers can run contextually relevant ads.

Advertisers 122

Advertisers Advertising CMO Entertainment 122

Hubspot Marketing

JANUARY 17, 2025

After this system was in place, it was time to step back and see if it would actually work. It digs deeper into ideas shared by marketing leaders Kipp Bodnar (HubSpots CMO) and Kieran Flanagan (SVP, Marketing at HubSpot) as they unpack growth strategies and learn from standout founders and peers.

Transform 121

Transform CMO Influencer Marketing Education 121

Hubspot Marketing

JANUARY 20, 2025

To help us unpack RCAs, I talked with Ellen Smolko , a fractional CMO at Foresight Performance. Theres a place in this process for extreme ownership and to follow through on improvements personally. While you should own failure and learn from it, you cannot do so in a place where you dont feel safe. What was I doing wrong?

Management 116

Management Place CMO Energy 116

Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This event had some of the industry’s brightest minds in attendance, including over 100 CMOs from some of the country’s most successful firms. conversion rate. I’d like to add curiosity.

CMO 78

CMO B2C Marketers Marketing 78

Orbit Media Studios

APRIL 30, 2025

Nicole Leffer, CMO AI Advisor “The edit prompt button is the most under-rated button in AI. Setting aside AI and just writing up your standard operating procedures (SOPs) may be the right place to start. Your skills determine your place in the marketplace. Youre ready for the next stage in your transformational journey.

Transform 108

Transform User-Generated CMO Copywriting 108

Hubspot Marketing

NOVEMBER 26, 2024

Talkwalker's former CMO Elena Melnikova emphasizes the importance of reading the room when creating ads for social media: “Too commercial, and this young audience will scroll past your brand, looking for the next dance routine. Sometimes the most popular social platform isn’t the right place to find your audience.

Social Media Marketing 106

Social Media Marketing Gen Z Marketers Marketing 106

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

CMO 85

CMO Key Performance Indicator Transform Thought Leadership 85

Martech

JANUARY 15, 2025

They are also the place where content creators and influencers cultivate passionate fan bases. Bluesky will stand out for two major reasons: its focus on decentralization and its ability to empower both users and brands, said Isabel Romero, CMO of social media management tool Metricool.

Gen Z 120

Gen Z Whitepaper Social Media Marketing Millennials 120

Hubspot Marketing

NOVEMBER 19, 2024

You’ll also see researchers place greater weight on responses based on a respondent’s influence over a final decision. Everybody is posting something , so look into some of the most common places: Social media like Facebook, X, Instagram, LinkedIn, and TikTok. Google Trends offers a fine top-level place to begin.

Market Research 120

Market Research B2C Marketers Marketing 120

Martech

APRIL 24, 2025

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. “Where’s the only place people always tell the truth? The search bar,” Minifie said.

Branding 107

Branding PR CMO Brand Management 107

Orbit Media Studios

JANUARY 8, 2025

In a split second, they answer the question Am I in the right place? So put trust seals all over the place. Great Places to Work award goes on your careers page. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. Letting the visitor know how well you do it. The first part is easy. Bonus prompt!

Copywriting 111

Copywriting Transform SEO Place 111

Hubspot Marketing

MARCH 27, 2025

Then, it adds those actions to your existing action list, helping you keep track of everything you need to do in one place. It digs deeper into ideas shared by marketing leaders Kipp Bodnar (HubSpots CMO) and Kieran Flanagan (SVP, Marketing at HubSpot) as they unpack growth strategies and learn from standout founders and peers.

Transform 108

Transform CMO Communications New Technology 108

Backlinko

OCTOBER 16, 2024

For instance, you rarely see a CMO or VP of SEO role appear on a job board. Build Your Network SEO is no different from any other industry. A lot of the time, you land a job because of who you know , not what you know. The more senior the role, the more true this is.

SEO 107

SEO Search Marketers CMO Marketers 107

Duct Tape Marketing

OCTOBER 5, 2023

We dive deep into the transformative realm of the Fractional CMO, uncovering the nuances and potential it holds for modern businesses. Key Takeaway: The rise of the Fractional CMO marks a significant shift in the way businesses perceive leadership roles. 06:14] One challenge of the Fractional CMO model is essentially selling your time.

CMO 91

CMO Transform Shipping Social Media Marketing 91