Search Engine Land

MARCH 20, 2024

30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. In the 1970s, I wrote using typewriters as a reporter and editor. As he explained on Aug.

User-Generated 106

User-Generated Transform SEO New Technology 106

Search Engine Land

MARCH 21, 2024

Whether it’s your first time or tenth, streamlining the ramp-up period when onboarding a new SEO agency will save you effort in the long run and lay the path to a productive partnership. The decision to hire a new SEO agency brings high hopes for what might be achieved together. In these early stages, optimism runs high. Then go deeper.

SEO 102

SEO Education Communications Digital Marketing 102

Rock Content

SEPTEMBER 9, 2023

By now, every business owner and brand manager knows that content is king in digital marketing. Professional copywriting services are the best way to scale content production without sacrificing quality, and choosing the right platform for your needs is vital. But it’s no longer enough to post to a company blog once a week.

Price 93

Price Copywriting Analytics Communications 93

Hubspot Marketing

JUNE 27, 2023

A resume headline, or a resume title or summary, is a brief, eye-catching phrase placed at the top of your resume, right below your name and contact information. In a competitive job market, having a strong and memorable one-liner as a resume headline can make all the difference in setting you apart from other candidates.

Pharmaceutical 94

Pharmaceutical Finance Retail Logistics 94

Hootsuite

NOVEMBER 2, 2022

Pro: It’s great marketing for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Write a clear brief. Write a clear brief. What is sponcon?

Branding 97

Branding Influencer Marketing Affiliate Marketing Finance 97

Martech

JUNE 8, 2023

In the wave of new generative AI products and features for martech applications unleashed since OpenAI’s launch of ChatGPT, it’s easy to forget the history of chatbots in customer service. NICE’s Enlighten AI offerings have already been on the market for three years; NICE’s CXone for eight years. Why we care.

Customer 106

Customer Customer Journey CRM Communications 106

Hubspot Marketing

DECEMBER 12, 2018

A business plan includes a company overview, your company's short-term and long-term goals, information on your product or service, sales targets, expense budgets, your marketing plan, and a list including each member of your management team. An executive summary is a brief overview at the beginning of your business plan.

Finance 138

Finance Food Health Retail 138

Econsultancy

MAY 10, 2022

” Econsultancy’s Influencer Marketing Best Practice Guide , in partnership with Influencer Intelligence, features a chapter on selecting influencers, which includes information and advice on tech, brand purpose, diversity and inclusion, whitelisting, integrating paid media, and new platforms. Consider the who.

Influencer Marketing 137

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Hubspot Marketing

JANUARY 28, 2019

It can intrigue a new visitor to check out your products or services in more detail, and nudge potential customers into choosing your business over competitors. A company profile is an introduction to your business, and aims to tell an audience about your products or services. Image courtesy of Starbucks. What's a company profile?

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Product Analytics Management Promotion 143

Search Engine Land

FEBRUARY 7, 2023

This is especially true for large-scale ecommerce websites with millions of SKUs and product pages. Artificial intelligence has taken over the SEO industry in recent months. Additionally, search engines themselves are constantly evolving and becoming more sophisticated, making them a moving target for AI to keep up with.

SEO 97

SEO Marketing Marketers eCommerce 97

Marketing Insider Group

JUNE 26, 2023

Still, anyone who wants to use AI in marketing (or business in general) should be fully aware of its pros and cons. Some have predicted amazing advancements and a world like “The Jetsons,” while others fear the disadvantages of AI. The reality is probably somewhere closer to the middle.

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User-Generated New Technology Education SEO 109

Martech

JULY 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what’s your number one marketing metric? If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Shopper Market 117

Shopper Market Millennials Shoppers Shipping 117

Martech

AUGUST 5, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what comes first, strategy or operations? What is highlighted, however, is just how indispensable the operations side of marketing is. Editorial Director.

Gen Z 110

Gen Z Transform Price User-Generated 110

Neil Patel

DECEMBER 1, 2021

Data and analytics play considerable roles in marketing. This is why Google Data Studio is a program every marketer should try out. In addition, the dashboards are fully customizable and easy to share, making Google Data Studio an invaluable tool for marketers. Data alone isn’t a panacea to your marketing woes.

Transform 114

Transform Marketing Marketers Analytics 114

Rock Content

APRIL 20, 2023

5 Top Freelance Writer Marketplaces A content marketplace is where you can find freelancers and writers who can take your content planning, creation, and production to the next level. WriterAccess The first alternative to consider is WriterAccess, a content marketing service that puts your needs first.

Price 93

Price Management Place Analytics 93

Search Engine Land

AUGUST 11, 2023

Are you a new search marketer looking to learn about the history of search? Do you want to stay updated on the latest search marketing news? Looking at one person’s perspective of covering the “interestingness” of these products is a unique way of understanding their history. Notably, most major U.S.

SEO 98

SEO Analytics PR Search Marketers 98

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Key Performance Indicator 121

Key Performance Indicator Logistics Analytics Advertising 121

Search Engine Land

NOVEMBER 14, 2023

A brief history of search ranking algorithms To get to the “why” of the story here, we need to have a basic understanding of the ranking mechanisms used in search. I remember well how, seemingly, one flick of a Google switch impacted the entire SEO community. I was at a huge gathering of SEOs who all had the same thing on their minds.

SEO 116

SEO Affiliate Marketing Transform PR 116

Hootsuite

MARCH 23, 2023

Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant). Marketers and social media managers AI copywriters can’t create your marketing strategy from scratch, but they can: Suggest KPIs to track, hashtag ideas, and more. Two things we all love, right? You are a human.

Copywriting 136

Copywriting User-Generated Price eCommerce 136

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page.

Analytics 110

Analytics User-Generated Education Management 110

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Marketing Insider Group

JULY 22, 2020

Although automation is certainly not without its controversy, it seems like most marketing teams are willing to embrace it due to the countless benefits it offers. According to a report from Invesp , businesses that have invested in marketing automation reported a 14.5% Determine Your Customers’ Actual Journey.

Email Marketing 129

Email Marketing Customer Journey Whitepaper Marketing 129

Martech

MAY 26, 2023

It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. Using natural language processing, AI can analyze customer feedback, social media conversations and market trends to identify patterns and preferences. They can even help in your social media marketing efforts.

Transform 90

Transform Whitepaper User-Generated Social Media Marketing 90

Martech

AUGUST 11, 2021

Good morning, Marketers, and how do your customer’s view the people they message with on the other end of the WhatsApp? I suspect that as a journalist who reports on the marketing landscape, I’m a little more lenient. On the horizon for marketing automation. The ad sender? And nervous. Chris Wood, Editor.

CRM 113

CRM Retail Customer Journey Global Marketing 113

Hubspot Marketing

JANUARY 30, 2017

Anyone who’s ever been a teenager is likely familiar with the question, "Why aren’t you doing something productive?” If only I could respond to my parents with the brilliant retort, "You know, the idea of productivity actually dates back to before the 1800s." If you ask me, productivity has become a booming business.

Product 136

Product Food User-Generated Management 136

Pam Didner

MARCH 12, 2020

In particular, we’d like to discuss the place of artificial intelligence in marketing and sales in this article. . Let’s start with a brief introduction to the artificial intelligence concept as it is. . As the niche grows, more and more advanced AI-based solutions appear on the market. What is artificial intelligence exactly?

User-Generated 78

User-Generated Customer Journey Marketing Marketers 78

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs.

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User-Generated Copywriting Influencer Marketing Energy 96

Use Insider

FEBRUARY 16, 2022

According to Gartner , a CDP “unifies a company’s customer data from marketing and other channels to enable customer modeling and optimize the timing and targeting of messages and offers.”. It records customer contact information such as email, phone number, occupation, website, social media profile, buying history, and sales cycles.

Customer 52

Customer CRM Transform B2C 52

Adobe Experience Cloud Blog

JANUARY 16, 2012

One of his books, A Brief History of Time, was on The Sunday Times best-seller list for 237 weeks—a record that still stands. When it comes to social networking and social media marketing , what can you learn from this extremely accomplished scientist? Despite his debilitating ALS, Hawking leads an extremely productive life.

Social Media Marketing 131

Social Media Marketing Marketing Strategy Marketing Marketers 131

Rock Content

OCTOBER 11, 2023

Whether you plan to modify your company’s name, change your messaging, or redesign your logo or other element of your product or service, a good place to start is to learn through the experiences of other companies. This act alone removed any limitation placed on the company, allowing it to expand its offerings to other products.

Customer loyalty 52

Customer loyalty Retail Place Advertising 52

Neil Patel

SEPTEMBER 10, 2021

If you’re interested in creating a Wikipedia page for your business or marketing endeavors, you should know upfront that getting a page added to the encyclopedia is notoriously challenging. You can also include numbered lists of your services and offerings that allow interested parties a top-of-funnel interaction with your products.

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User-Generated Product Management Marketing 133

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Buffer Marketing

JULY 31, 2023

On the one hand, over 55 percent of Bynder’s clients said they are using AI to automate time-consuming tasks to boost productivity. On the one hand, over 55 percent of Bynder’s clients said they are using AI to automate time-consuming tasks to boost productivity. creating content’s easier than ever.

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User-Generated Thought Leadership Communications SEO 82

Hubspot Marketing

MAY 16, 2023

While the technology isn’t new, AI can now create authentic content that’s usable in marketing. In this post, we’ll review what generative AI is, its benefits, limitations, use cases, and tools to add to your marketing stack. Generative AI can create marketing content. What is generative AI? Generative AI starts with a prompt.

Price 101

Price User-Generated CRM Copywriting 101

Hubspot Marketing

SEPTEMBER 13, 2023

Once relegated to print publications, sponsored content is thriving in the online marketing space. In fact, when marketers sponsor content from a trusted publisher, they see a 50% higher brand lift than marketers who make their own content. In fact, content marketing gets three times more leads than paid search advertising.

Food 101

Food Fashion Advertising Advertisers 101

Martech

JULY 22, 2021

Good morning, Marketers, and are you getting cold feet? Advertisers can now choose from a great deal of premium inventory to cover national or local markets and select the screens that index high against their target, he said. I mean when it comes to sitting down with real live human beings -— indoors, at that. Editorial Director.

CMO 110

CMO Customer Journey Non-Profit Advertising 110

Hubspot Marketing

DECEMBER 19, 2023

As we speak, Amazon sellers generate optimized product listings at scale and automate mundane tasks. As we speak, Amazon sellers generate optimized product listings at scale and automate mundane tasks. That's not to mention use cases like customer service, product research, price optimization, marketing, and inventory management.

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Price Transform User-Generated Market Trends 91