Buffer Marketing

OCTOBER 2, 2023

Reddit Reddit has removed the opt-out option for ad personalization based on user activity, signifying a move towards a more targeted advertising model. Louis Vuitton on Discord: The luxury brand's move to Discord signifies a novel approach to community engagement and customer input.

User-Generated 98

User-Generated Analytics Management Advertising 98

Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. I was encouraged to see a lot of content focused on the importance of word-of-mouth marketing as a “lived brand experience.” The market does not reward safety.

Gen Z 128

Gen Z Transform Energy Thought Leadership 128

Search Engine Land

JANUARY 13, 2023

Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land. Marvin joined as a Contributing Writer, focusing primarily on paid advertising topics (she would go on to become Editor-in-Chief from October 2018 to December 2020). Bing Set To Advertise During Golden Globe Awards. Market Share.

Search Marketers 119

Search Marketers Non-Profit Marketing Marketers 119

Sprout Social

APRIL 11, 2022

Instead, I’ll provide a primer to web3, and how it’s going to impact marketers and the future of online communities. So, what should you, as a social media marketer know to get started? Why is web3 important to marketers? With the advent of web3, paid advertising will be increasingly difficult. What is web3?

Branding 89

Branding Finance Entertainment Social Media Marketing 89

Buffer Marketing

OCTOBER 23, 2023

Threads Facebook Post Display & Branded Content Tags Threads is integrating with Facebook by displaying posts and testing branded content tags, expanding its reach and advertising potential. If you're into affiliate marketing, leverage these features to enhance your product visibility and track performance.

Gen Z 86

Gen Z Affiliate Marketing User-Generated Law 86

Hubspot Marketing

DECEMBER 2, 2022

So, what does that mean for brands, and how can marketers leverage this booming economy? To answer this question, I spoke to a couple of HubSpot's marketing experts and researched the creator economy's size, growth, and the changes we can expect down the line. As of 2022, the creator economy market size is estimated at $104.2

Branding 124

Branding Marketing Marketers Marketing Mix 124

Martech

MAY 6, 2022

There are many emerging social media platforms that marketers would be wise to take note of. These new platforms enable digital marketers to better connect with their target audiences. While these networks may have a comparatively smaller user base, they focus on different niches and are helpful for targeted advertising.

Social Media Marketing 112

Social Media Marketing Non-Profit User-Generated Transform 112

Econsultancy

MAY 25, 2022

Adam Smart is Director of Product, Gaming at AppsFlyer – the mobile marketing analytics and attribution platform. My primary focus is on growth-driving projects in areas such as product development, business development, and go-to-market strategy. Tell us about your role, and how it fits into the wider company?

User-Generated 78

User-Generated Advertising Advertisers Marketing 78

Exposure Ninja

OCTOBER 17, 2023

In the marketing industry, there’s a lot of jargon floating around — we get it. Some terms are more useful than others, and knowing what a marketing funnel is is essential to understanding how your customers think. How Does The Marketing Funnel Work? Take a bit of time to evaluate your marketing funnel. Not in this case.

B2C 52

B2C Marketing Marketers Affiliate Marketing 52

Neil Patel

SEPTEMBER 13, 2021

Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Watching a social media or marketing documentary gives you insights you never get in a class and spells out the pros and cons better than any course ever could. Then you’re not the only one.

Transform 136

Transform Marketing Marketers Millennials 136

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media Marketing 92

Social Media Marketing Analytics Marketing Marketers 92

Neil Patel

JANUARY 8, 2023

Online advertising that works! High converting website examples look like Mint and Discord. For Discord , an app targeting those in the gaming and streaming industry, provides an all-in-one experience for your various communities to communicate. The important thing is to test to see what works. Get found faster!

Finance 145

Finance Shipping User-Generated Shoppers 145

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. Over the next several weeks, I’ll be publishing a series of articles aimed at helping marketers make the most of Generative AI. That has all changed, almost overnight.

User-Generated 130

User-Generated Fashion Market Research Product 130

Orbit Media Studios

APRIL 20, 2022

I look at a social account and think about the psychology behind the actions we’re all hoping for, as marketers. And do their reasons align with what marketers think? Or are marketers missing something? Then we asked a separate group of marketers: Why do social media users follow other accounts? I’ve often wondered.

Manufacturing 120

Manufacturing Social Media Marketing Marketing Marketers 120

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. Demand generation marketing is about educating your audience with no expectation in return. In this guide, we’ll clear up the confusion.

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

Search Engine Land

JANUARY 25, 2023

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. In-game advertising offers businesses the opportunity to reach out to a very wide demographic with eclectic tastes. You can also reach very specific audiences by advertising on certain game titles.

Branding 89

Branding Advertising Advertisers Retail 89

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Gen Z 123

Gen Z Entertainment Transform User-Generated 123

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Gen Z 116

Gen Z Entertainment Transform User-Generated 116

Neil Patel

MARCH 17, 2021

With that in mind, here’s a word of warning: advertising to Generation Z is a double-edged sword. Zoomers recognize and champion this, with 71 percent eager to see more diversity in advertising. Yet so many articles about marketing to Gen Z talk about how they have the attention span of a goldfish. Good: ASOS.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Duct Tape Marketing

MAY 8, 2024

How to Win The Consumer Boredom-Span: The Key to Cutting Through Clutter written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Alan Dibb. 04:12] What replaces organic search once it starts to decline? [06:18]

Transform 70

Transform Entertainment Place CRM 70

Hubspot Marketing

MAY 16, 2022

If you work in tech, media, or even marketing, you've likely heard a lot of buzz around Web 3. To hear more about Web 3 from our very own CMO Kipp Bodnar, and our SVP of Marketing, Kieran Flanagan, you can also check out this episode of their podcast, Marketing Against the Grain ( plus other episodes and interviews coming soon ).

Customer Acquisition 90

Customer Acquisition User-Generated CMO Transform 90

Dana Nicole

FEBRUARY 20, 2023

I first stumbled upon the MECE framework in a content marketing context via the Animalz blog. I collected quotes from 14 different content marketing experts. Image source How to conduct surveys to write better content: If you have the budget, use services like SurveyMonkey’s Market Research Solutions to craft surveys.

Thought Leadership 52

Thought Leadership Market Research Promotion Advertising 52

Exposure Ninja

MARCH 18, 2022

You can do this by setting up a Facebook Group, Slack community, Reddit Subreddit, Discord server, or forum on your website. We also use them to host presentations with different team members who share actionable insights from their marketing skillset. For us, it’s our free website and marketing review. Use Exit Popups.

Whitepaper 98

Whitepaper eBook User-Generated eCommerce 98

Hubspot Marketing

APRIL 5, 2024

That’s somewhat how it feels when making conclusions about B2B marketing without the right stats. Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty. Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty.

B2C 110

B2C SEO Transform Marketing 110

Duct Tape Marketing

FEBRUARY 2, 2023

Why Community Is The Last Great Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast , I interview Mark Schaefer. Key Takeaway: Mark Schaefer argues that brand communities are the future of marketing strategy.

Marketing Strategy 83

Marketing Strategy Gen Z Marketing Marketers 83

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Price 100

Price User-Generated Copywriting Marketing 100

Hubspot Marketing

JANUARY 9, 2023

Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Keep in mind that by including this list of alternatives, we aren't suggesting that marketers should abandon or majorly pivot a Twitter strategy that works for them.

Gen Z 114

Gen Z Marketing Marketers Millennials 114

Neil Patel

MARCH 23, 2021

Unlike content marketing, which takes a ton of time, paid ads can quickly grow your audience in a matter of weeks. Cost-effective advertising: PPC is a cost-effective way to promote your podcast because you pay based on clicks, impressions, or conversions. Here’s how to do it. Types of Paid Ads to Promote Your Podcast.

Promotion 118

Promotion Food Advertising Advertisers 118

Exposure Ninja

OCTOBER 16, 2023

Typing “what are the fundamentals of marketing” into Google brings you a confusing list of results. Some results mention the four Ps of marketing, some the seven Ps and others the seven Cs — so which is it? All these concepts and frameworks are here to help you understand marketing from a much wider view. Why, you ask?

Price 52

Price Promotion Marketing Marketers 52

Rock Content

APRIL 17, 2024

Companies seeking to maintain a competitive presence in our modern digitally dependent world can benefit from strategic digital marketing. Enter digital marketing. It has become clear that businesses will need to implement an array of effective digital marketing tips to succeed. Market introductory offers to new customers.

Digital Marketing 52

Digital Marketing Whitepaper B2C Entertainment 52

CXL

FEBRUARY 3, 2022

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. Increased demand brings challengers looking to benefit from the developing market. Image source.

Product 85

Product Product Life Cycle Marketing Marketers 85

Hootsuite

APRIL 27, 2022

A marketing solution that drives community and commerce? So, what does Meta’s domination mean for social media marketing? Messenger is where almost one-eighth of the world’s population hangs out, and for marketers, this is a significant volume of people who can be actively engaged with and targeted with ad campaigns.

Digital Trends 99

Digital Trends Social Media Marketing Communications User-Generated 99

Hootsuite

APRIL 25, 2023

What are the best social media platforms for real estate marketing? Only a handful have the user base and capabilities to be effective real estate marketing channels. But it’s the number of ways Facebook marketing helps you find potential clients that make it a top real estate social media platform.

Real Estate 99

Real Estate User-Generated Shoppers Marketing 99

Hootsuite

JUNE 12, 2019

For marketers, it’s important to understand apparent shifts in social behavior. After all, if you base your marketing strategy on incorrect assumptions, you’ll have a hard time meeting your goals. The founder of marketing strategy consultancy Kepios examines the activity behind the headlines. Enter Simon Kemp. The takeaway.

Marketing Strategy 111

Marketing Strategy Management Advertising Advertisers 111

Litmus

MARCH 20, 2023

See the email on Scope Carin Slater (Litmus’ Email Marketing Specialist) says: I’m familiar with Surreal’s brand, so I knew something was going on when the subject line hit my inbox—but I wasn’t sure exactly what. I loved how they pulled in their advertising into the email. Upon opening I was not disappointed.

Energy 88

Energy Advertising Advertisers Email Marketing 88

Exposure Ninja

MAY 3, 2022

And now, you’ve got to market your fantastic business. We’re going to teach you how to create a marketing strategy for your startup, from scratch. How to identify your best marketing channels. It looks like a lot, but this will be the foundation of a successful marketing strategy for your business.

Marketing Strategy 52

Marketing Strategy PR Marketing Marketers 52

Hootsuite

MARCH 26, 2020

For example, some of Hootsuite’s webinars include Best Practices for Using Search and Social Advertising Together and How to Build an Audience Driven Social Marketing Plan. Other online discussion tools include: Discord : Free voice and text chat mostly used by gamers. Do you plan to work with an advertiser or other partner?

Promotion 145

Promotion Logistics Analytics Place 145