email-marketing-2017 Marketing Related Topics 
Marketing Insider Group
MARCH 14, 2017
Social media marketing may seem more in style, but email marketing remains the best bet for good ROI, and in 2017 it might just be making a comeback. As marketers, there’s a lot of pressure to master the latest trends. While I’m all for innovation and evolving, there’s a risk here of neglecting the tried […].
Marketing Insider Group
DECEMBER 20, 2017
Email marketing continues to be one of the most effective channels to use to reach out to and stay connected with your customers. While many brands have seen their open rates decline over the past few years, those who have been able to keep up with how email has been changing have reaped the benefits […].
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Search Engine Land
MAY 6, 2024
Yes, but: What Google failed to mention is “Project Momiji,” which very quietly launched in 2017. According to a 2017 document introducing a new product called “Kumamon,” Google had been doing this using “a simple algorithm consisting of bid, three quality signals, and some (mostly) hand tuned parameters.”
Martech
APRIL 12, 2024
The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.
Martech
APRIL 17, 2024
Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Use customer data to inform email programs. In the opening years of this third decade of the 21st Century, email became the saving grace for many enterprise and mid-level companies.
Martech
MAY 8, 2024
Yes, but: What Google failed to mention is “Project Momiji,” which very quietly launched in 2017. According to a 2017 document introducing a new product called “Kumamon,” Google had been doing this using “a simple algorithm consisting of bid, three quality signals, and some (mostly) hand-tuned parameters.” More ad revenue for Google.
SocialPilot
MARCH 12, 2024
It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5
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