Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Health 118

Health Manufacturing Thought Leadership Product 118

Marketing Insider Group

DECEMBER 13, 2022

Direct mail is one of the most classic and effective marketing tools nonprofits can leverage for fundraising. However, determining how it fits into your strategy can be quite a marketing challenge. Segment Your Donors. Use your donor database to select current and previous donors who would be most likely to give.

Direct Mail 80

Direct Mail Copywriting Marketing Marketers 80

Campaign Monitor

MAY 24, 2022

SMS is an essential marketing channel for all kinds of businesses. But, it can be tricky to nail down what kind of message is appropriate for SMS, and what kind will annoy and drive away your customers. Read this post for five incredible SMS marketing examples of messages your audience actually wants to read.

Promotion 98

Promotion Fashion Marketing Marketers 98

Hubspot Marketing

MARCH 9, 2023

Consumers aren't waiting for the daily newspaper anymore to get their news. One way to control the narrative surrounding your brand is through press releases. One thing to remember is that press releases live in the public domain, which means your stakeholders and customers can see them.

PR 145

PR Transform User-Generated Promotion 145

Hubspot Marketing

AUGUST 20, 2019

Nonprofit fundraising is exciting. Fundraising is also a massive undertaking. Because it’s likely your primary means of income as a charitable organization, raising money can be a burdensome, never-ending effort. Great fundraising can (and should!) Keep reading to get started or use the chapter links to jump ahead.

Direct Mail 124

Direct Mail Non-Profit Law Food 124

Hubspot Marketing

JULY 29, 2022

Marketing your nonprofit can be challenging. Thankfully, learning from others that have already engaged with nonprofit marketing, leveraged trends, and found success can be helpful when it comes to developing your own strategy. The image below displays the donation CTA on the Malala Fund’s TikTok profile.

Market Trends 128

Market Trends Gen Z Non-Profit User-Generated 128

Buffer Marketing

JULY 12, 2022

When we weren’t feeling fulfilled in our corporate jobs, we knew we were tired of working for someone else, but we were also looking for more ways to get involved with our community. When somebody walks through the door, you never know where they’re coming from.

Customer 86

Customer Promotion Marketing Strategy Branding 86

Sachs Marketing Group

NOVEMBER 16, 2022

This time of year is all about spending time with family and friends and enjoying great food, but it’s also a great opportunity for businesses to attract more customers. Black Friday and Cyber Monday have become huge shopping events, and Thanksgiving marketing is a great way to take advantage of all that hype.

Customer 97

Customer Retail Food Marketing 97

Vertical Response

MARCH 6, 2023

Email is an essential tool for nonprofit organizations, and for good reason: In 2018, nonprofit email marketing earned $45 for every 1,000 emails sent (M+R Benchmarks). Want to get more out of your email marketing? You can illustrate how your organization’s staff and volunteers have directly affected those in need.

Non-Profit 63

Non-Profit Education Email Marketing Communications 63

Hubspot Marketing

NOVEMBER 22, 2022

Your nonprofit likely takes up a lot of your time, and you might not have a huge staff to delegate responsibilities to. So, taking the time to use online platforms might not seem like the best use of your time. Read on to use this piece as a guide for creating a LinkedIn page for your nonprofit. Select your page type.

Food 103

Food Education Advertising Advertisers 103

Marketing Insider Group

SEPTEMBER 20, 2021

Luckily, there are a few essential techniques that can turn the weaknesses of online engagement into your greatest strengths. In this short guide, we’ll explore some of the most effective marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement : Use Segmentation and Personas.

Communications 112

Communications Marketing Marketers Promotion 112

Search Engine Land

FEBRUARY 6, 2023

Far more likely, he simply didn’t know what he was talking about. And yet, more than a decade later, these SEO myths persist. Google tests Buying Guides in mobile search results 2022: It presented users with various drop-down menu options to learn more about the product they were searching for.

Search Marketers 88

Search Marketers SEO User-Generated Marketing 88

Hubspot Marketing

MARCH 8, 2023

Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. In this post, discover in-person and virtual events nationwide where Black entrepreneurs can strengthen relationships and build expertise.

Non-Profit 122

Non-Profit Transform Logistics Finance 122

Neil Patel

JUNE 21, 2021

Word-of-mouth marketing is one of the most valuable forms of advertising. After all, why wouldn’t you want customers to rave about your business to friends and family? Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. Start a Referral Program.

Promotion 136

Promotion Shoppers Non-Profit Advertising 136

Search Engine Land

MARCH 23, 2023

And it’s links pointing to your site.” Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. Google told us so in 2015. As for the other two? It is content. Microsoft Advertising blocks 1.6

Search Marketers 87

Search Marketers Marketing Marketers User-Generated 87

SMA Marketing

OCTOBER 20, 2022

As a small business owner, you know there are many things you can hire a marketing agency to do for you. Everything from writing blog articles, emails, and special offers to creating images or videos, and even PPC services are easily delegated so you can focus on running your company. Does your website need its plugins updated?

SEO 97

SEO Real Estate Promotion Food 97

Hubspot Marketing

JANUARY 3, 2023

Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Another roadblock that prevents entrepreneurs from growing successful companies is the need for more awareness of available resources.

Real Estate 107

Real Estate Education Entertainment Manufacturing 107

Hubspot Marketing

JULY 8, 2022

Every company needs a strong marketing strategy — even nonprofits. SEO, specifically for nonprofits, is the process of optimizing your website to increase organic visibility when people search for topics like education, fundraising opportunities, volunteer opportunities, or other aspects that promote your mission.

SEO 127

SEO Education Food Health 127

Buffer Marketing

OCTOBER 12, 2023

Join us as we explore the highs, lows, and hard-won financial lessons that have paved their paths, and discover how you can apply their insights to your own small business journey. Allison didn’t fundraise or crowdfund because she was afraid no one would give her the time of day, and she had saved around $10,000 for the business.

PR 115

PR Finance Shipping Energy 115

Hootsuite

NOVEMBER 14, 2022

What’s working to drive sales from social media right now? Bust out your marketing plan and let’s go. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media. Offer value to your audience.

Branding 112

Branding Affiliate Marketing eCommerce Social Media Marketing 112

Content Marketing Institute

MARCH 7, 2018

Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on the responses from 207 nonprofit marketers to the eighth annual Content Marketing Institute/MarketingProfs content marketing survey.

Content Marketing 103

Content Marketing Transform Marketing Marketers 103

Sprout Social

SEPTEMBER 3, 2020

Trying to wrap your head around Twitch marketing? And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. Why does Twitch matter for marketers?

Gen Z 131

Gen Z Branding Millennials Real Estate 131

Rock Content

APRIL 16, 2023

Non-profit organizations have more in common with standard businesses than you might think. The success of either depends on a marketing team’s ability to raise awareness, connect with a target audience, and convince people to take action. Content marketing is a massive part of any successful digital-age marketing campaign.

Non-Profit 52

Non-Profit Content Marketing Branding Key Performance Indicator 52

Hubspot Marketing

MARCH 25, 2020

Google helped me find the businesses, vendors, and specialists I needed in a new city — from a hair salon and gym to an appliance repairman and locksmith. But Google couldn’t have helped me discover these folks without those businesses investing in local marketing. What is local marketing?

Non-Profit 96

Non-Profit Shoppers eCommerce Marketing 96

Sprout Social

NOVEMBER 28, 2022

If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. Unlike in-feed posts, you can post Stories throughout the day to stay top-of-mind for your followers without annoying them. Instagram story question ideas.

Branding 123

Branding Gen Z User-Generated Promotion 123

Rock Content

JANUARY 7, 2024

When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging. The Rise of Video Marketing You only have to spend a few minutes cruising around the web to realize the rise of video marketing is pervasive.

Entertainment 78

Entertainment Video Marketing Thought Leadership Education 78

Hootsuite

OCTOBER 8, 2019

But it’s not enough to just tweet out events happening at your school. You need to engage your audience. Doing so encourages more people to follow you, and increases your brand awareness. Remember: Your school — like a business — is a brand. And yes, I mean brand awareness. Student recruitment.

Education 111

Education Gen Z Millennials Promotion 111

Hubspot Marketing

OCTOBER 25, 2022

From tips on how to be a better leader to interviews with top CEOs, these top leadership podcasts will help you develop your skills and knowledge. Host and founder of a billion-dollar fintech company, Suneera Madhani, regularly brings on experts to discuss everything from scaling your business to creating a positive work culture.

Health 92

Health Entertainment Communications Management 92

Buffer Marketing

JUNE 9, 2022

Like many business owners, for the first five years of getting my company off ground, “founder” was my entire identity. I found myself regularly working all hours of the day, hustling to get the next sale for Sightworthy, and barreling towards burnout because of it.

Energy 91

Energy Finance Transform Advertising 91

Hubspot Marketing

OCTOBER 25, 2022

From tips on how to be a better leader to interviews with top CEOs, these top leadership podcasts will help you develop your skills and knowledge. Host and founder of a billion-dollar fintech company, Suneera Madhani, regularly brings on experts to discuss everything from scaling your business to creating a positive work culture.

Health 90

Health Entertainment Communications Management 90

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Others see it as more of an online video platform. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. It’s more popular than all of them.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Sprout Social

APRIL 11, 2022

Instead, I’ll provide a primer to web3, and how it’s going to impact marketers and the future of online communities. So, what should you, as a social media marketer know to get started? Consumer capitalism is about the production of identity through brands more so than strictly goods. What is web3? The lesson?

Branding 89

Branding Finance Entertainment Social Media Marketing 89

Hootsuite

OCTOBER 24, 2022

Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. Social media is more than a way for people to discover home listings (though it’s great for that). It’s where you can show your expertise and start developing relationships — and leads — at scale.

Real Estate 80

Real Estate Social Media Marketing Price Energy 80

Neil Patel

DECEMBER 21, 2020

Print on demand can be a convenient, cost-efficient way to get your creations out there. Putting your creativity to work, you may find print on demand is a great way to supplement, experiment with, or support your business goals. What if you could get it out on the market without the expensive overhead of a bulk order?

Shipping 145

Shipping Non-Profit Energy Product 145

Hubspot Marketing

APRIL 20, 2018

Are you really “praying” for something, like the old saying goes, if you’re using a strategic process to get results? Let’s say you work for a small interior design company, and your business just won an award: “Best Interior Design Company in Chicago.” Hang with me -- let’s break it down. The positive, storytelling side of PR.

PR 141

PR Advertising Advertisers Communications 141

Adobe Experience Cloud Blog

JUNE 14, 2013

Author: Seth Lieberman You have seen the benefits of content marketing , but are your recent campaigns falling a bit flat? You have a marketing automation system in place, but are you getting the most out of it? It may be marketer defined content or it might, in the case of a photo contest, be user generated.

Whitepaper 134

Whitepaper User-Generated Thought Leadership CRM 134

Hootsuite

SEPTEMBER 10, 2019

This guide will cover how your brand can benefit from a social media takeover. It’ll also show you how to run your own takeover, step-by-step. And give you inspiration from other successful social media takeovers. But takeovers can also be an effective way to move into new markets. Why run a social media takeover?

Fashion 111

Fashion Logistics Promotion Shipping 111