Search Engine Land

DECEMBER 7, 2022

With the wide variety of clients out there, you’re bound to run into the occasional DIY marketer. These marketers prefer that you teach them how to be self-sufficient rather than rely on you for every little question. That’s where Google’s Looker Studio tools come into play. The template is free.

SEO 95

SEO Health Analytics Communications 95

Search Engine Land

MARCH 17, 2023

You can also use AppsScript to query the ChatGPT API in Google Sheets, which we’ll walk through here step by step. Connecting the ChatGPT API to Google Sheets There’s a straightforward way to connect ChatGPT to Google Sheets (h/t Keith Mint ). Get the daily newsletter search marketers rely on.

SEO 145

SEO Price User-Generated Place 145

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media Marketing 108

Social Media Marketing Key Performance Indicator Influencer Marketing Management 108

Neil Patel

JULY 7, 2020

Well, today I thought I would make your life easier by sharing 21 of my own SEO and content marketing worksheets and templates to help you get higher rankings in less time and, best of all, with less effort. Marketing definitions. In marketing, we all use terms that might be a bit confusing. Keyword research.

SEO 145

SEO Shoppers Advertising Advertisers 145

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. or FREE for all Hootsuite Enterprise accounts Who it’s for: Visual Instagram marketers 4.

Price 89

Price Social Media Marketing CRM Analytics 89

Martech

DECEMBER 12, 2022

Nearly every marketing organization uses marketing automation platforms these days. Justin Sharaf, vice president of marketing operations at data intelligence company Collibra, shares four easy ways to do that. The best practice is to create two or three web form templates you can reuse across all of the forms on your website.

Marketing Automation Platform 105

Marketing Automation Platform Marketing Marketers Customer 105

Hubspot Marketing

FEBRUARY 21, 2018

Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire website to a new platform? Our latest offer, 8 Free Budget Templates to Manage Your Marketing Spend , has got you covered. Included in our eight budget templates bundle is a template to manage your website redesign.

Management 143

Management PR User-Generated Advertising 143

Search Engine Land

JULY 18, 2023

You’ve probably used Looker Studio (formerly Google Data Studio) to create reports for stakeholders or clients. Below are key learnings from Gifford’s session in the form of do’s and don’ts, plus some examples of data visualizations that search marketers will find most helpful. Get the daily newsletter search marketers rely on.

Search Marketers 83

Search Marketers Key Performance Indicator User-Generated Marketing 83

Litmus

MARCH 14, 2023

After all, email marketing is your most powerful channel—ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey. How can you prepare for email marketing requests that come from your stakeholders (and your organization at large)? How will you do it?

Email Marketing 82

Email Marketing Copywriting Marketing Marketers 82

AWeber

NOVEMBER 9, 2022

Who can use it: health and wellness consultants, personal trainers, financial consultants, marketing consultants — anyone who helps people accomplish a task. Example : This 10 percent discount on the Magnolia Market website is an excellent example of a discount/coupon lead magnet. Plans/Schedules.

eBook 110

eBook Whitepaper Health eCommerce 110

Search Engine Land

SEPTEMBER 26, 2023

A solid, well-researched strategy is best complemented with an SEO roadmap in Google Sheets or a tool like Jira or Asana. What you need for an SEO roadmap Here’s a link to copy my SEO roadmap template in Google Sheets. Market and competitor research. Planned product launches or marketing campaigns.

SEO 127

SEO Manufacturing Product Management 127

Hubspot Marketing

SEPTEMBER 29, 2022

You can see a sample template below. What you have now is a mess of Google Sheets and notes on paper. Chief Marketing Officer: Approve TikTok CMS creation. We’ve gathered a collection of 5 business requirement document templates. Be sure to adjust each template to meet your project requirements.

Management 118

Management Communications Health CRM 118

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media Marketing 92

Social Media Marketing Analytics Marketing Marketers 92

Search Engine Land

FEBRUARY 1, 2023

Paid search marketers are no strangers to artificial intelligence. Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity. Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity.

Marketing 100

Marketing Marketers Copywriting Energy 100

Hubspot Marketing

JUNE 6, 2019

Love ‘em, hate ‘em, or can’t live without ‘em, they’re a reality of a marketer’s life. I’ve gathered some of the best examples around, along with some free templates to get you started. Image source: Template Lab. Gantt Chart in Google Sheets. Gantt Chart in Google Docs. Gantt Chart for Marketing Campaign.

Social Media Marketing 130

Social Media Marketing Management Event Marketing Product 130

Hubspot Marketing

JUNE 26, 2023

That's right – for well over a decade, content has been published on the HubSpot Blog to help hundreds of millions of readers discover best practices in the areas of marketing, sales, customer service, website development, agency work, and general business best practices. This process ensures effectiveness when analyzing metrics.

eBook 145

eBook SEO Real Estate Promotion 145

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. Google Workspace While Google Workspace isn’t exclusively a social media tool, it’s necessary for collaboration.

Price 87

Price Communications Social Media Marketing Analytics 87

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Neil Patel

AUGUST 9, 2021

Data is the backbone of marketing. That is where Google Data Studio comes in. Unlike Google Analytics, which gathers the data and offers (limited) display analytics features, Google’s Data Studio goes all out to help you understand what your data means. What Is Google Data Studio?

Analytics 127

Analytics User-Generated Customer Management 127

Hubspot Marketing

DECEMBER 7, 2022

Brand Voice Template. market, 46% of consumers prefer to buy from brands that they can trust. For instance, perhaps you could survey your audience or use an analytics tool like Google Analytics to determine other sites your readers frequent. Fill out a brand voice template with 3-5 core voice characteristics. In the U.S.

Branding 135

Branding Millennials Fashion Communications 135

Sprout Social

AUGUST 12, 2021

Luckily, that’s where templates come in. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life. Why you need a social media campaign template. Templates provide a standardized starting point that ensures consistency and efficiency.

Succession Planning 127

Succession Planning Management Branding Promotion 127

Hubspot Marketing

OCTOBER 30, 2018

As a marketer, data is your lifeblood. But in an industry that moves as fast as marketing, there’s no time or energy to waste. Fortunately, Google offers a solution to this prevalent problem. What is Google Data Studio? Google Data Studio even has templates to help you quickly and easily set up reports and dashboards.

Energy 143

Energy Analytics Customer Management 143

Hootsuite

MAY 1, 2023

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. the marketing team, legal department, outside clients, etc.) We’ve put together a set of easy to use, fully customizable templates to help you get started.

Copywriting 135

Copywriting Social Media Marketing Management User-Generated 135

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Rock Content

MARCH 24, 2023

Creating a digital marketing budget often requires a lot of guesswork and best assumptions on how the money will be best spent in your organization, without really knowing if you will receive any ROI. A common rule of thumb that most brands use is to spend around 7-10% of the overall revenue on marketing activities.

Digital Marketing 52

Digital Marketing Finance Marketing Marketers 52

Hubspot Marketing

MAY 3, 2018

Google Sheets. Zoho Sheet. Google Sheets. If you have a Gmail account, you already have access to Google Sheets. Google Sheets, an almost equal competitor to Excel in both layout and features, has a few benefits that Excel lacks. Zoho Sheet. Best Excel Alternatives. Price: Free.

Price 119

Price Finance Product Management 119

Neil Patel

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. To solve this problem, consider using a marketing calendar. Why Use a Marketing Calendar? Step 1: Understand Your Customers.

Transform 145

Transform Marketing Marketers Millennials 145

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. It relies on solid market research to inform the next course of action. .

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. Then, we share an easy-to-customize social media posting schedule template. Bonus: Download a free, customizable social media schedule template to easily plan and organize all your posts in advance. Social media schedule template.

Non-Profit 145

Non-Profit B2C Entertainment Retail 145

Buffer Marketing

DECEMBER 7, 2023

One of the posts from my inconsistent days Then, everything shifted when I crossed paths with Mary Imasuen , the Social Media Marketing Lead at a law firm where I interned.   In my case, I found my sweet spot in content marketing, the African startup and VC scene, and career development – the pillars of my content strategy.

Transform 129

Transform Energy Social Media Marketing Law 129

Hubspot Marketing

JANUARY 4, 2017

To get customers in an inbound world, your marketing team is responsible for generating leads and funneling them over to your sales team. With just a few quick inputs, like monthly revenue goal and average deal size, this template will do all the math for you. You can also use this template to experiment. The question is.

Inbound Marketing 126

Inbound Marketing Customer Marketing Marketers 126

Neil Patel

JULY 1, 2021

However, not all marketers understand how to implement a content strategy correctly. Whether you’re a blogger, freelance writer, business owner, or creative director at a marketing firm, an editorial content calendar can help you stay on track and keep you sane—while ensuring a consistent flow of content.

Promotion 145

Promotion Management Product Education 145

Hootsuite

JUNE 24, 2020

Bonus: Get a free, customizable social media style guide template to easily ensure a consistent look, feel, voice, and tone across all your social channels. You spend a lot of time crafting a social media marketing strategy that works for your brand. Get the template now! Google Sheets.

Management 145

Management Communications Branding Social Media Marketing 145

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Image captioning, needless to say, is highly important for SEO for many reasons, including: Site accessibility.

Transform 129

Transform SEO User-Generated Whitepaper 129

Customers.ai

MARCH 16, 2023

With X-Ray Website Visitor Detection and automated email and SMS outreach to help mid-market companies find their perfect customers. Connect the automation to a Google Sheet ZoomInfo Courtesy of ZoomInfo ZoomInfo is a sales and marketing intelligence tool designed to help businesses find and connect with their target audience.

CRM 97

CRM User-Generated Management Communications 97

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

Promotion 113

Promotion Finance Analytics User-Generated 113

Unbounce

MARCH 10, 2022

Whether you wanna automate weekly tasks (like reporting— ugh ), improve your ability to address and fulfill your clients’ needs, or get help landing more clients, let’s take a closer look at some of the most useful PPC tools on the market. Even better? Most of ‘em have a free trial period , so you can test ‘em out before you commit full-time.

Copywriting 131

Copywriting Price CRM Management 131