Hubspot Marketing

MAY 9, 2025

Brands have engaged in inclusive marketing for decades, but it is only in recent years that the practice has become more widespread. As an inclusive marketing strategist and consultant, Ive spent the last eight years observing trends in the space. 5 Inclusive Marketing Trends to Pay Attention To in 2025 1.

Market Trends

Sprout Social

SEPTEMBER 12, 2024

AI social media content creation Artificial intelligence (AI) enables marketers to increase the speed of social media content creation. Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics.

Management

Hubspot Marketing

JULY 21, 2025

As an inclusive marketing strategist and consultant , I’ve found over and over again that traditional KPIs don’t tell the full story. Marketers and business leaders will struggle to reach a diverse customer base and make informed decisions with this missing context. So, I asked them who they tested the ad with.

Branding

Sprout Social

OCTOBER 11, 2024

Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. No longer just spectators, consumers play an active role in the sports industry and sports marketing campaigns.

Transform

Vertical Response

OCTOBER 6, 2024

Looking to maximize Black Friday sales with black friday email marketing? Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Enter email marketing. On Black Friday 2022, Shopify merchants raked in a staggering $9.3

Email Marketing

illumin

JANUARY 14, 2025

In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. In the coming years, agencies will rely heavily on AI for campaign management, media buying , content personalization, and performance measurement.

Gen Z

illumin

JUNE 6, 2025

A survey by Gravity Research indicates that 39% of brand executives plan to reduce Pride-related marketing in 2025, a sharp increase from 9% in 2024, with none intending to increase spending. According to a company spokesperson, less than 1% of shareholders supported a proposal to roll back these initiatives, as reported by Marketing Daily.

Gen Z

Set Up

DECEMBER 17, 2024

The marketing world is always changing, but the core principles of great leadership stay the same. This diversity enables marketers to approach challenges with a multifaceted perspective. 2025 Focus : Double down on ethical marketing practices and make excellence a non-negotiable standard.

CMO

Martech

OCTOBER 24, 2024

Additionally, the platform offers customizable brand voices and image tools, as well as marketing automation capabilities. brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud. This app helps marketers estimate budgets, analyze the performance of different media channels, and optimize marketing strategies.

User-Generated

Search Engine Land

JULY 22, 2024

There’s also good news that will make your life easier as a marketer. You don’t have to separate holiday campaigns this year, saving time and money. Your email campaigns apply to all holiday customers, so there is less design work, split testing and fewer deadlines. Get the newsletter search marketers rely on. Processing.

SEO

Sprout Social

JULY 3, 2025

She blends elegance and influence by sharing her high-end campaigns and creative direction work. Incorporating them into your campaigns helps you to reach and resonate with different corners of the Australian fashion market. Regarding trends, sustainability, inclusivity and realness are big. TikTok: 70.8K Facebook: 491.8K

Fashion

Martech

JANUARY 17, 2025

When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. The key to building that trust lies in how your marketing copy addresses their problems, presents solutions and offers insights they cant find elsewhere. Thats a significant opportunity. million daily.

Transform

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Define your influencer marketing strategy Define your overall influencer strategy.

Influencer Marketing

Set Up

SEPTEMBER 10, 2024

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit Gen Z’s needs and preferences. Gen Z is a big deal, and marketers need to pay attention.

Gen Z

Sprout Social

DECEMBER 31, 2024

Sprouts Influencer Marketing Report found that 93% of influencers say the quality of a brands existing content impacts whether they agree to collaborate. Influencers create brand pitches to convince companies to work with them on future content campaigns. Ideally, theyll also have specific readouts for individual posts or campaigns.

Branding

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. Its helping you become more strategic in planning your campaigns and more efficient. In other words, this collaboration between AI marketing and marketers isn’t about replacing humans.

Content Marketing

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Of course, we cant forget about the AI in the room.

B2C

Search Engine Land

OCTOBER 4, 2024

Here are the key points he raised in his presentation, exploring the paradigm shift in search technology and its implications for advertisers and marketers. Enhanced advertising opportunities Marketers can leverage these new search capabilities to create more targeted, relevant ad experiences for users in several ways.

Advertisers

Spiralytics

JANUARY 20, 2025

Gone are the days when marketing relied heavily on rigid gender stereotypes: pink for girls, blue for boys, and roles that feel like theyre straight out of the 1950s. Gender-neutral advertising is a modern approach to inclusivity thats reshaping how brands connect with their audiences. Because inclusivity sells.

Advertisers

Martech

DECEMBER 9, 2024

“How are we using AI to improve marketing performance?” ” Marketers are coming to dread this question even as executives are asking it more often. However, this challenging questions is an opportunity to demonstrate AI’s genuine impact on customer engagement and marketing outcomes.

CRM

Hubspot Marketing

JULY 31, 2025

For the past ten years, I’ve lived and breathed marketing. I’ve run social campaigns, worked with influencers, created content, built affiliate programs, and everything in between. Why Community Matters More than Ever in 2025 In the past, marketers talked a lot about identifying a target audience. The solution is community.

Health

illumin

FEBRUARY 12, 2025

Social responsibility in marketing requires brands to adopt more sustainable and ethical business practices and incorporate them into their marketing strategies. This marketing approach is on the rise, and brands that leverage socially responsible business practices will win in 2025.

Customer loyalty

Martech

JANUARY 30, 2025

Marketing teams are facing a growing challenge: despite being packed with talented experts who excel at hard skills like data analysis and campaign management, they’re struggling to stay competitive. In his post, he highlighted the “three dysfunctions” that often plague marketing teams this time of year.

Transform

Sprout Social

JULY 15, 2025

For social media managers working with local brands—or global brands eyeing the Aussie market—it’s about finding creators genuinely influencing purchase decisions, not just racking up views. His content mixes expert-level knowledge with approachable product reviews, making skincare education fun, inclusive and scroll-stopping.

Branding

Martech

MARCH 5, 2025

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. Marketing automation is often a solution for rapidly growing companies that need to scale their efforts. Determine if inbound marketing (e.g.,

Marketing Automation Platform

Hubspot Marketing

JULY 30, 2025

While traditional marketing leans on creativity, data, and tech, today’s most effective strategies dig deeper into the brain. Understanding the unconscious impulses behind clicking behavior gives marketers a serious edge. This is behavioral marketing. Is it the headline? The button color? The layout? They’re feeling.

Digital Marketing

Hootsuite

JULY 10, 2024

Share strategic insights with stakeholders More than half ( 56%) of social marketers say their organizations don’t understand social media. A leading spirits brand: Contest inspiration and strategic shift It’s tricky to market alcohol products on social media. At the same time, they faced cuts to the marketing budget.

User-Generated

Hubspot Marketing

NOVEMBER 20, 2024

Thankfully, much of this has improved today, but the challenges (and importance) of capturing human candor and understanding remain — especially for marketers. Let’s unpack how to maintain your human touch while still reaping the benefits of AI content as a marketer. via GIPHY Keeping up with a full marketing calendar is hard.

User-Generated

Hootsuite

JANUARY 15, 2025

Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. Download now General LinkedIn statistics Ready to dive into the world of LinkedIn marketing ? Here are the top general LinkedIn statistics you need to know.

User-Generated

Sprout Social

SEPTEMBER 16, 2024

This article will guide you on how to use AI for social media and overcome these challenges to leverage AI in your marketing strategy. We’ll explore practical ways to integrate AI, from content creation and audience engagement to influencer marketing and customer support.

User-Generated

Marketing Insider Group

JANUARY 13, 2025

But they may not realize that their culture can also strongly influence their marketing efforts. The better you understand your own organizational culture, the better you’ll be able to implement it as part of your marketing campaign. If so, people will be much more likely to trust your marketing and advertising materials.

Marketers

Hubspot Marketing

JULY 22, 2024

You can build your reputation through marketing, service, and sales campaigns, but it all begins with a well-curated profile. On the other hand, if you're in a fashion or social media marketing firm, you should be creative and visual. Nike You can instantly understand Nike's two primary purposes — fitness, people, and inclusion.

Fashion

Hubspot Marketing

JULY 16, 2024

That’s what copywriter and digital marketer John Paul Hernandez , does. " This tip comes from Vishal Dave , senior digital marketer at Meetanshi. “Y Dave adds that marketers can also use ChatGPT to fetch HTML tags, build custom integrations, check HTTP response codes, etc. Unless you ask ChatGPT for help.

SEO

SocialPilot

APRIL 22, 2025

And in its own irony, perhaps this is why people feel the need to be inclusive in inner niche circles. This being said, there is no doubt that Instagram is one of the main tools for marketing and promotion tactics. Just like any other marketing move, you want to know if its doing something useful, right? But now what?

Fashion

Set Up

JULY 23, 2024

In 2017, Wendy's viral tweets changed the course and set the standard for social media marketers everywhere. But what other social media campaign examples are out there? Flash forward to 2023, luxury fashion brand Balenciaga got knee deep with their teddy bear campaign that was a little too close to BDSM. How do you recover?

Energy

illumin

JUNE 12, 2025

Here are some advertising trends shaping Father’s Day marketing in 2025 and what brands can learn from these key insights. Time-sensitive reminder emails are proven to drive strong conversion rates, making them a powerful tool in the final days of Father’s Day campaigns.

Advertisers

Vertical Response

JANUARY 31, 2025

Email marketing ROI is crucial for evaluating the success of your campaigns. In this article, well walk you through practical strategies, from calculating ROI to optimizing your campaigns for better returns. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes.

Email Marketing