Hubspot Marketing

FEBRUARY 9, 2018

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? Is the webinar dead now too? While I would love to say that there’s one new, highly optimal content format that all marketers should use for lead generation instead of older formats, I can’t -- it's a little more complicated than that.

Logistics 287

Logistics eBook Thought Leadership Acquisition Marketing 287

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Litmus

MAY 26, 2021

Email inboxes get filled with any number of different types of communications. From transactional emails, personal conversations, business memos and promotions, inboxes are a mess of messages. So it’s no surprise you might still hear the question, “Is email marketing dead?” Send emails at the right time of the day.

Branding 114

Branding CRM Email Marketing User-Generated 114

Martech

DECEMBER 22, 2021

“2021 versus 2020, email was up 94% in volume. ” Kate Adams, SVP Marketing at data and email solutions provider Validity, sees a bright future for the email channel. “If we could count the number of articles that had the headline ’email is dead,’ we’d all have a good laught, right? .

Email Marketing 137

Email Marketing B2C Marketing Marketers 137

Litmus

SEPTEMBER 29, 2023

We’re back with another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! So grab your coffee (or caffeinated beverage of choice) and sip on the biggest headlines shaping the email industry. What happened in September? Well, a lot.

Email Marketing 80

Email Marketing Shoppers Health Marketing 80

Martech

MARCH 2, 2023

Both are essential for marketing success, another lesson we learned during the COVID disruptions. As a marketer, you have to have genuine empathy and authenticity. Dig deeper: Does ChatGPT pose an existential threat to marketers? The best marketers have these qualities and know how to act on them. But you can learn that.

Direct Mail 109

Direct Mail Copywriting Retail Communications 109

Search Engine Land

APRIL 16, 2024

Dig deeper: An SEO guide to audience research and content analysis Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. SEO is turbulent right now. To me, it’s the perfect time to put some under-utilized SEO research initiatives that we know are effective back in the spotlight. See terms.

SEO 128

SEO User-Generated Communications Search Marketers 128

Jeff Bullas

FEBRUARY 13, 2023

This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Table of contents The importance of social media for business But what is Social Media Marketing? What are the benefits of Social Media Marketing?

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Adobe Experience Cloud Blog

JANUARY 13, 2020

Emails have a short life. But many don’t have a life at all, according to a recent Adobe survey – into attitudes toward email. It’s easy to conclude, as is so often the case, that this must mean marketing emails are dead. They’re not ignoring their email, they’re ignoring the emails they get sent.

Thought Leadership 174

Thought Leadership Marketing Marketers Target Market 174

Hubspot Marketing

FEBRUARY 25, 2020

As a marketer, you might've heard coworkers talking around the watercooler about how email marketing is dead. It's been a common concern for many marketing departments. Well, I'm here to let you know that you don't have to worry because email marketing is still going strong. Improving sales.

Email Marketing 139

Email Marketing Marketing Marketers Promotion 139

Hubspot Marketing

OCTOBER 21, 2022

We've compiled a list of DIY Halloween costume ideas that are easy to put together, inexpensive, and perfect for the digital marketer or tech professional. 40 Office Costume Ideas for Marketing Nerds & Tech Geeks. How many days of the year are you encouraged to dress up and goof around at work? Computer or App-Related Costumes.

Fashion 145

Fashion Marketing Marketers Transform 145

Hubspot Marketing

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? However, marketers still consider blogging a top marketing channel. Blogs vs. Other Marketing Channels. Here's what they said. In the U.S. Image Source.

User-Generated 143

User-Generated Marketing Marketers SEO 143

Martech

JUNE 5, 2023

Marketing and IT staff don’t see the world the same way, which can cause friction for inter-departmental projects. Solving the IT/marketing divide is increasingly crucial as technology becomes central to almost every aspect of business. Part 1: Different cultures Marketing : “I don’t know. Marketers have a very different focus.

Marketing 116

Marketing Marketers Communications Management 116

Customers.ai

JANUARY 2, 2024

Transform site traffic into actionable leads (email + contact info) while enhancing the user experience. By knowing who your visitors are, you can market to them in an efficient, personalized, and cost-effective way. It’s not just names or emails, we’re talking business data, demographic data, interest data, and more.

Transform 118

Transform Outbound Marketing CRM B2C 118

Businesses Grow

JUNE 13, 2022

One of the biggest challenges to any business right now is finding the right people to fill our marketing jobs. And this pervasive trend of “ghosting” is not helping. Ghosting is this trend (first coined about 20 years ago) of connections that disappear. A person cuts off all communications without explanation.

Communications 144

Communications Marketing Marketers Price 144

Martech

JUNE 29, 2023

Marketers are known as the “creative ones.” But marketing teams cannot wait until they see innovation. Everything a marketing team does can be broken down into decisions, which are the building blocks of innovation. Here are three ways to look for innovative decisions within your marketing team.

Non-Profit 120

Non-Profit Marketing Marketers Place 120

Orbit Media Studios

JANUARY 16, 2024

But there is rarely one correct answer in digital marketing. Today we’re being more direct. Here is a list of things that should probably just be removed from all websites. Some are common. All are suspect. This is based on our experience planning 1000+ website projects and reviewing just as many Google Analytics accounts.

PR 123

PR SEO Place Promotion 123

Duct Tape Marketing

JULY 12, 2023

The 7 Deadly Marketing Mistakes written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about 7 martketing mistakes that business owner usually make and I give you some tips on how to avoid them.

Price 64

Price Marketing Marketers Marketing Strategy 64

Customers.ai

DECEMBER 18, 2023

For years, marketing and sales teams relied on IP data for everything from lead generation to ad targeting to analytics and contact enrichment. Reverse IP lookup is dead and it’s time for sales and marketing teams to evolve. See Who Is On Your Site Right Now! Turn anonymous visitors into genuine contacts.

User-Generated 114

User-Generated B2C Outbound Marketing Analytics 114

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 133

Whitepaper Analytics User-Generated Key Performance Indicator 133

Litmus

NOVEMBER 13, 2023

The holiday email marketing season is here. It’s your last push to meet your annual goals, so stress levels—and email volume—are at an all-time high. You and every other email marketer in your industry—making subscriber inboxes more crowded than ever. For the holidays, email timing is everything.

Shoppers 103

Shoppers Email Marketing Marketing Strategy Analytics 103

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And who can blame them?

Whitepaper 117

Whitepaper Analytics User-Generated Key Performance Indicator 117

GrowMatik

OCTOBER 1, 2021

After the rise of social networks over the past ten years, marketing automation platforms have grown enormously and became an inseparable part of most businesses. The use of marketing automation enables marketers to increase user engagement and generate more qualified leads while saving time and reducing marketing costs.

Marketing Automation Platform 52

Marketing Automation Platform Marketing Marketers Analytics 52

Sachs Marketing Group

JULY 8, 2022

On a large scale, digital marketing has not changed much in 2022. Let’s take a look at some of the most bang-for-your-buck digital marketing trends in 2022. When we say, “maximize profit”, we’re talking about digital marketing trends that translate as directly as possible into more leads, and more sales. Just “ google it ”!

Market Trends 100

Market Trends Digital Marketing eCommerce Marketing 100

Businesses Grow

JANUARY 25, 2024

Over the years, I rose up the ranks to Chief Marketing Officer, still keeping my personal and professional lives separate. In 2008, I found myself on the emergency room table for a fourth time in anaphylaxis and almost dead. Marketing career burnout and you Ten years ago, there was no talk of workplace well-being.

Health 78

Health Gen Z Food Marketing 78

Martech

NOVEMBER 18, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and it’s still all about email, isn’t it? Email isn’t the only marketing channel and email marketing isn’t the only form of marketing.

Email Marketing 115

Email Marketing Analytics Digital Marketing Advertising 115

Digital Marketer

DECEMBER 19, 2022

With more people using ad-blocking software to shut out unsolicited ads, the future looks bleak for marketers. But content marketing is the silver lining. Traditional marketing relies on outbound systems. This approach subjects consumers to marketing messages they don’t want. Content marketing is inbound.

Content Marketing 81

Content Marketing Millennials Marketing Marketers 81

Litmus

JUNE 8, 2021

Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. It prevents] senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location.”. Is the open rate dead?

Email Marketing 145

Email Marketing Marketing Marketers Analytics 145

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. Then I’ll suggest how marketers should — and should not — respond to Google’s move or try to re-engage subscribers. I was wrong.

Email Marketing 117

Email Marketing eCommerce Management Customer 117

Search Engine Land

JANUARY 19, 2024

Ford Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. By following the tips outlined here, you can create 404 pages that transform confusing dead-ends into convenient gateways for navigation, search functionality, contact information, and more. What is a 404 page?

Branding 130

Branding Transform eCommerce Promotion 130

Search Engine Land

MAY 6, 2024

Google does not like ranking webpages that end in a “dead click.” Additionally, I include a thorough audit of internal links, backlinks and keyword rankings, which are more nuanced in how they will affect your performance but are important to consider nonetheless. The key lies in creating proper 301- redirects.

SEO 130

SEO Analytics Communications Management 130

Customers.ai

MARCH 27, 2024

We’ve launched tons of exceptional new features designed to help marketers overcome the challenges they’re facing now and will face in the future. Sometimes it seemed like you couldn’t open your email without learning that one tool or another was going to stop working how it used to. Turn anonymous visitors into genuine contacts.

Customer Journey 60

Customer Journey Outbound Marketing eCommerce User-Generated 60

Marketing Insider Group

SEPTEMBER 8, 2020

You might think that email drip marketing is kind of old-school. After all, they’ve been around practically as long as email itself. How well does email drip marketing work? Email itself has proven to be a consistent conversion driver. Drip Emails That Educate. Really well, it turns out.

Non-Profit 130

Non-Profit B2C Marketing Marketers 130

Search Engine Land

FEBRUARY 25, 2023

Report: Lack Of Buying Searchers Leading To Depressing Search Ad Market 2009: Rimm-Kaufman shared early first quarter PPC data showing the weak trends in retail for search advertisers. From Search Marketing Expo ( SMX ) Know your site. Yahoo Search Updating: Weather Reports Go Away? Google Checkout Australia Coming Soon?

Search Marketers 121

Search Marketers Marketing Marketers Advertising 121

Digital Marketer

OCTOBER 31, 2022

“Email marketing is DEAD!” “AI Why hire a copywriter when I can just use email templates?!” “Who Who needs an email list when I have a large social following?”. Lately, I’ve been hearing a lot of misconceptions floating around the cyberspace when it comes to email marketing. And guess what?

Email Marketing 85

Email Marketing Copywriting Gen Z Marketing 85

Set Up

APRIL 16, 2024

At Set up , we are actively engaged with the Client and Agency sides of marketing since we are the bridge between the two. Based on our conversations with both sides and our surveys, we have a finger on the pulse of the needs and trends within the marketing industry. Why is video so appealing to brands? It humanizes them.

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? And it will better target your marketing efforts.

Marketing Strategy 118

Marketing Strategy Marketing Marketers Retail 118