Search Engine Land

MARCH 26, 2024

Some SEOs put organic search into two simple buckets: on- and off-page SEO. I’m going to do something similar and break down my SEO and ASO synergy tips into two different areas of opportunity: App landing pages : The page on your website dedicated to featuring your app. Why does this matter?

SEO 96

SEO Real Estate PR Health 96

Search Engine Land

JANUARY 1, 2023

A search for [This post is sponsored by Google] returned more than 400 pages, written apparently as part of a Google marketing campaign: Google? See Search Engine Land’s follow-up stories: Google: Yes, Sponsored Post Campaign Was Ours But Not What We Signed-Up For. Larry Page named “CEO Of The Year”. Buying links?

Search Marketers 116

Search Marketers Marketing Marketers Manufacturing 116

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Search Engine Land

FEBRUARY 16, 2024

In a recent update, Google has mandated that all third-party providers include a dedicated opt-out landing page within the New Merchant Experience (NMX) dashboard. This page must clearly outline the steps a merchant can follow to disconnect their Google Business Profile (GBP) from any booking, waitlist, or food ordering application.

Food 104

Food Management Place Search Marketers 104

Search Engine Land

MARCH 7, 2023

Google and Microsoft have forced marketers away from manual controls in favor of automation. These days, experienced search marketers have fewer ways to differentiate themselves in performance marketing campaigns. Ensure alignment between the ad copy and the destination landing page. Come up with a good CTA.

Transform 97

Transform B2C Marketing Marketers 97

Search Engine Land

JANUARY 6, 2023

in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. Blekko said 1 million spam pages were being created every hour. 2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content.

Search Marketers 126

Search Marketers Manufacturing SEO Marketing 126

Search Engine Land

JANUARY 17, 2023

Danny Goodwin joins Search Engine Land. Now I’m Managing Editor of Search Engine Land & SMX. 2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. Bing Terminates Relationship With Publisher Doing Tricky Home Page Switch.

Search Marketers 113

Search Marketers Marketing Marketers SEO 113

Search Engine Land

FEBRUARY 25, 2023

Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed 2018: One tool showed how a site stacks up against the competition on mobile. The Hidden Google Search Box 2013: It seemed as if Google was testing hiding the search box completely from the Google search results page.

Search Marketers 117

Search Marketers Marketing Marketers Advertising 117

Hubspot Marketing

MAY 23, 2022

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The HubSpot Blog surveyed 550 marketers to learn about the latest video trends. General Video Marketing Stats.

Video Marketing 137

Video Marketing Marketing Marketers Promotion 137

Search Engine Land

JANUARY 9, 2024

While you do not need to know all the ins and outs of the business, some topics you may wish to consider discussing with the client include: How does PPC sit within your wider marketing strategy? What other marketing activities are taking place within the business? Get the daily newsletter search marketers rely on. See terms.

Communications 99

Communications Management Product Place 99

Search Engine Land

MARCH 6, 2023

Google adds landing page load time to Quality Score In 2008, Google AdWords confirmed a new addition to Quality Score: landing page load time. Google said they did this for two reasons: First, users have the best experience when they don’t have to wait a long time for landing pages to load.

Search Marketers 88

Search Marketers Marketing Marketers SEO 88

Search Engine Land

MARCH 24, 2023

In short, it was about looking at inbound links and how many search queries were made about a particular page/resource, and it modified the “initial scores” for the pages/resources being ranked. Was Android Tablet OS (Honeycomb) Rushed to Market? on SEO by the Sea. And here’s the patent. billion in 2009 to $16.6

Search Marketers 119

Search Marketers PR Non-Profit SEO 119

Hubspot Marketing

JULY 18, 2023

While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer's journey. Quick tip: Want an easy way to add a form to your landing page?

User-Generated 145

User-Generated Product Customer Analytics 145

Search Engine Land

JANUARY 24, 2023

Here was the before and after at the time: Today, here’s what a search for [miserable failure] looks like on Google – with Wikipedia’s Google bombing page in the top spot. Google Revamps Submit Content Page 2012: Google updated its URL submission tool page and redesigned its Submit Your Content page.

Search Marketers 129

Search Marketers SEO Marketing Marketers 129

Search Engine Land

JANUARY 16, 2023

The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. Google Search Console launches desktop page experience report.

Search Marketers 91

Search Marketers Marketing Marketers SEO 91

Search Engine Land

FEBRUARY 12, 2023

Google backtracks on using (relevant) keywords in your Google My Business description 2020: An update to the help page about adding keywords to improve visibility in local search results was disputed by local SEOs and quickly removed. million were malicious, pointing to 181,699 landing sites. billion “core” searches. Google Study: 1.3%

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Search Engine Land

FEBRUARY 19, 2023

Keeping it on pages is fine, we just don’t use it for Google News anymore.” Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. million U.S. million more than Yahoo.

Search Marketers 94

Search Marketers Marketing Marketers User-Generated 94

Hubspot Marketing

APRIL 28, 2023

10 Types of CTAs Marketers Should Know The CTAs below can be made with our free PowerPoint Template , so download it here if you want to use them on your own website. In other words, visitors should know exactly what to expect when they get to the landing page the CTA points to. Below is an example of a lead generation CTA: 2.

Promotion 139

Promotion Place Product Customer 139

Jeff Bullas

MARCH 14, 2023

Affiliate marketing is quickly becoming a very popular way for beginner and budding entrepreneurs to make money online. If you don’t know much about affiliate marketing, that’s OK. The affiliate marketing programs in this article are the easiest ones to use and feature products that are among the easiest to get clicks for.

Affiliate Marketing 182

Affiliate Marketing Health Fashion Marketing 182

Buffer Marketing

APRIL 23, 2024

Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit.  Ayomi would know — she landed her first deal with only 2,000 TikTok followers.    What is an influencer media kit? “Engagement rate is a good start.

Influencer Marketing 94

Influencer Marketing Social Media Marketing Price Fashion 94

AWeber

JANUARY 18, 2023

It only takes a few clicks to get to any section you need to access — from landing pages and email drafts to subscriber information and web push notifications. Many of your pages — like your list of landing pages or tags — have a new interface and more functionality. We’ve been working on making it even easier.

Management 98

Management Customer Marketing Marketers 98

AWeber

JANUARY 18, 2023

It only takes a few clicks to get to any section you need to access — from landing pages and email drafts to subscriber information and web push notifications. Many of your pages — like your list of landing pages or tags — have a new, modern interface and more functionality. Landing pages.

Management 97

Management Customer Marketing Marketers 97

Search Engine Land

FEBRUARY 13, 2023

Also on this day Google crawl stats report is missing a chunk of data 2022: This seemed to be a widespread reporting issue. Google AdSense launches related search for content pages 2022: The feature was designed to drive incremental ad revenue while encouraging more engagement from visitors.

Search Marketers 89

Search Marketers User-Generated Marketing Marketers 89

Search Engine Land

JULY 28, 2023

An increase in ad spend is fantastic news for marketers as it shows that stability and trust in the digital ad space is finally returning following the economic downturn. ” Get the daily newsletter search marketers rely on. ” Get the daily newsletter search marketers rely on. Why we care. What has Tinuiti said ?

Fashion 96

Fashion Advertising Advertisers Price 96

Search Engine Land

MARCH 23, 2023

Elsewhere, Similarweb data showed: “…page visits on Bing have risen 15.8% 7 (the day the new Bing launched), Bing made up just 1.22% of Search Engine Land’s organic search traffic. It's so crazy looking at our traffic stats and seeing Bing as a major referral, beating Google on some pieces. week over week.

Management 108

Management Search Marketers Branding Marketing 108

Search Engine Land

NOVEMBER 15, 2022

Microsoft provides the following stats about the power of its Audience-based Video Ads: 1 in 3 users stays on MSN and Microsoft Edge to get the content they need. Although your ads can run longer (6-120 seconds), the first 10 seconds are critical to landing your message. ” Connecting to audiences. Design for sound off.

Customer Journey 92

Customer Journey Advertising Advertisers Product 92

Search Engine Land

JUNE 9, 2023

Product Ads will also feature call-to-action buttons that will direct users to a brand’s product page. Here’s an example of a Reddit Product Ad: Get the daily newsletter search marketers rely on. Interesting stats : Redditors make 2x more category purchases than other online customers. SUBSCRIBE See terms.

Product 89

Product Advertising Advertisers Price 89

Search Engine Land

SEPTEMBER 7, 2023

a user landed on a thank-you page). So, if a user first landed on your site via a paid ad and then came back later through an organic visit, the User acquisition report would attribute that user to “Paid Search” for both sessions. In UA, items like page views were tracked as hits. Now, they are tracked as events.

Analytics 142

Analytics User-Generated eCommerce Advertising 142

Rock Content

AUGUST 25, 2023

If so, you need a great B2B content marketing strategy. Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale. Fortunately, creating a B2B content marketing plan is not rocket science. Ready to get started?

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Hubspot Marketing

MARCH 3, 2023

Looking for a way to supercharge your marketing campaigns and boost conversions? It’s an incredibly powerful toolset that can help marketers unlock valuable insights from user behavior – and significantly optimize their campaigns in the process. You’ll also want to check your analytics page to ensure your tracking is set up correctly.

User-Generated 96

User-Generated Analytics Place Product 96

Neil Patel

JANUARY 28, 2021

Video marketing has exploded in recent years. If you have or are considering diving into video marketing , you need to know about Vimeo. Creators and marketers use Vimeo in various businesses to create and share videos. Does Vimeo have any marketing potential, and is it right for your business? What is Vimeo?

Marketing 129

Marketing Marketers Analytics Video Marketing 129

Rock Content

MARCH 23, 2023

Blogging can serve as a surprisingly powerful marketing tool for your business , helping you attract new customers and keep in touch with those who are already on board with your product or service. For this, you’ll need to create a content marketing strategy that includes all the factors required to ensure it succeeds.

Real Estate 94

Real Estate Marketing Marketers User-Generated 94

Hubspot Marketing

JANUARY 13, 2023

Marketing Qualified Lead (MQL). Marketing qualified leads are contacts who've engaged with your marketing team's efforts but aren't ready to receive a sales call. An example of an MQL is a contact who fills out a landing page form for an offer. Lead Generation Marketing. Sales Qualified Lead (SQL).

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Exposure Ninja

DECEMBER 3, 2023

PPC is a great marketing channel for any law firm. Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists. Google search ads appear at the top and bottom of the search engine results pages (SERPs). Is your digital marketing underperforming ?

Law 52

Law User-Generated eBook Digital Marketing 52

Search Engine Land

SEPTEMBER 29, 2023

For example, the above is a lovely featured snippet with HowTo steps from a page with zero structured data (checked with the Schema Validator and Rich Results Test ). Below is a SERP result with two results that look like pages using HowTo structured data. But let’s go a bit deeper. SUBSCRIBE See terms.

SEO 118

SEO User-Generated Price Product 118

Search Engine Land

JANUARY 19, 2023

Thoughts On Larry Page As The New Google CEO 2011: Some reflection on how Eric Schmidt came into the role that Page once held and why the company may have made the change. Also, advertisers could automatically market their apps as direct downloads in the iTunes App Store or Android Market via AdWords.

Search Marketers 96

Search Marketers SEO Marketing Marketers 96

Search Engine Land

OCTOBER 26, 2022

Mailchimp users with claimed Yelp Business Pages are now able to combine their marketing emails with content from Yelp. The new Yelp content blocks link back to the business’s Yelp page. Get the daily newsletter search marketers rely on. It’s called YelpFusion. Incorporate Yelp content into Mailchimp campaigns.

Manufacturing 92

Manufacturing Advertising Advertisers Management 92