Hubspot Marketing

APRIL 10, 2023

In a recent Glimpse survey I ran for the HubSpot Blog, 78% of marketers said they were already facing one of the biggest lemons of 2023 -- recession. On top of that, one in three think a recession will have an even bigger impact on marketing than COVID-19. Tips for Marketing Growth a Recession 1.

Shoppers 93

Shoppers User-Generated Marketing Marketers 93

Martech

SEPTEMBER 5, 2023

A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. Despite this, the marketers don’t believe that they’re getting the funding they need. Judging by this survey it looks like B2B marketers are being told to hold steady, but add AI. Get MarTech!

Social Media Marketing 132

Social Media Marketing Marketing Marketers Market Research 132

Hubspot Marketing

MAY 15, 2023

The COVID-19 era was notoriously a rollercoaster for marketers, who had to pivot their strategies constantly as the world changed. As if one unprecedented event wasn’t enough, marketers are now faced with a looming recession that’s already having major impacts on their industry.

Gen Z 83

Gen Z Marketing Marketers Price 83

Neil Patel

FEBRUARY 13, 2023

During a recession, marketing is likely one of the last things on business owners’ minds. But even in an economic downturn, marketing your business should be a priority. Simply put, you may jeopardize long-term growth if you stop marketing to reduce short-term costs. But marketing shouldn’t be totally forgotten.

Marketing 84

Marketing Marketers B2C Price 84

Hubspot Marketing

JANUARY 10, 2023

As we embark on the new year, marketing managers and project leads will determine their strategy for the first quarter based on the big question, "Are we in a recession?". Typically, a recession is considered two consecutive quarters of negative gross domestic product (GDP). Are We in a Recession?: Do you think the U.S.

Price 90

Price Food Industry Insights Marketing 90

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. Marketing budgets In January 2023, many experts shared dire warnings about the economy. It was clearly headed for a recession.

Marketing Strategy 82

Marketing Strategy Gen Z Transform Email Marketing 82

Martech

APRIL 5, 2023

Are we in a recession or not? As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. Go for quick wins to get more from your marketing now Getting started can be the hardest part.

Email Marketing 125

Email Marketing Marketing Marketers CMO 125

Martech

MARCH 22, 2023

Among the clients for whom we manage RFPs, we see more requests for technology platforms that help marketers execute and innovate faster. ” Dig deeper: Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023 A rule of thumb holds that marketers use only about 20% to 30% of what a tech platform offers.

Marketing Strategy 104

Marketing Strategy Whitepaper Marketing Marketers 104

Hubspot Marketing

JANUARY 23, 2023

And when it comes to your marketing strategy, there’s nobody better to learn from than established industry leaders, like SEO wizard Neil Patel. Marketing Leader Goals & Growth Strategies What are Marketing Leaders’ Goals for 2023? Marketing Leader Goals & Growth Strategies What are Marketing Leaders’ Goals for 2023?

Marketing 78

Marketing Marketers Management Promotion 78

Martech

FEBRUARY 15, 2023

As the global economy remains uncertain, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce.

Email Marketing 123

Email Marketing Transform eCommerce Customer Journey 123

Martech

JANUARY 4, 2024

That recession never happened, at least not in 2023. It’s also worth considering (although Adobe’s data doesn’t address it) that part of the increase was driven by traditional offline transactions now being conducted online. Buy Now Pay Later transactions also broke records. Why we care. The fruitful channels.

Retail 112

Retail Food Price Analytics 112

Martech

NOVEMBER 14, 2023

It’s also a fraught time because nobody knows what will happen with holiday spending. We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. Some companies claiming to be AI-based were not.

Marketing Plan 132

Marketing Plan Retail Email Marketing User-Generated 132

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Social Media Marketing 132

Social Media Marketing Marketing Marketers Influencer Marketing 132

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. The channel moves quickly, and marketers need to stay agile to move alongside it.

Management 114

Management CMO Marketing Marketers 114

Martech

NOVEMBER 10, 2022

Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. Driven in part by generous discounts, especially in electronics and toys, economic pressures did not depress consumer online spending YoY. Why we care. Get MarTech!

Price 114

Price Food Retail eCommerce 114

Martech

JANUARY 5, 2023

This despite concerns about inflation, possible recession and supply chain issues. billion in online spending, a YoY improvement of 4%. But consumers also spread spending across the holiday period. Thirty-eight days saw online spending surpass $3 billion, compared with 25 days in 2020. Consumers spent $211.7 growth YoY.

eCommerce 110

eCommerce Food Health Price 110

The CMO Survey

FEBRUARY 24, 2021

Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation and challenge for the field of marketing. The 26 th Edition of The CMO Survey captures the digital, social and political upheaval the field has experienced and offers insights to guide marketers. and 26.8%).

Transform 130

Transform CMO B2C Digital Marketing 130

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

Thought Leadership 140

Thought Leadership Transform Marketing Marketers 140

Exposure Ninja

JUNE 15, 2022

When a recession comes along, as they have a habit of doing (triggered by pandemics or not), one of the immediate thoughts and actions a person or business will take is to stop, review, and sever all non-essential expenditure. Do you reduce your marketing and hope that sales keep on coming? How Recessions Impact Customers.

Digital Marketing 52

Digital Marketing Marketing Marketers Real Estate 52

Unbounce

MAY 4, 2023

And marketers are quickly discovering how these AI-powered tools can help ‘em spin up entertaining blog content, optimize their social ad campaigns, and analyze their email performance. Many of the AI tools available to marketers right now are built using the same generic models—models that weren’t built specifically for marketing use cases.

User-Generated 128

User-Generated Marketing Marketers Copywriting 128

Rock Content

MAY 17, 2023

The marketing world has been evolving pretty fast. Keeping up with the trends is a must if you are willing to be a successful marketer. In order to provide richer valuable information regarding the recent marketing trends, Hubspot partnered up with Rock Content , Litmus and Wistia to develop The State of Marketing Report 2023.

Marketing 85

Marketing Marketers eBook Education 85

Search Engine Land

MARCH 24, 2023

Google Search Console users experience crawl stats report data issue 2021: Between March 10 and 23 there was a data issue with the crawl stats report, no Google Search performance issues were associated with this data bug. Was Android Tablet OS (Honeycomb) Rushed to Market? Updated: Is “FaceSense” Forthcoming?

Search Marketers 121

Search Marketers PR Non-Profit SEO 121

Adobe Experience Cloud Blog

MARCH 26, 2020

Marketers must always be evolving and adapting to markets and consumer trends, and digital marketing to Gen Z is no different. Sure, it’s easier said than done, as many things are, but if you plan to market effectively to Gen Z it’s time to get to know your audience. Grew up during a recession. Who is Generation Z?

Gen Z 174

Gen Z Entertainment Thought Leadership Millennials 174

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results. Big data allows them to capture trends and predict future behaviours to create a more personalised experience.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

Hubspot Marketing

JANUARY 10, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Compared to Millennials, older Gen Z’s spend 40% less money on alcohol and are less likely to consume alcohol regularly. Marketing Snippets. Are we in a recession?

Gen Z 92

Gen Z Millennials User-Generated Influencer Marketing 92

Martech

AUGUST 31, 2022

67% reduced spending on “non-essential” items in the last six months (including vacations and holiday shopping). Digital River) 81% adjusted their spending due to inflation ( U.S. Spending expectations. It is likely that total holiday spend will be up this year. How rising prices have already affected consumer behavior.

Shoppers 98

Shoppers Price Retail Shipping 98

Hubspot Marketing

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement.

Gen Z 145

Gen Z Millennials Finance Education 145

Hubspot Marketing

NOVEMBER 15, 2022

This time each year, nature – as well as marketing – slows down as we head into colder seasons. As we enter Q4, marketing departments are preparing for a slowdown in business that comes as people tune out towards the end of the year. How Marketing Metrics Are Shifting (or Staying the Same) in Early Q4. Q4 Web Traffic So Far.

Manufacturing 89

Manufacturing Health Education Inbound Marketing 89

Search Engine Land

JANUARY 24, 2023

Google adds price drop appearance rich results to search results 2021: Google automatically calculated the price drop based on changes to structured data over time. Marin: Search CPCs outpaced spend growth in Q4 2017 2018: Mobile search click costs increased by 25% year over year. Will Google Suffer In A Recession?

Search Marketers 131

Search Marketers SEO Marketing Marketers 131

Hubspot Marketing

OCTOBER 24, 2022

Every marketer faces different challenges. Or perhaps your team is finding it difficult to pivot your marketing strategy due to major global events. Today, marketing is so fast-paced that it can be difficult to identify which areas you'll want to focus on to facilitate stronger growth in 2023 and beyond. Why It's a Challenge.

Law 97

Law CRM Market Trends Marketing Strategy 97

Search Engine Land

JANUARY 25, 2023

Last week Microsoft CEO, Satya Nadella announced plans to cut jobs due to changing demand for digital services during the pandemic and potential recession. He cited that customers are now optimizing their digital spend to do more with less.

Advertising 94

Advertising Advertisers User-Generated Customer 94

Neil Patel

FEBRUARY 23, 2021

Why should marketers care about them right now? Generation Alpha Culture and the Future of Marketing. This means they could end up being able to spend more on nonessentials than previous generations. For marketers, this means speaking to an astute audience that may know the ideal product better than we do.

Millennials 128

Millennials Health Education Gen Z 128

Search Engine Land

MARCH 14, 2023

Lingering recession worries mean budgets remain under close scrutiny, and digital marketers must show ROI for every move they make. Data from Gartner shows that CEOs are planning more investment in digital than ever before, and they expect dividends in the form of top-and-bottom-line financial impact.

SEO 97

SEO Real Estate Succession Management Communications 97

Search Engine Land

NOVEMBER 15, 2022

Get the daily newsletter search marketers rely on. Performance Max share of clicks, conversions, impressions and spend climbed in tandem. This data is not the result of Tinuiti trying to "hack" Performance Max campaigns to behave just like standard Shopping campaigns or Smart Shopping campaigns. . Processing…Please wait.

Advertising 98

Advertising Advertisers Retail Branding 98

Use Insider

MARCH 8, 2023

Martech bloat could be losing you millions With the threat of global recession looming larger, improving the efficiency of the martech stack should be a priority for enterprises. Enterprises today use an average of 91 cloud-based marketing services. But this situation just isn’t cutting it for enterprise marketers anymore.

eCommerce 52

eCommerce Transform CRM Retail 52

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Quick Takeaways.

Thought Leadership 116

Thought Leadership Marketing Marketers CMO 116

Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. But enough about me! Absolutely.

CMO 134

CMO Marketing Marketers Health 134