Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. JoePulizzi #Predictions2018 Click To Tweet.

Content Marketing 111

Content Marketing Transform Marketing Marketers 111

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. Check in on trends: Augmented reality & 3D photos. Check in on trends: Augmented reality & 3D photos. Personalize your marketing efforts. What could you do better at in 2019?

Marketing 110

Marketing Marketers Advertising Advertisers 110

Duct Tape Marketing

SEPTEMBER 29, 2017

Design Inspiration: 15 Exciting Website Advertising Campaigns written by Guest Post read more at Duct Tape Marketing. The online advertising campaign is one of the most influencing marketing tools today. Thus, the visual effect which is used in design plays a determinative role in advertising. Design motivation tricks.

Advertising 52

Advertising Advertisers Influencer Marketing Communications 52

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

Search Engine Land

AUGUST 11, 2023

Are you a new search marketer looking to learn about the history of search? Do you want to stay updated on the latest search marketing news? It’s important to note that any mentions of him before late 2017 would refer to his previous role before taking up this position. times per day. times per week. times per month.

SEO 98

SEO Analytics PR Search Marketers 98

Litmus

OCTOBER 26, 2018

Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018 , and that’s a year after marketers declared that 2017 is the year of interactive email. Marketers are right to be excited. Enthusiasm for email interactivity is at an all-time high.

Real Estate 84

Real Estate Whitepaper Retail Email Marketing 84

Hubspot Marketing

FEBRUARY 13, 2017

The landscape of web design is constantly evolving. Something that looked modern and fresh yesterday can appear dated seemingly overnight, and trends once dismissed as irrevocably passé can unexpectedly cycle back in vogue. Check them out below, and get inspired to tackle your web design projects this year with style.

Real Estate 145

Real Estate Place Marketing Marketers 145

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them.

Communications 107

Communications Branding User-Generated Customer loyalty 107

Duct Tape Marketing

MAY 12, 2017

6 On-page SEO Mistakes that Marketers are Doing (And how to avoid) in 2017 written by Guest Post read more at Duct Tape Marketing. Let’s say you hear about a fashion trend that’s happening across the nation. What would you do to get more information about this fashion trend? How do you find any information today?

SEO 66

SEO Food Fashion User-Generated 66

Litmus

JULY 2, 2020

This month’s Litmus Live Interview focuses on what some might consider one of the more daunting challenges in email marketing: migrations. We had someone in engineering that I was working with, another marketer and someone from our web side as well. I could kind of pull them in and have discussions when needed.

eBook 81

eBook Communications Email Marketing Product 81

Neil Patel

OCTOBER 1, 2019

A new trend. Years ago, I started to notice a new trend with my search traffic. Look at the graph above, do you see the trend? Compared to all of the previous years, I started to feel like I didn’t have control as an SEO anymore back in 2017. I’ve been doing SEO for a long time… roughly 18 years now. That was my aha!

User-Generated 111

User-Generated SEO Product Advertising 111

Adobe Experience Cloud Blog

JUNE 24, 2016

Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. While your approach to mobile marketing may change over time, the reason for doing it remains the same: to delight, engage, and sell!

Marketing Strategy 94

Marketing Strategy Thought Leadership User-Generated Marketing 94

Rock Content

JANUARY 18, 2018

As usual, the big question for us—SEO experts, digital marketers, and brand experts—is what will the New Year bring for SEO? Search engine optimization has been around for years, but it is evolving rapidly, perhaps more so than any other field in marketing. Few terms were repeated more often in 2017 than ‘fake news.’ everything.

SEO 41

SEO eBook PR Digital Marketing 41

Litmus

APRIL 29, 2021

Whether it’s analyzing design trends like representation or geometric elements , or writing about tips and tricks like enabling Dark Mode , a lot of our content focuses on producing beautiful, functional HTML email campaigns. But providing useful, well-designed plain text is another. We frequently nerd out about HTML emails.

User-Generated 128

User-Generated Email Marketing Price Marketing Strategy 128

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Thinking about a major #marketing change? Click To Tweet.

Content Marketing 90

Content Marketing Non-Profit Marketing Marketers 90

illumin

JUNE 7, 2018

It is worth noting that almost any ad format today can be accessed “programmatically,” meaning through a programmatic marketing platform that uses real-time bidding such as our own, as long as the technology provider has made the necessary connections to the inventory source available through the platform. What Are Display Ads?

Advertising 40

Advertising Advertisers Analytics Customer 40

Duct Tape Marketing

DECEMBER 31, 2019

How Mobile Has Impacted the Customer Journey written by John Jantsch read more at Duct Tape Marketing. As the use of mobile devices has taken off over the past decade, it’s changed the way that businesses market themselves and how customers interact with businesses. The customer journey is influenced by many outside factors.

Customer Journey 75

Customer Journey Customer User-Generated Shipping 75

Moz

OCTOBER 22, 2018

Posted by MiriamEllis They say you can’t squeeze blood out of a turnip, but when the turnip (and your biggest potential competitor) is Google, the lifeblood of the local business locations you market could depend on knowing where to take control. Some features will be labeled controllable “partly”, with notes explaining that designation.

User-Generated 54

User-Generated Real Estate Place Price 54

Moz

OCTOBER 18, 2020

We're ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings of businesses of all kinds. But what do these new trends mean for the ways businesses market themselves online? See my 2017 post on “ Why Your Review-Encouragement Software Is a Meat Grinder ”.

SEO 78

SEO Health Food Place 78

Search Engine Land

JANUARY 30, 2023

Deepcrawl launches technical SEO app for Wix 2022: Designed for small and mid-sized enterprises, the app automated weekly site crawls and detects issues ranging from broken pages to content that doesn’t meet best-practice guidelines for SEO. Bing increased these limits by 1000x and removed the monthly quota.

Search Marketers 93

Search Marketers Transform SEO Marketing 93

Hubspot Marketing

DECEMBER 11, 2023

It’s no secret that embracing AI can come with a wide range of benefits for your marketing team — things like task automation, time and cost savings, increased productivity, and more. Despite these evident benefits, there is a lingering reluctance among many marketers to incorporate AI into their strategies. We think so.

User-Generated 93

User-Generated Marketing Marketers Copywriting 93

Hubspot Marketing

DECEMBER 28, 2023

In fact, when I began working remotely as a digital nomad in 2017, there was still professional pushback, skepticism, and a general dismissive attitude toward remote work. For me and many others, remote work isn’t a trend; this lifestyle is a long-term choice that allows us to get exactly what we want out of our careers.

Energy 103

Energy Food Entertainment Logistics 103

Search Engine Land

MARCH 14, 2023

Report: EU to ask Google, others to publicly reveal ranking factors 2018: Proposed rules were designed to redress the “superior bargaining power” of the large internet brands. New study confirms Google doesn’t use Chrome browser data to discover new URLs 2017: GoogleBot did not visit a test page that Chrome accessed days before.

Search Marketers 86

Search Marketers Marketing Marketers Retail 86

Search Engine Land

JUNE 7, 2023

Here are key insights to help set your search campaigns for success in this market. Understand the Chinese market and audience Gaining insight into the Chinese market and its audience should be your goal to succeed in China. Take note of seasonal trends and special occasions like Chinese New Year and Singles Day.

SEO 88

SEO Law Analytics eCommerce 88

Backlinko

APRIL 21, 2024

In 2017, they invested in SEO to help drive organic website traffic. Citation Tracker BrightLocal’s Citation Tracker tool scans the web for your business information across key local directories. Local Marketing Audit Conducting a local marketing audit lets you analyze how well your business is optimized for local search.

SEO 92

SEO Customer Price Management 92

Search Engine Land

FEBRUARY 14, 2023

Google releases ‘How to hire an SEO’ video In 2017, Google added a new 11-minute video about how to hire an SEO to its Do you need an SEO? Google Asks: Can Search Trends Predict The Oscars? help document page. Check that they seem genuinely interested in you and your business. Spoiler: It didn’t win.)

Search Marketers 93

Search Marketers SEO Marketing Marketers 93

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. Attract qualified traffic to your site. The chapters contain between three and 12 pages.

Content Marketing 108

Content Marketing PR Transform Manufacturing 108

Rock Content

SEPTEMBER 16, 2020

In 2017, this number grew to 43%, and then 51% in 2018, and is expected to increase to at least 80% by 2022. While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena.

Marketing Strategy 117

Marketing Strategy Whitepaper Content Marketing Customer loyalty 117

Hootsuite

MARCH 8, 2022

Whether appealing to the algorithm or simply attracting more eyeballs, video content is a must-have for any marketing campaign. Avoid design elements that muddle your images. • While genres, trends and styles have shifted, the hit single has hovered somewhere around the 3-minute mark for over half a century. Keep it clear.

Social Media Marketing 135

Social Media Marketing Management Place Branding 135

Content Marketing Institute

NOVEMBER 9, 2017

Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? Ah, design. But before we do that, a bit of explanation ….

Content Marketing 92

Content Marketing SEO Marketing Marketers 92

Sprout Social

JULY 27, 2021

Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms. Social media is where trends are created, shared and evolved; therefore to not have a social media strategy when engaging with pop culture is naive. Make listening a bit of you.

Gen Z 119

Gen Z Fashion Influencer Marketing Millennials 119

Hubspot Marketing

SEPTEMBER 11, 2018

What is the first thing you do when you need new marketing ideas? And to stay up-to-date on SEO strategy and trends, check out HubSpot's Skill Up podcast.). This is a process that search engines use to determine where to place a particular web page in SERPs. Or even notice a flat tire in the car? My guess, you turn to Google.

SEO 144

SEO User-Generated Shoppers Key Performance Indicator 144

Unbounce

NOVEMBER 27, 2023

They might not be the coolest kid on the digital marketing campus, but CRO is low-key the most valuable friend you can have while you’re finding your way around campus and prepping to ace your finals. And if you’re a digital marketer, that’s like having the answer key to every test you’re ever going to take in the palm of your hand.

eCommerce 59

eCommerce Shoppers Whitepaper Analytics 59

Search Engine Land

FEBRUARY 10, 2023

Google ad label experiment makes it easier to distinguish paid results 2022: The design was a throwback to 2017’s green, boxed ad labels. Google My Business adds messaging to desktop interface 2021: Businesses could message customers through their web browser, not just the mobile app. Warner Bros.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Content Marketing Institute

FEBRUARY 7, 2018

Content marketing can be a valuable tool for nearly any company, in nearly any industry, at nearly any point in the sales funnel. We sent out a request for examples of awesome content marketing via HARO and other channels. Shutterstock’s annual Creative Trends infographic. Being on trend allows them to make more money.

Content Marketing 108

Content Marketing Customer Acquisition Marketing Marketers 108

Sprout Social

DECEMBER 15, 2022

First, ‘social media manager’ emerged as the new marketing job title. In a recent creator report , Sprout Social’s listening tool found that the conversation on Twitter around content creators increased 35% year over year since 2017. It’s time to include creators in your social media marketing strategy. Graphic design.

Communications 87

Communications Copywriting Law Branding 87

Hootsuite

MARCH 26, 2020

From live-tweeting to livestreaming, businesses and organizations are staging virtual events across the web. For example, some of Hootsuite’s webinars include Best Practices for Using Search and Social Advertising Together and How to Build an Audience Driven Social Marketing Plan. Learn more about inclusive design for social media.

Promotion 145

Promotion Logistics Analytics Place 145