Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. Social media isn’t the king of the castle anymore.

Content Marketing 100

Content Marketing Marketing Marketers User-Generated 100

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these. Go grab some popcorn. Heinz: Heinz A.I.

Video Marketing 104

Video Marketing Advertising Advertisers Entertainment 104

Martech

SEPTEMBER 30, 2022

As customers, we’re all bombarded with marketing messages everywhere we turn. And, if a company’s message is not relevant to us or our interests, we tune it out completely. That is why businesses need to adopt disruptive marketing strategies to stay competitive. An overview of disruptive marketing.

Gen Z 123

Gen Z Marketing Marketers User-Generated 123

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. ad campaigns and creator marketing activations.

Gen Z 119

Gen Z Millennials User-Generated Marketing 119

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). What is it about social media careers that makes them dominated by white women? This led us to new questions.

Millennials 118

Millennials Education Social Media Marketing Management 118

Duct Tape Marketing

JUNE 26, 2023

10 Signs You Need A Marketing Strategy and How To Get Back On Track written by John Jantsch read more at Duct Tape Marketing As a marketing consultant, I meet numerous business owners who are all set to take their companies to new heights. But, today I'm not just going to define it for you.

Marketing Strategy 77

Marketing Strategy Non-Profit Key Performance Indicator Price 77

Hubspot Marketing

JANUARY 10, 2023

As we embark on the new year, marketing managers and project leads will determine their strategy for the first quarter based on the big question, "Are we in a recession?". So while we can't fully confirm that we're going to be in one again, we know that your marketing team is looking to you for answers.

Price 96

Price Food Industry Insights Marketing 96

Sprout Social

JANUARY 11, 2024

How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. But measuring something as intangible as that can be tricky.

Branding 106

Branding Transform Health Analytics 106

Econsultancy

MAY 25, 2022

Adam Smart is Director of Product, Gaming at AppsFlyer – the mobile marketing analytics and attribution platform. I chatted with Adam to find out more about his role, plus his opinion on growing ad formats, data measurement, and user privacy. Tell us about your role, and how it fits into the wider company?

User-Generated 78

User-Generated Advertising Advertisers Marketing 78

Customers.ai

FEBRUARY 14, 2024

It’s the year of the cookie and while we’ve had plenty of time to prepare for what we are calling the “end of the cookie era”, it feels like marketers still aren’t ready. And it turns out it feels that way because well, they aren’t. The bad news is it’s only going to get more challenging.

Advertising 78

Advertising Advertisers Law Outbound Marketing 78

Sprout Social

SEPTEMBER 15, 2020

While TikTok seems to be the hub for young Millennials and Gen Zers, that doesn’t mean your business should discount this platform. However, as it goes with any social media platform, you need to have clear insight into whether your efforts are paying off or not. Tap on your TikTok profile. Tap Manage account.

Analytics 131

Analytics Millennials Marketing Marketers 131

Adobe Experience Cloud Blog

OCTOBER 28, 2019

In today’s fast-paced markets, being data-driven is no longer enough. The current marketing trailblazers realize it’s time to shift their focus away from monthly reports and onto insight-based decisions. Marketing ROI now needs to be thought of right from the outset, and in a closed-loop fashion.

CMO 106

CMO Thought Leadership Fashion Marketing 106

Search Engine Land

MARCH 1, 2023

This is the fifth article in our series on why video game advertising is a huge opportunity for brands in 2023. This is the fifth article in our series on why video game advertising is a huge opportunity for brands in 2023. Impressions Impressions are the number of times an ad is displayed to potential viewers.

Non-Profit 92

Non-Profit User-Generated Advertising Advertisers 92

Sprout Social

FEBRUARY 5, 2024

While it has been expanded upon by many Black figures in history, Black History Month reminds us to reflect and celebrate the contributions of descendants of the African Diaspora. She explains there’s a proven business case around concerted DEI efforts and the value add it brings to an organization.

Gen Z 107

Gen Z User-Generated Branding Education 107

Search Engine Land

JANUARY 21, 2023

Google said there would be no change to its overall set of web search results. It’s just that Google would be deduplicating and no longer show any of those listings twice. Read about it in Listings that earn featured snippets will not repeat on the first page of Google search. Then it offered multiple options.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Exposure Ninja

MARCH 7, 2024

Dreaming of turbocharging your website’s revenue without breaking the bank or burning the midnight oil? In the digital hustle of 2024, knowing how to scale a website isn’t just a nice-to-have; it’s your golden ticket to playing in the big leagues without playing yourself out. And why should you care ?

Transform 52

Transform SEO COS Digital Marketing 52

Exposure Ninja

MARCH 7, 2024

Dreaming of turbocharging your website’s revenue without breaking the bank or burning the midnight oil? In the digital hustle of 2024, knowing how to scale a website isn’t just a nice-to-have; it’s your golden ticket to playing in the big leagues without playing yourself out. And why should you care ?

Transform 52

Transform SEO COS Digital Marketing 52

Vertical Response

JUNE 27, 2022

What if your marketing had a huge blind spot and you didn’t even know it? CRM email marketing is one of the best tools used by some of the most successful companies all around the world. However, many business owners and managers that could really benefit from this strategy don’t know the first thing about it.

CRM 52

CRM Email Marketing Transform Law 52

Sprout Social

JULY 11, 2022

A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving. Why conducting a YouTube audit is important, and how to start. Get to know your YouTube audience.

Analytics 92

Analytics Real Estate Health User-Generated 92

Power Digital Marketing

JUNE 28, 2021

Apple’s New iOS 14 Update and Its Impact On Advertising. As marketers, we all knew Apple’s iOS 14 update was going to impact our advertising strategies. The new iOS 14 update is now giving Apple users the option to opt out of data sharing every time they download an app. What is changing with iOS 14?

Advertising 52

Advertising Advertisers Law Digital Marketing 52

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? And why do I need it now? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Image source: [link].

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point?

Transform 126

Transform Thought Leadership CMO Marketing 126

Duct Tape Marketing

APRIL 20, 2023

Navigating Uncertainty: The Art of Imperfection in Strategy written by Felipe Orrego read more at Duct Tape Marketing Marketing Podcast with Charles Conn In this episode of the Duct Tape Marketing Podcast , I interview Charles Conn. 03:59] In the subtitle of your book, you used the term uncertain times.

Finance 65

Finance Retail CRM Marketing Strategy 65

Moz

MAY 10, 2020

Of course, it was also often a matter of guess-and-check. So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. Take a look at the organic growth we've seen as a result of that strategy over the past two years: How did we do it?

SEO 70

SEO CRM PR Analytics 70

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Oftentimes it’s the most stressful, too. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Oh, and we also saw a notable shift in social content marketing.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Plan Transform 111

Adobe Experience Cloud Blog

MARCH 24, 2011

by Jon Miller Strategic marketing consultancy, CMG Partners, recently released its 3rd Annual CMO’s Agenda ; a body of work that shares key ideas and best practices extracted from one-on-one conversations with over thirty marketing executives. Be a business leader first, and a marketer second. Getting intimate.

Transform 118

Transform CMO Direct Mail Thought Leadership 118

Martech

OCTOBER 17, 2023

However, the concept of marketing funnels has some important limitations. In this article, we explore an alternative approach that challenges these limitations, offering more dynamic, efficient growth — the concept of growth loops. However, it’s essential to recognize its limitations. What are growth loops?

Manufacturing 127

Manufacturing Customer Acquisition Retail User-Generated 127

Martech

APRIL 30, 2024

When many organizations contemplate the path forward for their martech stack, they quickly embrace a modern data stack as the foundation. They are anchored on a Cloud Data Warehouse and use tools and technologies that can scale and have interoperability within a composable architecture. There’s simply too much to learn.

Customer 94

Customer User-Generated Finance Marketing Automation Platform 94

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Let’s get into it. Let’s get into it.

Affiliate Marketing 106

Affiliate Marketing Market Trends B2C Transform 106

Marketing Insider Group

NOVEMBER 8, 2021

Is your marketing strategy falling short of its goals? Is it a constant source of stress for your team? Are there marketing tactics you want to try but can’t seem to find time for? I know my team can do it. I know my team can do it. 8 Signs You Need a Digital Marketing Service.

Digital Marketing 133

Digital Marketing Marketing Marketers Marketing Strategy 133

Martech

APRIL 1, 2024

Events play a crucial role in fostering connections and driving growth in B2B marketing. Enter event-led growth (ELG) — a transformative strategy focused on win rates rather than mere attendance. This article tackles the limitations of traditional event metrics and how ELG is revolutionizing B2B marketing events.

Transform 106

Transform CMO Food Succession Management 106

Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective. But be careful.

Content Marketing 120

Content Marketing Marketing Marketers User-Generated 120

Exposure Ninja

FEBRUARY 6, 2023

Happy new… marketing strategy? Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! Juggling long-term and short-term growth and marketing goals are hard enough when it’s not an exact science.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Hubspot Marketing

JANUARY 30, 2023

Let’s face it - companies have a unique set of challenges ahead of them in 2023. It goes unseen because this crisis isn’t making global headlines - it hides in the spaces between us. It goes unseen because this crisis isn’t making global headlines - it hides in the spaces between us.

Customer Acquisition 92

Customer Acquisition CRM Marketing Marketers 92

Sprout Social

AUGUST 22, 2023

Within the marketing space, I’ve seen executives prioritize CMO candidates with performance marketing backgrounds over more traditional brand marketing. Within the marketing space, I’ve seen executives prioritize CMO candidates with performance marketing backgrounds over more traditional brand marketing.

Performance Marketing 83

Performance Marketing Branding Customer loyalty User-Generated 83

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. That’s why we interviewed more than 3,000 marketers toward the end of 2019. Finally, we pored through the latest data from respected research organizations, like: Deloitte.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Use Insider

JULY 8, 2023

Understanding WhatsApp for business WhatsApp Business API prioritizes real-time, relevant, and valuable B2C communication over bulk promotional messages. This means sending blast marketing campaigns and generic promotions is a big no-no on this platform. Insider is a must-have tool if WhatsApp is one of your marketing channels.

Branding 52

Branding Transform eBook Customer Acquisition 52