Hootsuite

FEBRUARY 27, 2025

What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix. YouTube was the second most visited Wikipedia page in 2024 Wikipedia is a great place to get a quick synopsis of nearly anything you could be searching for online. Its parent company, Google, of course. 32% of U.S.

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Hubspot Marketing

AUGUST 16, 2017

That's why we have a lot of respect for the brands that have done it right. While logos are visual representations of a brand, slogans are audible representations of a brand. To leave a key brand message in consumers' minds so that, if they remember nothing else from an advertisement, they'll remember the slogan.

Branding 145

Branding Food Automobile Advertisers 145

Adobe Experience Cloud Blog

SEPTEMBER 14, 2018

No, I’m not talking about when you decide you want to “rebrand yourself” every New Year’s Eve, I’m talking about a brand refresh for your business. As far as refreshing a brand goes, many have tried, and many have dramatically failed. Recall, if you may, the Uber logo refresh in February 2016? Red Light: Tropicana.

Branding 133

Branding Thought Leadership Food Place 133

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way.

Branding 139

Branding Transform Fashion Health 139

Hootsuite

JANUARY 15, 2025

Microsoft acquired LinkedIn in 2016, and today, it leads a diversified business with revenues from membership subscriptions, advertising sales, and recruitment solutions under Ryan Roslansky. Coming in second place is India with 143 million users, followed by Brazil with 81 million users, and the United Kingdom with 41 million users.

User-Generated 114

User-Generated Education Real Estate Transform 114

Hubspot Marketing

MAY 28, 2025

For example, Thrive Causemetics is a beauty brand with high-quality, cruelty-free makeup that uses ecommerce video marketing to share tutorials and behind-the-scenes clips of their products in action on Instagram, building a more personal connection with their community. And live-streamed videos take third place. Short-form videos.

eCommerce 103

eCommerce Shoppers Marketing Marketers 103

Hubspot Marketing

AUGUST 8, 2022

If you're looking for the best place to host your long-form videos — like product demos, Q&As, behind-the-scenes content, and more – YouTube may fit the bill. Check out this article to see how brands are getting creative on YouTube in 2022, plus this guide on YouTube marketing 101. Instagram Video. In short, users are engaged.

Video Marketing 132

Video Marketing Branding User-Generated Millennials 132

Jeff Bullas

JANUARY 16, 2023

Brands, wannabe influencers, and mommy bloggers are all riding the wave of video obsession that has infected society. Views are a key component to growing a brand and reputation on YouTube. I couldn’t find any customer testimonials on its website, but it’s been around since 2016 and has 24/7 customer support. Mind-blowing.

Entertainment 332

Entertainment User-Generated Price Promotion 332

Businesses Grow

OCTOBER 16, 2023

This week marks the 100th anniversary of the Disney Company, arguably the world’s greatest brand. So this is a good excuse to celebrate the magic of this amazing company and explore this idea — what does it take to be among the world’s greatest brands? Branding is critically important in a world overrun with choices.

Branding 125

Branding Fashion Food Communications 125

Buffer Marketing

AUGUST 2, 2024

  In 2016, Mastodon , an open-source and decentralized microblogging platform, was launched. billion, is particularly appealing — but the risk of placing all your eggs in that basket shouldn’t be ignored. Their platform still exists and currently has around 850,000 users.    Usability is another issue.

Communications 112

Communications Product Place Social Media Marketing 112

Hubspot Marketing

MARCH 26, 2025

A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. Are you aiming for product education, brand awareness, or driving traffic? Pro tip: Either reference the marketing goals and plan you already have in place or get started with a free marketing plan template.

Video Marketing 105

Video Marketing Entertainment Marketing Marketers 105

Hootsuite

MARCH 2, 2020

And with the advertising floodgates wide open, brands are too. The forerunner to the TikTok app, Douyin was launched by ByteDance, the world’s most valuable startup, in 2016. TikTok is more popular with older generations in China when compared with other places. Branded hashtag challenge. Teenagers are gaga for TikTok.

Branding 145

Branding User-Generated Promotion Advertisers 145

Hubspot Marketing

JANUARY 13, 2017

In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. In its 2016 annual recap, Periscope noted that users watched 110 years of live video every day using the app. 2) Brands will lean on messaging apps more than ever.

Millennials 145

Millennials Shoppers eCommerce Advertisers 145

Hubspot Marketing

MAY 1, 2017

But how does that work, and how have other brands put it into practice? As Duhigg explains in his article -- which goes into much greater detail than I will here -- every Target customer is assigned a Guest ID number after the very first interaction with the brand. We’ve dug a little deeper, and shared what we found below. The Example.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Hubspot Marketing

APRIL 4, 2024

billion in 2016. How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers.

Influencer Marketing 130

Influencer Marketing Branding Gen Z Marketing 130

Hubspot Marketing

JULY 22, 2024

In our full-length marketing plan outline, the market strategy section contains the "seven Ps of marketing" (or the “ extended marketing mix ”): Product Price Place Promotion People Process Physical Evidence (You'll learn more about these seven sub-components inside our free marketing plan template, which you can download below.)

Marketing Plan 105

Marketing Plan Social Media Marketing Marketing Marketers 105

Rock Content

SEPTEMBER 22, 2020

Its importance is easy to understand: modern consumers, ever more used to quick and efficient buying processes, prefer brands that offer the best content experiences. In this way, it is possible to establish strong and lasting connections, increasing the brand’s reach through recommendations and positive feedback.

Branding 117

Branding Transform Energy Marketing 117

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. 2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. the algorithm). How does the YouTube algorithm work in 2020?

Whitepaper 145

Whitepaper Advertisers Advertising Analytics 145

Hubspot Marketing

JULY 23, 2019

These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). She explained that more brands are on the platform, adding that, "The Washington Post is on TikTok and they are pretty popular too.". Year Launched: Founded in 2016 and unveiled in 2018.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Sprout Social

SEPTEMBER 4, 2018

Back in 2016, the only friends I had that talked about it were developers. Even if the exchanges don’t have dedicated customer support profiles on social media channels, they use social to point customers to the right places at the right time. This has played out really well for crypto/blockchain brands on social media.

Branding 103

Branding Price Education Promotion 103

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out?

Social Media Marketing 137

Social Media Marketing Gen Z Health Marketing 137

Hubspot Marketing

JANUARY 17, 2019

Take a look at some of the companies we think have stellar copywriting , and if you're looking, maybe get some inspiration for your own brand, too. Not many brands are brave enough to touch the products they're selling with unconventional copy. Does their brand voice carry over to the product descriptions, you ask? UrbanDaddy.

Copywriting 145

Copywriting Manufacturing Inbound Marketing eBook 145

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 111

Education Marketing Strategy Branding Energy 111

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2016. It’s a clean design that’s free of any distractions and invites visitors to learn more about the brand. Too often, you land on a website and have to figure out what the brand is about. From there, the fun visuals continue – keeping you engaged as you learn more about the brand.

Place 145

Place Promotion Transform Product 145

Hootsuite

OCTOBER 28, 2019

It’s difficult enough to keep up with the Kardashians these days, let alone the cool things brands are doing on social media. To stay relevant on social media in 2019 and beyond, brands need to be as purposeful as they are adaptable. Netflix’s social presence first made a splash on Twitter thanks to its strong ( if odd ) brand voice.

Branding 112

Branding Food Shoppers User-Generated 112

Adobe Experience Cloud Blog

APRIL 20, 2020

In 2016, Jerry Yang, an early investor in the pioneering AI web design startup Grid, properly summed up what AI web development and design is meant to achieve. Wix ADI: Wix, the website builder service, introduced Wix ADI in 2016. That last part is now seeing Artificial Design Intelligence (ADI) embraced in web design. . Conclusion.

Content Placement 169

Content Placement Thought Leadership Analytics Customer Journey 169

SocialPilot

FEBRUARY 3, 2025

Social media is no longer just a place to be. It is a battlefield where brands thrive or vanish. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. This is the stage where potential customers first learn about your brand. With over 5.22

Social Media Marketing 75

Social Media Marketing User-Generated Marketing Marketers 75

Jeff Bullas

DECEMBER 19, 2022

Lynda (now re-branded as LinkedIn Learning ) was an online course platform that was sold to LinkedIn in 2015 for $1.5 But it provides the following features (which are limited but a good place to start). In the news. billion and Microsoft bought LinkedIn a year later for $26.2 The free version doesn’t include a custom domain.

Transform 226

Transform Education Price eBook 226

Buffer Marketing

APRIL 2, 2025

TikTok stepped onto the social scene in 2016 and completely reshaped the way we create and consume content, but nearly a decade later, with over 1 billion monthly active users uploading millions of videos daily, standing out can feel impossible. How do you capture attention and keep viewers hooked? zoebarriesode another week, another menu!!!!

Transform 75

Transform Millennials Analytics User-Generated 75

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Branding 111

Branding B2C Logistics Content Marketing 111

Adobe Experience Cloud Blog

MAY 19, 2017

As a marketer, Quora may or may not be a channel on your radar, but it should be because, in 2016, they decided to release an advertising platform. As I mentioned, Quora released its advertising platform in April 2016, but it’s still in Beta. Getting Started With Ads. This means that you will have to send an email asking for access.

Thought Leadership 133

Thought Leadership Advertisers Advertising Marketing Mix 133

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Positive or negative experiences with your brand will either strengthen or erode consumer perception of your brand, whether engagement with your marketing and branding efforts or buying your product or dealing with your customer service after the sale. Feelings factor in every aspect of your customer’s evaluation of your brand.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Hubspot Marketing

DECEMBER 4, 2017

That's over a 75% increase from 2016. It was part of a comprehensive B2B campaign to grow brand awareness among a target audience of food manufacturers, and VR gave participants a highly unique look at what exactly the process looks like inside of the machine. million units. Limbic Life: Project VITALICS. Boursin: The Sensorium.

Manufacturing 145

Manufacturing Food Finance Marketing 145

Neil Patel

DECEMBER 1, 2020

The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027. It allows your audience to see the faces and voice behind the brand in an unfiltered medium that drives brand association and loyalty.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Sprout Social

DECEMBER 8, 2020

This aligns with shelter-in-place orders from around the world and the increased number of people who stayed at home this year. In 2019, the average global viewer spent six hours and 48 minutes per week watching videos, a 59% increase since 2016. Going Live is more and more popular for brands. Videos should be accessible.

Video Marketing 145

Video Marketing Place Product Branding 145

Sprout Social

JUNE 30, 2021

For brands, this can mean showcasing smartphone-captured behind-the-scenes footage, company announcements and more. Then, in 2016, Instagram incorporated it into their platform. Social media stories are the perfect place for sharing the less curated and styled parts of your business’s products and services.

User-Generated 144

User-Generated Food Branding Promotion 144

Sprout Social

JUNE 21, 2022

While tried-and-true tactics still have their place, messaging is a fixture in our daily lives and is changing how consumers want to interact with brands. The key to its success is reaching people at the right place, where they’re already active and engaged. That’s where direct messaging marketing comes in.

Direct Marketing 143

Direct Marketing Transform Direct Mail Telemarketing 143