Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 111

Education Marketing Strategy Branding Energy 111

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. When influencer Hyram Yarbro featured the clinical, no-nonsense brand, parent company L’Oreal reached out to him. In fact, 83% of beauty brands are working with influencers on Instagram.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Econsultancy

MARCH 11, 2022

But, until recently, online shopping has never quite been able to crack the leisure element of retail. Indeed, China’s live-commerce market value reportedly rose 280% between 2017 and 2020 and is on track to become a $423bn market by the end of 2023. Pop to the shops with friends for food and fashion, order groceries online.

Retail 75

Retail Shoppers Branding Transform 75

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. Now more than ever, brands are fighting for higher visibility amongst cannabis consumers.

Branding 112

Branding Education Promotion Retail 112

Sprout Social

JULY 13, 2021

Retailers and social platforms outside of China are eager to capitalize on this new commerce opportunity, with brands like the Home Depot already testing out their own livestream experiences. As retailers increasingly experiment with shoppable live video, here’s what marketers need to know about the latest social ecommerce trend.

Retail 135

Retail eCommerce Fashion Shoppers 135

Sprout Social

AUGUST 3, 2022

You’re probably familiar with the Notes app apology that brands post on Instagram or Twitter. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. When you’re doing it on behalf of a brand, it can feel even more stressful.

Branding 132

Branding Food Communications Customer 132

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. HANDPICKED RELATED CONTENT: How Technology Content Marketers Can Earn Trust [Tips and Examples]. Click To Tweet.

Branding 111

Branding Content Marketing User-Generated Communications 111

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Branding 111

Branding B2C Logistics Content Marketing 111

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. In this section, we’ll cover recent stats on retail ecommerce sales worldwide and in the US. Retail ecommerce sales worldwide are estimated to reach $6.33

eCommerce 100

eCommerce Gen Z Shipping Retail 100

Search Engine Land

AUGUST 29, 2023

capitalizing brand/product names) in titles and meta descriptions. However, Google has repeatedly indicated that grammar isn’t likely a ranking signal , most recently in 2017.) Aside from the correlation between keywords in title tags and positioning: 95% of pages ranking in the top 10 have meta descriptions. 100% agreement.

Finance 128

Finance Retail SEO Product 128

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. A decade later, the site has grown into a social media powerhouse with the world’s top brands leveraging the account to create engagement, build an audience, and increase sales.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation. What is brand safety?

Management 114

Management Branding Advertising Advertisers 114

Buffer Marketing

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 billion in the U.S.

User-Generated 134

User-Generated Retail Price Marketing 134

Adobe Experience Cloud Blog

DECEMBER 20, 2018

Black Friday, named for the day when retailers move out of the red and into the black, promotes spending across the board, from gift shops to restaurants and B2B to B2C organizations. According to a 2017 Harvard Business Review report, “the number of people involved in B2B solutions purchases has climbed from an average of 5.4

B2C 134

B2C Thought Leadership Retail Promotion 134

Hootsuite

OCTOBER 28, 2019

It’s difficult enough to keep up with the Kardashians these days, let alone the cool things brands are doing on social media. To stay relevant on social media in 2019 and beyond, brands need to be as purposeful as they are adaptable. Netflix’s social presence first made a splash on Twitter thanks to its strong ( if odd ) brand voice.

Branding 112

Branding Food Shoppers User-Generated 112

Sprout Social

AUGUST 30, 2016

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. But Instagram branding isn’t an easy task.

Branding 80

Branding Manufacturing User-Generated Retail 80

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” Click To Tweet.

Content Marketing 111

Content Marketing Health Marketing Marketers 111

Martech

AUGUST 25, 2021

There’s nothing new about that — so why are so many people suddenly talking about the importance of community to brands, including B2B brands, and the rise of new C-suite role, the Chief Community Officer? The latest shiny object or something brands need to put on their roadmap? ” In 2017 he started a Slack channel.

Transform 144

Transform Retail Millennials Marketing 144

Martech

JANUARY 13, 2022

Since patenting their end-to-end holographic capture and display technology in 2017, Toronto-based company ARHT Media (pronounced “art”) has expanded their presence at events and in other corporate use cases. Consumer and retail activations.

Event Marketing 126

Event Marketing Logistics Retail Marketing 126

Sprout Social

OCTOBER 23, 2018

Brands are gearing up for the infamous day that they’ll go from operating in the red to black (if you didn’t know—that’s how the day got its name). This year alone, 51% of retailers plan to spend the same amount on their ad spend, while 48% plan to increase their spend. Black Friday is around the corner.

Shoppers 111

Shoppers Retail Millennials Promotion 111

Sachs Marketing Group

JANUARY 25, 2022

Instagram carousels are not a new feature, and were first introduced to Instagram in 2017. Instagram has been letting people upload video and image posts in album form for years now, and it seems the data is showing that carousel posts are becoming one of the best ways to drive up engagement around your brand on the app.

User-Generated 142

User-Generated Entertainment eCommerce Retail 142

Adobe Experience Cloud Blog

APRIL 23, 2018

It’s no longer a question of should your business be on Instagram, but rather, how do you make your brand stand out from all the rest? In this new digital world, you may wonder whether there are any effective ways to make your brand stand out from the pack. My company, Later, keeps our brand in mind with everything we do.

User-Generated 134

User-Generated Thought Leadership Shoppers Branding 134

Bannerflow

AUGUST 19, 2020

Elkjøp is the leading consumer electronics retailer in the Nordic region. Elkjøp is the largest consumer electronics retailer in the Nordic countries, with over 400 stores across six countries, and 11000 employees. Thomas Sourour, Marketing Technology Manager, Elkjøp Nordic: I started working with Elkjøp Nordic in September 2017.

Retail 98

Retail Marketing Marketers Copywriting 98

Econsultancy

JANUARY 25, 2022

On 10 th January, Chinese ecommerce giant JD.com announced that it had opened two new bricks and mortar retail stores in the Netherlands: one in Leiden, and one in Rotterdam. An introduction to China’s offline-online ‘New Retail’ revolution. How does Ochama work?

Retail 53

Retail Logistics Shoppers Food 53

Hubspot Marketing

JULY 6, 2018

The negative feedback loop benefits both businesses and customers -- customers feel valued and respected by the business and are more likely to become long-term advocates for the brand, and the business’s design is improved to increase customer satisfaction. Negative Feedback Loop Examples. Trader Joe’s.

Non-Profit 145

Non-Profit Retail Food Price 145

Hubspot Marketing

DECEMBER 14, 2016

For many brands, seasonal opportunities are huge and often the most commercially critical times of the financial year. For this reason, smaller brands tend to let these opportunities come and go without making the most of them. Seasonal events and celebrations present different opportunities for different business sectors.

PR 145

PR Customer Journey Customer Acquisition Marketing 145

Sprout Social

JUNE 24, 2019

Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers. Its tailor-made campaigns help its clients launch brands, disrupt industries and engage with the audiences that matter most. See how Fifty & Five racks 3.7M Friendemic.

Non-Profit 98

Non-Profit PR Social Media Marketing Retail 98

Neil Patel

FEBRUARY 15, 2021

As one Business.com article put it, with “Retail going digital and digital media coming to retail,” this technology is completely changing the marketing game. Retail is the most popular example of an industry that is rapidly adopting beacon technology. Beacon technology has completely revolutionized both business and marketing.

Energy 145

Energy Manufacturing Retail User-Generated 145

Bannerflow

DECEMBER 8, 2021

Indeed , it’s a fascinating time to be working in online advertising – and with knowledge of the latest trends, your brand can steal a march on the competition for 2022 and beyond. Amazon and retail marketing – the continued growth. Between 2017 and 2019, $19.7 E-commerce and retail brands operate in a competitive landscape.

Advertising 98

Advertising Advertisers Retail Digital Buyers 98

Content Marketing Institute

APRIL 13, 2018

Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. The brand received over 50,000 “likes” and saw a 200% increase in engagement. Instagram is a good answer.

Food 112

Food User-Generated Retail Fashion 112

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Don’t write “velcro.” No, really.

B2C 102

B2C Content Marketing Food Transform 102

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Approximately 59% of consumers surveyed say that being able to shop on a mobile phone is vital when choosing which brand or retailer to purchase from. Take a look at the data and the numbers.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Sprout Social

JULY 27, 2021

Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms. And even beyond the official sponsors, many brands are jumping on the proverbial bandwagon to tap into the hype. Understand if the audience is your type on paper.

Gen Z 136

Gen Z Fashion Influencer Marketing Millennials 136

Marketing Insider Group

JULY 15, 2015

Customer experience is your customer’s perceptions of his or her relationship with your brand. These perceptions result from the collection of their interactions with your brand’s touch points during the customer lifecycle. Brands providing an integrated experience across channels make it simpler and easier for customers to engage.

Customer 110

Customer Customer Journey Education Retail 110

Search Engine Land

FEBRUARY 20, 2023

New local SERP live in Europe 2020: Branded directory buttons were being displayed above the map. Waze partners with WPP to literally drive traffic to retail stores 2019: The partnership would launch in North America and parts of Europe.

Search Marketers 92

Search Marketers Real Estate Law Food 92

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. However, you don’t necessarily have to create brand-related memes.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

The CMO Survey

FEBRUARY 26, 2020

of marketing leaders are unlikely to use their brands to take a stance on politically-charged issues. One explanation may lie in an increased ability to demonstrate social media impact on company performance, with 30% of marketers now reporting the ability to prove the impact quantitatively—up from 18% in 2017. #5

CMO 130

CMO Retail Price Communications 130