Set Up

NOVEMBER 26, 2024

Once synonymous with one-day-only doorbuster deals and frenzied shopping, the event is now a weeks-long digital phenomenon , shaped by evolving consumer behavior, economic pressures, and innovative retailer strategies, not to mention some potential trust issues with consumers. Black Friday 2024 reflects a retail landscape in transition.

Transform 59

Transform Retail Shoppers Price 59

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. And what books should be added to the 2018 list?

Content Marketing 104

Content Marketing Non-Profit Marketing Marketers 104

Hubspot Marketing

APRIL 12, 2021

According to a 2018 study by the Performance Marketing Association , advertisers in the retail sector spent the most in performance marketing – accounting for 50% of total spend. In terms of revenue, the sector with the highest revenue was retail at 73%, followed by travel with 14%.

Performance Marketing 143

Performance Marketing Affiliate Marketing Price Retail 143

Hootsuite

FEBRUARY 4, 2020

1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom. More than 1 billion monthly active users (last updated by Instagram in 2018). Instagram users run the income gamut, from hourly retail employees to Fortune 100 CEOs. A post shared by ZARA Official (@zara) on Sep 26, 2018 at 5:06am PDT.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. In this section, we’ll cover recent stats on retail ecommerce sales worldwide and in the US. Retail ecommerce sales worldwide are estimated to reach $6.33

eCommerce 100

eCommerce Gen Z Shipping Retail 100

Backlinko

JANUARY 6, 2025

How Mid Day Squares Built a $20M Chocolate Empire Through Storytelling In 2018, Jake Karls and his co-founders launched Mid Day Squares with a radical commitment to transparency. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Together, they drive consistent sales. Broad keywords.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Hubspot Marketing

JUNE 25, 2019

Ecommerce is a rapidly growing industry -- in fact, online sales grew at almost four times the rate of total retail sales in 2018 and accounted for over half of the retail industry's growth. Additionally, Magento has unique solutions based on organization size, need, and industry to support your specific ecommerce goals.

eCommerce 145

eCommerce Transform Price Retail 145

Martech

APRIL 20, 2023

Retail media networks (RMNs) are a rapidly growing channel for advertisers. If a branded ad interrupts the customer’s journey, it doesn’t help the brand, the retailer or, most importantly, the customer. At The Home Depot, a supplier approached the retailer about retargeting customers on social media. This was back in 2018.

Shoppers 120

Shoppers Retail Customer Journey Shopper Market 120

Litmus

APRIL 26, 2021

Retail brand Everlane knows how to celebrate the human race and what the benefits are to representing normality. Everlane’s 2018 marketing campaign titled “No frills. But there are some trailblazers that we can learn from, like footwear retail brand Kurt Geiger. You don’t have to be in retail. Source: Really Good Emails.

Fashion 133

Fashion Retail Energy Education 133

Animalz blog

DECEMBER 5, 2024

But it’s even more likely you’re familiar with an article he wrote on this blog in 2018 (!): “ Your Blog Is Not a Publication.” In contrast to traditional brick-and-mortar stores, online retailers could “stock” and sell a large number of niche products since their inventory space was essentially limitless.

Transform 109

Transform Law Manufacturing Inbound Marketing 109

Martech

APRIL 18, 2022

This is a remarkable turn-around from 2018, when social media was stagnating , with Facebook reporting no increase in its U.S. The retail industry’s revenue share of more than 20% in 2020 was the largest of all sectors. Worldwide 4.48 billion people currently use social media, more than double from 2.07 In the U.S.,

Advertising 117

Advertising Advertisers Food Retail 117

Search Engine Land

NOVEMBER 16, 2023

In response, the retail giant allegedly agreed to only serve ads and recommendations at the very bottom of Apple product pages – a gesture it doesn’t provide to rival brands like Samsung and Microsoft. Apple reportedly asked Amazon to stop competitor ads from appearing on its product pages.

Product 108

Product Retail Price Advertising 108

Hubspot Marketing

JULY 25, 2022

For instance, while most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products. In 2018, it encompassed 63.5%

Gen Z 128

Gen Z Millennials Retail Price 128

Martech

OCTOBER 19, 2022

This recent backlash led to California’s Consumer Privacy Act (CCPA) which went into effect in 2018. A big-box retailer learned this the hard way when they relied too heavily on programmatically generated ads and inadvertently served personalized ads for weight-loss products to plus-size apparel buyers.

Customer 142

Customer Transform Direct Mail Retail 142

Search Engine Land

JANUARY 28, 2023

Tell Google which report you are really missing in new Google Search Console 2018: A button in the beta Search Console explained why all of the old reports had not been migrated. Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo 2018: Bing and Yahoo saw search ad spend jump 32% year-over-year.

Search Marketers 115

Search Marketers Marketing Marketers Retail 115

Hubspot Marketing

MAY 9, 2023

In its first decade, the company experienced a period of steady growth, expanding its product line, opening its own retail spaces, and finding some success in digital marketing. But by 2018, e.l.f. was experiencing a plateau in sales , and closed its standing retail stores, priming the brand for a marketing pivot.

Gen Z 122

Gen Z User-Generated Retail Shoppers 122

Martech

OCTOBER 12, 2021

Best known for serving large businesses in retail, media and advertising and financial services, it will now support healthcare payers, providers, life sciences and pharmacy brands. Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023.

Transform 113

Transform Health Retail Analytics 113

Search Engine Land

SEPTEMBER 15, 2023

For example, one of my clients (a DTC seller of smoked meat and bacon) saw a 65% jump in traffic in 2020 vs. 2019, where 2019 vs. 2018 saw just an 8% uptick in traffic. If your operation cannot keep up with demand (very common for retailers in Q4), then you’ll have to make decisions.

Pharmaceutical 122

Pharmaceutical Retail Health eCommerce 122

Hootsuite

FEBRUARY 20, 2020

in 2019 , compared to 6% in 2018 (and 15% in 2016). In 2018, 56% of people said they are already Facebook messaging businesses across their buying journey. Pinterest clocked 6x as many video views in 2019, compared to 2018. Retail brands see a 2 times higher return on ad spend on Pinterest , compared to other social platforms.

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Hootsuite

JULY 15, 2019

View them here: Oracle, June 5, 2018, 9 p.m. EST. VMware, September 25, 2018, 4 p.m. EST. VMware, September 27, 2018, 1 p.m. EST. UPS, December 5, 2018, 11 a.m. EST. UPS, December 17, 2018, 11 a.m. EST. UPS, November 14, 2018, 11 a.m. on Thursdays is a good time to post for retail brands, that’s 6 p.m.

B2C 112

B2C Millennials Food Retail 112

Econsultancy

JANUARY 25, 2022

On 10 th January, Chinese ecommerce giant JD.com announced that it had opened two new bricks and mortar retail stores in the Netherlands: one in Leiden, and one in Rotterdam. An introduction to China’s offline-online ‘New Retail’ revolution. How does Ochama work?

Retail 53

Retail Logistics Shoppers Food 53

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. From 2015 to 2018 , Pinterest enabled brands to create Buyable Pins that allowed you to purchased pinned products directly from the app. Next to each Buyable Pin's "Save" button was a blue "Buy It" button.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hubspot Marketing

JULY 6, 2018

Best Buy, the world’s largest consumer electronics retailer, effectively uses a negative feedback loop to improve their customers’ experience. Their retail staff spends most of the day on the floor, interacting with customers and immediately responding to their needs. Negative Feedback Loop Examples. How to Gather Your Feedback.

Non-Profit 145

Non-Profit Retail Food Price 145

Neil Patel

MARCH 17, 2021

Of 18 to 21-year-olds who weren’t in high school in 2018, 57 percent were in college, compared to 52 percent of Millennials in 2003, and 43 percent of Gen Xers in 1987. Fashion retailer ASOS launched a whole range targeted at Gen Z in which all the clothes are animal-free, sustainable, and gender-fluid. Good: ASOS.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hubspot Marketing

SEPTEMBER 5, 2018

1893 : Retailer Sears, Roebuck, & Co. Powers said the focus should be on why the consumer should buy your product or service — a message that still resonates for good reason today. 1880 : Postcards become one of the hottest new ways to reach customers. joins the mail-order bandwagon by issuing their own catalog.

Advertising 76

Advertising Advertisers Promotion Real Estate 76

Martech

JUNE 21, 2024

It sources pre-owned luxury goods for sale to retailers. Why, for example, can’t the retailers source from, say, Hermès or Gucci directly? If retailers are working with unknown sources, say on eBay, they’re engaged in a risky business, Erkel said. We spoke with co-founder and CMO Emily Erkel to learn more.

Retail 108

Retail eCommerce CMO Price 108

Adobe Experience Cloud Blog

JANUARY 16, 2020

The PWC 2018 Global Consumer Insights Survey found that nearly three-quarters of over 22,000 consumers across 27 territories of the world say they plan to spend more, or the same, than the previous 12 months. eCommerce stores have the power to out-sell and compete with major retailers, as long as you approach the business in the right way.

eCommerce 124

eCommerce Thought Leadership Retail Finance 124

Econsultancy

MAY 3, 2022

Indeed, since 2018, Britons have increasingly listed the environment as a top-three issue facing the country. This peaked at 40% of the UK population during 2021’s COP-26 summit (a 400% rise on early 2018) according to YouGov. A sea change is underway and consumers are looking to retailers for information and guidance.

eCommerce 83

eCommerce Gen Z Branding Retail 83

Content Marketing Institute

JUNE 15, 2018

E-commerce retailers can change up this dynamic – and you can stand out from your online competitors – by investing in interactive content. Getting involved in politics in 2018 is, shall we say, a bit risky? Thus, much of the talk about email isn’t the most effective for online retailers. Stance-taking. Closing advice.

Content Marketing 110

Content Marketing Retail B2C Marketing 110

Hootsuite

JUNE 18, 2020

Even retail brands are turning to self-portraits for a fresh angle. for featuring our lotus pink rattan bag, available for retail and #wholesale. A post shared by Travis Curry (@radtrav) on Jul 30, 2018 at 1:22pm PDT. A post shared by Quinn Poer (@qpo) on Jun 7, 2018 at 5:45pm PDT. View this post on Instagram.

Food 145

Food Gen Z Fashion Marketing 145

Search Engine Land

JANUARY 1, 2023

2018: Advertisers didn’t have to do anything special or out of the ordinary to get Google’s algorithms to display their ads. 2018: Amazon was reportedly in talks with several large consumer product companies, such as Procter & Gamble, about advertising and sponsorship opportunities through Alexa and voice search.

Search Marketers 104

Search Marketers Marketing Marketers Manufacturing 104

Litmus

APRIL 18, 2019

That’s up from an average ROI of 38:1 in 2018. Retail, ecommerce, & consumer goods or services: 45:1. 11, 2018 and Jan. For every $1 marketers spend on email marketing, they receive $42 in return. ROI By Industry. Brands in the travel, tourism, and hospitality industry report the highest email marketing returns.

Email Marketing 110

Email Marketing PR Analytics Marketing 110

Sprout Social

FEBRUARY 22, 2022

One company going all-in on AR is L’Oréal, which acquired its own AR firm in 2018. Instagram’s focus on visual content naturally lends itself to a retail experience, which may be why 41% of consumers say they’re likely to buy from the platform. The 3 biggest social shopping platforms right now. Instagram Shopping.

Shoppers 137

Shoppers Retail Shipping Digital Marketing 137

Adobe Experience Cloud Blog

MAY 31, 2019

According to a 2018 Mosaic and Event Marketer EventTrack study , 84% of brands use events and experiences to promote their products and services to consumers. But simply following a trend, doesn’t guarantee success if your brand doesn’t have purpose. .

Thought Leadership 134

Thought Leadership Marketing Marketers Event Marketing 134

Martech

APRIL 1, 2022

That’s double its 2018 value.”. Yahoo is seeing increased interest from advertisers in media and entertainment, retail and e-commerce, pharmaceuticals, automotive and consumer packaged goods. Advanced targeting. In fact, we are seeing consolidation in the category in an effort to deliver on that demand to advertisers.”. AVOD audiences.

Advertising 113

Advertising Advertisers Pharmaceutical Food 113

Sprout Social

JULY 27, 2021

In 2018, Missguided boasted a 40% sales increase every night the show was on. With this information, it’s clear to see why typically “young” retail, fashion and beauty brands like Look Fantastic, I Saw It First, Missguided and Superdrug have all been official partners of the show. Pull them for a chat: Joining the conversation online.

Gen Z 135

Gen Z Fashion Influencer Marketing Millennials 135

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Consumer trust plummeted between 2016 and 2018, according to Gartner, with the greatest loss of trust among Millennials and multicultural consumers in the U.S. Online retailers have innovated continuously to reduce the instances of shopping cart abandonment and other blockers to completing a purchase transaction.”.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171