Backlinko

MARCH 25, 2025

Theyre also in various affiliate marketing programs. Monetization paths: Wellness product affiliates, online courses, digital journals/planners, brand partnerships Success requirements: Relevant credentials or personal transformation story, ability to cite research accurately, consistent content that builds trust 6.

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. What is a brand survey?

Branding 113

Branding Health Social Media Marketing Product 113

Buffer Marketing

JULY 16, 2024

  With more than 82 million daily active users and 16 billion posts and comments (as of May 2024 ), the social media platform can be a powerhouse for brand reach and growth — but only if you know how to use it.  that perfectly aligns with your brand and target audience. 

Marketing 99

Marketing Marketers Promotion Health 99

Sprout Social

SEPTEMBER 9, 2020

If you aren’t listening to consumers, how can you be sure your newest product, campaign or brand messaging is going to resonate with your audience? Social listening goes beyond monitoring and replying to incoming questions or comments about your brand. Social media managers are the closest to their brand’s audience. The problem?

Health 143

Health Food Acquisition Marketing Digital Marketing 143

SmartBrief - Marketing

MARCH 17, 2024

For influencers able to amass a sizable following, a plethora of opportunities emerge, including brand partnerships, collaborations and even the potential to launch their own companies and brands. Though this approach may lack the precision of traditional market research, it also circumvents many of its challenges.

Influencer Marketing 134

Influencer Marketing Health Transform Marketing 134

Hubspot Marketing

NOVEMBER 12, 2020

Whether your focus group is there to give feedback on a product or service or help you assess how your brand stands out in your competitive landscape, thought-provoking, open-ended questions are essential to a productive discussion. Featured Resource: Market Research Focus Group Template. However, it's easier said than done.

Market Research 145

Market Research Food Health Communications 145

Hubspot Marketing

JANUARY 18, 2023

For example, marketers can use correlational design to examine the relationship between brand loyalty and customer satisfaction. In particular, the researcher would look for patterns or trends in the data to see if there is a relationship between these two entities. Research Design Examples. Descriptive. UnderArmour.

Health 145

Health Shipping Advertising Advertisers 145

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. Then, dig in further.

Health 143

Health Manufacturing Thought Leadership Product 143

Hubspot Marketing

AUGUST 1, 2022

This includes everything from ads and crowdfunding to market research and ambassador programs. Standout episodes: The One Data Insight That Doubled This Brand’s Sales. Standout episodes: Marketing Fyre Festival, The Viral Campaign of The Decade. How to Create a Cult-Like Following for Your E-Commerce Brand.

eCommerce 145

eCommerce Fashion Retail Entertainment 145

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. Go beyond brand health Your brand doesn’t have to be trending on social media for social listening to work.

Health 129

Health Industry Insights Branding Market Research 129

Sprout Social

MARCH 21, 2019

More of our clients (and brands in general) see the value and importance of customer service through social media. Brand intelligence. Product & content research. Influencer marketing research. Product & content research. At B Squared, our marketing mantra is “Think Conversation, Not Campaign.”

Key Performance Indicator 111

Key Performance Indicator Health Influencer Marketing Market Research 111

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. Why are buyer personas important? Accelerate buyers through the sales cycle.

Millennials 145

Millennials Social Media Marketing B2C Market Research 145

Hubspot Marketing

JUNE 6, 2025

finance, health, news, and beyond), but also toward those who want a “personal consultant” that’s akin to a concierge. Ultimately, this is a quicker way to identify those much-coveted content gaps that can illuminate the next steps and best use of resources for your brand. Asking the chatbot to compare websites can be very helpful.

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Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. Helping to monitor, analyze and extract insights from public sentiment.

Transform 134

Transform Pharmaceutical Manufacturing Health 134

Sprout Social

NOVEMBER 14, 2022

Imagine if you could monitor and analyze all social media conversations happening around your brand, and tap into consumer insights that prove crucial for growing your business. By tapping into social listening, you can build a deeper understanding of your audience and gather honest feedback about your brand/products.

Marketing Strategy 137

Marketing Strategy Thought Leadership Transform PR 137

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. This helps you better ally with your marketing communications colleagues to contribute to improving your website E-A-T. . Why SEOs should care about brand marketing.

Branding 90

Branding Non-Profit Real Estate Transform 90

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Transform 137

Transform User-Generated Health Branding 137

Calvyn Lee Blog

DECEMBER 4, 2023

Study Competitors’ Marketing Research how leading competitors market their businesses. Build one or more customer avatars outlining the demographics, challenges, goals, and values of each target market. For pet supplies, the right product, package design, branding, cost, ads, partnerships, delivery options, etc.

Marketing Plan 130

Marketing Plan eCommerce Food Marketing 130

Hubspot Marketing

NOVEMBER 25, 2019

Why am I talking about gardening on a marketing blog? But instead of planting zucchini seeds, marketers plant content to grow brand awareness and leads. Content seeding allows brands to highlight their content in places target audiences will see and engage with it. Mandy McEwen x LinkedIn Marketing.

Fashion 144

Fashion Affiliate Marketing Thought Leadership Food 144

Hubspot Marketing

NOVEMBER 30, 2022

To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Whether you call it “market research,” or “customer development” it's key to learn about what drives your customer. Learn about your customer.

Product 145

Product Food Product Marketing Market Research 145

Hubspot Marketing

OCTOBER 2, 2019

When you're first starting a business, branding is likely the last thing on your mind. Plus, even if you made creating a brand identity a priority in the beginning, a change in business plans might have made your initial branding strategy obsolete. Even big brands aren't immune -- just look at Uber.

Food 145

Food Branding Place Product 145

Contently B2C

AUGUST 9, 2016

The broad scope of lifestyle brands like Lululemon can present a huge content opportunity. But it can also be difficult to zero in on a mission when your brand appeals to so many different people. Marketers are left answering questions like: Who, specifically, is the target audience? And is anything truly off brand?

Branding 52

Branding Food Health Fashion 52

Sprout Social

JANUARY 29, 2024

The main goal of this process is to control the online conversation surrounding your brand using various strategies to ensure that when people search for you online, they come across information that paints a favorable picture. Strong brand reputation management practices ensure that the picture is a good one.

Management 132

Management Shipping Health Market Research 132

Adobe Experience Cloud Blog

OCTOBER 15, 2015

Offering great service has always been important, but is that what is really going to make a difference for your brand? Branded, personalized moments at each and every point of customer engagement is what market leaders are seeking. The gap must be closed between customer demand and what brands are actually delivering.

Customer 134

Customer Thought Leadership Customer Journey CRM 134

Hootsuite

JUNE 6, 2024

These mentions can be about a company, individual, product, or brand. This data can then inform marketing. It can also improve customer engagement and brand reputation. Social media monitoring allows businesses to stay on top of what is being said about their brand, competitors, and industry.

Management 131

Management Place Health User-Generated 131

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. It’s no small task, but the right influencer marketing analytics can help. Influencer marketing trend analysis Social media users expect brands to read the room.

Analytics 129

Analytics Influencer Marketing Health eCommerce 129

Orbit Media Studios

MAY 24, 2023

ChatGPT’s output: Name: Taylor Rodriguez Background: Taylor Rodriguez is a compassionate and dedicated Marketing Director of a non-profit organization, Midwest Health Initiative, which holds a mission to enhance access to healthcare resources in under-served communities.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Hubspot Marketing

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. Allie Decker, a writer on HubSpot's pillar page team, wrote about public relations and marketing in this blog. She says, "The main goal of PR is to boost the reputation of your brand.

PR 143

PR Communications Price Management 143

Marketing Insider Group

JUNE 18, 2015

So what if an automotive brand doesn’t portray the image it wants? Content marketing can help. The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences.

Automobile 104

Automobile Content Marketing Transform Marketing 104

Hubspot Marketing

MAY 30, 2023

A time-saving example is AI analytics tools that use machine learning to process large amounts of data and surface insights that can help marketers track campaign performance. Generative AI can help marketers research, brainstorm ideas, and create content like emails, product descriptions, and videos.

Real Estate 125

Real Estate Manufacturing Transform Finance 125

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” Click To Tweet.

Content Marketing 111

Content Marketing Health Marketing Marketers 111

Hootsuite

NOVEMBER 25, 2019

The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. You can learn an incredible amount from what other people (and brands) post on their social media accounts. Build brand awareness. Have a ?????

Finance 145

Finance Food PR Management 145

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 138

Marketing Strategy Manufacturing PR Marketing 138

Neil Patel

JULY 26, 2021

You need to perform market research, file for a license, create a marketing plan, and build your brand. As a franchise business owner, you can tap into the resources and branding of a large brand—while still maintaining the autonomy to run your own business. Built-In Brand Awareness. More Support.

Product Life Cycle 131

Product Life Cycle Finance Law Health 131

Vertical Response

JANUARY 18, 2025

In marketing, FOMO is effectively utilized through tactics like urgency and scarcity, and it often leverages psychological triggers such as loss aversion and social proof. Ethical FOMO marketing requires authenticity and transparency; deceptive claims can harm brand trust and lead to buyers remorse among consumers.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Sprout Social

MARCH 7, 2024

Conduct in-depth market research The next step is market research to gather and organize information about your competitors, customers and industry. Deep dive into particular customer segments with detailed customer profiles that will guide your marketing decisions later on.

Price 125

Price Market Segmentation SEO Market Research 125

Vertical Response

OCTOBER 2, 2023

One of the most effective methods is to conduct market research. For example, if you’re creating content for a health and wellness website, your target audience might be young adults between the ages of 18 and 35 who are interested in fitness, healthy eating, and mental health.

Health 105

Health User-Generated Promotion Analytics 105